CN101599154A - market research system and method - Google Patents
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- CN101599154A CN101599154A CNA2008101082817A CN200810108281A CN101599154A CN 101599154 A CN101599154 A CN 101599154A CN A2008101082817 A CNA2008101082817 A CN A2008101082817A CN 200810108281 A CN200810108281 A CN 200810108281A CN 101599154 A CN101599154 A CN 101599154A
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Abstract
The invention provides a market research system and a market research method, which are used for carrying out market research operation and gift sending. By using the system to carry out market research operation and gift transmission, the gift certificate of the market research can be easily prevented from being forged or copied by a low-cost method; moreover, market researchers do not need to keep personal data of visitors, so that the doubts of information safety are avoided, and program cost for complying with personal data related regulations is not needed. In addition, the invention provides a system and a method which can combine market research operation and existing entity point of sale, so that the market research operation can be combined with existing commercial marketing activities and paths, thereby improving the inducement of interviewees to fill in questionnaires and improving the efficiency of the market research activities.
Description
Technical field
The present invention relates to a kind of System and method for of market survey, relate in particular to the Internet and the multimedia terminal system of utilizing, improve the efficient of market survey and the System and method for of keyholed back plate interviewee present quantity.
Background technology
Before the Internet prosperity, the work of market survey is many manually to utilize Hard copy to carry out: for example utilize the artificial on-the-spot Hard copy questionnaire of providing,, urge the interviewee to fill out immediately and answer as inducement with present (comprising feedback modes such as trial product, coupon) again.Because it is specific that interviewee can get, and transmission that can be by manpower keyholed back plate present, therefore, even to this day, this kind utilizes Hard copy to specific people or can get the method that specific most masses carry out market survey, still apply to widely the trade marketing method in.
For the investigator, all the more detailed questionnaire is filled out and is answered, and has the value that trade marketing is analyzed more, so the investigator must utilize feedback activity such as present as inducement naturally, improves the wish that the interviewee fills out the detailed questionnaire of tool.In addition, in the market survey operation, the content of present is good more, can cause echoing of interviewee or other potential consumer more, so enlarge advertising results, mould brand image, the scale of the operation of influence investigation simultaneously.Therefore, according to the experience of past trade marketing, the quality of interviewee's inducement (present), the achievement of left and right sides market survey operation is maximum crucial beyond doubt.
Up in recent years, flourish the Internet brings a ripple revolution for the market survey operation.Since utilize the Internet provide questionnaire have rapid, a large amount of, with low cost, be easy to plurality of advantages such as statistics and tool be interactive, so network questionnaire replaces the artificial Hard copy questionnaire of providing of tradition gradually, becomes the new lover of market survey operation.Yet market investigation is turned to by traditional Hard copy when the Internet operation, must " provide inducement " to the interviewee equally, in the hope of improving scale and the level of detail of Internet market place investigation.
When carrying out market survey by the Internet, the investigator can't directly contact with the interviewee, gives the interviewee so also can't directly present be paid.Therefore, the market survey operation that utilizes the Internet to carry out utilizes the mode that sends trading stamp usually, provides inducement to give the interviewee, holds this convertible note by the interviewee again and carries out the present exchange.The market survey method of conventional the Internet, utilize dual mode that the interviewee is given in the convertible note granting usually: one, allow the interviewee through Internet system, at the remote download trading stamp, the back is from line printing; Its two, directly allow the interviewee stay personal information, send trading stamp by the investigator again.
Yet, no matter send convertible note in above-mentioned which kind of mode, trading stamp all may suffer " duplicating " or " forgery " when handling the interviewee, thereby can't keep the quantity corresponding relation of questionnaire and present, cause the actual redemption quantity of investigator's present to be higher than investigation sample quantity, increase investigator's cost on foot; Simultaneously, this kind distributed the situation of present indiscriminately, is contrary to and fills out the original meaning of answering wish and questionnaire level of detail and degree of accuracy in providing present to improve questionnaire, is not that the investigator finds pleasure in and sees; Moreover, if desire is strengthened the false proof of convertible note or prevented copy function, can improve the cost of making convertible note or the cost of verifying the convertible note true and false again, the investigator is formed added burden.Therefore, the scale of carrying out Internet market place investigation operation with the transmission present as inducement is subjected to above-mentioned restriction, can't be widely used among the commercial market.
The market survey activity that utilizes the Internet to carry out at present, also have and utilize the key of interviewee's personal information: for example as " uniqueness inspection ", require the interviewee to import identity card font size or personal telephone number, be used to confirm that each interviewee only can fill out questionnaire of tool.Yet, considering the information security issue that personal data may leak, the interviewee often is unwilling to stay personal informations such as identity card font size, especially is reluctant these personal informations are resided in more nameless website.In addition, even if the interviewee is ready to stay personal data, also must fill the designed personal data form of investigator in regular turn by interviewee's spended time and energy, cause interviewee's added burden, also can reduce the interviewee wish (perhaps make the investigator must provide the higher present of value as inducement, increase investigator's burden) that the tool questionnaire exchanges present for is provided.So utilize the response mechanism of personal data, be not the method for full blast as the present keyholed back plate.
Thus, the investigator of market survey operation causes the demand, and hope can utilize a kind of cost-effective System and method for, easily keyholed back plate survey present quantity, and make the investigator need not retain interviewee's personal information, and then carry out large-scale market survey by the Internet.
Summary of the invention
One of purpose of the present invention is to provide the market survey System and method for, sends to carry out market survey operation and present.Utilize this kind system to carry out market survey operation and present and send, can the minimum method of cost, prevent that easily trading stamp from being forged or duplicating; Moreover, carry out the personal data that market survey person need not retain the interviewee, the doubt of exemption information safety also need not be born in accordance with the required program cost of personal data relevant laws and regulations.
One of advantage of the present invention, promptly provide a kind of System and method for that can sell end points in conjunction with market survey operation and existing entity, make the market survey operation to combine with path with existing trade marketing is movable, and then improve the inducement that the interviewee fills out the tool questionnaire, promote the usefulness of market survey activity.
Market survey provided by the present invention system comprises: the market survey management system, wherein comprise the questionnaire administrative unit that is loaded with questionnaire, and the redemption code administrative unit; Interviewee's terminal is connected to this market survey management system, and wherein filling out of questionnaire answered and can be finished via this interviewee's terminal, wherein: this questionnaire fill out answer finish after, questionnaire administrative unit or redemption code administrative unit can verify that filling out of questionnaire answer; The redemption code administrative unit can send the redemption code of preload to this interviewee's terminal according to the result of questionnaire checking; Redemption terminal, comprise multimedia terminal device and marketing system, this redemption terminal is connected to the market survey management system, wherein: multimedia terminal device can receive this redemption code, multimedia terminal device can be connected to the redemption code administrative unit of market survey management system, with the inspection redemption code, and the result that inspection is looked into exports voucher; But this marketing system identification voucher, and according to this voucher transmission present.
In the aforementioned system, interviewee's terminal is selected from following group: computing machine, mobile phone, personal digital assistant (Personal Digital Assistant); In addition, the market survey management system in the aforementioned system, questionnaire administrative unit, can be computing machine, computer software or its combination at least respectively with the redemption code administrative unit.
In the market survey provided by the present invention system, the redemption code administrative unit comprises many groups redemption code of preload, and questionnaire and redemption code have the corresponding relation of quantity.In addition, the redemption code administrative unit in the aforementioned system can check at least whether the correctness of redemption code and redemption code exchange already, also can in redemption code after exchanging with it cancellation.
In the aforementioned system, multimedia terminal device comprises input media, output unit, processor, display device and coupling arrangement at least.In addition, the marketing system in the system comprises device for identifying at least.
In the market survey provided by the present invention system, the connected mode between this market survey management system, interviewee's terminal and redemption terminal is selected from following group: the Internet, LAN or mobile communication network.
The invention provides a kind of method of carrying out the market survey operation, its step comprises: utilize the market survey management system that comprises questionnaire administrative unit and redemption code administrative unit to send questionnaire and invite; Finishing the filling out of questionnaire at least that is stated from this questionnaire administrative unit in advance in interviewee's terminal answers; The questionnaire administrative unit or the redemption code administrative unit checking questionnaire that utilize the market survey management system to be comprised; Utilize the corresponding questionnaire of redemption code administrative unit to send redemption code to interviewee's terminal by checking; Utilize the multimedia terminal device of exchanging end points to receive redemption code; Connect multimedia terminal device to the redemption code administrative unit with the checking redemption code; The result of corresponding redemption code checking utilizes multimedia terminal device output voucher; Utilize the concurrent product of presenting of marketing system identification voucher of exchanging end points; And the redemption code administrative unit is nullified redemption code.
In the preceding method, questionnaire administrative unit or the redemption code administrative unit of utilizing the market survey management system to be comprised are verified the step of questionnaire, if fail by checking, then this questionnaire administrative unit requires the interviewee to continue to finish questionnaire or abandon the market survey operation.
In the preceding method, connect multimedia terminal device to the step of redemption code administrative unit with the checking redemption code, if fail by checking, then the redemption code administrative unit requires to be subjected to this multimedia terminal device to obtain redemption code again or to abandon this operation.
In the aforementioned system, interviewee's terminal is selected from following group: computing machine, mobile phone, personal digital assistant (Personal Digital Assistant); In addition, the market survey management system in the aforementioned system, questionnaire administrative unit, can be computing machine, computer software or its combination at least respectively with the redemption code administrative unit.
In the market survey method provided by the present invention, the redemption code administrative unit comprises many groups redemption code of preload, and questionnaire and redemption code have the corresponding relation of quantity.In addition, the redemption code administrative unit described in the preceding method can check at least whether the correctness of redemption code and redemption code exchange already, also can in redemption code after exchanging with it cancellation.
In the preceding method, multimedia terminal device comprises input media, output unit, processor, display device and coupling arrangement at least.In addition, marketing system comprises device for identifying at least.
In the market survey method provided by the present invention, the connected mode between market survey management system, interviewee's terminal and redemption terminal is selected from following group: the Internet, LAN or mobile communication network.
The invention provides a kind of method of carrying out the market survey operation via mobile phone, its step comprises: utilize the market survey management system that comprises questionnaire administrative unit and redemption code administrative unit to send questionnaire and invite; Finishing the filling out of questionnaire at least that is stated from this questionnaire administrative unit in advance in interviewee's terminal answers; The questionnaire administrative unit or the redemption code administrative unit checking questionnaire that utilize the market survey management system to be comprised; Utilize the corresponding questionnaire of redemption code administrative unit to send redemption code to mobile device by checking; Utilize the marketing system identification redemption code of exchanging end points; The connecting pin sale system is sent to the redemption code of this mobile device to the redemption code administrative unit with checking; Utilize this marketing system, to should redemption code the result of checking send present; And the redemption code administrative unit is nullified redemption code.
Detailed embodiment of the present invention illustrate with reference to the accompanying drawings as after.
Description of drawings
Fig. 1 shows the market survey system architecture synoptic diagram according to a preferred embodiment of the present invention made;
Fig. 2 is the device architecture synoptic diagram, in the market survey system of demonstration according to the embodiment made of Fig. 1, and the configuration diagram of a kind of preferred embodiment of multimedia terminal device;
Fig. 3 A shows the market survey method flow diagram according to the construction of a preferred embodiment of the present invention institute;
Fig. 3 B shows according to another kind of preferred embodiment of the present invention, the part process flow diagram of the market survey method of institute's construction;
Fig. 4 is system and functional block diagram, and the framework of market survey management system and function are described according in a preferred embodiment of the present invention made market survey system;
Fig. 5 shows according to the market survey method flow diagram of another kind of preferred embodiment of the present invention institute construction, especially comprises the process flow diagram that utilizes mobile device to carry out market survey.
Embodiment
Following with reference to accompanying drawing, detailed embodiment of the present invention is described; But it should be noted that following accompanying drawing and detailed embodiment only are the usefulness of illustration, is not to be used to limit category of the present invention.Identical assembly in each accompanying drawing all adopts identical element numbers, in case obscure.
At first see also Fig. 1, this figure is the market survey system architecture synoptic diagram of drawing according to a preferred embodiment of the present invention.In this system architecture, interviewee's terminal 102 is by the Internet, connect the set market survey management system 104 of market survey person's (back claims " investigator "), and market survey management system 104 links to each other with redemption terminal 110 again by the Internet.Especially should note herein, though the preferred embodiments of the present invention with the Internet as an illustration, right its connected mode is not limited to the various communications protocol that the Internet adopts, and those skilled in the art can be easily with the liaison method between computer hardware displacement each system of the present invention, device, unit and the assembly of other wired or wireless mechanics of communication (including but not limited to the mechanics of communication that mobile telephone network is adopted) and relevant correspondence.
Comprise questionnaire administrative unit 106 and redemption code (PIN code) administrative unit 108 in the market survey management system 104.Wherein, the interviewee must utilize interviewee's terminal 102 to connect questionnaire administrative unit 106, to fill in the questionnaire that is stated from questionnaire administrative unit 106.108 of redemption code administrative units can be connected questionnaire and present, carry out the management of present thus.For example, the interviewee is in interviewee's terminal 102, is linked to after the market survey management system 104 via the Internet, can long-range filling in questionnaires; Treat that questionnaire is filled in and finish, (for example check that whether finishing filling out of all problems answers) after the checking by questionnaire administrative unit 106 or redemption code administrative unit 108, the redemption code administrative unit 108 of market survey management system 104 promptly can be allotted to interviewee's terminal 102 with the redemption code 100 of preload.Utilize said system, what the investigator can be by questionnaire administrative unit 106 in the market survey management system 104 and redemption code administrative unit 108 is corresponding, guarantees the correspondence of questionnaire and redemption code 100.
In the preferred embodiments of the present invention, redemption code 100 can be numeral, literal, symbol, figure or above-mentioned four arbitrary combination at least.
According to the preferred embodiments of the present invention, interviewee's terminal 102 can be end devices such as computing machine, mobile phone or PDA(Personal Digital Assistant).In addition, system that the present invention is alleged and unit (comprise market survey management system 104, questionnaire administrative unit 106, redemption code administrative unit 108 etc.), can be the combination of several hardware and software in a preferred embodiment, perhaps include the various software function combinations in single hardware unit, for example have following three kinds of forms at least: (1) utilizes three computing machines and the software of wherein distinguishing preload, construction market survey management system 104 respectively, questionnaire administrative unit 106, and redemption code administrative unit 108, and make and pass through signal wire between the three, LAN, or the Internet is connected; (2) utilize single computing machine as market survey management system 104, and utilize the different software in this computing machine, carry out the function of questionnaire administrative unit 106 and redemption code administrative unit 108 respectively; Perhaps (3) utilize single computing machine and wherein contained software to carry out the function of market survey management system 104 and questionnaire administrative unit 106, carry out the function of redemption code administrative unit 108 in addition again by a computing machine, and make this two computing machine between be connected by signal wire, LAN or the Internet, constitute market survey management system 104.
The market survey management system 104 that the present invention is alleged, mean by the investigator the direct or indirect system of control, wherein comprise questionnaire administrative unit 106 and redemption code administrative unit 108.Though questionnaire administrative unit 106 is coordinated start with redemption code administrative unit 108 through market survey management system 104, but build the demand online of putting with the Internet based on real system, questionnaire administrative unit 106 may be connected with interviewee's terminal 102 or exchange end points 110 (describing in detail after a while) via market survey management system 104 with redemption code administrative unit 108, also may be connected with interviewee's terminal 102 or exchange end points 110 respectively voluntarily.
The so-called present of the present invention, the inducement of impelling the questionnaire interviewee to fill in questionnaires in the general reference trade marketing method includes but not limited to the feedback modes such as account number cipher on probation that trial product, coupon, network are served.
The interviewee obtains after the redemption code 100, can rely on this redemption code 100 to obtain the present that fills in questionnaires at exchange end points 110.According to a preferred embodiment of the present invention, exchange end points 110 and comprise multimedia terminal device 112 and marketing system 114 at least.Referring to the synoptic diagram of Fig. 2, multimedia terminal device 112 comprise at least input media 201, output unit 203, processor 205, display device 207, with coupling arrangement 209; Multimedia terminal device 112 can receive redemption code 100 by input media 201, and after this redemption code 100 of checking, utilizes display device 207 that the interviewee is given in the relevant information prompting, and by output unit 203 output vouchers 113.A kind of preferred embodiment of multimedia terminal device 112 can be referring to the point of sales system of TaiWan, China patent of invention notification number I254225 (application number 092127690).
The multimedia terminal device of exchanging in the end points 110 112 receives after the redemption code 100, can redemption code 100 be back among the market survey management system 104 via the Internet, and by redemption code administrative unit 108, verify this redemption code 100.This checking comprises checking whether this redemption code 100 is correct at least, and checks whether this redemption code 100 exchanges already.If this redemption code 100 is correct at least and without exchange, then market survey management system 104 can transmit signals to multimedia terminal device 112 by the Internet, and this end device 112 can utilize its built-in output unit 203, output voucher 113; Comparatively speaking, if redemption code 100 incorrect or exchanges already, then market survey management system 104 also can be sent to multimedia terminal device 112 with coherent signal by the Internet, this information is shown in the display device 207 or the output unit 203 of this end device 112.On the other hand, the marketing system 114 of exchanging end points 110 comprises device for identifying, but this voucher 113 of identification; For example marketing system 114 can be cashing machine, and the device for identifying that it comprised can be bar code (Bar code) reading machine or two-dimensional bar reading machine, and should also can be accordingly present with the kenel of bar code or two-dimensional bar this moment with 113.After the marketing system 114 identification vouchers 113, promptly can allow to exchange end points 110 and send present, utilize marketing system 114 to carry out material handling simultaneously, transmit semaphore request redemption code administrative unit 108 and nullify this redemption code, easily the quantity of keyholed back plate redemption code and present transmission.Class is in aforementioned, build the demand online of putting based on real system with the Internet, multimedia terminal device 112 may be connected with market survey management system 104 via exchanging end points 110 with marketing system 114, also may be connected with market survey management system 104 respectively voluntarily.
So, desire to carry out the people of market survey operation, can utilize and build the infosystem of putting in advance, send questionnaire easily, and provide inducement to impel the interviewee to finish questionnaire, know interviewee's suggestion thus, and convenient and keyholed back plate present quantity effectively.Simultaneously,, can repeatedly reuse this system and carry out similar operation, save the cost of construction market survey activity again in case build the system disclosed in this invention of putting.In addition, for the investigator, utilize market survey of the present invention system, can also on identical platform, carry out the market survey operation of multinomial commodity simultaneously, except increasing the marketing chance for exposure of Related product, more can attract to use the sight of the interviewee/potential consumer of similar products for investigator's product.
In addition, for example, the investigator also can invite questionnaire and encrypt or coding, and with this key as the questionnaire operation of getting the market in gear, is used to control the present quantity forwarded, and improves the correctness and the validity of market survey operation.
According to a preferred embodiment of the present invention, exchange end points 110 and can be convenience store.Because the convenience store end points is numerous, commodity are abundant, be the competitive power of keeping its trade marketing so plant entity sale end points, all built and put complete material handling system and logistics logistics network.In this preferred embodiment, investigator and convenience store dealer cooperate, and can directly utilize the material handling and the logistics system of convenience store, save the cost of dispensing present; In addition, also present can be set at the commodity that convenience store is peddled,, and then, reach the purpose that promotes the trade marketing activity with minimum cost in conjunction with market survey activity and commercial promotions or commodity activity on probation.For example, the investigator can cooperate new product release to carry out market survey, and present is designed to coupon, and in conjunction with the sale and the POS of convenience store, carries out sales promotion and advertisement.
According to another kind of preferred embodiment of the present invention, exchange end points 110 and also can be the unmanned shop of robotization.In this embodiment, the marketing system 114 in the unmanned shop of robotization comprises vending machine, and it can display commodity, and peddles commodity under the situation of need not manpower keeping an eye on.
According to other preferred embodiment of the present invention, exchange end points 110 and also can be entity end points such as mobile phone sale end points or post office.For the owner or operator that exchange end points 110, adopt System and method for of the present invention, remove the object that can increase the business activity cooperation, simultaneously can be by the granting of present, for existing entity end points brings the crowd and traveller, improve the chance of commercial distribution.
One of purpose of the present invention promptly is to utilize aforementioned system, carries out market survey operation and present transmission with the method for saving the dispensing logistics cost; Simultaneously, utilize this kind system to carry out market survey operation and present and send, can low cost method, prevent that easily trading stamp from being forged or duplicating; Moreover, carry out the personal data that market survey person need not retain the interviewee, the doubt of exemption information safety also need not be born in accordance with the required program cost of personal data relevant laws and regulations.
One of advantage of the present invention, promptly provide a kind of System and method for that can sell end points in conjunction with market survey operation and existing entity, make the market survey operation to combine with path with existing trade marketing is movable, and then improve the inducement that the interviewee fills out the tool questionnaire, promote the usefulness of market survey activity.
Following with reference to Fig. 3 A.With schematic flow sheet, the method for carrying out market survey according to a preferred embodiment of the present invention is described at this.
At first, the market survey operation starts from step 300, sends questionnaire by the investigator and invites.According to the preferred embodiments of the present invention, this questionnaire invitation can openly send (for example advertisement-printing freely clicks for the people in entry network site) via the Internet, send, sends or be sent in specific or not specific most interviewee's hands in entity mode (for example advertisement propaganda) via mobile phone short-message to special object via e-mail.Wherein, specific if the interviewee can get, the investigator can invite questionnaire and encrypt or coding, and with this key as the questionnaire operation of getting the market in gear, is used to control the present quantity forwarded, and improves the correctness and the validity of market survey operation.
The interviewee carry out step 301: by the long-range market survey management system that is connected in the Internet, carry out the questionnaire operation after receiving questionnaire invitation.The interviewee is after step 303 is finished questionnaire, and the questionnaire of meeting setting up procedure 305 is verified.For example, questionnaire administrative unit 106 in the market survey management system 104 or redemption code administrative unit 108 can check whether the interviewee finishes all problems in the questionnaire.In this, if the questionnaire filled in is failed checking by step 305, then market survey management system 104 can be led back step 303 with flow process, requires the interviewee to finish questionnaire, the step 319 that perhaps leads end market survey operation.Comparatively speaking, if the questionnaire of filling in passes through the checking of step 305, then can enter step 307: the questionnaire that redemption code administrative unit 108 corresponding interviewees are finished is sent to interviewee's terminal 102 with redemption code 100.At this moment, the interviewee receives redemption code 100 in interviewee's terminal 102, can proceed to step 309, and order is exchanged the multimedia terminal device 112 of end points 110 and obtained redemption code 100.Then in step 311, online by the Internet exchanged end points 110 or multimedia terminal system 112 and can be connected to market survey management system 104 or redemption code administrative unit 108, and then by redemption code administrative unit 108 checking redemption code 100.In step 311, if multimedia terminal device 112 obtained redemption code 100 can't be by the checking of redemption code administrative unit 108, process step promptly must come back to step 309, perhaps process step is finished (step 319).It is right if redemption code 100 by verifying that then flow process can enter step 313, by multimedia terminal device 112 output vouchers 113, and enters step 315, after a while by these voucher 113 concurrent product of presenting of marketing system 114 identifications.After finishing the step of present transmission, marketing system 114 can directly connect market survey management system 104 or redemption code administrative unit 108 by the Internet or via exchanging end points 110 by the Internet, nullifies with electronic signal prompting redemption code administrative unit in step 317 and receives the pairing redemption code 100 of present.So far, the pairing present of questionnaire is got, and exempts that redemption code is duplicated or forgery and reusable risk, this flow process knot (step 319) that promptly comes to an end.
According to another kind of embodiment of the present invention (referring to Fig. 3 B), between step 301 and step 303, still can add one " the questionnaire checking of encrypting or encoding " step 302 in addition.This embodiment is especially at aforementioned questionnaire through encrypting or encoding.At this kind questionnaire, the investigator can be optionally when the interviewee begins to carry out the questionnaire operation, require the interviewee to utilize the information on the questionnaire of this encryption or coding to verify (verification step 302), whether have the qualification of questionnaire operation to confirm this interviewee; If fail by checking, then questionnaire administrative unit 106 can require this interviewee to continue to finish this questionnaire or abandon this market survey operation.Because all the other steps are all identical with the disclosed person of Fig. 3 A, therefore omit with the dotted line representative; Fig. 3 B only adds the part flow process of the embodiment of step 302 between exemplary steps 301 and the step 303.Fig. 4 shows the system architecture and the function of market survey management system 104 among Fig. 1 in greater detail and distributes.As previously mentioned, market survey management system 104 comprises questionnaire administrative unit 106 and redemption code administrative unit 108.Wherein, as described in functional block 401, questionnaire administrative unit 106 is loaded with questionnaire, links by the Internet, can voluntarily or through market survey management system 104 questionnaire be sent to interviewee's terminal 102 (not being shown among Fig. 4, referring to Fig. 1).After the interviewee finished the questionnaire passback, questionnaire administrative unit 106 or redemption code administrative unit 108 can be verified (frame 403) to it.In addition, the redemption code administrative unit 108 in the market survey management system 104 has several functions at least in addition: one, as described in frame 405, can after questionnaire is by checking, export redemption code 100; Its two, with as described in the frame 409, can exchange end points 110 or multimedia terminal device 112 (all is not shown among Fig. 4 as frame 407 in receiving, referring to Fig. 1) during the redemption code 100 that transmitted, verify its correctness, also can verify that whether this redemption code 100 cashes cancellation already, is used for the granting of keyholed back plate present; Its three, as described in frame 411, cash the back in present and nullify the pairing redemption code 100 of this present.
Fig. 5 is according to another embodiment of the present invention, carries out the schematic flow sheet of market survey operation via mobile device.
Be similar to process step shown in Figure 3, start from step 500, market survey person sends questionnaire and invites.The interviewee carry out step 501: by the long-range market survey management system that is connected in the Internet, carry out the questionnaire operation after receiving questionnaire invitation.As described above, interviewee's terminal 102 that the interviewee utilized can comprise computing machine, mobile phone or personal digital assistant etc.The interviewee is after step 503 is finished questionnaire, and the questionnaire of meeting setting up procedure 505 is verified.In this, if the questionnaire filled in is failed checking by step 505, then flow process can be led back step 503 and require the interviewee to finish questionnaire, or guiding step 519 end market survey operation.Otherwise, if the questionnaire of filling in then can enter step 507 by the checking of step 505.This step is different with process step shown in Figure 3; In this embodiment, redemption code administrative unit 108 directly is sent to redemption code 100 interviewee's mobile device.As described above, redemption code 100 can be numeral, literal, symbol, figure or above-mentioned four arbitrary combination at least; In this embodiment, the preferred examples of redemption code 100 is symbol or figure, for example is the displayable two-dimensional bar of mobile phone screen.
At this moment, the interviewee can utilize redemption code shown on the mobile device 100, carry out step 515, to exchange end points 110 by this redemption code 100 of marketing system 114 identifications.According to a preferred embodiment of the present invention, marketing system 114 comprises the two-dimensional bar reading machine, is used for the redemption code 100 that shows with two-dimensional bar on the identification mobile device.Marketing system 114 can be voluntarily be connected by the Internet and market survey management system 104 or redemption code administrative unit 108; Perhaps, also can utilize the Internet and market survey management system 104 or redemption code administrative unit 108 to be connected again through exchanging end points 110.Marketing system 114 is linked to after market survey management system 104 or the redemption code administrative unit 108, can enter step 516 and carry out redemption code checking operation.The knot if the redemption code of step 516 checking operation failure (for example, redemption code is incorrect, and perhaps this redemption code is cashed already), this flow process promptly come to an end, the interviewee can't obtain present.On the other hand, if this redemption code 100 is passed through checking, then marketing system 114 can send present in step 517, and points out the redemption code administrative unit to nullify with electronic signal and receive the pairing redemption code 100 of present.So far, the pairing present of questionnaire is got, and can exempt that redemption code is duplicated or forgery and reusable risk, this flow process knot (step 519) that promptly comes to an end.
Though content basis accompanying drawing of the present invention and preferred embodiment are open as described above, its content is not to be used to limit category of the present invention; The replacement system of its enforcement and mode advised by aforementioned narration, and those skilled in the art can think and the system and the mode of other replacement easily.According to the spirit of System and method for of the present invention, created any have be same as function of the present invention person as a result in fact, all do not break away from the present invention and create category; Therefore, all these replace and revise, all be intended to drop on claim of the present invention, instructions, with and the category of impartial system and method among.
Claims (35)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101082817A CN101599154A (en) | 2008-06-05 | 2008-06-05 | market research system and method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101082817A CN101599154A (en) | 2008-06-05 | 2008-06-05 | market research system and method |
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| CN101599154A true CN101599154A (en) | 2009-12-09 |
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| CNA2008101082817A Pending CN101599154A (en) | 2008-06-05 | 2008-06-05 | market research system and method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109308629A (en) * | 2017-07-28 | 2019-02-05 | 王春刚 | Obtain method, server and the system of free to-be-experienced product |
| CN109377299A (en) * | 2017-07-28 | 2019-02-22 | 王春刚 | The confirmation method and device of user |
-
2008
- 2008-06-05 CN CNA2008101082817A patent/CN101599154A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109308629A (en) * | 2017-07-28 | 2019-02-05 | 王春刚 | Obtain method, server and the system of free to-be-experienced product |
| CN109377299A (en) * | 2017-07-28 | 2019-02-22 | 王春刚 | The confirmation method and device of user |
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