CN101594583B - Method, device and system for processing multimedia messages - Google Patents

Abstract

The invention discloses a multimedia message processing method, equipment and a system thereof, for solving the problem of low efficiency in multimedia message transmission of the prior art. The provided technical scheme comprises: multimedia message service center (MMSC) receives multimedia messages, judges whether the multimedia messages are in need of content identification; the multimedia messages which are judged in the need of content identification are transmitted to a content identification server for content identification process. With the adoption of the technical scheme, the efficiency of the multimedia message transmission is improved and the use feeling of the users is enhanced.

Description

Method, device and system for processing multimedia messages

technical field

The invention relates to the technical field of multimedia communication, in particular to a method, device and system for processing multimedia messages.

Background technique

With the advancement of mobile communication technology and the vigorous development of mobile data services, multimedia messaging has become the new main force in mobile value-added services, bringing users a new experience in message exchange and bringing new profit growth to mobile operators point.

Classified from the relationship between the sender and the receiver, the multimedia message service can be divided into two types: point-to-point multimedia message service and application-to-point multimedia message service. Wherein, the point-to-point multimedia message refers to the multimedia message sent between individual users, and the application-to-point multimedia message refers to the multimedia message sent by the service provider to the individual user.

The business process of the traditional point-to-point multimedia message is shown in Figure 1. When the sender and the receiver belong to different MMSCs (Multimedia Message Service Centre, Multimedia Message Service Center), the execution steps are as follows:

When step 1, the sender's MMS (MultiMedia Service, multimedia service) terminal sends an MM (MultiMedia, multimedia) message to a certain receiver's MMS terminal, the MM message is first sent to the MMSC to which the sender belongs;

Step 2. After receiving the MM message, the sender MMSC sends a reply to the sender MMS terminal;

Step 3, the sender MMSC resolves the address of the MM message receiver, and then forwards the MM message to the MMSC to which the receiver belongs (when the sender MMS terminal and the receiver MMS terminal belong to the same MMSC, the MM message do not need to be forwarded);

Step 4, the recipient MMSC sends a push message to notify the recipient MMS terminal to extract the MM message;

Step 5. After receiving the extraction notification, the receiver MMS terminal extracts the MM message from the MMSC to which it belongs;

In steps 6a-6b, the receiving MMSC generates a sending report and sends the sending report to the sending MMSC, and the sending MMSC sends the sending report to the sending MMS terminal.

Based on increasing the number of users and business volume of multimedia message services, operators have launched a series of multimedia message services, such as MM message content identification service and MM message content adaptation service.

MM message content identification service refers to identify specific multimedia objects in point-to-point MM messages through the network side and manage and control them, including forwarding statistics, forwarding prohibition, etc., so as to enhance the control over MM messages. On the basis of statistics on some specific multimedia objects, mechanisms such as multimedia object rankings, multimedia object copyright content forwarding and sharing, etc. can be launched.

When the sender's MMS terminal and the receiver's MMS terminal belong to different MMSCs, the flow of point-to-point multimedia messages after adding the MM message content identification service is as follows:

When the sender MMSC receives the MM message sent by the sender's MMS terminal, it forwards the MM message to the content recognition server; the content recognition server performs content recognition processing on the MM message, and replies the processing result to the sender MMSC; subsequent steps It is consistent with Step 3 to Step 6b in the above-mentioned traditional point-to-point multimedia message service flow, and is omitted here.

Through the above process, the content identification processing of MM messages is realized, thereby effectively managing and controlling MM messages, promoting the provision of high-quality multimedia objects, and increasing the number of users and utilization rate of multimedia message services. However, in the above process, no matter whether the MM message requires content identification or not, the sender MMSC will send the MM message to the content identification server for processing, which makes the transmission efficiency of the MM message low.

In addition, considering that different MMS terminals may come from different manufacturers, and different types of MMS terminals have different media format recognition capabilities and display capabilities, in both point-to-point and application-to-point multimedia message services, source multimedia message information may appear. It cannot be recognized or displayed normally by the MM message receiving terminal. Based on this, operators have also launched MM message content adaptation services favored by low-end mobile phone users. The so-called content adaptation refers to converting multimedia objects not supported by the receiving MMS terminal into multimedia objects supported by the receiving MMS terminal on the basis of not changing the content of the MM message as much as possible. This conversion function includes: adjusting the size of the multimedia object according to the screen size of the receiver's mobile phone, converting the format of the multimedia object, or deleting the multimedia object not supported by the MMS terminal.

When the sender's MMS terminal and the receiver's MMS terminal belong to different MMSCs, the flow of the point-to-point multimedia message after adding the MM message content adaptation service is as follows:

When the sender MMSC receives the MM message, it parses the address of the MM message receiver and forwards the MM message to the receiver MMSC (when the sender and the receiver belong to the same MMSC, the MM message does not need to be forwarded); the receiver MMSC Send a push message to notify the receiver's MMS terminal, and obtain attribute information such as UserAgent (user agent) and UAProfile URL (uniform resource locator of the user agent configuration file) of the receiver's MMS terminal from the MM message extraction request replied by the receiver's MMS terminal ; The recipient's MMSC sends the attribute information of the recipient's MMS terminal and the MM message to the content adaptation server, and the content adaptation server performs content adaptation on the MM message according to the receiving capability of the recipient's MMS terminal.

Through the above process, the content adaptation processing of the MM message is realized, so that the MMS terminal with low configuration can recognize the MM message after the content adaptation processing, and display and play normally. However, in the above process, regardless of whether the MM message requires content adaptation, the receiving MMSC will send the MM message to the content adaptation server for processing, which makes the transmission efficiency of the MM message low.

To sum up, for the content identification service or the content adaptation service, all MM messages need to be sent to corresponding servers for corresponding processing, which makes the efficiency of transmitting MM messages low.

Contents of the invention

The invention provides a multimedia message processing method, equipment and system to solve the problem of low efficiency in transmitting MM messages in the prior art.

Embodiments of the present invention are realized through the following technical solutions:

The embodiment of the present invention proposes a method for processing multimedia messages, including the following steps:

The multimedia message service center MMSC receives a multimedia message, and the synchronous multimedia integrated voice SMIL of the multimedia message includes a specific field for identifying whether the multimedia message needs content identification; obtains the specific field included in the SMIL of the multimedia message value; according to the value of the specific field, determine whether the multimedia message requires content identification; send the multimedia message determined to require content identification to the content identification server for content identification processing.

The embodiment of the present invention also proposes a multimedia message service center device, including: a receiving unit, a first judging unit, and a sending unit; A specific field for identifying whether the multimedia message requires content identification;

The first judging unit is configured to acquire the value of the specific field included in the SMIL of the multimedia message, judge whether the multimedia message needs content identification according to the value of the specific field, and when it is judged to be yes, instructing the sending unit to send the multimedia message to a content recognition server;

a sending unit, configured to send the multimedia message according to the instruction of the first judging unit.

The embodiment of the present invention also proposes a multimedia message processing system, including: a multimedia message service center MMSC and a content identification server;

The MMSC is configured to receive a multimedia message, the Synchronous Multimedia Integrated Voice SMIL of the multimedia message includes a specific field for identifying whether the multimedia message requires content identification, and acquires the specific field included in the SMIL of the multimedia message. The value of the field, according to the value of the specific field, it is judged whether the multimedia message needs content recognition, and the multimedia message judged to need content recognition is sent to the content recognition server;

The content identification server is configured to perform content identification processing on the received multimedia message.

Through the multimedia message processing method, equipment and system provided by the embodiments of the present invention, the MMSC receives the multimedia message, judges whether the multimedia message requires content identification, and only sends the multimedia message that needs content identification to the content identification server. Content recognition processing, thereby improving the efficiency of transmitting multimedia messages and increasing user experience.

Description of drawings

Fig. 1 is the service flowchart of point-to-point multimedia message in the prior art;

FIG. 2 is a first schematic diagram of a multimedia message processing system provided by an embodiment of the present invention;

FIG. 3 is a second schematic diagram of a multimedia message processing system provided by an embodiment of the present invention;

FIG. 4 is a third schematic diagram of a multimedia message processing system provided by an embodiment of the present invention;

FIG. 5 is a flow chart 1 of a multimedia message processing method provided by an embodiment of the present invention;

FIG. 6 is a second flowchart of a method for processing a multimedia message provided by an embodiment of the present invention;

FIG. 7 is a first structural diagram of a multimedia message service center device provided by an embodiment of the present invention;

FIG. 8 is the second structure diagram of the multimedia message service center equipment provided by the embodiment of the present invention.

Detailed ways

Aiming at the above-mentioned deficiencies in the prior art when implementing content identification services and content adaptation services, the embodiments of the present invention propose a multimedia message processing method, device, and system. The main realization principles, specific implementation process and corresponding beneficial effects that can be achieved are elaborated in detail.

The embodiment of the present invention provides a multimedia message processing system. When the sender MMS terminal and the receiver MMS terminal belong to different MMSCs, the system structure is shown in Figure 2, including: the sender MMSC, the content recognition server and the receiver Fang MMSC. in,

After receiving the MM message sent by the user terminal, the sender MMSC is used to judge whether the MM message needs content identification, and send the MM message judged to need content identification to the content identification server; when it is judged that the MM message does not need content identification , it may be further judged whether the MM message is forbidden to be forwarded, and if it is judged to be yes, the forwarding of the MM message to the receiver is abandoned.

The content recognition server is configured to perform content recognition processing on the MM message received from the sender MMSC, and reply the MM message after the content recognition processing to the sender MMSC.

The sender MMSC resolves the receiver address of the MM message, and sends the MM message to the MMSC to which the receiver's MMS terminal belongs.

After receiving the MM message, the recipient MMSC sends a retrieval notification to the recipient MMS terminal, and when the recipient MMS requests to retrieve the MM message, it sends the MM message to the recipient MMS terminal. The receiver MMSC can also send a sending report back to the sender MMSC, and the sender MMSC notifies the sender MMS terminal that the multimedia message is sent successfully.

The above multimedia message processing system may also include a content adaptation server as shown in FIG. 3 . The content adaptation server is used for performing content adaptation processing on the MM message requiring content adaptation, and replying the processed MM message to the receiver MMSC.

Correspondingly, the receiving MMSC obtains the attribute information of the receiving terminal from the MM message extraction request sent by the receiving MMS terminal, and determines the receiving capability of the receiving terminal according to the obtained attribute information (such as the ability to recognize multimedia objects, display and play capabilities, etc.); judging whether the receiving capability of the receiving terminal supports MM messages, and determining that the MM message is an MM message that requires content adaptation when it is judged not to support it.

When the sender MMS terminal and the receiver MMS terminal belong to the same MMSC, the above multimedia message processing system structure is shown in Figure 4, including: content identification server, content adaptation server (optional) and MMSC. Wherein, both the content recognition server and the content adaptation server perform information interaction with the MMSC.

In the above multimedia message processing system, the MMSC can also receive the MM message from the operator. Generally, the MM message sent by the operator will be sent to multiple terminals. At this time, it is necessary to judge the receiving capability of the receiving terminal one by one, determine the receiving terminal that cannot support the MM message, and based on the received Ability to perform content adaptation processing on MM messages respectively.

When the MM message comes from the user terminal, and when the sender MMS terminal and the receiver MMS terminal belong to different MMSCs, the processing flow of the multimedia message in the embodiment of the present invention is shown in Figure 5, and the execution steps are as follows:

Step 501, the sender MMS terminal submits the MM message to the sender MMSC to which it belongs.

Step 502: After receiving the MM message sent by the user terminal, the sender MMSC judges whether the MM message requires content identification. If it is determined that it is necessary, perform step 503; if it is determined that it is not required, perform step 504.

In this step, it is judged whether the MM message needs to be identified, specifically, it may be:

Obtain the value of a specific field in the SMIL (Synchronized Multimedia Integration Language, Synchronized Multimedia Integration Language) of the MM message, and judge whether the MM message requires content identification according to the obtained value. The values of these specific fields are set and assigned by the producer of the MM message when the MM message is a seed MM message.

For example, the value of the object description field copyright in SMIL can be used to identify whether content identification is required. When copyright="count1", it means that forwarding statistics need to be performed according to the content source of the multimedia message, that is, the MM message needs to be processed for content identification; or , the identification strategy can be formulated and the multimedia message of which SP/CP (service provider or content provider) as the content source is identified, and when the MMSC receives the multimedia message, it parses the value of the field author (the value is SP/CP code), and decide whether to perform content identification processing on the MM message according to the identification strategy; in addition, you can also use a custom field, and assign different values to this field to indicate whether to perform content identification processing on the multimedia message , the field value can be set by the producer of the multimedia message.

Step 503: Send the MM message requiring content identification to the content identification server for content identification processing.

Step 504, judging whether the MM message is forbidden to be forwarded, if it is judged to be yes, execute step 505; when it is judged to be no, execute step 506.

In this step, it is judged whether the MM message is forbidden to be forwarded, which may specifically be:

Obtain the value of a specific field in the SMIL of the MM message, and judge whether the MM message is forbidden to be forwarded according to the obtained value. The setting process of a specific field can be similar to the process described in step 502 above. For example, you can use the value of the field copyright in SMIL to identify whether forwarding is prohibited. When copyright="forbid", it means that the MM message is prohibited from being forwarded; or specify Identify the policy and specify which SP/CP MM messages as content sources are prohibited from forwarding. When the MMSC receives the MM message, it parses the value of the field author in it, and decides whether to forward the MM message according to the identification policy; in addition, it can also pass Customize the field, and assign different values to this field to indicate whether to forward the MM message.

In step 505, the sending MMSC gives up sending the MM message judged as forbidden to forward to the receiving MMSC.

Step 506, the sender MMSC resolves the address of the MM message receiver, and forwards the MM message to the MMSC to which the receiver belongs (when the sender MMS terminal and the receiver MMS terminal belong to the same MMSC, the MM message does not need to be forwarded ).

Step 507: After receiving the MM message, the receiving MMSC sends a push message to notify the receiving MMS terminal to retrieve the message.

In step 508, the receiving MMS terminal sends a request for extracting the MM message to the MMSC to which it belongs.

Step 509: After receiving the extraction request sent by the receiver's MMS terminal, the receiving party's MMSC sends the MM message to the receiving party's MMS terminal, and generates a sending report to send to the sending party's MMSC, and the sending party's MMSC issues the sending report to the sending party's Party MMS terminal.

In the above-mentioned processing flow of the multimedia message, it is an optional step to judge whether the MM message is forbidden to be forwarded and the subsequent related steps. When step 502 determines that the MM message sent by the user terminal is an MM message that requires content identification, the order of steps 503 and 506-507 can be reversed, that is, the MM message can be sent to the recipient MMSC first. , and then send the MM message to the content identification server for content identification processing; or first send the MM message to the content identification server for content identification processing, and then send the MM message to the recipient MMSC.

In the above step 503, the content identification server performs content identification processing on the MM message requiring content identification, which may specifically be:

Counting the times of forwarding MM messages containing a certain multimedia object through the network within a certain period of time; or counting the times of forwarding a certain multimedia object originating from a certain SP/CP.

At the same time, corresponding records are provided according to the statistics results, and the records include: multimedia object identifiers, MM message senders, multimedia object providers, and corresponding statistics results. According to the record, information such as the sender of the MM message, the most popular multimedia object, and the best provider of the multimedia object can be determined when the set number of forwarding times is reached.

When the content recognition server performs content recognition processing on the multimedia objects included in the MM message, at least the following principles are followed:

The change of the pixel and color degree of the multimedia object cannot affect the matching result of the characteristic information of the multimedia object and the characteristic information in the multimedia object database, and the content recognition server should still recognize it as the same multimedia object;

The change of the format and size of the multimedia object cannot affect the matching result between the characteristic information of the multimedia object and the characteristic information in the multimedia object database, and the content recognition server should still recognize it as the same multimedia object;

A partial change in the content of a multimedia object cannot affect the matching result between the characteristic information of the multimedia object and the characteristic information in the multimedia object database, wherein the partial change in the content includes at least the following situations:

Picture type: Add (or delete) Logo and a small amount of text on the picture, or the area of the picture is cut;

Video type: add (or delete) Logo and a small amount of text on the video, or add (delete) some video clips;

Audio Type: Add (or delete) some audio clips.

In the above-mentioned process shown in FIG. 5, by assigning values to specific fields in the SMIL of the MM message, to identify the processing mode of the MM message, so that the MM message can be processed conveniently without making other improvements to the MM message; In addition, the flexibility of the MM message processing process is increased by customizing the field to identify the processing mode of the MM message.

In the multimedia message processing method provided by the embodiment of the present invention, when the receiver MMSC receives the MM message extraction request sent by the receiver's MMS terminal, it can also determine whether the MM message needs content adaptation, specifically:

Obtain the attribute information of the receiver's MMS terminal from the extraction request sent by the receiver's MMS terminal, and judge whether it is necessary to perform content adaptation processing on the multimedia objects included in the MM message according to the attribute information, and when it is determined that the content adaptation process needs to be performed on the MM message During matching processing, send the MM message to the content adaptation server to perform content adaptation processing, so that the receiving party's MMS terminal can normally receive and display the MM message. Refer to Figure 6 for the specific process, including the following steps:

Step 601, the receiving MMSC obtains the MM message extraction request sent by the receiving MMS terminal, which carries the attribute information of the receiving MMS terminal (including the technical indicators, analysis capabilities and display capabilities of the receiving MMS terminal, etc.).

Step 602, the receiving MMSC determines the receiving capability of the MMS terminal according to the attribute information of the MMS terminal.

Step 603, judge whether the receiving capability supports the multimedia object included in the MM message, if the multimedia object in the MM message can be received, displayed or played normally, if it is judged not supported, go to step 604; otherwise go to step 606.

The terminal information database can be saved in the receiver MMSC, which stores the terminal attribute information (such as technical indicators and display capabilities) corresponding to various models produced by different manufacturers. Through the attribute information, it can be analyzed that the corresponding terminal can identify or information such as the media format, type, and size of the displayed multimedia object. In order to speed up the pre-judgment process, the terminals stored in the terminal information database can be divided into blacklists and whitelists according to attribute information, that is, MMS terminals with high configurations will be included in the whitelist, and MMS terminals with low configurations will be included in the blacklist. In this way, when the MMSC at the receiving end makes a pre-judgment, it can quickly know whether the receiving MMS terminal can recognize and display the multimedia objects included in the MM message by checking the black and white list, and then determine the multimedia objects that need to be subjected to content adaptation processing. When the receiver's MMS terminal belongs to the blacklist, it means that the receiving capability of the terminal is lower than the requirement for the receiving capability of the multimedia object included in the MM message. Normal display and playback in the MMS terminal. Further, in order to simplify the terminal information database, only the blacklist including various low-configuration MMS terminals may be saved or only the whitelist including various high-configuration MMS terminals may be saved.

Step 604: Determine that the MM message is an MM message requiring content adaptation, and send the MM message requiring content adaptation and attribute information of the recipient MMS terminal to the content adaptation server.

Step 605: The content adaptation server performs content adaptation processing on the multimedia object included in the MM message according to the attribute information of the receiving party's MMS terminal, and replies the content-adapted MM message to the receiving party's MMSC.

Step 606, the recipient MMSC sends the MM message to the recipient MMS terminal.

In the above process, the content adaptation server can convert the multimedia object according to the requirements, but when it comes to the actual terminal, it also needs to determine the specific media format or size that needs to be converted according to a certain conversion strategy. The conversion strategy refers to and receives The terminal information database that maintains synchronization in the party MMSC. When the content adaptation server receives an MM message that requires content adaptation, it first searches the terminal information database to obtain the support capability of the receiving terminal, and then converts the multimedia object accordingly to achieve the purpose of adapting the receiving terminal.

In order not to affect the adaptation work of the content adaptation server, it is necessary to regularly maintain the terminal information database stored in the content adaptation server, and provide a management interface for the UAProfile database, through which the UAProfile database (including UAProfile upload, query, parameter modification and deletion, etc.). At the same time, the maintained terminal information database is sent to the receiver MMSC to ensure that the content of the terminal information database stored in the receiver MMSC and the content adaptation server is consistent.

The MMSC judging whether content adaptation needs to be performed on the multimedia message and the corresponding processing operation can also be used separately.

The embodiment of the present invention also provides a multimedia message service center device corresponding to the multimedia message processing method in the above embodiment, as shown in FIG. 7 :

The multimedia message service center equipment includes a receiving unit 701, a first judging unit 702, and a sending unit 703; wherein,

The receiving unit 701 is configured to receive the MM message, and provide the MM message to the first judging unit 702; the MM message received by the receiving unit 701 may be sent by the user terminal, or may be sent by the operator;

The first judging unit 702 is configured to judge whether the MM message provided by the receiving unit 701 requires content identification, and when the judgment is yes, instruct the sending unit 703 to send the MM message to the content identification server;

The sending unit 703 is configured to send the MM message according to the instruction of the first judging unit 702 .

The multimedia message service center equipment may also include: a second judging unit 704, configured to judge whether the MM message is forbidden to be forwarded when the first judging unit 702 judges that the MM message provided by the receiving unit 701 does not require content identification, and when judging When yes, instruct the sending unit 703 to give up forwarding the MM message.

The above-mentioned first judging unit 702 is specifically configured to obtain the value of a specific field in the SMIL of the MM message, and determine the MM message that requires content identification according to the obtained value of the specific field. The second judging unit 704 is specifically configured to acquire the value of a specific field in the SMIL of the MM message, and determine the MM message that is forbidden to be forwarded according to the acquired value of the specific field.

The multimedia message service center device in the embodiment of the present invention can further pre-judge the MM message, thereby determining the MM message that requires content adaptation. Correspondingly, the processing service is shown in FIG. 8, and further includes:

The third judging unit 705 is configured to judge whether the MM message received by the receiving unit 701 needs content adaptation, and when the judgment is yes, instruct the sending unit 703 to send the MM message to the content adaptation server;

The above-mentioned sending unit 703 is further configured to send the MM message judged to require content adaptation to the content adaptation server for content adaptation processing.

The third judging unit 705 specifically includes: an acquiring module and a judging module, wherein,

An acquisition module, configured to acquire attribute information of the MM message receiving terminal;

The judging module is used to determine the receiving capability of the receiving terminal according to the acquired attribute information, judge whether the receiving capability supports the MM message, and determine that the MM message requires content adaptation when the judgment is no.

Through the multimedia message processing method, device and system provided by the embodiments of the present invention, the network side receives the multimedia message, judges whether the multimedia message requires content recognition, and sends only the multimedia messages judged to require content recognition to the content recognition server Content recognition processing is performed, thereby improving the efficiency of transmitting multimedia messages and increasing user experience.

In addition, in the technical solutions provided by the above embodiments, the MM messages that are forbidden to be forwarded are also monitored, and when it is determined that the MM message sent by the user is a forbidden MM message to be forwarded, the sending process of the MM message is stopped in time, providing operators with effective control mechanism.

In addition, in the technical solutions provided by the above embodiments, the receiving capability of the receiving terminal is determined according to the attribute information of the receiving terminal of the MM message, and whether the receiving capability supports the MM message is judged; Adaptation processing, and only send MM messages that need content adaptation processing to the content adaptation server for content adaptation processing, so that the receiving terminal can recognize the MM messages and display and play them normally, improving the efficiency of transmitting MM messages , provides convenience for low-end mobile phone users, increases user experience, and brings more profits for operators' value-added services.

Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and equivalent technologies thereof, the present invention also intends to include these modifications and variations.

Claims (16)

1. A processing method of multimedia message, is characterized in that, comprises the steps: The multimedia message service center MMSC receives the multimedia message, and the synchronous multimedia integrated voice SMIL of the multimedia message includes a specific field for identifying whether the multimedia message requires content identification; obtaining the value of the specific field included in the SMIL of the multimedia message; According to the value of the specific field, determine whether the multimedia message requires content identification; The multimedia message judged as needing content identification is sent to the content identification server for content identification processing. 2. processing method as claimed in claim 1, is characterized in that, when judging that described multimedia message does not need to carry out content identification, also comprises the step: Judging whether the multimedia message is forbidden to be forwarded, and when it is judged yes, giving up sending the multimedia message to the receiver. 3. The processing method according to claim 2, wherein the multimedia message includes a specific field for identifying whether forwarding is forbidden for the multimedia message; Judging whether the multimedia message is forbidden to be forwarded, specifically: Obtain the value of the specific field in the multimedia message; According to the value of the specific field, it is judged whether the forwarding of the multimedia message is prohibited. 4. The processing method according to claim 1 or 3, wherein the specific field is an original field or a self-defined field in the multimedia message. 5. The processing method according to claim 1, wherein when the sender of the multimedia message and the receiver belong to different MMSCs, the MMSC to which the sender of the multimedia message belongs performs the judgment. 6. processing method as claimed in claim 1 is characterized in that, after MMSC receives multimedia message, also comprises the step: judging whether the multimedia message needs content adaptation; The multimedia message judged as requiring content adaptation is sent to the content adaptation server for content adaptation processing. 7. The processing method according to claim 6, wherein judging whether the multimedia message needs content adaptation is specifically: Obtain attribute information of the multimedia message receiving terminal, determine the receiving capability of the receiving terminal according to the attribute information, and determine whether the receiving capability supports the multimedia message; When it is judged that it is not supported, it is determined that the multimedia message requires content adaptation. 8. The processing method according to claim 6, wherein, when the sender and the receiver of the multimedia message belong to different MMSCs, the MMSC to which the receiver of the multimedia message belongs judges the multimedia message Whether content adaptation is required. 9. A multimedia message service center device, characterized in that it comprises: a receiving unit, a first judging unit and a sending unit; The receiving unit is used to receive a multimedia message, and the synchronous multimedia integrated voice SMIL of the multimedia message includes a specific field for identifying whether the multimedia message needs to perform content identification; The first judging unit is configured to acquire the value of the specific field included in the SMIL of the multimedia message, judge whether the multimedia message needs content identification according to the value of the specific field, and when it is judged to be yes, instructing the sending unit to send the multimedia message to a content recognition server; a sending unit, configured to send the multimedia message according to the instruction of the first judging unit. 10. The device of claim 9, further comprising: The second judging unit is configured to judge whether the multimedia message is forbidden to be forwarded when the first judging unit judges that the multimedia message does not require content identification, and when it is judged to be yes, instruct the sending unit to give up the forwarding. Describe multimedia messages; The sending unit is further configured to, according to the instruction of the second judging unit, give up sending the multimedia message to the receiver. 11. The device according to claim 10, wherein the second judging unit is specifically configured to obtain the value of a specific field of the multimedia message, and judge whether the multimedia message is Reposting is prohibited. 12. The device of claim 9, further comprising: A third judging unit, configured to judge whether content adaptation is required for the multimedia message received by the receiving unit, and when the judgment is yes, instruct the sending unit to send the multimedia message to a content adaptation server; The sending unit is further configured to send the multimedia message according to an instruction of the third judging unit. 13. The device according to claim 12, wherein the third judging unit specifically comprises: An obtaining module, configured to obtain attribute information of the multimedia message receiving terminal; A judging module, configured to determine the receiving capability of the receiving terminal according to the attribute information, judge whether the receiving capability supports the multimedia message, and determine that the multimedia message requires content adaptation if the judgment is no. 14. A processing system for multimedia messages, comprising: a multimedia message service center MMSC and a content recognition server; The MMSC is configured to receive a multimedia message, the Synchronous Multimedia Integrated Voice SMIL of the multimedia message includes a specific field for identifying whether the multimedia message requires content identification, and acquires the specific field included in the SMIL of the multimedia message. The value of the field, according to the value of the specific field, it is judged whether the multimedia message needs content recognition, and the multimedia message judged to need content recognition is sent to the content recognition server; The content identification server is configured to perform content identification processing on the received multimedia message. 15. The processing system according to claim 14, wherein the MMSC is further configured to, when judging that the multimedia message does not require content identification, to judge whether the multimedia message is prohibited from being forwarded, and when it is judged to be , give up sending the multimedia message to the receiver. 16. The processing system according to claim 14, further comprising a content adaptation server; The MMSC is also used to judge whether the multimedia message needs content adaptation, and when it is judged yes, send the multimedia message to the content adaptation server; The content adaptation server is configured to perform content adaptation processing on the received multimedia message.

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