CN101408959A - Shopping method capable of connecting to physical path from network group - Google Patents

Abstract

The present invention relates to a shopping system and method that can be connected from a computer network group to a physical channel. The main purpose is to provide network members who have joined the system, and they can invite others to join their direct single-level service group and receive bonuses for their services; they can also receive bonuses by shopping with their own accounts or guiding others to shop; all bonuses can be credited to personal accounts and converted into cash; based on the network member service group system, identification cards can be issued for consumption in physical channels, and bonuses can be returned to personal accounts of the network group, and evaluation feedback can be given based on actual consumption. The present invention not only allows products to be sold quickly through word of mouth of network members, but members can also receive marketing service bonuses and feedback to manufacturers in a shared business model.

Description

A method of shopping from a network group linkable to a physical path

technical field

The present invention is applied in the online shopping system of e-commerce, can be connected in series with the physical channel, and is an automatic online shopping group system that provides reward service bonuses and evaluations through shopping and sharing.

Background technique

The prior art known to the public in this area is hereby enumerated and briefly described as follows:

1. Shopping bonus point model: After shopping, consumers will have bonus points, which can be used to deduct the purchase amount when they spend again within a limited period of time, similar to the discount used for the next purchase.

2. Dealer mode: After signing the contract and paying the fee or paying the deposit, you can copy the original company’s shopping webpage and store it in your own space. When a consumer makes a purchase and confirms that the account is credited to the dealer, it cannot be transferred due to the appreciation period. If it is cash, the franchisee owner needs to advance the payment and transfer the order to the original company for delivery, and then ask for payment from the original company in the future. Auctioneers can also choose to select certain commodity pictures for auction, the mode is the same.

3. Discussion area groups: Each member can open different types of groups according to different permissions. After opening the group, he can invite or accept other people's requests to join the group for discussion. However, the group can be hidden. In this case, it must be invited by the opened group leader to join, and the readable content can be restricted according to different permissions. Usually, everyone in the group discussion area can express their opinions and count the accumulated number of articles, and can also see the content of other people's speeches.

4. Advertisement dividend model: When the blog site owner joins, there will be a fixed link registered and linked to the product; and when the site owner recommends an advertisement on his own website, it will drive netizens to directly click on the link to the product page from the site And cause on-the-spot purchase, then the commodity manufacturer pays a one-time advertising fee to the webmaster.

5. Electronic gift certificate: The shopping credit promised by the online store, the remaining amount can also be sent freely until it is used up.

6. Discount coupon: a percentage discount or a sum of money, which can only be used once for a limited amount of discount and cannot be returned.

In online shopping, no matter what you buy is physical or virtual goods, the biggest feature is that there are only two opposing relationships between buyers and sellers, and the shopping structure has the following features:

The first feature: the dealer is the seller. Whether it is a physical batch of goods to sell, or copying other people's website products to sell after paying the royalties, and earning commissions by transferring orders, it is a single seller who faces many consumer buyers. The buyers who shop do not know each other, so they cannot know the real post-purchase feedback of previous buyers.

Second feature: Bonus points cannot be exchanged for cash or electronic coupons. The bonus points are all allocated after the consumer makes a purchase to provide a deduction for the next purchase, but they cannot be exchanged for cash and transferred to the consumer, or they can be purchased as an electronic gift certificate and sent, and there is an expiry date, after the expiry date then fail. The use of such bonus points is only similar to the discount coupons used for discounts when purchasing next time.

The third feature: only a certain few people can earn a one-time advertising fee. A small number of contracted customers can only get the advertising fee once after the trusted netizen purchases. If the netizen returns directly to the product website to consume, there will be no re-appropriation of the advertising fee; in addition, many netizens with less influence can share After gaining experience and promoting sales, there is no manufacturer paying advertising fees to these netizens.

The above online shopping features have the following disadvantages:

The first shortcoming: there are only two antagonistic relationships between buyers and sellers, ignoring the existence of "communication service providers" in the middle, such as the waiters you trust in physical stores will recommend products suitable for you, and this store and products It belongs to the boss, not the waiter; the waiter gets paid for simply serving others, but does not pay the recommended service provider on the Internet, especially the consumption directly brought about by the loyal customer base established by the waiter himself.

The second disadvantage: online unfamiliar shopping, the first ice-breaking transaction is the most difficult, usually people are more likely to listen to the shopping experience of familiar friends around them as a reference for transactions; however, these recommenders who drive and facilitate the first ice-breaking transaction , but no manufacturer will pay for advertising services; moreover, these experienced users are unspecified shop assistants of manufacturers on the Internet, but they have not received due and continuous word-of-mouth service fees. As far as the public knows, a lot of profit margins of products are actually spent on marketing and advertising, so the waiter netizens who continue to drive performance and transmit word-of-mouth should be paid.

The third shortcoming: the product is produced by the producer, and then reaches the consumer through too many layers of distribution channels, and the consumer inexplicably bears the final high cost. Since online communication is almost free, if consumers are also marketing service providers, it is a reasonable type of online shopping to give back marketing and advertising channel fees to consumers as a bonus, and it can maintain the same end price.

The fourth disadvantage: online shopping has restrictions on items and services that need to be visited in person, such as: glasses, beauty care courses, etc. These can only be advertised online but cannot be traded online. You must go to the physical store in person to confirm the consumption. At the same time, these commodity categories ignore the rewards given to netizens for word-of-mouth marketing, as well as consumers’ real post-purchase feedback, and provide practical consumption references for subsequent netizens, so they cannot promote a good and trustworthy consumption environment.

In addition, in order to prevent your examiner from misunderstood the present invention, let me explain in particular: in the conventional technology, there are multi-level pyramid schemes, and pyramid schemes are carried out by recommending latecomers to be listed as downlines. The important features are as follows:

The first feature: its business must be approved by the national franchise. Members must sign a written paper contract on the spot and pay a fee to obtain the distribution right.

The second feature: Member information is entered manually into the internal MLM management system and its bonus is calculated by an internal program. It is difficult for members to immediately know how much bonus they should receive.

The third feature: dealers must reach a certain purchase amount in each period to claim the bonus.

The fourth feature: dealers belong to vertical multi-level sales. After collecting distribution commissions layer by layer, it usually raises the final price of products, which is unfair to latecomers.

The fifth feature: Once a member joins, they cannot replace the online dealers, which is easy to form a head card.

Sixth feature: usually only members can purchase products, and it is difficult for ordinary consumers to buy trial products in small quantities first.

Based on the above characteristics, it can be seen that the multi-level MLM model requires the signing of paper dealer contracts in all countries. It is an internal sales and management system manually established, and it is not directly and freely implemented in e-commerce; instead, all members are directly regarded as dealers. And modes such as the inability to freely change the members on and off the line, and the vertical layer-by-layer commission, which leads to different batch prices for each person, are obviously different from the present invention.

The main concept of the present invention is to automatically join for free through the Internet, and to obtain bonuses by directly serving others, and can claim bonuses without purchasing by yourself. Just like the company hires amateur salespeople, there is no reason to require employees to spend to receive bonuses. At the same time, there is no vertical layer-by-layer commission to increase the terminal price. In addition, members can request to change the upstream service team leader. All of the above are the differences between the invention of this e-commerce system and the internal sales management of general multi-level pyramid schemes.

Combining the obstacles and shortcomings of online shopping mentioned above, in order to promote a virtuous cycle of consumption environment, how to create an "automatic group system for online shopping that provides rewards and service bonuses through shopping and sharing"; It is especially important for the generation of socialist networks and can substantially improve national tax supervision.

Contents of the invention

In order to overcome the technical problem of ignoring word-of-mouth marketing rewards for netizens in the current online and physical shopping, the main beneficial effect of the present invention is to provide rewards and service bonuses obtained through online shopping and sharing, and can be extended to entities The channel consumption is connected back to the system to calculate the bonus and evaluate it.

Another main beneficial effect purpose of the present invention is to automatically establish a membership system directly under a single-level service group by sharing invitations from the Internet.

Another beneficial effect of the present invention is to obtain bonuses regardless of self-purchase, guiding ordinary people to enter the purchase, and serving direct subordinate groups to promote purchases, and can be converted into cash or valuable electronic securities.

Another beneficial effect of the present invention is that through members who have actually consumed the item, they can give comprehensive points after evaluation, which can be used as consumption reference for subsequent members, especially the products and services that can be connected to physical stores after-sales evaluation.

In order to achieve the above-mentioned beneficial effects, the present invention has a system and method for sharing bonuses to promote sales online shopping, and can be connected to a physical channel, and can achieve the following technical solution mechanism for solving its technical problems:

1. Provide the old member explanation invitation letter and send it to others by email, and invite others to join the member group directly under the company;

2. New members need to fill in the account number of the inviter's old member before they can log in;

3. After the new member logs in, it will be automatically included in the hidden closed group members belonging to the old member, and at the same time, a group of independent hidden closed groups headed by the new member will be opened immediately;

4. In the hidden closed group, the member himself is a single service team leader, and only the team leader can log in to check the purchase amount and bonus of his own group;

5. However, team members can apply to change the service team leader conditionally.

6. The team leader of a group can calculate the service bonus of the team leader based on the sum of the feedback bonuses of each team member of the group directly under it, and then multiply it by a percentage; , then this mechanism may also include downstream non-direct group service bonuses;

7. Each product on the website or physical store has a reward bonus, and members have accumulated reward bonus in their own accounts after purchase;

8. Provide product pictures or webpage pasting shortcuts with member ID identification codes, members can guide ordinary consumers to enter the shopping cart system of this website for consumption and checkout;

9. After the consumption has passed the appreciation period and the credit is confirmed, the reward bonus will be transferred to the bonus account of the guiding member;

10. The total reward amount of each member account will be automatically multiplied by a certain multiple after reaching a certain standard within a certain period of time (for example, one month) to encourage members to purchase;

11. According to a certain period of settlement (such as one month), the total bonus that each member can claim, including the aforementioned own account feedback bonus plus the service bonus as the team leader, is displayed on the member interface at the same time, and can be settled and applied for transfer deposit into a bank account, or save the purchase of electronic coupons, or save the discount for the next shopping;

12. Issue identification cards (such as credit cards) with member ID identification codes in accordance with the above-mentioned shared member groups established by the Internet for consumption of physical goods and services;

13. The physical outlet store becomes the supplier of the Internet company after signing a contract, and the Internet company becomes the gold flow collection company. After the member consumes, the online company's cash flow can be used to collect the money, and the physical store can then request payment from the online company; or the physical store can log in to the website to record the cash after receiving cash, and reconcile with the online company's monthly statement.

14. After the member goes to the physical store and decides to consume, the dealer will log into the background interface of the online company to fill in the consumption record and amount, and then the member will insert the identification card into the card reader or key in the credit card or pay cash and other cash flow methods. checkout.

15. Members who have actual consumption records of any item can make an evaluation on the consumption records of the item and give points each time. The cumulative evaluation score of the same product is announced for members to use as a reference for consumption. The special feature of this mechanism is that it can mark online or physical store consumer reviews at the same time.

Description of drawings

Fig. 1 is the framework diagram of the online shopping system of the network automatic grouping mechanism of the present invention.

Fig. 2 is an overall connection structure diagram of the online and physical shopping automatic grouping system that provides reward service bonuses and evaluations through shopping and sharing according to the present invention.

Fig. 3 is a flow chart of establishing network automation group relationship in the present invention.

FIG. 3A is an example of a web page showing network automation group relationship and total bonus settlement.

Fig. 4 is the flow chart of the present invention's shopping reward bonus.

FIG. 4A shows an embodiment of a webpage that guides general consumers to shop and obtain rewards.

FIG. 4B is an example of a web page showing that the member obtains a reward bonus by purchasing in a physical store.

Fig. 5 is the total bonus settlement and conversion flow chart of the present invention.

[Description of main component symbols]

Figure 1: Online shopping system with online automatic grouping mechanism 20

storage device 10 supplier database 101 member group database 102

Commodity Database 103 Memory System 11 Processor 12

Server Stream 13

figure 2:

Website System 20

This member interface 30 Personal team leader account 301 Group member bonus account 302

My total bonus account 303 Bank account 304 Member login 311

My total bonus account 303 Bank account 304 This member logs in 311

This member sends an invitation letter 312 Invites a new member 313

Commodity front desk 40 Send commodity shortcut link 401 Non-member 402

This member visits 403 in person and makes an appointment with the physical store 404

Jinliu 50 Cooperation Jinliu Company 501

Management background 60 Physical store supply form 601 Cooperation logistics 604

image 3:

This member interface 30 Personal team leader account 301 Group member bonus account 302

My total bonus account 303 This member logs in 311

This member sends an invitation letter 312 Invites a new member 313 Login form 314

Step A: Members log in with their account Step B: Send E-MAIL to invite others to join

Step C: New members automatically become members of the group

Figure 4:

This member interface 30 Personal team leader account 301 Group member bonus account 302

My total bonus account 303 Commodity front desk 40 cash flow 50

Send product shortcut link 401 Non-member 402 This member visits 403

Contributing physical store 404

Step A: The member posts a product link with ID Step B: Non-members click on the product

Step C: Non-members link to shopping checkout Step D: The member visits the physical store to swipe the card

Step E: The store is connected to the online company to collect the money Step F: The member pays cash

Step G: Settlement and reconciliation between stores and online companies Step H: Online shopping through online cash flow

Step I: The shopping bonus is credited to the member's account Step K: The member makes online purchases

Figure 5:

This member interface 30 Personal team leader account 301 Group member bonus account 302

Group service bonus 302a Personal total bonus account 303 Member bank account 304

Buy electronic gift certificate 305 Send to anyone 306 Merchandise reception 40

Gold flow 50 management background 60

Step A: Bonus amount of this member account Step B: Group service bonus amount

Step C: Apply for the settlement of the total bonus Step D: Transfer the bonus to the bank account in cash

Step E: Convert the bonus to buy an electronic gift certificate Step F: Send it to anyone

Step G: Click the link to buy

Detailed ways

In order to enable your examiners to better understand the technical content of the present invention, specific examples are given as follows.

Please refer to FIG. 1 , an online shopping automatic group system 20 that obtains reward service bonuses and evaluations through shopping and sharing. Its hardware structure is just like a general shopping website, consisting of one or several computers. FIG. 1 simplifies the hardware structure of a computer, that is, the online shopping automatic group system 20 at least includes a processor 12, a memory system 11, and a storage device 10 for mutual operation and execution. The memory system 11 mainly includes some system programs or network server programs to process the server information flow 13, and the application program includes an online shopping program 20, so that the processor 12 can execute the online shopping program 20, of course, the general For example, part or all of the programs of the online shopping program 20 will be placed in the storage device 10 (such as a hard disk), and the online shopping program 20 will be loaded into the memory system 11 after the memory system is activated.

The databases mainly stored by the storage device 10 are commodity database 103, member group database 102 and supplier database 101; the commodity database 103 mainly stores the information of selling commodities, such as prices, commodity descriptions, commodity categories, commodity pictures, Labels and feedback bonuses, etc. The member group database 102 mainly stores the information of shopping members, such as name, shopping record, contact information (such as email), affiliation group relationship system, and the like. The supplier database 101 covers supply information of online products and physical stores, including manufacturer information, bank account number, address and phone number, product price, reward amount and so on.

Because the network hardware server system is not all the focus of the invention of the present invention, so it will not be repeated. The focus of the invention of the present invention lies in the mechanism of the online shopping automation group and the physical store in series. Therefore, the commodity database 103 has at least a part The online products or physical store products provide information with rewards and bonuses; the member group database 102 also needs to record the shopping feedback records of each member and the group relationship information between members; the supplier database 101 not only provides product information In addition, there is also a checkout system that allows physical stores to log in from the background; of course, the online shopping program 20 must also have a mechanism for managing and integrating the above-mentioned databases. Please refer to the framework flow charts of Figures 2 to 5 below to understand the key points of the present invention .

In the following, please refer to FIG. 2 for the overall serial connection architecture diagram of the online and physical shopping automatic grouping system. Please also refer to the execution flow charts in FIGS. 3-5 and other subsidiary embodiments. Please note that usually shoppers can enter their ID (identification code) and password at the beginning of the shopping website, or enter their ID (identification code) and password in a certain program during shopping, so that the shopping website can record the consumer's ID The shopping process, since this is a general process, will not be repeated in the following process.

Figure 2 is a diagram of the overall connection structure of the online and physical shopping automatic group system. This is a designated representative diagram, including the integrated structure required for the independent item mechanism within the scope of the patent application, and the whole becomes a concept of a broad invention. Figures 3 to 5 are the execution flow diagrams and other subsidiary embodiments disassembled from each independent item mechanism in Figure 2 . The website system 20 is the core operation interface, and the other components are peripheral systems.

Network automation group process:

Please refer to Figure 3, the member 311 logs in to the page in area 30 of the member interface in step A of the figure, the interface shows that in addition to the basic personal information of the member, he can fill in the internal information and send an E-MAIL explanation invitation through step B of the figure Send a letter 312 to others, invite them to join and provide their account numbers to new members 313. When the new member 313 clicks to log in and fills out the form 314, he can log in and become a member. At this time, the embodiment mechanism shown in Figure 3A will be achieved:

First: After the new member ttjay logs in, he will see the new member area at the bottom of Figure 3A. You can see the content of the new member ttjay's own account and a set of newly established hidden closed groups.

Second: Yeh164, the inviter of this member, can see that a new member ttjay has been added to his group members, and the bonus amount for each of the 6 members.

Third: The hidden closed group is set as the login interface of members. Only this member yeh164 can log in and see the bonus status of its group members.

Total bonus settlement process:

Please refer to Figure 5, in this member interface 30, you can see the bonus account 301 of yourself as the group leader, the bonus account 302 of the group members, the service bonus 302a of the group, and the total bonus account 303; which have been marked The total bonus 303 includes the member's shopping bonus 301, plus the bonus 302a of the service group members. Apply to the management background 60 through step C in the figure, transfer money to the bank account 304 through step D in the figure; or purchase an electronic coupon 305 through step E in the figure, and then send it to Any person 306; through the step G of the figure, click and connect to the product front desk 40 for shopping and consumption.

At this time, the embodiment mechanism shown in Figure 3A will be achieved:

In addition to the shopping reward bonus, this member yeh164 also adds a group service bonus for 6 members of the group, which becomes a total bonus of 350 yuan this month that can be claimed, and can freely choose to claim transfer to a bank account or purchase electronic gift certificates .

The process of shopping reward bonus:

Online shopping:

Please refer to FIG. 4 , the member interface 30 can post a product shortcut 401 picture or a web page with its own member ID identification code for non-members 402 to browse through step A of the figure. When a non-member 402 is interested and clicks on the product through step B in the figure, and links to the product front desk 40 of the website through step C in the figure, or the product that the member 301 links to the website through step K in the figure Front desk 40. In the above two cases, after agreeing to the purchase, fill in the information through step H in the figure to receive and record the money from the cash flow 50, and then deposit the reward bonus into the member account 301 through step I in the figure according to the service member ID identification code.

At this point, the embodiment mechanism shown in Figure 4A will be achieved:

As shown in Table 4A1 of Figure 4A: the member yeh164 posted a product shortcut to non-members, and the ID identification code of the member was behind the shortcut; after the non-member clicked, the bill content as seen in Table 4A2 would appear; and the member yeh164 in The member interface sees the purchase record as shown in Table 4A3, which has both online and physical store consumption records, reward bonuses, and commodity evaluation scores. The evaluation score for each consumption can only be filled in once, and then it will be calculated into the total score of the product.

Brick and mortar shopping:

Please refer to Figure 4. When the member 403 visits the authorized physical store 404 to purchase in person, he can pay by swiping the card through step D in the figure, or pay cash through step F in the figure; the authorized physical store 404 can log in to the website through step E in the figure. Fill in the information in the background of the road company, and the Internet company will collect the cash flow 50; or through step G in the figure, log in and fill in the information, receive cash, and then reconcile the monthly account with the Internet company.

At this point, the embodiment mechanism shown in Figure 4B will be achieved:

As shown in Figure 4B, when the member yeh164 visits the physical store to make purchases in person, he can log into the backstage of the online company and fill in the product name and price of the contracted store. By entering the member account yeh164 and credit card number, he can choose a variety of payment methods , and print out the receipt and sign it, and deliver it to the physical store for future reconciliation.

To sum up, the present invention has features that are completely different from the conventional technology in terms of purpose, means and efficacy. Therefore, I sincerely hope that your review committee will be aware of it and pray for a patent to be granted as soon as possible. I really appreciate it. However, it should be noted that the above-mentioned embodiments are only examples for the convenience of description, and the scope of rights claimed by the present invention should be subject to the scope of the patent application, rather than limited to the above-mentioned embodiments.

Claims (11)

1. A shopping method that can be connected to a physical channel from an online group, and establishes a membership system of the group system through the Internet. You can get reward bonuses through shopping, and you can get service bonuses from groups because of word-of-mouth marketing, and you can connect to the online shopping system where the consumption amount of physical channels is connected back to the system to calculate bonuses and evaluations. This combination belongs to a single general inventive concept. It is characterized in that it provides a member who has already joined the network to invite others to join the membership, and automatically and directly belongs to the single-level service group circle of the inviter. The inviter is a single group leader, and all invitees are group members. 2. The team leader of the group can calculate the service bonus of the team leader by multiplying the sum of the shopping reward bonuses of each team member directly under the group by a percentage. 3. Members who join can get rewards and bonuses for shopping through their own accounts. 4. Provide members who join to get reward bonuses after guiding general online consumers to enter the website for shopping. 5. All feedback bonuses or service bonuses can be credited to the personal account and converted into cash, or repurchased electronic gift vouchers to send to others, or retained for future shopping deductions. 6. A shared member single-level service group system automatically established through the Internet, and can issue some kind of identification card (such as a credit card) for consumption in physical stores, and reward bonuses to individuals on the Internet based on the consumption amount In the bonus account, and reflect the evaluation after the purchase. 7. According to claim 1: providing members who have already joined the network to invite others to join the membership, and automatically and directly belong to the single-level service group circle of the inviter, the inviter is a single group leader, and the invitees are all group members member, which is characterized in that when a new member joins, he needs to fill in the account number of the inviter's old member before he can log in. 8. According to claim 1: providing a member who has already joined the network to invite others to join the membership, and automatically and directly belongs to the single-level service group circle of the inviter, the inviter is a single group leader, and the invitees are all group members member, which is characterized in that after the new member logs in, it is automatically included in the hidden closed group members belonging to the old member, and at the same time immediately opens a group of independent hidden closed groups with the new member as the leader . 9. According to claim 1: providing members who have already joined the network to invite others to join the membership, and automatically and directly belong to the single-level service group circle of the inviter, the inviter is a single group leader, and the invitees are all group members Member, characterized in that in the hidden closed group, the member himself is a single service team leader, and only the team leader can log in to check the purchase amount and bonus of his own group. 10. According to claim 5: all feedback bonuses or service bonuses can be included in the personal account and converted into cash, or repurchase electronic gift coupons and send them to others, or keep them for future shopping deductions. The feature is that the total amount of the reward bonus of each member account is automatically multiplied by a certain multiple after reaching a certain standard within a certain period of time (for example, one month), so as to encourage members to purchase. 11. According to claim 6: the shared member single-level group system automatically established through the network, and can issue some kind of identification card to be used in the consumption, shopping and services of the physical channel, and then give back the bonus according to the consumption amount to In the personal bonus account on the Internet, the post-purchase evaluation is reflected. It is characterized in that members have actual consumption records of any item, and each time they can make an evaluation on the consumption record of the item and give points. The cumulative evaluation score of the same product is announced for members to use as a reference for consumption. The special feature of this technical feature is that it can simultaneously mark the consumption evaluation of the network or the cooperative entity channel store.

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