CN101448106B - Method and system for realizing real-time text advertisements in digital video broadcasting - Google Patents
Method and system for realizing real-time text advertisements in digital video broadcasting Download PDFInfo
- Publication number
- CN101448106B CN101448106B CN2007100775024A CN200710077502A CN101448106B CN 101448106 B CN101448106 B CN 101448106B CN 2007100775024 A CN2007100775024 A CN 2007100775024A CN 200710077502 A CN200710077502 A CN 200710077502A CN 101448106 B CN101448106 B CN 101448106B
- Authority
- CN
- China
- Prior art keywords
- text advertisement
- text
- information
- control information
- advertisement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
Images
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention is adapted to the field of a digital television and provides a method and system for realizing real-time text advertisements in a digital video broadcasting. The method comprises the following steps: producing the text advertisements by an editing tool with displaying function and provided by a condition receiving system or a user management system; adding text advertisement control information in an electronic program guides (EPG) system; broadcasting text advertisement data and text advertisement control information data to a multiplexer respectively by the condition receiving system and the EPG system; and mixing the text advertisement data and the displayed control information data into a transport stream by the multiplexer. The invention can effectively control the display effect of text advertisements at the receiving terminal of the digital television by producing the text advertisements by an editing tool with displaying function and provided by a condition receiving system or a user management system and adding text advertisement control information by the EPG system.
Description
Technical Field
The invention belongs to a digital television broadcasting network, and particularly relates to a method and a system for realizing real-time text advertisements in digital video broadcasting.
Background
With the development of Digital Video Broadcasting (DVB), more information can be obtained through a Digital television network, and a service provider can provide more personalized services or content such as advertisements in the Digital television network to obtain revenue.
In the prior art, the production of advertisements in a digital television network is mainly implemented by a digital television front end part and a digital media terminal part, wherein the front end part comprises advertisement editing and producing equipment, such as an encoder, an advertisement broadcasting server, multiplexing equipment and the like. The advertisement editing and producing device is used for producing and editing real-time advertisements, the encoder packs the edited advertisement information into a transmission code stream and generates a program information table to describe the advertisement code stream, and the updating of the advertisement content can be represented by the version number described in the program information table. The program information table can also describe an advertisement playing time length, and the time length is used for controlling the playing time length of the advertisement, so that the automatic disappearance of the advertisement playing is realized. However, in this method, some devices, such as an advertisement editing and manufacturing device, an encoder, an advertisement broadcasting server, etc., need to be added to the front end of the digital tv, which increases the investment cost, and is inconvenient to use and manage due to complex debugging and use.
Disclosure of Invention
The embodiment of the invention aims to provide a method for realizing real-time text advertisements in digital video broadcasting, and aims to solve the problems that advertisement manufacturing equipment is complex, the investment cost is high, the debugging and use are complex, and the use and the management are inconvenient in the prior art.
The embodiment of the invention is realized in such a way that a method for realizing real-time text advertisements in digital video broadcasting comprises the following steps:
making a text advertisement by using an editing tool with a screen display function provided by a condition receiving system or a user management system;
adding text advertisement control information into an electronic program guide system, wherein the text advertisement control information comprises prompting information for prompting a user whether to watch a text advertisement or control information for forcing the user to watch the text advertisement;
the conditional access system and the electronic program guide system respectively broadcast text advertisement data and text advertisement control information data to the multiplexer;
text advertisement data and text advertisement control information data are mixed into the transport stream by a multiplexer.
Another objective of an embodiment of the present invention is to provide a system for implementing real-time text advertisement in digital video broadcasting, where the system includes:
the conditional access system or the user management system with the screen display functional unit is used for editing and making text advertisements;
the electronic program guide system is used for adding text advertisement control information, wherein the text advertisement control information comprises prompting information for prompting a user whether to watch a text advertisement or control information for forcing the user to watch the text advertisement; and
and a multiplexer for mixing the text advertisement data and the text advertisement control information data into a transport stream.
In the embodiment of the invention, the text advertisement is produced by using an editing tool with an On Screen Display (OSD) function provided by a Conditional Access System (CAS) or a user Management System (SMS), and the text advertisement control information is added into an Electronic Program Guide (EPG) System, and the text advertisement data and the text advertisement Display control data are respectively broadcast by the CAS and the EPG System, so that the production equipment of the text advertisement in digital video broadcasting is simplified, and the production and Management efficiency of the text advertisement is improved.
Drawings
Fig. 1 is a system configuration diagram of real-time text advertisement in digital video broadcasting according to a first embodiment of the present invention;
fig. 2 is a flowchart of a method for implementing real-time text advertisement in digital video broadcasting according to a first embodiment of the present invention;
fig. 3 is a system block diagram of real-time text advertisement in digital video broadcasting according to a second embodiment of the present invention;
fig. 4 is a flowchart of a method for implementing real-time text advertisement in digital video broadcasting according to a second embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In the embodiment of the invention, the text advertisement is produced by using an editing tool with a screen display function provided by a condition receiving system or a user management system, text advertisement control information is added into an EPG system, text advertisement data and the text advertisement display control data are respectively broadcast by the condition receiving system and the EPG system, and the data are mixed into a transport stream through a multiplexer.
The conditional access system is an important component in digital video communication and is an essential condition for realizing video information service. The conditional access system is also a system for performing access control for some broadcast services for business purposes, and determining whether a digital reception device can present a specific broadcast program to an end user.
The user management system provides a complete and effective management and support system for the cable television service management and operation mode. The system realizes the comprehensive management of users, the unified management of various service services and the function of facilitating the control and management of program providers. The user management system runs through each link of charging, customer service, accounting, product and resource management, and is the core for supporting digital television service operation. The system design is based on the authority management of different roles, and a user can allocate different roles and authorities according to the actual operation requirement, and different functions of each department, different agents and lower-level operators in the operators are realized on the basis of sharing one software platform. In the embodiment of the present invention, the message management function included in the user management system is mainly utilized: and sending various screen displays to the designated user group.
Fig. 1 is a system structure of real-time text advertisement in digital video broadcasting according to a first embodiment of the present invention, which is detailed as follows:
a conditional access system 11 with on-screen display function for editing and producing text advertisements.
As an embodiment of the present invention, the conditional access system is required to provide an on-screen function, and to be able to produce a text advertisement using an editing tool provided by the on-screen function.
As an embodiment of the invention, the editing tool of the screen display function has different styles or interfaces aiming at different tools, and text advertisement content is added into the content item in the advertisement information option.
As an embodiment of the present invention, text advertisement control Information is added to a Network Information Table (NIT) described by Program Specific Information (PSI) of the EGP system 12, and is used to control whether to display text advertisements in a program corresponding to a digital television receiving terminal.
In the embodiment of the present invention, the PSI is composed of a Program Association Table (PAT), a Conditional Access Table (CAT), a Program Map Table (PMT) and a NIT, and these tables are inserted into the transport stream for transmission. PSI prescribes different programs and how different components in the programs are multiplexed into a unified code stream, and the PSI can be used as a basis to provide a code stream structure, so that a user can select the programs.
And a multiplexer 13 for multiplexing the text advertisement data generated by the conditional access system and the text advertisement control information data in the EPG and mixing the data into the transport stream.
A digital television network 14 for transmitting the transport stream output via the multiplexer 13.
And a digital television receiving terminal 15 for receiving the transport stream.
As an embodiment of the present invention, the digital receiving terminal analyzes the received television program transport stream, and displays the text advertisement in the corresponding program according to the advertisement control information of the transport stream.
In the embodiment of the present invention, the digital television receiving terminal includes a digital receiving terminal such as a set-top box or a digital television.
Fig. 2 is a flow of a method for implementing a real-time text advertisement in digital video broadcasting according to a first embodiment of the present invention, which is detailed as follows:
in step S201, a text advertisement is produced using an editing tool of the conditional access system providing on-screen functionality.
As an embodiment of the present invention, the conditional access system is required to provide an on-screen function, and to be able to produce a text advertisement using an editing tool provided by the on-screen function.
As an embodiment of the invention, the editing tool of the screen display function has different styles or interfaces aiming at different tools, and text advertisement content is added into the content item in the advertisement information option.
In step S202, text advertisement control information is added to the EPG system.
In the embodiment of the present invention, a descriptor _ tag identifier is added to the NIT described by the PSI in the EPG system, and is used to describe three fields, namely, a transport stream ID (transport _ stream _ ID), a service ID (service _ ID), and a display flag field (Ad _ display _ flag), of the digital television program corresponding to the text advertisement, and is used to control the digital television program. Whether or not to display the text advertisement at the digital television receiving terminal is controlled by a display flag field Ad _ display _ flag.
TABLE 1
Table 1 shows a customized text advertisement control information format supported by a real-time text advertisement system in digital video broadcasting according to an embodiment of the present invention.
As an embodiment of the present invention, the text advertisement described in table 1 uses a descriptor _ tag identifier added in the NIT described by the PIS to describe a transport stream ID (transport _ stream _ ID), a service ID (service _ ID), and a display flag field (Ad _ display _ flag) of the digital television program corresponding to the text advertisement. Wherein,
assigning the identifier data string to a descriptor _ tag for identifying advertisement control information;
ad _ display _ flag ═ 0/, display text Ad ═ 0/;
ad _ display _ flag ═ 1/, text advertisement is not displayed.
For example, when descriptor _ tag is "800 a0001000a000002000B 01", the text advertisement control information in the program transport stream that it is to represent is:
80: one byte, representing a text ad control descriptor _ Tag, and a value of 80 representing a text ad control descriptor Tag of 128;
0A: one byte indicating a text advertisement control descriptor length, and a value of 0A indicating a text advertisement control descriptor length of 10 bytes;
0001: two bytes indicating a text advertisement control descriptor transport stream ID (transport _ stream _ ID), a value of 0001 indicating that the transport stream ID (transport _ stream _ ID) of the text advertisement display control description is 1;
000A: two bytes, which represent the service ID (service _ ID) of the text advertisement control descriptor, and the value 000A represents that the service ID (service _ ID) of the text advertisement display control descriptor is 10;
00: one byte indicating a text advertisement control descriptor display flag field (Ad _ display _ flag), a value of 00 indicating that the display flag field (Ad _ display _ flag) of the text advertisement display control description is 0, and the text advertisement is not displayed;
0002: two bytes indicating a text advertisement control descriptor transport stream ID (transport _ stream _ ID), a value of 0001 indicating that the transport stream ID (transport _ stream _ ID) of the text advertisement display control description is 1;
000B: two bytes, representing a service ID (service _ ID) of the text advertisement control descriptor, and a value 000A representing that the service ID (service _ ID) of the text advertisement display control description is 11;
01: one byte, representing a text advertisement control descriptor display flag field (Ad _ display _ flag), a value of 00 representing that the display flag field (Ad _ display _ flag) of the text advertisement display control description is 1, displays the text advertisement.
As an embodiment of the present invention, the text advertisement control information data is added to the NIT described by the PSI in the EPG system to control whether the text advertisement is displayed in the corresponding program or in the specific program information.
As an embodiment of the present invention, the text advertisement control information further includes user prompting information for prompting a user whether to view the text advertisement.
As an embodiment of the present invention, the text advertisement control information may further include forced display text advertisement information, so that the text advertisement is forced to be displayed on the digital television receiving terminal.
In step S203, the conditional access system broadcasts the text advertisement data while the EPG system broadcasts the text advertisement control information data.
In step S204, the text advertisement data and its control information data are mixed into the transport stream by the multiplexer and transmitted to the digital receiving terminal through the digital television network.
As an embodiment of the present invention, the digital receiving terminal analyzes the received television program transport stream, and displays the text advertisement in the corresponding program according to the advertisement control information of the transport stream.
Fig. 3 is a system structure of real-time text advertisement in digital video broadcasting according to a second embodiment of the present invention, which includes a user management system 31 with an on-screen display function unit, a conditional access system 32, an EPG system 33, a multiplexer 34, a digital television network 35 and a digital television receiving terminal 36.
As an embodiment of the present invention, different from the system structure of real-time text advertisement in digital video broadcasting provided by the first embodiment of the present invention, the text advertisement is created by using the editing tool of the on-screen display function provided by the user management system 31, and the text advertisement data is sent to the conditional access system 32 through the interface provided by the conditional access system, and the text advertisement data is broadcasted by the conditional access system. Other corresponding unit functions are the same as those described in the first embodiment of the present invention, and are not described herein again.
Fig. 4 is a flow chart of a method for implementing a real-time text advertisement in digital video broadcasting according to a second embodiment of the present invention, which is detailed as follows:
in step S401, a text advertisement is produced using an editing tool of an on-screen function provided by the user management system.
As an embodiment of the present invention, the user management system is required to provide an on-screen function, and can produce a text advertisement using an editing tool provided by the on-screen function.
As an embodiment of the invention, the editing tool of the screen display function has different styles or interfaces aiming at different tools, and text advertisement content is added into the content item in the advertisement information option.
In step S402, the user management system sends the text advertisement data to the conditional access system through the interface provided by the conditional access system, and the text advertisement data is broadcast by the conditional access system.
As an embodiment of the present invention, the steps S401 and S402 are different from the method for implementing the real-time text advertisement in the digital video broadcast provided by the first embodiment of the present invention in fig. 2, and the method in step S201 is described. Other corresponding process steps are the same as those described in the method for implementing a real-time text advertisement in digital video broadcasting provided by the first embodiment of the present invention, and are not described herein again.
In the invention, the screen display function of the conditional access system or the user management system is well associated with the television program, the text advertisement is edited by using the screen display function of the conditional access system, and the text advertisement control information is added by using the EPG system, thereby achieving the effect of effectively controlling the text advertisement information to be displayed on the digital television receiving terminal, and conveniently and effectively realizing the real-time text advertisement in the digital video broadcast.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents and improvements made within the spirit and principle of the present invention are intended to be included within the scope of the present invention.
Claims (10)
1. A method for implementing real-time text advertisements in digital video broadcasting, the method comprising the steps of:
making a text advertisement by using an editing tool with a screen display function provided by a condition receiving system or a user management system;
adding text advertisement control information into an EPG system, wherein the text advertisement control information comprises prompting information for prompting a user whether to watch a text advertisement or control information for forcing the user to watch the text advertisement;
the conditional access system and the EPG system respectively broadcast text advertisement data and text advertisement control information data to the multiplexer;
text advertisement data and text advertisement control information data are mixed into the transport stream by a multiplexer.
2. The method of claim 1, wherein the step of producing text advertisements using editing tools for on-screen functionality provided by the conditional access system comprises: and adding text advertisement content information into the content items in the announcement information options in the editing tool.
3. The method of claim 1, wherein the step of using the editing tool of the on-screen functionality provided by the user management system to produce the text advertisement comprises: text advertisement content information is added into content items in the announcement information options in the editing tool, and the text advertisement data is sent to a conditional access system through an interface provided by the conditional access system and is broadcasted by the conditional access system.
4. The method of claim 1, wherein the step of adding text advertisement control information to the EPG system comprises: identifiers are added to a network information table described by program specific information in an EPG system to control the display of text advertisements in programs.
5. The method of claim 4, wherein the step of adding the identifier to the network information table comprises: a descriptor _ tag identifier is added to the network information table to identify control information of the text advertisement.
6. The method of claim 4, wherein the descriptor _ tag identifier comprises: a text advertisement control descriptor, a text advertisement descriptor length, a text advertisement control transport stream ID, a text advertisement control descriptor service ID, a text advertisement control descriptor display flag field, a text advertisement control descriptor transport stream ID, a text advertisement control description service ID, a text advertisement control descriptor display flag field.
7. A system for implementing real-time text advertisements in digital video broadcasting, the system comprising:
the conditional access system or the user management system with the screen display functional unit is used for editing and making text advertisements;
the EPG system is used for adding text advertisement control information, wherein the text advertisement control information comprises prompting information for prompting a user whether to watch a text advertisement or control information for forcing the user to watch the text advertisement; and
and a multiplexer for mixing the text advertisement data and the text advertisement control information data into a transport stream.
8. The system of claim 7, wherein the editing of the text advertisement using the conditional access system with on-screen functionality is: and adding text advertisement information into the content item in the announcement information option in the editing tool of the screen display function.
9. The system of claim 7, wherein the editing of the text advertisement using the user management system with on-screen display function is: text advertisement information is added into the content items in the announcement information options in the editing tool of the screen display function, and the text advertisement data is sent to the conditional access system through an interface provided by the conditional access system and is broadcasted by the conditional access system.
10. The system of claim 7, wherein the EPG system is incorporated with textual advertising control information comprising: identifiers are added to a network information table described by program specific information in an EPG system to control the display of text advertisements in programs.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100775024A CN101448106B (en) | 2007-11-27 | 2007-11-27 | Method and system for realizing real-time text advertisements in digital video broadcasting |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100775024A CN101448106B (en) | 2007-11-27 | 2007-11-27 | Method and system for realizing real-time text advertisements in digital video broadcasting |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101448106A CN101448106A (en) | 2009-06-03 |
| CN101448106B true CN101448106B (en) | 2011-01-12 |
Family
ID=40743472
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2007100775024A Expired - Fee Related CN101448106B (en) | 2007-11-27 | 2007-11-27 | Method and system for realizing real-time text advertisements in digital video broadcasting |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101448106B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102065326A (en) * | 2010-11-05 | 2011-05-18 | 四川长虹电器股份有限公司 | Digital television network front end advisement making system |
| CN102131123B (en) * | 2011-03-16 | 2013-07-31 | 北京央视公众资讯有限公司 | Advertising system based on digital television electronic program guide and transmission method |
| CN102223568B (en) * | 2011-06-03 | 2013-09-04 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN103618932B (en) * | 2013-11-21 | 2018-02-16 | 深圳Tcl新技术有限公司 | Show the method and system of operator's advertisement |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1332928A (en) * | 1998-12-28 | 2002-01-23 | 汤姆森特许公司 | Method for selecting program displayed in advertisement in application software program |
| CN1359591A (en) * | 1999-06-28 | 2002-07-17 | 英戴克系统公司 | System and method for utilizing EPG database for modifying advertisements |
| CN1953534A (en) * | 2005-10-20 | 2007-04-25 | 中央电视台 | Method for implementing picture advertisement design and update of set-top box |
| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
-
2007
- 2007-11-27 CN CN2007100775024A patent/CN101448106B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1332928A (en) * | 1998-12-28 | 2002-01-23 | 汤姆森特许公司 | Method for selecting program displayed in advertisement in application software program |
| CN1359591A (en) * | 1999-06-28 | 2002-07-17 | 英戴克系统公司 | System and method for utilizing EPG database for modifying advertisements |
| CN1953534A (en) * | 2005-10-20 | 2007-04-25 | 中央电视台 | Method for implementing picture advertisement design and update of set-top box |
| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
Non-Patent Citations (3)
| Title |
|---|
| JP特开2002-77866A 2002.03.15 |
| 王建勇 柴传江.潍坊数字电视平台系统设计.广播电视信息 10.2005,(10),74-75. |
| 王建勇 柴传江.潍坊数字电视平台系统设计.广播电视信息 10.2005,(10),74-75. * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN101448106A (en) | 2009-06-03 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US7134133B1 (en) | Method, system, and software for creating and utilizing broadcast electronic program guide templates | |
| US10756837B2 (en) | Method for decoding a service list table | |
| US8572658B2 (en) | Method for mapping between signaling information and announcement information and broadcast receiver | |
| CN1929584B (en) | Method for real-time updating of digital media terminal advertising contents | |
| EP2262193A1 (en) | Method and apparatus for presenting notification messages | |
| KR101759951B1 (en) | Method for mapping between signaling information and announcement information and broadcast receiver | |
| TWI639349B (en) | Broadcast identifier signaling | |
| CN101668195A (en) | Method, system and terminal of digital television receiving terminal for displaying advertising message | |
| CN101594538A (en) | A kind of advertisement in digital television player method and system | |
| CN101505407B (en) | Digital television advertisement playing method and system | |
| CN101448106B (en) | Method and system for realizing real-time text advertisements in digital video broadcasting | |
| CA2717796A1 (en) | Method and system for updating firmware of terminals in a broadcast system | |
| CN100589350C (en) | The transmission of video preview of mobile phone television or method of reseptance and device | |
| CN100536556C (en) | Method for implementing picture advertisement design and update of set-top box | |
| CN201976223U (en) | Digital television graph-text advertisement system based on set-top box | |
| CN101459817A (en) | Service information publishing method and system | |
| CN101252599A (en) | Playing system, transmitting method and playing method of advertisement traffic | |
| KR100845145B1 (en) | Advertising Method Linking Digital Multimedia Broadcasting and Rich Media Service | |
| CN106105249B (en) | Method for decoding service guide | |
| CN101815160A (en) | TV network advertisement publishing system and method | |
| CN102857800A (en) | Audio/video advertisement wireless distribution method and system thereof | |
| CN101252668B (en) | Digital television information broadcasting system and equipment | |
| CN108200460A (en) | Set-top box advertising pictures update method and system | |
| KR100622257B1 (en) | Text back-link processing method using MBP-2 transport stream standard | |
| US20100211977A1 (en) | Apparatus and method for transmitting presentation information in a digital broadcast system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C56 | Change in the name or address of the patentee |
Owner name: SHENZHEN SKYWORTH DIGITAL TECHNOLOGY CO., LTD. Free format text: FORMER NAME: SKY-WORTH DIGITAL TECHNOLOGY CO., LTD.;SHENZHEN CITY |
|
| CP01 | Change in the name or title of a patent holder |
Address after: 518057 Guangdong city of Shenzhen province Nanshan District Gao Xin Road SKYWORTH building A14 Patentee after: Shenzhen Skyworth Digital Technology Co., Ltd. Address before: 518057 Guangdong city of Shenzhen province Nanshan District Gao Xin Road SKYWORTH building A14 Patentee before: Shenzhen Skyworth Digital Technology Co., Ltd. |
|
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20110112 Termination date: 20151127 |
|
| CF01 | Termination of patent right due to non-payment of annual fee |