CN101268482A - Method and system for offering and selling advertising - Google Patents

Abstract

A method (22) for coordinating information for advertisements. The method (22) comprises: group advertisement information (26) associated with an advertisement for a distressed advertisement space (28) is received. The set of advertisement information (26) is stored, and the method (22) comprises: searching the stored group advertisement information (22) to locate at least one group (38) that meets basestock advertisement criteria (36). Other aspects are provided.

Description

Method and system for serving and selling advertisements

technical field

In one aspect, the invention relates to the field of advertising. In other aspects, the invention relates to sponsorship.

A preferred arrangement of the present invention provides an online method and system for offering and selling discounted advertising space.

Media may include print, the Internet or any form of communication media. Examples include online media, outdoor media, peripheral media, electronic media, and others including new media types becoming available.

The disclosure of Australian Provisional Patent 2005903286 filed 22 June 2005 is hereby incorporated by reference in its entirety. In addition, the disclosure of Australian Innovation Patent AU20051009125 filed on October 28, 2005 is hereby incorporated by reference in its entirety.

It is convenient in the following, in some respects, to describe the invention in relation to sale advertising, however, it should be appreciated that the invention is not limited to that use.

Background technique

Throughout the discussion of this specification, certain prior art problems have arisen due to the realization of the inventor(s) and/or the identification of the inventor(s).

Most forms of media have a specified percentage or amount of space set aside or available for advertising, enabling individuals and/or companies to advertise their products and/or services as they pay for their ad exposure Publisher offers money in return.

In this regard, the present invention seeks to provide an improvement, or at least provide the public with a useful choice.

Furthermore, these forms of media are subject to deadlines, which can be problematic given the designated space set aside for advertising. As a result, when a deadline looms, any last-minute ad space that has not been sold for a given medium is typically offered at a discounted rate to existing clients or given away as a freebie by the media publisher to ensure the medium's launch is successful. Finished on time.

In this regard, the present invention seeks to provide an improvement, or at least provide the public with a useful choice.

Typically web banners work with a click-through system, where the resource uses a log file system to detect a locator indicating the resource providing the web page on which the banner was clicked. The resource then acts to provide some small amount of money to the resource providing the banner or a party associated with it.

Web banners are often considered a secondary class of advertising. In this regard, the present invention seeks to provide an improvement, or at least provide the public with a useful choice.

Current online systems suffer from a number of further problems that have been identified by the inventors. It would be beneficial if these issues could be resolved for the benefit of sellers, buyers and/or agencies.

Any discussion of documents, devices, acts or knowledge in this specification is included to explain the context of the invention. It should not be taken as an admission that any material formed part of the prior art base or was common general knowledge in Australia or elsewhere in the prior art on or before the priority date of the disclosure and claims herein.

Contents of the invention

A advertisement

According to one aspect of the present invention, an advertising method is provided, including:

receive advertising information related to the advertising space; and

and sending advertisement information related to the received advertisement information.

Advertisement information may relate to at least any one of retail advertisements, discount advertisements, or sale advertisements.

The term "cheap ad" is defined herein as a last minute or unsold ad. The media is preferably online distribution media.

B cheap advertising

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive advertising packages related to advertisements for underselling advertising space;

storing said set of advertisement information; and

The stored groups of advertisement information are searched to locate at least one group that satisfies the criteria for an underselling advertisement.

According to one aspect of the present invention, there is provided a system for coordinating information for advertising, the system comprising:

receiving means for receiving a set of advertising information related to an advertisement for underselling advertising space;

a storage device for storing the set of advertisement information; and

Searching means for searching said stored groups of advertisement information to locate at least one group satisfying the criteria of an underselling advertisement.

It will be appreciated that preferred features of the method of the invention described herein are equally applicable to the preferred system in the form of means for carrying out or performing. Where obvious details of equivalent method features are not provided, or system features are not provided, the skilled artisan is expected to use his or her better judgment.

For example, the method preferably includes receiving groups of advertising information, wherein each group offers discounted advertising space for sale, and said receiving means for receiving said groups of advertising information preferably includes means for receiving groups of advertising information A device in which each group offers discounted advertising space for sale.

The method preferably includes receiving groups of advertising information, wherein each group provides discounted advertising space for sale.

Said receiving means for receiving said groups of advertising information is preferably adapted for receiving groups of advertising information, wherein each group provides discounted advertising space for sale.

The method preferably includes receiving groups of advertising information, wherein each group provides an advertisement for use in the underselling advertisement. The receiving means for receiving the group advertisement information is preferably for receiving group advertisement information, wherein each group provides a sale advertisement for use in the sale advertisement.

Preferably said means for receiving said set of advertising information is adapted to receive an offer of distressed advertising space for sale together with at least one of a predetermined plurality of urgency indicators.

As mentioned above, further and preferred aspects are disclosed in the following description and/or are defined in the appended claims forming a part of the description of the invention.

It will be appreciated that some preferred arrangements of the present invention are directed towards allowing publishing companies and/or media suppliers to provide sources for underselling advertisements taking into account advertising needs. These preferred arrangements also preferably have the advantage of allowing a group of buyers of advertising space to purchase from publishing companies and/or media suppliers for a variety of products and services at a relatively low price compared to the likelihood of obtaining advertising exposure Cheap advertising.

Preferably, the invention is focused on target customers, such as sales managers, advertising buyers, or other professionals wishing to buy or sell advertising. The present invention may therefore include providing advertisements for discounted advertising space or providing discounted advertising space to target groups.

Preferably the system comprises means for providing an on-line graphical user interface via the Universal system, enabling the buyer(s) and seller(s) to send information sets to the means for receiving the information. The system may be a mobile phone system. The system may provide an online interface associated with a website using which the buyer(s) and seller(s) can access a computer connected to the server in order to interact with the server.

For example, a method or system may be provided wherein the method or system facilitates offering and selling sale ads by providing a resource and a locator for identifying a graphical user interface connected to the resource to allow sale ad space to be offered To sales managers, ad buyers and others who wish to buy ad space in a particular media forum, and/or for a special target audience, and to allow ads to be offered to publishing companies or others for the sale of ad space.

Preferably the website has at least one web page that is provided with at least one category and/or sub-banner to help users navigate around the website.

More preferably each category may be provided with at least one advertisement for sale advertisements.

It is preferred that users of the present invention should become members in order to gain proper access to the website.

Preferably the arrangement of the invention may be able to provide users with statistical information enabling them to estimate existing or ongoing trends in the market.

Preferably the arrangement of the invention provides an option which enables the customer to obtain financial support.

Currently, the only methods and/or systems available for advertising in the online environment involve websites that allow individuals and/or companies to advertise their product(s) and/or The Services place advertisements. These existing systems fail to provide a solution for advertising space in publishing and media, and in particular, fail to provide a means that enables publishing companies and/or media suppliers to offer and sell discounted advertising to sales managers , advertising buyers and other professionals looking to buy media advertising.

It is believed that publishing companies and/or media suppliers seeking to sell distressed advertising, as well as sales managers, advertising buyers and other professionals wishing to purchase media advertising will find the preferred arrangement of the present invention to be most advantageous.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receiving groups of advertising information, where each group provides an advertisement for use in underselling advertising;

storing said set of advertisement information; and

The stored set of advertisement information for each group offering advertisement is searched to locate at least one group that satisfies the criteria for an underselling advertisement.

Preferably the method includes receiving a set of advertising information related to an offer of discounted advertising space for sale, the set of information including advertising criteria.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive advertising information in groups, where each group offers advertising space for sale;

storing said set of advertisement information; and

Each of the stored groups providing advertising space for sale is searched for groups of ad information to locate at least one group that satisfies criteria for an underselling ad.

Preferably the method includes receiving a set of advertising information relating to the advertisement for the underselling advertisement, the set of information including advertising criteria.

The advertisement can be a potential advertisement, and the discounted advertising space can be a potential discounted advertising space. Preferably the method comprises receiving at least one confirmation.

Further and preferred aspects are disclosed in the following description and/or are defined in the appended claims forming a part of the description of the invention. This statement applies equally to all parts of this specification.

C read ahead

Preferably the method includes pre-fetching items for use in a set of advertising messages providing discounted advertising space for sale. This set of advertising information providing discounted advertising space for sale may be stored for later use in further pre-fetching.

Preferably the method includes pre-fetching items for use in a set of advertising information providing advertisements for use in a sale. This set of advertisement information providing advertisements for use in sale advertisements may be stored for later use in further pre-fetching.

D Seller Level Pricing Table

Preferably the method includes controlling the set of advertising messages offering discounted advertising space for sale such that the quantity required for sale satisfies the pricing table.

Preferably the method includes controlling provision of the set of advertisement information for the advertisement used in the sale advertisement such that the amount provided for the sale advertisement satisfies the pricing table.

Preferably the method includes searching member information to determine a pricing schedule. In some arrangements, controlling the set of advertising information includes modifying the set of advertising information.

Preferably the method includes limiting the volume to a significantly reduced volume compared to traditional advertising. Preferably the amount provided or requested matches the threshold.

E optional accessories

Preferably the method includes providing an option to modify the set of advertising messages to include special items. The project consists of arbitrarily chosen background colors for cheap sale ads. Preferably the method includes determining the sales volume based on the options.

According to another aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receiving a group of advertising information related to an advertisement for an advertising space, the group thereafter being a member of a plurality of received sets of advertising information; and

An option is provided to control the set of advertising information to include special items, and sales are determined based on this option.

As with all methods disclosed herein, related systems suitable for carrying out the methods can be imagined.

Preferably the set of advertising information provides advertising space for sale and the options are at least one of a desired color, image, specific display format, priority list and target market list.

F discount package

One aspect of the invention provides a method comprising:

receiving the first group of advertisement information related to the first publishing medium;

receiving a second set of advertising information related to a second distribution medium; and

A resulting set of advertising information associated with a discounted package is formed, said forming comprising: combining said first set of advertising information and said second set of advertising information.

Preferably said forming is subjected to a second distribution medium different from the first distribution medium. In this regard, the method preferably includes determining a discounted sales volume assuming the first distribution medium is different from the second distribution medium.

Preferably the method comprises receiving three sets of advertising information, each set being associated with a respective distribution medium, said three sets comprising said first and second groups and being subject to a difference for each distribution medium, said forming comprising: combining the respective components Group advertising information.

The groups are preferably combined according to predetermined criteria.

G search service matching

According to one aspect of the present invention, there is provided a method of coordinating information for advertising, the method comprising:

receive group advertising information related to advertisements for advertising space;

storing said set of advertisement information; and

Controlling the entry of advertising criteria to specify searches selected from the group specifying at least domestic or international based searches;

The stored groups of advertisement information are searched to locate at least one group satisfying advertisement criteria.

Preferably the ad space is a discounted ad space.

H reverse search

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive group advertising information, where each group provides an advertisement for use in underselling advertising; and

storing the set of advertisement information;

wherein each group of said sets of advertisement information providing for advertisements used in sale advertisements includes associated sales volumes to enable searches according to sale advertisement criteria, said sale advertisements The standards specify limits on said relevant sales volumes.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receiving groups of advertising information, where each group provides an advertisement for use in sale advertising and includes associated sales volumes;

storing the set of advertisement information;

The stored set of advertisement information for each group offering an advertisement is searched to locate at least one group that satisfies an underselling advertisement criterion specifying a limit on the associated sales volume.

The advertising industry is cutthroat especially in specific industry sectors such as the newspaper industry where prices are set with many variables depending on the media buyers and their staff. In this industry, it is particularly difficult to achieve leadership positions for small media companies, and also for large media companies that primarily deal with advertising agencies, especially on a national basis.

The reverse search preferably caters to these typical variables and takes into account the auction system. This would advantageously allow media companies to control costs by focusing their staff on retail rather than trying to mobilize distressed stock. In an embodiment, the method is adapted to offer higher prices to sellers of advertising space, or lower prices to buyers of advertising space.

G auction

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

initiate an auction;

receiving sets of advertising information related to advertisements for underselling advertising space, and each set includes an associated sales volume; and

Within said auction, one of said sets of advertising messages is selected based on said relative sales volume.

In embodiments, advertisements may be offered to customers in an auction.

H other media types

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive group advertising information related to advertisements for the advertising space; and

storing the set of advertisement information;

searching said stored group advertisement information to locate at least one group that satisfies criteria for an underselling advertisement;

Wherein, the set of advertisement information relates to at least one media type selected from the group of print advertisements, television advertisements, and radio advertisements.

Provisions for web portals that cater to multiple media types are particularly advantageous. A particular combination may include print, television, radio advertisements, and billboard advertisements. For major media companies, different divisions offer different release types. In an embodiment of the invention, a single web portal allows members to manage many media types or publications in one system, if they choose. The group may include media including online media, outdoor media, ambient media, electronic media, and other media including new media types becoming available.

I Banner

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive group advertising information related to advertisements for banner advertising space; and

The groups are associated with each banner ad.

Associating the groups with respective banner ads may include building banner ads.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive group advertising information related to advertisements for banner advertising space; and

Each group in the grouped advertisement information is linked such that each group is associated with each banner ad space and each banner ad.

Preferably the set of advertising information includes offers for banner advertising space or offers for banner advertisements.

Preferably the method comprises: storing group advertisement information; and searching said stored group advertisement information to locate at least one group satisfying banner advertisement criteria.

J Charity Characteristics

According to another aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receiving a set of advertising information related to an advertisement for an advertising space, the set thereafter being one of a plurality of received sets of advertising information; and

The option to include special items related to donations is offered to community conscious groups.

Preferably each of the groups of advertising messages offers advertising space for sale, and the option includes having the advertising space used by a community conscious group if the advertising space is not sold within a predetermined period of time.

K Sponsored

According to an aspect of the present invention, there is provided a method for coordinating information for sponsorship, the method comprising:

receive group sponsorship messages related to the sponsorship; and

Sponsorship is provided based on the received set of sponsorship information.

According to an aspect of the present invention, there is provided a method for coordinating information for sponsorship, the method comprising:

receive group sponsorship messages related to potential sponsorships; and

Each group in the grouped sponsorship information is concatenated such that each group is associated with a respective sponsorship.

M Design Services

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

offer to allow selection of advertising space; and

A build service is provided to create an ad so that the ad will be prepared with a predetermined time limit.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive group advertising information related to advertisements for underselling advertising space; and

A build service is provided to create an ad so that the ad will be prepared with a predetermined sale time limit.

Preferably providing the design service includes providing the design service to create the advertisement using the online environment such that the design is created within minutes. Creation services may be performed by third parties such as graphic artists.

Providing design services may include providing the option for a designer to create an ad within 48 hours. Providing design services may include providing the option for a designer to create an ad within 24 hours. Providing design services may include providing the option for a designer to create an ad within 12 hours. Providing design services may include providing the option for a designer to create an ad within 6 hours. Providing design services may include providing the option for a designer to create an ad within 1 hour. Providing design services may include providing the option for a designer to create an ad within 30 minutes.

Preferably the present invention includes providing a design service that is adapted to have a quick turnaround so that clients can complete the design work for their advertisements before release or media deadlines.

N one session purchase

According to an aspect of the present invention, there is provided a method of advertising comprising: creating a session; and within said session, arranging, within a predetermined time limit, the purchase of advertising space, the design of an advertisement, and the advertisement of said design supply.

The ability to do this within a single session is most beneficial.

O Event Creator

According to one aspect of the present invention, there is provided a method of advertising that includes establishing a campaign for an advertiser.

Using this system, an online document center houses sales plans and templates for advertisements and images. An activity calendar is preferably provided, on top of which an activity timeline can be created. The system can provide a wizard that enables members to set up an event plan online and save it if they choose to go into their member center or they can download it.

The wizard preferably pulls keywords that attribute targeted advertisements to certain affiliates who are searching or engaged in a sales program.

When a member is writing their plan or typing in certain keywords, the system will be able to recognize that word and send ads to the page that target those keywords. The wizard takes advertisers through the process of developing an ad campaign through the system, from strategy, creative to purchase, and enables them to set alerts or price sets so they can use the specific media they need. Advertisers are also able to order online product services and have the ability to purchase and order packages while setting their campaign time limits.

Q alert

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive advertising packages related to advertisements for underselling advertising space;

storing the set of advertisement information;

searching said stored group advertisement information to locate at least one group that meets the criteria for an underselling advertisement; and

An alert is sent to a community associated with the at least one group that meets the underselling advertising criteria.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receiving groups of advertising information, where each group provides an advertisement for use in underselling advertising;

storing the set of advertisement information;

searching said stored set of advertising information for each group offering an advertisement to locate at least one group that satisfies criteria for an underselling ad; and

Send alerts to groups when a group that meets the criteria for an underselling ad is targeted.

Preferably sending the alert includes sending an alert to a party providing an advertisement for underselling advertising use. Sending the alert may include sending an emergency alert requiring the group to respond within the sale period to purchase the sale ad space. Preferably this requires the group to have the advertisement completed and be ready to set deadlines. The sale period may be 30 minutes, and the deadline may include two hours.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive advertising information in groups, where each group offers advertising space for sale;

storing the set of advertisement information;

searching said stored set of ad information for each group providing ad space for sale to locate at least one group that satisfies criteria for an underselling ad; and

Send alerts to groups when a group that meets the criteria for an underselling ad is targeted.

The advertisement can be a potential advertisement, and the discounted advertising space can be a potential discounted advertising space. Preferably the method comprises receiving at least one confirmation.

R highlight

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive advertising packages related to advertisements for underselling advertising space;

storing the set of advertisement information;

searching said stored group advertisement information to locate at least one group that meets the criteria for an underselling advertisement; and

Highlighting a specific set of advertising information when the specific set of advertising information repeatedly fails to meet the underselling criteria.

Preferably highlighting said group of advertising messages includes providing an on-line publication directing readers to said particular group.

In another embodiment, the present invention may provide online newsletters and ezines containing advertisements that may take longer to sell so that the website can be updated and refreshed frequently to inform customers Provides the latest ad availability.

S statistics collection and notification

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive group advertising information related to advertisements for underselling advertising space; and

Statistics on the set of advertisement information are maintained.

According to an aspect of the present invention, there is provided a method for coordinating information for advertising, the method comprising:

receive advertising packages related to advertisements for underselling advertising space;

searching said stored group advertisement information to locate at least one group that meets the criteria for an underselling advertisement; and

Statistics of the set of advertisement information are maintained.

Preferably maintaining statistics comprises maintaining statistics as to which of said stored sets of advertisement information are searched repeatedly.

T ROI Calculator

According to an aspect of the present invention, there is provided a method for determining information for an advertisement, the method comprising:

receive advertising packages related to advertisements for underselling advertising space;

The use of an online system facilitates the calculation of indicators of required return on investment associated with said sets of advertising messages.

Preferably the method comprises: based on the indicator, suggesting at least one advertisement or at least one underselling advertisement space.

Preferably the method includes suggesting a marketing strategy.

U chartered

The system can be linked directly to other websites or systems so that space can be purchased. For example franchisees can add links/frames so members can access the system without leaving the franchise's main website. They are then able to log in and purchase directly from the system. Advertising agencies will be able to use the system to buy cheap ads for their clients. Preferably the method comprises linking a system for performing the method as a third party such that the third party appears to perform the method.

V online interface

According to an aspect of the present invention, there is provided a system for buying and selling sale advertisements, wherein the system comprises:

a server having at least one database accessible by at least one subscription buyer and/or at least one subscription seller in order to buy and/or sell sale advertisements;

an online interface in the form of a website that provides means for the buyer(s) and/or seller(s) to interact with the server;

Means for enabling said seller(s) to directly upload at least one advertisement for an available sale advertisement, said at least one advertisement detailing all relevant information, said all relevant information including a fixed price for at least one advertisement;

search means for enabling the buyer(s) to search and select available sale advertisements;

payment means for enabling the buyer(s) to directly purchase the sale advertisement; and

Means for enabling the buyer(s) to directly upload advertising content.

According to one aspect of the present invention, there is provided a method for buying and selling sale advertisements, wherein the method comprises the steps of:

providing a server over the distributed communication network, said server having at least one database accessible by at least one subscription buyer and/or at least one subscription seller to buy and/or sell underselling advertisements;

The seller(s) directly uploads at least one ad for underselling the ad;

via the search means, the purchaser(s) searches for available sale advertisements by entering at least one search criteria to receive search results detailing available sale advertisements meeting said search criteria;

The buyer(s) selects at least one sale ad and directly purchases the selected sale ad; and

The buyer(s) upload advertising content directly.

Preferably said sale ads are provided and purchased at a discounted rate and a design service is provided wherein, after purchasing a sale ad, said purchaser(s) have the option to make the sale advert by a specified release deadline The above design service completes and uploads the design or creative work.

Further scope of applicability of the present invention will become apparent from the detailed description given hereinafter. It should be understood, however, that the detailed description and specific examples, while indicating the preferred embodiment of the invention, are given by way of illustration only, since various changes and modifications will be made within the spirit and scope of the invention. It will become apparent to those skilled in the art from this detailed description.

Description of drawings

Those skilled in the art can better understand the further disclosure, purpose, advantages and aspects of the present application with reference to the following description of preferred embodiments in conjunction with the accompanying drawings, which are given as examples only, and therefore are not limitations of the present invention ,in:

Figure 1 is a schematic diagram of a method according to a first embodiment of the present invention;

Figure 2 is a schematic diagram of a method according to a second embodiment of the present invention;

Figure 3 is a schematic diagram of a method according to a third embodiment of the present invention;

Figure 4 is a system/method diagram of the embodiment shown in Figures 2 and 3;

Figure 5 is a schematic diagram of a method according to another embodiment of the present invention;

Figure 6 is a schematic diagram of a method according to another embodiment of the present invention;

Figure 7 is an additional system/method diagram of the embodiment shown in Figures 2 and 3;

Figure 8 is a screenshot from the portal illustrated in Figures 4 and 5;

Figure 9 is a schematic diagram of a method according to another embodiment of the present invention;

Figure 10 is a schematic diagram of a method according to another embodiment of the present invention;

Figure 11 is a schematic diagram of a system according to another embodiment of the present invention;

Figure 12 is a graph of records used in the embodiment shown in Figure 11;

Figure 13 is a schematic diagram of the system illustrated in Figure 11; and

14 and 15 are schematic illustrations of methods according to further embodiments of the invention.

Detailed ways

Referring to Figures 1 and 2, there is shown an advertising method 10 according to a preferred embodiment of the present invention. At block 12 , method 10 includes receiving advertisement information 14 related to advertisement space 16 . At block 18 , method 10 includes sending 20 advertising information. The advertisement information 20 sent at block 18 is related to the advertisement information 14 received.

In this particular embodiment, advertisement information 14 and 20 relate to sale advertisements. In other embodiments, the advertisement information 14 and 20 relate to retail advertisements. In still other embodiments, the advertisement information 14 and 20 relate to discount advertisements. Bare sale ads involve last-minute or unsold ad space.

Referring to Figure 2, a method 22 for coordinating information for advertising is shown. According to another embodiment of the present invention, a method 22 is provided. At block 24, the method 22 includes receiving different sets of advertisement information 26 related to advertisements for underselling advertisement space. Each set of different sets of advertising information 26 provides a different discounted advertising space 28 for sale.

At block 30 , the method 22 includes storing the set of advertising information; and once the set of advertising information 26 has been received and stored at block 32 , the method 22 includes searching at block 34 . More specifically, at block 34 , the stored group advertisement information 26 is searched to locate at least one group 38 that satisfies the underselling advertisement criteria 36 .

The method 22 further includes receiving different groups of advertisement information 42 at block 40, the groups of advertisement information 42 being related to the advertisements for the sale of advertising space by each group providing the advertisements 44 for use in the sale advertisements. The different sets of advertisement information 42 are stored at block 46 . In the method 22 there is further provided at block 48 a search of the stored group advertisement information 42 to locate at least one group 50 which satisfies the underselling advertisement criteria 52 .

The sale ad criteria 52 are generated from a selected one of the different sets of advertisement information providing the sale ad space 28 for sale. In this embodiment, each of the groups 26 specifies the required type of advertisement required, such as gardening advertisements, sports advertisements, computing advertisements, automotive advertisements, and the like. In addition, this group stipulates the specific size of the advertisement in terms of specific main colors and so on. The requirements specified in a selected one of the different sets of advertising information 26 are, at least in part, the underselling advertising criteria 52 .

Instead, the sale ad criteria 36 are generated from a particular one of the different sets of advertisement information 42 providing a corresponding advertisement 44 for use in the sale ad. In this embodiment, each group in the group of advertisement information 44 provides a particular type of advertisement and provides a dominant color for the advertisement, such as orange, purple, yellow, and the like.

Referring to FIG. 3, a system 54 for coordinating information for advertising is shown. The system is provided according to a preferred embodiment of the invention and comprises receiving means 56 for receiving different sets of advertising information 58 related to advertisements for underselling advertising space. System 54 further comprises: storage device 60, and storage device 60 is used for storing group advertisement information 58; Group 64.

In this embodiment, each set of different sets of advertising information 58 provides a different sale of advertising space 68 for sale, and is therefore associated with an advertisement for sale of advertising space. The receiving means 56 is further configured for receiving different groups of advertisement information 70, wherein each group provides an advertisement 72 for use in a sale advertisement.

As advertisements 72 become available by generating sale advertisement criteria 66 from advertisement information 70 , system 54 can match specific sale advertisement space 68 with one or more of advertisements 72 . The inversion of this process is also performed.

A significant benefit is that, in this way, the "average" person or small to medium business can acquire cheap advertising space for sale. Payment by the "average" person or small to medium business offering an ad occurs through the system 54 in order to avoid entities offering ad space for sale having to compete for payment. Likewise, many providers of advertising space have access to the system. In this embodiment, online payment is made using an online credit card system.

It is contemplated that each group in the groups of advertising information 58 providing a different advertising space 68 for sale will have a special urgency indicator so that when the search device 62 locates multiple groups 64, the groups 64 can in a particular order. Although the selling price may be used as an emergency indicator, separate emergency indicators such as high, medium and low are conceivable.

As illustrated in FIG. 4 , the system 54 provides a web portal 74 that prompts the user for a login 75 and a password 77 . When media company 76 accesses portal 74, for example, media company 76 is prompted to enter a login and password using the secure login section. A determination is then made as to whether the media company 76 is a member recorded in the database storage area 80 of the system 54 . If the media company is not recorded as a member, they are prompted at block 82 to apply for membership by filling out an online registration form. Once all necessary materials have been provided by the media company 76 and have been verified, the materials are stored in the database storage area 80 .

At this point, it is to be appreciated that several entities, such as agencies involved in the provision of advertising space, may perform the role of media company 76 . Agency placement allows agencies to use the system without paying for the purchase because they already have an account with the supplier. They will be purchased through the system and a proxy check will be sent. As noted above, the advertiser will typically pay for the purchase through an online credit card facility.

Referring to both Figures 3 and 4, once the media company 76 is verified, the company 74 is provided at block 86 with access to the supplier center 84, whereby the company can upload groups of information, such as each group offering discounted advertising space for sale The group of 58. In this manner, the media company 76 can access the supplier center 84 to upload a sale ad space profile for ad space that has not been sold by the original deadline for sale to buyers. This is shown at block 88, where the media company 76 enters the profile including the type of media. In this embodiment, a list of media types is provided for the media company 76 to select from, including billboard media, magazine media, newspaper media, taxi media, other media, and the like.

Advantageously, at block 88 , a method of pre-fetching is provided, the pre-fetching method comprising: pre-fetching items for use in the set of advertising messages uploaded by the media company 76 . By accessing the database storage area 80 containing statistical information, typical media types and colors are used to pre-fetch the fields used at block 88 to receive discounted advertising space material.

After the set of advertising information 58 has been created, the set is saved and enabled at block 90 , after which the set is made available to advertisers for purchase and location at block 92 using web searches. Additionally, once this set of information has been saved, it is used to update statistics in the database store 80 for later use in pre-fetching.

The system 54 has a search facility in the form of a search engine with specialized search functionality developed to enable members to navigate around the system and search for the appropriate media and advertisements they need. Search engines can generate search results using Boolean operators or natural language or selection of search criteria. A search engine provides at least one search criterion that can be used to limit or expand a search. Search criteria include and are suitable to find results based on: genre, target market, price, media type, name of media release/radio/tv channel, date of event, announcement, new/old listings, demographics, rating or any Other useful search criteria.

The search engine provides a one-click search box that allows members to search for advertisements and media suppliers without having specific knowledge or industry language to do so. The search engine enables members to enter keywords, phrases, any kind of text into boxes and search comprehensively with a single click. Once a search is entered, the system searches the entire database containing all ad information for ad space providers and advertisers to provide extensive information on products, services, customers, target markets, demographics, and the like. The system will then display all matching data.

The system also allows structured specific searches on specific database fields such as demographics and target markets.

The system provides a plurality of sets of advertisement information for sale advertisements uploaded by sellers, which in this embodiment include media companies and agencies. Each set of information includes information such as: category, release or company name (such as The Age or Channel 10), recommended retail price, discounted price, discount percentage offered, event date, deadline date, for sale A written description of the ad (such as a full-color 2-page banner ad), a statement of the campaign, the intended market, and the format or specifications required for the ad.

It is believed that ad space providers will be able to use search engines to get more leads to media companies from a larger area and will be of particular benefit to regional media companies.

The media company 76 can also access previous information sets 58 that have been uploaded into the system offering discounted advertising space and make changes. Changes that can be made include changing the necessary specifications of the advertising space, such as size, color and type, or invalidating the set of information so that it does not display. This involves changing the status of the group from valid to invalid. In this embodiment, the information set 58 is stored in an XML database system. Other database systems and distributed networks are contemplated.

Media companies 76 can access Supplier Center 84 to view statistics showing how many times their advertisements have been viewed by advertisers. They can see how many alerts have been set that match their media type, or other profile that matches their registry profile. In this way, media companies 76 can assess whether their space's last minute sale inventory is being viewed by potential buyers, and whether they should make changes to entice buyers.

As such, it will be apparent that the system 54 provides the most advantageous solution for underselling advertising space, which is currently sold via traditional methods such as by telephone or in person. It is believed that this system would be particularly beneficial to regional newspapers, since the potential advertisers are often no more than local merchants.

In addition, the system 54 is directed to allow publishing companies/media suppliers to source low-selling advertisements taking into account advertising demand. Conversely, the system 54 advantageously allows a group of ad space buyers to purchase low-cost advertising for a wide variety of products and services from publishing companies/media suppliers at a relatively low price compared to the likelihood of obtaining ad exposure. sell ads.

In order to ensure that the system 54 attracts discounted advertising space, the system includes means for controlling the provision of grouped advertising information 58 of discounted advertising space 68 for sale such that the required quantity meets a predetermined pricing schedule. A predetermined pricing table has set sales volumes for specific sized ads for specific media types.

Thus, for ad space that might sell for $30 in a well-known newspaper, the predetermined pricing schedule ensures that the ad is sold for no more than $15. In this way, system 54 also includes retail and discount advertising. A fire sale advertisement will generally offer a lower price because the advertisements for the offered advertisement space will be in relatively high demand by the seller of the advertisement space due to time constraints.

System 54 includes means for searching membership information stored on database 80 to determine a pricing schedule according to a predetermined arrangement. In this arrangement, controlling the amount for sale includes pre-reading the data entry format so that amounts in excess of the maximum cannot be entered. In other arrangements, controlling the set of advertising information includes modifying the set of advertising information if the entered amount exceeds a maximum value.

Additionally, the system 54 can determine pricing schedules from various entries, which can be specified based on industry or membership. This allows the system 54 to recognize different pricing schedules whereby different prices can be set based on a certain level of access or based on location.

Further provided in the system 54 is an option device 110 . In this embodiment, the options means 110 includes means for providing the option of modifying the set of advertising messages offering the discounted advertising space 68 to include specific items, such as a specific primary background color. The system 54 may have a predetermined configuration whereby when an option is selected, the pricing table ensures that the maximum sales volume is reduced and the media company 76 is charged a corresponding amount for selecting the option. Other arrangements operating on ad sizes, etc. may be envisioned. These include images, specific display formats, priority lists, SMS notifications, and target market lists. Each of these options is made available for an additional stated fee.

In this embodiment, different types of outdoor media are advantageously provided, and as such, the system 54 caters for bus stops, billboards, and taxi tops. Also caters for print media, radio media as well as dynamic media such as television.

In addition, the system 54 includes an option device 111 that allows these forms of media to be packaged into discounted packages. It will be apparent that the option device 111 forms an embodiment to the right of itself. As shown in FIG. 5, the supplier saves a first set of advertising information 112 for one type of media such as newspaper media, and then saves a second set of advertising information for one of the discounted bus stops, billboards, or taxi top media. Two sets of data 114. Suppliers enter data in two separate groups.

In system 54, at block 116, this includes receiving a first set of advertising information 112, which in this example relates to newspaper media. Following this, the system 54 receives a second set of advertising information 114, which in this example relates to bus stop media. The system 54 then provides the supplier at block 117 the option of forming a discounted package 118 that includes discounted advertising space for both print media and bus stop media.

If selected and encountered with a second posting medium that differs from the first posting medium, the system 54 forms a resulting set of ad information by combining the first set of ad information 112 and the second set of ad information 114 . The sales volume is determined according to the pricing table, and the sales volume is discounted assuming that the first distribution medium is different from the second distribution medium.

This arrangement is particularly advantageous because media companies currently do not offer discounted packages to sell online. By enabling the seller to sell discounted packages online, this will in turn enable the seller to generate new leads. The system is able to cater to all media types and combine multiple media types into packages online with the option to include product cost.

This functionality is provided in the system 54 by a packaging module that allows suppliers to choose which advertisements they wish to package together. System 54 displays the main banner and total package selling price for each ad. The supplier is further provided with the option to further discount the price according to the pricing table when the package is displayed.

Additionally, for certain media types, such as radio, the ad space provider is provided with the functionality to add the cost of the product service to the package via the system. This can be offered as an option to the purchaser, or be part of a complete package.

In the embodiment shown in FIG. 6 , a method 120 is provided that includes receiving, at block 122, group advertisement information 123 related to advertisements for an advertisement space 125, and at block 124 includes storing the group advertisement information. information. More specifically, method 120 includes controlling the input of advertising criteria 130 at block 126 to specify searches selected from a group specifying searches based at least on a domestic or international basis. Thereafter, method 120 includes, at block 128, searching the stored group advertisement information to locate at least one group that meets the advertisement criteria.

In this manner, system 54 advantageously operates on a national and/or international basis to provide the ability to source available discounted advertising space. System 54 provides an integrated search for international search capabilities that enables members to search for media companies offering discounted advertising space matching expected criteria.

Advantageously, the algorithm used within the search enables variables to be searched from one search screen that provides a one-stop directory for everything related to advertising. System 54 includes a business center using which ad space providers and/or advertisers can conduct introductory inquiries.

In Supplier Center 84, the following capabilities are provided: add quotes to advertisements, advertise, change quotes, view past quotes, view quote statistics, view industry news on ad sales and trends, and participate in forums including seller and buyer forums specific forum. Podcast technology can advantageously be used throughout provider center 84 and web portal 74 . It is believed that interest will be fostered by providing industry news, articles, and a forum that allows members to send inquiries to advertising practitioners in conjunction with an online forum for members to exchange ideas or questions.

In addition, new tools for members to use for advertising or sales will be offered along with downloads of various freeware utilities related to advertising. An online guide is conceivable for business to conduct online or to listen to via podcasts.

In addition to podcasting facilities for online guides, the technology is being used for streaming industry news and articles, and for streaming advertisements.

The seller and buyer forums provide a forum for members to share ideas and questions, and a blog for industry experts to post the latest information and where members can respond. These forums and blogs can be subscribed to and associated via other online systems. In addition, an online newsletter and periodicals are provided, which are regularly updated and can be accessed and read by members.

Supplier Center 84 is password protected and has facilities to allow members to change and add membership profile, view accounts, access mail center for inquiries from buyers and add or remove offerings or media types.

In addition, the supplier center 84 provides suppliers with the ability to perform a reverse search, wherein the supplier enters the reverse search field in the diagram, after which the system matches the price and displays willingness at or above the amount entered. Members who purchase space. In this arrangement, each group provides a different set of advertising information for a different advertisement used in the sale advertisement is received and stored, each group including the associated sales volume. This enables a subsequent search according to the underselling advertising criteria, which stipulates a limit on the relevant sales volume.

Underselling advertising criteria can include the price a buyer is willing to spend for each publication or type of media. This could be, for example, $15 per column for the maximum number of columns used for advertising in a well-known newspaper publication. This information is set by the buyer of the advertising space and stored in the database 80 . Sellers can then access database 80 to see the rates at which buyers are willing to purchase their inventory, and if they are willing to accept those rates, they can contact buyers.

Advantageously, the system 54 enables configuration of the device arranged to enable anonymous email contact or contact via telecommunication networks including SMS systems to notify buyers and enable them to purchase discounted advertising space in the proposed amount.

In the current arrangement, and in the event a supplier wants to sell a space of the displayed specification, he or she can click on a link which then takes the supplier to a page where he or she She will then fill in the information. Thereafter, the system 54 issues a reference code and sends a message to the advertiser.

What is special about underselling ads is that the advertiser has a set-up time for accepting the offered ad space. If the advertiser wishes to purchase advertising space, he or she will have to click buy on the message and fulfill the purchase process within the set time provided. The set time is determined by the advertising space provider and may be, for example, a 30 minute deadline, a 60 minute deadline, a 12 hour deadline, or a 2 day deadline, among others.

Referring to FIG. 7, there is shown an advertiser 94 using the web portal 74 to upload an advertisement for sale advertising. To perform this action, the advertiser 94 logs onto the web portal 74 . Advertiser 94 is then prompted at block 96 to enter a login and password. If the advertiser 94 is not a member recorded in the database storage area 80, the advertiser 94 is prompted to register using the online form. Once the credentials of the advertiser 94 have been verified, the profile of the advertiser 94 is stored in the database storage area 80 at block 98 .

At block 100, an advertiser 94 is provided access to an advertiser center 100 from which the advertiser 94 can upload advertising material for use in providing an advertisement for use in an undersale ad space. Advertiser 94 performs this task by clicking on a button and then inserting the data into the online form. The fields in the table are pre-read using the statistical information held in the database storage area 80, as previously described.

In the hub 100, the advertiser 94 is able to set the rate he or she is willing to pay for advertising space. Newspaper releases state the price, maximum cost, page and location per column. This information is stored within database 80 . The system 54 then accesses the database to determine if any of the downsell ad providers have space available for the relevant ad.

FIG. 7 shows search options 102 that are available to advertisers 94 . Using the search option 102, the advertiser 94 enters the desired ad criteria related to the underselling ad. This is performed at block 104 .

Previously using the search option, multiple groups of advertising information each offering a different advertising space for sale have been received and these are stored in the database 80 . This allows the search option 102 to subsequently search the stored sets of ad information, each group offering a different ad space for sale, to locate at least one group that meets the underselling ad criteria associated with the ad.

In this embodiment, the desired ad criteria are entered as part of the uploaded set of ad information and include criteria specifying colour, size and type.

Following this, the advertiser 94 is presented with the option to purchase at least one ad space located by the search option 102 . At block 106, the transaction server is used to forward the set of advertising messages to the media company selected by the buyer offering discounted advertising space. If accepted, the advertising space is no longer offered for sale, and the system sends the buyer a statement of settlement. In this embodiment, the statement requires immediate payment by credit card at block 109 to finalize the transaction, after which the supplier is sent an email confirming payment. An alternate purchasing system may be used. In one embodiment, if the ad does not meet the agreed criteria, a partial refund may be made. The web portal screen printed out is shown in Figure 8.

Although not shown in FIG. 7, system 54 includes restrictions whereby advertisers 94 can only search for ad spaces with payment amounts that meet the pricing schedule. In this manner, the system controls the set of ad information entered by the advertiser 94 such that the amount quoted for the sale ad satisfies the pricing table.

Using a bundled package, an advertiser can click on a related link to obtain individual information about each ad space offered in the bundled package. The advertiser can anonymously contact the ad space provider with an offer for the bundling, and if the offer is accepted, the buyer can then purchase the bundling.

In the advertiser center 100 , the advertiser can type any word into the search box, whereby the system 54 will then access the database 80 . The searchable database fields in database 80 include media company listings, packages and all advertisements marked as searchable. In this way, this enables advertisers to use any keyword to search for relevant data for purchasing advertising space. They can search using a single keyword, or they can narrow their search via advanced search. By utilizing specific domains within database 80 and programming them into a search database, system 54 enables comprehensive searches of the entire web site on a national and international basis.

It also facilitates an auction environment where an auction is initiated and there are different sets of advertising information received relating to advertisements for underselling advertising space, each set including the associated sales volume. In the auction, a selection process is employed in which one of the grouped advertising messages is selected based on the associated sales volume.

The system caters to two types of auctions. The first is that each group in the group advertisement information quotes each different advertisement with a specific sales volume. That is, buyers of space place bids for specific discounted advertising space. The second is that each group in the group advertisement information quotes a different advertisement space for sale with a specific amount. That is, the seller of the space makes an offer to provide a specific advertisement for use in the advertisement.

At block 108, the advertiser is presented with the option to create an ad. This option, like the other options for background color, includes an additional cost. Once this option has been selected, the system 54 will tell the buyer how much an ad designed for the space they purchased will cost. The build system provided at block 108 provides online design services for fast turnaround. There is currently no system that provides the ability to purchase, create and deliver advertisements online in one session.

The system allows advertisers to buy, create, upload and distribute banner ads online in one session. In the system, a set of advertisement information is received, the set of advertisement information relating to an advertisement for a banner advertisement space. After that, the group is associated with each banner space and each banner ad. The system enables buyers to purchase banner ads, choose to build them online, or use ready-made banner ads that can be added to the system.

The banner building system allows members to access a program that walks them through the process of building an online banner ad. They can choose to use static templates or animated banner templates. To achieve this, the system houses a collection of custom-coded banner templates, developed specifically as a dynamic system where code can be changed by members from a user-friendly interface that does not require programming details. This is particularly advantageous.

The system allows advertisers to upload their logos, create certain animations or flash scenes, and add content and sound. Once they have created the banner, they can save it and send it directly to the seller via the system. Alternatively, they can save it in the member center to use at a later date or for other purposes. The banner building system can be used by affiliates at any time, not just when they buy an ad. There is a cost associated with the system for use.

It can be considered that the banner system is the most advantageous since the purchaser is able to create a banner or upload an existing banner. Based on how many click-throughs or packages they purchased, they can then upload the banner into the system which then places their banner ad into one or more websites and automates the viewing time.

As stated, a distinguishing feature of the system is that once offers for advertising space are selected, the system aggregates costs to design the advertisement using predetermined calculation methods programmed within the system. The predetermined calculation method operates on variables including the size of the ad and the cost per centimeter. Thereafter, the buyer is shown the cost and provided with the option to add the cost to the final statement in order to be able to access the setup system at block 108 .

The build system following selection of bids for advertising space, as well as quotes for design services to build the ad, operates to ensure that the ad will be prepared within a predetermined time frame. Users are provided with two options, the first is to create the ad online themselves, or hire a design service to perform this task on their behalf within a predetermined time frame.

For the selection of the first option and for the advertiser, ie the buyer, the advertiser who has logged into the system has access to various templates which are sized according to the advertisement purchased. Templates enable advertisers to manipulate text, images, colors, and more. Advertisers can upload their logo and change the text. Advertisements can be created in minutes, and advertisers can then immediately purchase, create and deliver their ads to ad space providers all online. Templates may be provided by a third-party program that has an automated delivery service to deliver advertisements directly to media companies.

The second option targets ads that have been purchased for apparel high-end magazines, since most buyers would prefer a graphic artist to produce individual designs for these types of ad spaces. The second option preferably employs one of several design service providers. The chosen provider delivers instances by the advertiser, where the buyer has no pre-prepared advertising content, and the seller requires final advertising content.

The design service is adapted to have a quick turnaround between 24-48 hours so that when a client purchases a sale ad, they can utilize a designer who is able to complete the design work before the closing deadline.

This alleviates the problem of individuals and/or companies not being able to simply buy cheap ads because they can't get ready before the launch deadline. Design services will be able to be purchased and/or hired online via a built-in facility on the website whereby potential buyers will be able to upload or provide descriptions of all materials and designs online and have the information submitted directly to the designer.

The contact details of the designers are available, enabling buyers to speak directly to them. Alternatively, if the seller is able to organize the design to be done, the buyer can request this service at the time of purchasing the sale advertisement.

In some instances, the advertiser will upload content, images, logos to the designer via the system. The designer can then design the ad and send it via the system to the advertiser, with approval via email. The system will have an approval system where a member can view the design and choose to make changes or approve the ad. This will then be sent back to the designer.

The prepared ad is digitally delivered in the correct format to the media company ready for print or distribution using third-party tools.

It will be appreciated that embodiments are particularly advantageous in that a method is provided which includes creating a session and arranging the purchase of advertising space; designing an advertisement and serving said designed advertisement within a predetermined time limit, said Scheduling happens within a session.

Media companies in general, and print media in particular, enable advertisers to pull out ads at just the last minute. For example, someone might pull out a full page ad 5 hours before printing. In this case, media companies these days will have to try to fill it with in-room advertising or editorial, which is difficult. Embodiments provide a solution whereby discounted advertising space can be easily filled.

Referring to Figure 7, an alarm system 120 according to a preferred embodiment of the present invention is shown. The alert system allows participants to set alerts for specific types of advertisements or ad spaces offered in the system. The alert system operates automatically via various alert methods to match criteria and information. In the event of an alert, sellers and buyers can be notified via email, SMS and other telecommunication systems. The statistics collected by the system are combined with the alert system, whereby the statistics collected will show advertisers and suppliers of advertising space that they are being searched or cause an alert to be set.

In an embodiment, the advertiser conducts a search at block 122 to locate discounted advertising space. The search returns no hits, and the advertiser reacts at block 124 by setting an alert using the alert system to match the set of requirements. As shown at block 126, the advertiser chooses to be alerted via email and SMS when a supplier uploads an offer for ad space that matches a matching demand. In this arrangement, different sets of advertising information are received and stored, each set providing a different advertising space for sale. Following this, the system searches the stored group advertisement information for each group offering a different ad space for sale at block 128 to locate at least one group that satisfies the low sale ad criteria 130 set by the advertiser. This occurs after a number of spaces have become available at block 132 . Following this, at block 134, an alert is sent to the advertiser when a group meeting the underselling criteria is located.

This forms the first alert type shown in Figure 9, where members can search using search or advanced search and can set an alert via the system if no ad matches their needs. They can choose to be alerted via email, SMS or both. Buyers are notified when suppliers upload ad space that matches the alert. In another alert type, ad space providers offering space matching predetermined criteria are notified when an advertiser uploads an ad.

In an additional alert type shown in FIG. 10 , an advertiser searching for an ad space finds no hits at block 136 and orders a red alert type at block 138 , according to another embodiment. Using this alert type, when a subscriber also signs up to the red alert type and uploads the associated ad space at block 140, the advertiser will be alerted to the existence of an offer from the supplier, and the advertiser is informed that in order to accept the offer, he or she must Will have to respond within the 30 minute time limit to purchase the ad. This occurs at block 144 .

Additionally, after accepting the purchase of ad space at block 146, the advertiser also needs to have the ad ready within 4-12 or two hours to meet the deadline.

In this alert type, instead of the supplier of space uploading the ad space into the system to go online, he or she chooses to upload it to the alert database, which will alert the seller of ordering members matching the demand for ad space. The material for the advertising space is then delivered via email and SMS to those members who have opted in to receive this type of alert and matching needs.

After accepting an advertisement or an offer for advertising space, the member logs in to finalize the purchase using the supplied reference code. Alternatively, an email or SMS based closing process can be used.

Other alert types include fixed price alerts for advertisers when making bids for space below a fixed price for a particular ad type, and for supply when an ad is offered to fill a space at a purchase price above the fixed price Fixed price alerts for merchants.

Additional advertising methods are provided as part of the system. Using this method, a wizard is used to build the activity. The method involves asking a series of questions using various forms through which the advertiser enters information through a number of fields. These fields require information such as a written description of the campaign, purpose, target market, projected revenue, budget, and more. It is particularly advantageous that the wizard provides examples and instructions during the process. The questions are presented in a sequential series, and the advertiser is offered the opportunity to use several calculators including the ROI calculator described below. Once the information about the campaign has been generated, the advertiser is provided with access to a timeline system using which the advertiser can set alerts over the duration of the campaign and search for ad spaces matching their needs and timeline availability or packaging.

Additionally, the timeline system provides a calendar and reminder system with which advertisers can set up notifications, including SMS and email notifications, ahead of calendar deadlines for ad purchases, design work, or delivery of advertisements. Once a campaign design has been finalized, it can be emailed, stored in their members area or printed out. Advertisers can choose from various formats in which campaigns can be stored. Members can also add calendars for notifications to the toolbar notification system.

The series of questions includes questions about company profile, name, and more. The first step involves displaying to the advertiser a series of first-session topics for questions, such as a business summary report. During the first step, and as noted, the advertiser can view a detailed description of what the objectives of the business summary report are and is provided with helpful examples. In this arrangement, advertisers type directly into the allocated space, and a range of tools are available to assist them in formatting the document.

After completing the business summary report, the advertiser moves on to the next link by clicking a button. Advertisers can save campaigns as they go, so that if they don't have the energy to complete the entire program, they can save it to their membership storage center and be able to open it later to continue. When the campaign is complete, the system will optionally create a professional, formatted sales plan in PDF or MSWORD format.

During the creation of a sales plan, the system pulls keywords that we can use for targeted advertising of certain members when they search the site or engage in their campaign/sales plan. When a member is writing their plan or typing in certain keywords, the system can recognize the words and send advertisements to the page for those keywords. The portal system will be able to pick up keywords from the wizard when the member is writing their plan, and then target specific ads to that page while the member is using the wizard system.

The system collects statistics and records user behavior for analysis of trends. The statistical tables collected include buyer information, seller information, media advertising information, demographic information, sales/bidding/conversion records, search data site traffic data, media publisher data ISP records, bank transaction records, advertising content, Query data and message center records. For online advertisements, including banner advertisements, additional statistics collected include how many people viewed, how many were clicked, and conversion statistics.

In this arrangement there is an associated database, either separate from the actual portal server or integrated with it, containing various statistical tables of information collected, such as demographics, ratings, and Various other information obtained by the Program, which provides users with statistics useful for publishing or media companies to identify and monitor target markets.

It is conceivable that the means for providing statistical information will be suitable for recording, evaluating and reproducing the information provided on the website and the actions carried out through the website. For example, it may be possible to determine which search terms and/or categories are most searched for, the percentage of discounted media purchased, and a number of other important information and/or statistics that would be useful for a publishing and/or media company to point out various aspects of the market. an existing or ongoing trend.

The results can then be reproduced in tabular, graphical or any other suitable form, which provides easy and quick access to relevant information. Such information would preferably be sold to companies wishing to access such data at additional cost. Likewise, the methods and systems for buying and selling distressed advertising can also be used as valuable resource tools for individuals and/or businesses. Additional means of targeting personal and/or commercial marketing to provide exposure to a broad demographic range are also provided. It is contemplated that the system may also provide an online sales tool that enables individuals and/or businesses to further utilize the system as a resource tool to aid in the creation of business and sales plans.

The system provides means to enable users to obtain various statistics that are beneficial to a publishing or media company. It is conceivable that the means for providing statistical information will be suitable for recording, evaluating and reproducing the information provided on the website and the actions carried out through the website. For example, it may be possible to determine which search terms and/or categories are most searched for, the percentage of discounted media purchased, and a number of other important information and/or statistics that would be useful for a publishing and/or media company to point out various aspects of the market. an existing or ongoing trend. Results may be presented in tabular, graphical or any other suitable form, which provides easy and quick access to relevant information. It is conceivable that such information will be sold to companies wishing to access such data.

In a particularly advantageous feature, if certain advertisements or advertisement spaces are not selected in succession, they are published in the magazine to entice other members. This includes receiving different sets of advertising information related to advertisements for underselling advertising space and storing those sets. The groups of advertising information are searched to locate at least one group that satisfies criteria for an underselling advertisement. Thereafter, the specific set of advertising information is highlighted when the specific set of advertising information then repeatedly fails to meet the underselling criteria. This is performed by collecting relevant statistics as described above.

In this arrangement, group advertising information is highlighted by providing online publications directing readers to the specific group, and by providing online newsletters and electronic magazines that contain advertisements.

Use website form fields to receive groups of advertising information, complemented by built-in spreadsheet upload facilities. The system includes a supplier spreadsheet template that is pre-configured with all required fields. A spreadsheet template can be downloaded to enable the supplier to create the spreadsheet and enter each item many times, and once the spreadsheet is ready to upload, the supplier can log into the website and choose to upload the spreadsheet. After this, the system collects the data from the spreadsheet and stores each item into the corresponding field in the database. Once these fields have been matched, the advertisement information is saved to the database and where the vendor has chosen to send valid advertisements, they will be available for display on the website for purchase.

The system further provides a charity feature where suppliers of ad space have the option via a field when adding an offer for ad space to the system to donate the ad to a charity if it is not sold within a specified time limit.

When an advertisement is not sold, the supplier sends a notice within the system with the list of charities that has been obtained from the database. Vendors can choose from any of the charities to one or more charities to which they would like to donate the advertisement. The system then notifies the charity via email that they have received space from the supplier. They are then logged into the system as members and will be provided with an additional link in the members area allowing them to accept or decline the offer of donated space. Once an offer is accepted, the supplier is notified that the space is taken in the same manner as it is given to all buyers. Charities can then choose to use the same resources allocated within the system for production and design if they so choose. If more than one charity is selected, the charity that responds first is offered advertising space, and the other charities are thus notified that the space has been taken.

In one embodiment, a set of advertisement information associated with an advertisement for an advertisement space is received and stored along with a plurality of different received sets of advertisement information. Prior to receiving the set of information, an option is provided to include special items related to donating to the community conscious group, the option including allowing the community conscious group to use advertising space if the advertising space is not sold within a predetermined time limit.

The system thus provides the community conscious group with a corporate business model in which the supplier can choose to have the charity use advertising space if the space is not sold. They can choose a charity or let the system decide. The system may determine this by selecting a charity randomly selected from a list of approved charities.

A sponsorship system is also provided in which organizations, companies, products and businesses can offer sponsorship as a means to advertise. The system allows these companies to upload their sponsorship offers online and has access to a wide range of potential sponsors.

In the system, a set of sponsorship information related to a sponsorship is received through a web portal, and a sponsorship offered based on the set of sponsorship information is received.

Sponsorships made available on the web portal do not have to be pre-purchased. The system allows the advertiser to apply to the sponsor under certain circumstances, and in this case the system will send full data to the accepted participant in order to be able to communicate between the participant and the sponsor. The system charges commissions according to the amount received or the cost of sponsorship for advertising.

In this way, sponsorship seekers do not have to go through time-consuming phone calls, emails, or other sales techniques to find potential sponsors. The system also enables buyers to search for sponsorship opportunities the same way they search for all other advertisements. A charity can sponsor a participant, who then returns a portion to the charity. However, the sponsorship system of an embodiment is not just for charities, but will also be a place for sponsoring sports teams, national and local events, and the like.

One notable facility is a toolbar or desktop item that can be downloaded to notify users of various information related to sale ads or sale advertising space offered on web portals.

Another facility provided is the return on investment calculator. Using the calculator, members are able to click on the calculator to take them to an interface that allows them to enter data to pull up a graph that shows them how much they have sold or that they need to return to even buy something from Earnings or declines in advertising, or business activities.

The calculator captures cost of investment, average cost of sale, amount of time an ad will be viewed, queries expected to follow, and more. Using the calculator, members can do quick calculations before making a purchase. It is believed that the calculator will be of particular benefit to small businesses that are unsure of how to advertise and what their return on investment should be.

Another feature provided is a financial module for small businesses that do not have large amounts of cash at their disposal. In the event that a lot becomes available on the system, such as half-price billboards from $20,000 to $10,000, the financial feature will allow members to find financing.

Additional embodiments of the invention may be provided using SMS/WAP/3 technology to enable buyers and sellers to access and utilize the system via mobile devices. They can also be offered with a phone order service, which would allow buyers to have a representative conduct the search and report back to them if they do not have access to the Internet or if they do not have time to search themselves.

In the embodiment shown in FIG. 11, the present invention provides a system for providing and selling sale advertisements, which system has provided a website 150 suitable for selling sale advertisements to target customers, such as sales Managers, advertising buyers or other professionals wishing to purchase advertising. In an embodiment of the invention, advertisements are offered directly to customers at a discounted rate, and are only available and/or available for bargains or last-minute unsold advertisements. As such, the present invention provides a system for offering and selling distressed advertisements (last minute or unsold ad space) in an online environment, the system being adapted to offer and sell distressed advertisements to targeted Clients, such as sales managers, ad buyers, or other individuals or businesses who wish to purchase discounted adverts.

The system has provided a web server 150 to which a plurality of buyers 2 and sellers 3 can be connected over an online distribution communication network 4 such as the Internet or the like. Server 150 can be any standard computer system manufactured by any appropriate computer manufacturer, such as IBM, Hewlett-Packard, Dell, Compaq, Acer, and the like.

The server of the present invention has provided at least one database 155 . The first database 158 is adapted to store subscriptions and profiles of members wishing to gain full access to the system. Membership is provided as a means of maintaining a target audience for the invention such as sales managers, advertising buyers and other professionals. Database 158 is adapted to collect and store information about members, including data records for buyers 156 and sellers 157, such as contact details, contact records, and other necessary information. As shown in Figure 12, the database may also contain Media Advertisement Records 8, Demographic and/or Viewership Records 9, Purchaser's Sales or Bid Records 10, Media/Publisher Records 12, Internet Service Provider Records 13, Bank Records 14 and the advertising content 15 uploaded by the buyer 2 or the designer. The database may be used to authorize persons to buy or sell media advertisements, or for statistical purposes, subject to privacy laws. It is conceivable that users will be able to update their profile at any given time.

The system of the present invention has a database 160 associated with a website suitable for storing the profile of members wishing to gain full access to the website. Membership is provided as a means of maintaining a target audience for the invention such as sales managers, advertising buyers and other professionals. The database is suitable for collecting and storing information about members, including buyers and sellers, such as contact details and other necessary information. The database may be used to authorize persons to buy or sell media advertisements, or for statistical purposes, subject to privacy laws. It is conceivable that users will be able to update their profile at any given time.

The system has provided an online interactive interface accessible through the user's computer in the form of a website 167 that enables the user to view, retrieve and store data on the database(s) 155 of the server 150 . Website 167 may provide multiple web pages that are interconnected or linked to each other and can be accessed via links provided on the home page and/or other pages within the website. Each web page can be provided with at least one category and/or sub-banner to facilitate users to navigate their way around the area and find the correct information or location they need. In a preferred embodiment, a website may have the following basic menu classification structure.

The system has provided payment means 169 to enable buyers to purchase advertisements and/or to enable sellers to provide payment for use of the system. The payment means preferably takes the form of an e-commerce platform with a high level of security, adapted to enable all transactions to be accepted and processed internally via the online environment in a secure manner, such that processing between the buyer 2 and the seller 3 is eliminated . In a preferred embodiment of the invention, payment must be made in advance at the time of transaction in order for the advertisement to be subsequently sold or provided to the customer. It is contemplated that payments may be accepted and processed directly through the provider or via an approved third party. If the user requests financial assistance, the user can settle with the provider, which enables them to invoice and provide payment at a later date so that they are not disadvantaged for using the system.

The present invention can provide an electronic commerce facility with a high level of security adapted to enable all transactions to be accepted and processed internally via the website in a secure environment such that transactions between buyers and sellers are eliminated. However, in an alternative embodiment, the user may be able to settle with the provider, which enables them to invoice and provide payment at a later date. In a preferred embodiment of the invention, payment must be made in advance at the time of transaction in order for the advertisement to be subsequently sold or provided to the customer. It is contemplated that payments may be accepted and processed directly through the provider or via an approved third party.

The method of an embodiment of the invention shown in FIG. 13 involves a buyer 172 registering a profile to become a member and gain full access to the online sale advertising system and services provided. This can be done via an online portal/interface accessible via the buyer's 172 computer via the Internet. Once the purchaser 172 has provided their contact details and other necessary information, they are issued a unique username and password with which they can log on to the system or server 150 and access available services and facilities . Membership is divided into buyer's and seller's membership areas so that members can only access the appropriate parts of the site. They are also provided with access to their own personal member's section on the website, which may have profiles of past purchases, sales, invoices, receipts, and other relevant information. In this way, once buyers 172 have logged in, they can perform administrative functions, such as changing their passwords or updating their accounts, browsing the media ad database 155, and/or by starting new searches and/or purchasing or continuing to save of searches and/or purchases to purchase media ad space.

They will also be able to use their login to access their own member center which will also be a place to store information related to them such as sales plans they develop via the system.

Buyers 172 are able to search specific media forums and specific target markets via search engines, using various search criteria to find the appropriate advertisements they need. By implementing a generalized search, it is possible that the system can also introduce them to new media forums and/or target markets that they had not previously considered. If the buyer 172 has any queries related to a given advertisement, they can contact the seller 173 directly via the online means to clarify the query, or request further information by submitting a request/question online.

Once the buyer 172 is ready to purchase the sale ad, they can press the "Buy" button, which will cause a confirmation screen to appear confirming the ad material and price to be paid. Once this information has been confirmed by the buyer, they are directed to a payment link that has incorporated e-commerce facilities with a high level of security so that they can pay for advertisements in a secure environment. Alternatively, the buyer 172 may apply for financial approval for the transaction prior to purchase whereby their profile will be sent to the provider for approval of their application to settle accounts with the provider and/or third party financial company. Once payment has been successfully received, the buyer 172 is shown a receipt showing advertising materials, payment confirmation and a deadline for the design/art work to be submitted. Buyer 172 can then print this receipt, or return at a later date to save the electronic version, which will be stored in their member's section accessible when they log into the website. If the buyer 172 has not completed the advertising content or design work for the advertisement, they can arrange to use the services of a designer 176 who will complete the work before the publication or media deadline. Alternatively, they can ask the seller to organize and complete creative work at the time of purchase, if this becomes an available option due to the seller 173 . Buyers 172 can also choose to be notified by email, SMS, mail, or any other suitable means, if an advertisement is placed by a particular seller for a particular medium and/or target audience that they may be interested in.

Referring to Figures 14 and 15, this method includes seller 173 being able to sell last minute sale ads to potential sales managers, ad buyers and other professionals in a safe and secure manner. Sellers 173 register their profile to become members and gain full access to the online sale advertising system and services provided. This can be done via an online portal/interface accessible via the seller's 173 computer via the Internet. Once sellers 173 have provided their contact details and other necessary information, they are issued a unique username and password with which they can log on to the system or server 150 and access available services and facilities . In this regard, there may be a delay for approval by the accounting manager before utilizing the system.

They will also be provided with access to their own personal member's section on the site, which can have profiles of past purchases, sales, invoices, receipts, and other relevant information. In this way, once sellers 173 are logged in, they can perform administrative functions such as changing their passwords or updating their accounts, searching statistics from the relevant database as a resource tool, and/or starting uploads for sale Ads for ads.

Sellers 173 are required to pay a prescribed fee, which can be paid periodically or per advertisement. Once the payment has been successfully received, the seller 173 can then upload to the server 150 one or more advertisements for the sale advertisement. It is conceivable that once the seller 173 has uploaded the ad for the first time, they may have to wait for the ad to be approved for release. Sellers 173 will also be able to keep in touch with potential buyers 172 by receiving inquiries from them and be able to respond to them via the inquiry and feedback facility provided by the present invention. Sellers 173 can also sign up to view statistical information collected through the system to monitor market trends. Both buyers 172 and sellers 173 may also choose to purchase advertisements on the system's website 17 .

It is contemplated that the invention may also provide advertisements to both buyers 2 and sellers 3 on the website 17 of the invention as a means for generating revenue for the provider 185 . Providers may provide Accounting Managers with limited access enabling them to add/delete/modify accounts, award contracts to sellers, manage banner advertising, control buyer and seller ratings, and other specific responsibilities as desired.

It will be appreciated that, for convenience, a method and system for providing and selling sale advertisements is described herein, while the present invention can also be applied to providing and selling conventional advertisements.

It will be appreciated that each of the methods is implemented in a computer system, and as such, can therefore be referred to as a computer system implemented method. Additionally, the present invention includes a computer-readable medium carrying computer-readable instructions that, when executed, perform at least one of the methods.

While the invention has been described in conjunction with particular embodiments thereof, it will be understood that further modifications are possible. This application is intended to cover any varied uses or adaptations of the invention which generally follow the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the technical field to which this invention pertains. implementation, and may apply to the essential features as set forth above.

Since the present invention may be embodied in several forms without departing from the spirit of the essential characteristics of the invention, it should be understood that the above-described embodiments do not limit the invention unless otherwise specified, but rather as defined in the appended claims. It is to be construed broadly within the spirit and scope of the present invention as such. Various modifications and equivalent arrangements are intended to be included within the spirit and scope of the invention and appended claims.

Accordingly, the specific embodiments are to be construed as examples of the many ways in which the principles of the invention may be implemented. In the claims that follow, means-plus-function clauses are intended to cover structures as performing the defined function and not only structural equivalents, but also equivalent structures. For example, although nails and screws may not be structural equivalents in that nails hold wooden parts together with cylindrical surfaces and screws hold wooden parts together with helical surfaces, in the context of reinforcing wooden parts Below, nails and screws are equivalent structures.

"Comprising" used in this specification is used to specify the existence of the stated features, integers, steps or components, but not to exclude the existence or addition of one or more other features, integers, steps, components or combinations thereof. Thus, unless the context clearly requires otherwise, throughout the specification and claims, the words "comprises", etc. are to be construed in an inclusive sense, as opposed to an exclusive or exhaustive sense, in other words, in the context of "includes". but not limited to" to explain.

Claims (81)

1. advertising method comprises:

Receive the advertising message relevant with advertising space; And

Send and the relevant advertising message of described advertising message that receives.

2. ad system comprises:

Be used to receive the device of the advertising message relevant with advertising space; And

Be used to send the device of the advertising message relevant with the described advertising message that receives.

3. method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

Store described advertising message in groups; And

The advertising message in groups of searching for described storage satisfies at least one group that sells Advertising Standard cheap to locate.

4. method as claimed in claim 3, wherein, described reception advertising message in groups comprises and receives advertising message in groups that each group provides the advertising space of selling cheap for sale.

5. method as claimed in claim 4 comprises: receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement.

6. method as claimed in claim 5 wherein, generates the described Advertising Standard of selling cheap from the selected group of the described advertising message in groups of the advertisement that respectively is provided for selling cheap advertisement.

7. method as claimed in claim 3, wherein, described reception advertising message in groups comprises and receives advertising message in groups that each group is provided for selling cheap the advertisement of advertisement.

8. method as claimed in claim 7 comprises: receive advertising message in groups, each group provides the advertising space of selling cheap for sale.

9. method as claimed in claim 8 wherein, generates the described Advertising Standard of selling cheap from a selected group of selling the described advertising message in groups of advertising space cheap for sale respectively is provided.

10. as any one the described method among the claim 3-9, comprising: the advertisement that will be used to sell cheap advertising space offers target group.

11. any one the described method as among the claim 3-9 comprises: will sell advertising space cheap and offer target group.

12., wherein, carry out described method by computer network as any one the described method among the claim 3-9.

13. as any one the described method among the claim 3-9, wherein, described method comprises: resource and steady arm are provided, and described steady arm is used for discerning graphic user interface to be used to carry out described method, and described interface is connected to described resource.

14. a system that is used to coordinate be used for the information of advertisement, described system comprises:

Receiving trap is used to receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

Memory storage is used to store described advertising message in groups; And

Searcher is used to search for the advertising message in groups of being stored and satisfies at least one group that sells Advertising Standard cheap to locate.

15. system as claimed in claim 14, wherein, the described receiving trap that is used to receive described advertising message in groups comprises and is used to receive the device of advertising message in groups that each group provides the advertising space of selling cheap for sale.

16. as claim 14 or 15 described systems, wherein, the described receiving trap that is used to receive described advertising message in groups comprises and is used to receive the device of advertising message in groups that each group is provided for selling cheap the advertisement of advertisement.

17. any one the described system as among the claim 14-16 comprises the device that is used for being provided at via global system the line graph user interface.

18. system as claimed in claim 17, wherein, described system is a World Wide Web.

19. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement;

Store described advertising message in groups;

The advertising message in groups that advertisement respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate.

20. method as claimed in claim 19 comprises: receive and one group of relevant advertising message of quotation of selling advertising space cheap for sale, this group information comprises described Advertising Standard.

21. method as claimed in claim 20 comprises: control provides this group advertising message of selling advertising space cheap for sale, makes that selling desired amount satisfies price catalog.

22. as claim 19 or 20 described methods, comprising: the pre-filling is used to provide project of selling this group advertising message of advertising space cheap for sale.

23. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group provides advertising space for sale;

Store described advertising message in groups;

The advertising message in groups that advertising space for sale respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate.

24. method as claimed in claim 23 comprises: receive and the one group of relevant advertising message of advertisement that is used to sell cheap advertisement, this group information comprises described Advertising Standard.

25. method as claimed in claim 24 comprises: control is provided for selling cheap this group advertising message of the advertisement of advertisement, feasiblely satisfies price catalog for the described amount of selling advertisement cheap and providing.

26. as claim 24 or 25 described methods, comprising: the pre-project that is used for this group advertising message of filling, this group advertising message is provided for selling cheap the advertisement of advertisement.

27. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the one group advertising message relevant with the advertisement that is used for advertising space, after this this group becomes the member of the advertising message in groups of a plurality of receptions; And

The option that this group advertising message of control is provided to be comprising special item, and according to described option firm sale amount.

28. method as claimed in claim 27, wherein, this group advertising message provides advertising space for sale, and described option comprises the color, image, particular display format, preferred list of hope and at least one in the tabulation of target market.

29. a method comprises:

Receive the first group advertising message relevant with first publication medium;

Receive the second group advertising message relevant with second publication medium; And

Form and the relevant consequent one group of advertising message of bag that gives a discount, described formation comprises: make up described first group of advertising message and described second group of advertising message.

30. method as claimed in claim 29, wherein, the consequent one group of advertising message of described formation is different from described second publication medium of described first publication medium and is arranged.

31. method as claimed in claim 30 comprises: suppose that described first publication medium is different from described second publication medium, determine the sales volume that gives a discount.

32. as claim 29,30 or 31 described methods, comprise: receive each three group advertising message relevant with each publication medium, described three groups comprise described first and second groups, and arranged by different described each publication medium, and described formation comprises described each advertising message in groups of combination.

33. a coordination is used for the method for the information of advertisement, described method comprises:

Receive the in groups advertising message relevant with the advertisement that is used for advertising space;

Store described advertising message in groups; And

The input of control Advertising Standard is to specify the search of selecting from specify at least one group based on national or international search;

The advertising message in groups that search is stored, at least one group of satisfying Advertising Standard with the location.

34. method as claimed in claim 33, wherein, described advertising space is to sell advertising space cheap.

35. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement; And

Store described advertising message in groups;

Wherein, each group that respectively is provided for selling cheap in the described advertising message in groups of advertisement of advertisement comprises relevant sales volume, so that can be according to selling Advertising Standard search cheap, the described Advertising Standard of selling cheap be specified described relevant sale quantitative limitation.

36. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement, and comprises relevant sales volume;

Store described advertising message in groups;

The advertising message in groups that advertisement respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate, and the described Advertising Standard of selling cheap is specified described relevant sale quantitative limitation.

37. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Initiate auction;

Receive advertising message in groups, described advertising message in groups is relevant with the advertisement that is used to sell cheap advertising space, and respectively comprises relevant sales volume; And

Within described auction,, select a group in the described advertising message in groups based on described relevant sales volume.

38. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the in groups advertising message relevant with the advertisement that is used for advertising space;

Store described advertising message in groups; And

The advertising message in groups that search is stored satisfies at least one group that sells Advertising Standard cheap to locate;

Wherein, described advertising message in groups relates at least a medium type of selecting from the group of print advertisements, television advertising, blurbing.

39. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the one group advertising message relevant with the advertisement that is used for the banner space; And

Make described group relevant with each banner.

40. method as claimed in claim 39 wherein, makes described group of comprise relevant with each banner: set up described banner.

41. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the in groups advertising message relevant with the advertisement that is used for the banner space; And

Connect each group in the advertising message in groups, make that each group is relevant with each banner with each banner space.

42. method as claimed in claim 41, wherein, this group advertising message comprises the quotation in banner space and/or the quotation of banner.

43. as claim 41 or 42 described methods, comprising: store described advertising message in groups; And the search advertising message in groups of being stored satisfies at least one group of the banner standard with the location.

44. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive the one group advertising message relevant, a group in described group of advertising message in groups that after this becomes a plurality of receptions with the advertisement that is used for advertising space; And

The option that will comprise the special item relevant with donations offers conscious group of community.

45. method as claimed in claim 44, wherein, each group in the described advertising message in groups respectively provides advertising space for sale, and described option comprises: if described advertising space is not sold within scheduled time slot, then allow conscious group of described community use described advertising space.

46. a method that is used to the information coordinating to be used to support, described method comprises:

Receive the one group patronage information relevant with patronage; And

Provide assistance based on this group patronage information that receives.

47. a method that is used to the information coordinating to be used to support, described method comprises:

Receive the composition patronage information relevant with potential patronage; And

Connect each group in the patronage information in groups, make that each group is relevant with each patronage.

48. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Allow to select the quotation of advertising space; And

Provide the service of foundation to set up advertisement, so that will prepare described advertisement with the predetermined time limit.

49. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the one group of relevant advertising message of advertisement that is used to sell cheap advertising space;

Provide the service of foundation to set up advertisement, so that will prepare described advertisement with the predetermined time limit of selling cheap.

50. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 30 minutes.

51. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within an hour.

52. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within several hrs.

53. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 12 hours.

54. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 48 hours.

55. method as claimed in claim 49 wherein, provides design service so that be used in the wire loop border and set up advertisement and be provided, and makes described design be established within 3 days.

56. an advertising method comprises: create session, and within described session, within the predetermined time limit, arrange the design of purchase, advertisement of advertising space and the supply of designed advertisement.

57. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

Store described advertising message in groups;

The advertising message in groups that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

Send alarm to group, described group with satisfy described sell cheap Advertising Standard described at least one group relevant.

58. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group is provided for selling cheap the advertisement of advertisement;

Store described advertising message in groups;

The advertising message in groups that advertisement respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

When satisfying described group of selling Advertising Standard cheap and be positioned, send alarm to group.

59. method as claimed in claim 58, wherein, send described alarm and comprise: send described alarm to group, described group is provided for selling cheap the advertisement of advertisement.

60. method as claimed in claim 58 wherein, sends described alarm and comprises: send emergency alarm, described emergency alarm requires described group to reply selling cheap within the period, sells advertising space cheap with purchase.

61. as claim 58,59 or 60 described methods, wherein, described method requires: described group has finished advertisement and has prepared to set the deadline date.

62. method as claimed in claim 61 wherein, sell the period cheap less than 2 days, and the described deadline date was less than 3 days.

63. method as claimed in claim 61 wherein, sell the period cheap less than about 12 hours, and the described deadline date was less than about 2 days.

64. method as claimed in claim 61 wherein, is sold about 30 minutes of period cheap, and about several hours of described deadline date.

65. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive advertising message in groups, each group provides advertising space for sale;

Store described advertising message in groups;

The advertising message in groups that advertising space for sale respectively is provided that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

When satisfying described group of selling Advertising Standard cheap and be positioned, send alarm to group.

66. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

Store described advertising message in groups;

The advertising message in groups that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

When special advertising message does not in groups satisfy when selling Advertising Standard cheap the described special advertising message in groups of highlight repeatedly.

67. as the described method of claim 66, wherein, the described advertising message in groups of highlight comprises: the online issue of guiding the reader is provided to described specific group.

68. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space; And

Keep statistics to described advertising message in groups.

69. a method that is used to coordinate be used for the information of advertisement, described method comprises:

Receive and the relevant advertising message in groups of advertisement that is used to sell cheap advertising space;

The advertising message in groups that search is stored satisfies at least one group that sells Advertising Standard cheap to locate; And

Keep the statistics of described advertising message in groups.

70., wherein, keep statistics and comprise: keep the statistics which of advertising message in groups of described storage searched for repeatedly as the described method of claim 69.

71. a method that is used to be identified for the information of advertisement, described method comprises:

Receive and the one group of relevant advertising message of advertisement that is used to sell cheap advertising space; And

Use on-line system to make the calculating facility of index of the rate of return on investment of the requirement relevant with this group advertising message.

72., comprising:, advise that at least one advertisement or at least one sell advertising space cheap based on described calculating as the described method of claim 72.

73., comprise the suggestion sales tactics as claim 72 or 73 described methods.

74. one kind is used to buy and sell the system that sells advertisement cheap, wherein, described system comprises:

Server has at least one database, and described at least one database can be by at least one reserve purchase buyer and/or at least one sale by subscription person visit, so that buy and/or sell and sell advertisement cheap;

The online interface that is form of websites, it for described one or more buyers and/or one or more sale person provide means with described server interaction;

Be used to make described one or more sale person directly to upload and be used for available device of selling at least one advertisement of advertisement cheap, described at least one advertisement is described in detail about described all relevant informations of selling advertisement cheap, comprises the fixed price that is used at least one advertisement;

Searcher is used to make that described one or more buyer can search for and select the available advertisement of selling cheap;

Payment mechanism is used to make described one or more buyer directly to buy and sells advertisement cheap; And

Be used to make that described one or more buyer can directly upload the device of ad content.

75. one kind is used to buy and sell the method for selling advertisement cheap, wherein, said method comprising the steps of:

Server is provided on distributed communication network, and described server has at least one database, and described at least one database can be by at least one reserve purchase buyer and/or at least one sale by subscription person visit, so that buy and/or sell and sell advertisement cheap;

Described one or more sale person directly uploads the advertisement that at least one is used to sell cheap advertisement;

By searcher, described one or more buyers search for the available advertisement of selling cheap by importing at least one search criterion, to receive in detail the available Search Results of selling advertisement cheap that satisfies described search criterion are described in detail;

Described one or more buyer selects at least one to sell advertisement cheap and directly buys the advertisement of selecting of selling cheap; And

Described one or more buyer directly uploads ad content.

76. any one the described purchase in a claim and sale method and system of selling advertisement cheap as described above wherein, is describedly sold advertisement cheap and is provided and buys with a discounting rate.

77. any one the described purchase in the claim and sale method and system of selling advertisement cheap as described above, also comprise the design service, wherein, after advertisement was sold in purchase cheap, described one or more buyers finished and upload design or creative work by described design service before can being chosen in issue deadline date of appointment.

78. an equipment comprises:

Processor device is suitable for according to the work of predetermined instruction collection,

Described equipment with situation that described instruction set combines under be suitable for carrying out any one described method in the claim as described above.

79. a computer program comprises:

Computer usable medium, basis within the data handling system formerly computer readable program code and the computer-readable system code that are used to sell advertisement cheap of any one in the claim is included in described medium, and described computer program comprises: the computer-readable code within the described computer usable medium.

80. method described herein basically as with reference to the accompanying drawings.

81. system described herein basically as with reference to the accompanying drawings.

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