CN101203877A - Data processing system and data processing method - Google Patents

Abstract

A data processing system includes: a distribution device (22) for distributing edited advertisement data ED which has been edited by an edition device (21) via a network; display terminal devices (32a to 32c) having a first reader/writer (35) for displaying edited advertisement data ED distributed in a first place of a predetermined region and reading and/or writing from/to an IC card (40) containing a memory identifier MID; a second reader/writer (52) for reading and/or writing from/to the IC card (40) installed in a second place of the predetermined region; a history management device (23) for managing history data HD1, HD2 correlated with the memory identifier MID supplied from the first reader/writer (35) and history data HD1 correlated with the memory identifier MID supplied from the second reader/writer (52); and a history analysis device (24) for correlating the history data HD1, HD2 for each of the memory identifiers MID and generating analysis data D.

Description

Data processing system and data processing method

technical field

The present invention relates to a system and method for data processing in which use history data of an owner is collected using a memory such as an IC card.

This application claims priority based on Japanese Patent Application No. 2005-130241 filed in Japan on April 27, 2005 and Japanese Patent Application No. 2006-100710 filed in Japan on March 31, 2006. These applications are incorporated by reference in this application.

Background technique

Among IC cards each having an on-board memory, there is an IC card that stores quantity data as value data in its memory. With such an IC card, an update process is performed by a reader/writer when a user purchases a product in a store. This update process subtracts the quantity data corresponding to the price of the purchased commodity and records the purchase hysteresis data in the memory by the update process.

Display devices for advertising and commercial promotion are often installed in train stations, squares or halls where many people come and go. Such a display device displays advertisement data produced by, for example, an advertisement agency in the form of moving pictures or still images.

Contents of the invention

The problem to be solved by the present invention

Advertisements displayed by the display device are provided to the viewer one-way, so that even if the viewer wishes to know details of a given commodity advertised, he/she cannot immediately know the details. On the other hand, advertisers cannot confirm the effect of advertisements made using display devices installed at predetermined locations. In particular, the advertiser cannot grasp the advertisement effect related to the predetermined place where the display device is installed.

Japanese Laid-Open Patent Publication 2002-298025 (hereinafter referred to as Patent Publication 1) discloses a system in which a coupon (coupon) is distributed in a terminal device of an advertisement providing store and recorded in an IC card, and regarding the Information on the state of use of coupons in the store is recorded in the management unit, and an advertisement fee is calculated while maintaining the state of use information. However, the system using Patent Publication 1 cannot track merchandise purchase histories indicating what merchandise has been purchased by the IC card user, or behavior histories indicating what stores the IC card user has visited.

The present invention has been accomplished in view of the above-mentioned problems. An object of the present invention is to provide a data processing system and data processing method in which history of commodities, such as user purchase history of commodities, can be known from a memory carried by a user such as a consumer.

A more specific object of the present invention is to provide a data processing system and data processing method, in which the user's purchase history related to the specific location of the advertisement, such as commodities, can be known.

Another object of the present invention is to provide a data processing system and data processing method in which coupons such as discount data are distributed to promote their use by users.

A data processing system according to the present invention includes editing means for editing a plurality of advertisement data to generate edited advertisement data for distribution, and distributing means for distributing via a network Edited edit ad data. The system according to the present invention further includes display means for displaying the distributed edited advertisement data in the first place. The display device comprises first reading/writing means for reading and/or writing in a memory in which at least memory identification data is stored. The system according to the present invention also includes: a second reading/writing device installed in a second location different from said first location for reading and/or writing in said memory; and managing means for managing history data associated with said memory identification data from said first read/write means, and history data associated with said memory identification data from said second read/write means biographical data. The system according to the invention additionally comprises analysis means for comparing, for each of said memory identification data, said history data from said first read/write means with those from said second read/write means associated with the biographical data and generate analytical data.

The data processing method according to the present invention includes the steps of: editing a plurality of advertisement data by editing means to generate edited advertisement data for distribution; and distributing the edited advertisement data edited by said editing means via a network by means of distribution. The method according to the present invention further comprises the steps of: displaying the distributed edited advertisement data by means of a display device installed in the first place; The step of outputting the memory identification data stored in the memory. The method according to the invention further comprises the step of reading out the memory identification data stored in said memory by means of a second read/write device installed in a second location different from said first location; and managing the history data associated with the memory identification data from the first read/write means and the history data associated with the memory identification data from the second read/write means by the management means The steps of the history data. The method according to the invention additionally comprises, by analyzing means, for each of said memory identification data, combining the historical data from said first read/write means with the historical data from said second read/write means The step of correlating and producing analytical data.

According to the present invention as described above, for each memory identification data distributed to the memory, the history data from the first read/write means and the history data from the second read/write means are correlated with each other to generate analysis data , thus it is possible to know the memory usage history, that is, the behavior history of the memory owner within the predetermined range centered on the first location.

If the advertisement data based on the advertiser is to be distributed, editing means for editing a plurality of advertisement data to generate edited advertisement data for distribution can be omitted.

Meanwhile, the advertisement data displayed on the display means is distributed via the network from a distribution server as distribution means. Therefore, if requests for acquiring advertisement data from many display devices are concentrated on the distribution device, the advertisement data cannot be distributed in a timely manner due to the increased load on the distribution server that distributes the advertisement data.

The present invention also provides a distribution system for reducing the load on a distribution server for distributing advertisement data, so that the advertisement data can be distributed to display devices in time, and also provides a distribution server for the system, a middle Relay servers, and data processing methods for these devices.

That is, the present invention also resides in a system for distributing advertisement data from a distribution server to display terminal devices via a relay server, a distribution server constituting the distribution system, a relay server, and a data processing method for these devices.

The relay server receives the status notification of the display terminal device from the display terminal device, and upon receiving the status notification, the relay server transmits a tenor of receipt of the status notification to the display terminal device.

The distribution server receives the status notice including the display status of the terminal device from the relay server, and when receiving the status notice, transmits the fact that the status notice is received to the relay server.

If the distribution server has determined that the reproduction schedule of the advertisement data has been changed, it transmits to the relay server a notification of the change of the reproduction schedule, and the reception effect of the status notification.

After transmitting the notification of the reproduction schedule change, if the distribution server has received an acquisition request for the changed reproduction schedule from the relay server, the distribution server transmits the changed reproduction schedule to the relay server.

If the relay server has determined that the reproduction schedule acquired from the distribution server has been changed, the relay server transmits to the display terminal device a notification of the change of the reproduction schedule, and the reception effect of the status notification.

After sending the change notification, if the relay server has received an acquisition request for the changed reproduction schedule, it transmits the changed reproduction schedule to the display terminal device.

According to the present invention described above, in periodic status checks, notifications about changes in the reproduction schedule are exchanged between the distribution server and the relay server, and the relay server and the display terminal device, thereby reducing the reproduction schedule transmission source. communication load on the The status of the display terminal device is also reported to the distribution server via the relay server.

The distribution server may check whether the communication load is larger than a predetermined value, and if the communication load is smaller than the predetermined value, the distribution server may transmit the changed reproduction schedule to the relay server. The relay server may also check whether the communication load is larger than a predetermined value, and if the communication load is smaller than the predetermined value, the relay server may transmit the changed reproduction schedule to the display terminal device.

The present invention also provides another relay server which reduces the load on the distribution server for distributing advertisement data so that the advertisement data is instantly distributed to the display device, and also provides a data processing method for the device method.

That is, according to the relay server of the present invention, the advertisement data from the distribution device is distributed via the first network to a plurality of display terminal devices connected to the relay server via the second network, and the relay server includes: communicating with the distribution device The first communication means for communicating with the display terminal device, the second communication means for communicating with the display terminal device, the advertisement storage means, the reproduction schedule storage means and the schedule generation means. The advertisement storage means has advertisement data received by the first communication means stored therein. The reproduction schedule storage means stores, in the display terminal device, a reproduction schedule of advertisement data received by the first communication means and stored in the storage means. The schedule generation means generates a download schedule to download the advertisement data from the distribution apparatus via the first communication means, starting from the advertisement data reproduced earliest in accordance with the reproduction schedule.

The data processing method according to the present invention is a data processing method in which a relay server distributes advertisement data distributed from a distribution device via a first network to a plurality of display terminal devices connected to the relay server via a second network. The method includes the steps of: receiving a reproduction schedule of advertisement data in a display terminal device, the advertisement data transmitted from the distribution device; and generating a download schedule for downloading the advertisement data from the distribution device according to the received reproduction schedule. The method further includes the steps of: downloading the advertisement data according to the download schedule and storing it in the storage device; and transmitting the advertisement data from the storage device to the display terminal device according to the reproduction schedule.

In the present invention described above, a download schedule for downloading advertisement data from the distribution apparatus is generated in accordance with a reproduction schedule of advertisement data transmitted from the distribution apparatus in the display terminal apparatus, and the advertisement data is downloaded in accordance with the download schedule. Therefore, it is possible to prevent access to download advertisement data from being concentrated on the distribution device, so that the communication load on the distribution device can be reduced. The relay server can thus always store the reproduced advertisement data in the display terminal in order to prevent a delay in the reproduction of the advertisement data in the display terminal.

Description of drawings

FIG. 1 is a schematic diagram showing the constitution of a data processing system according to the present invention.

Fig. 2 is a diagram showing the composition of edited advertisement data.

Fig. 3 is a block diagram showing a display terminal unit installed in a hotel.

4 is a schematic diagram showing both a large-screen image display terminal unit and a small-screen image display terminal unit installed in a hotel.

Figures 5(A) and 5(B) show the recording area of the IC card, wherein Figure 5(A) shows the recording area of the first IC card dedicated to electronic money, and Figure 5(B) shows the multi-purpose The recording area of the second IC card (such as hotel membership card).

Fig. 6 is a block diagram showing data supplied to a history management unit.

7(A) to (C) are diagrams showing various data, wherein FIG. 7(A) shows the memory identification data MID from the first reader/writer of the display terminal unit provided in the hotel, FIG. 7 (B) shows memory identification data and first history data HD1, member identification data MD, and second history data HD2 from the second reader/writer of the store terminal equipment installed in the store A operating the IC card, and FIG. 7(C) shows analytical data generated from the data of Figures 7(A) and 7(B).

Fig. 8 is a flowchart showing the sequence of operations from generating edited advertisement data until distributing it to the display terminal unit.

Fig. 9 is a diagram showing edited advertisement data displayed on the display of the display terminal unit.

Fig. 10 is a flowchart showing the sequence of operations when the user acts on the display terminal unit.

11 is a plan view of the display of the display terminal unit when a page communicating with the IC card is displayed on the display of the display terminal unit.

Fig. 12 is a flowchart showing the sequence of operations at the time of acquiring coupon data.

Fig. 13 is a flowchart showing the sequence of operations when a user purchases a commodity.

Fig. 14 is a flowchart showing the sequence of operations until analysis data is generated by the history analysis unit.

Fig. 15 (A) and (B) are the sketches showing the resume when the display terminal unit is constituted by the large-screen image terminal and the small-screen image terminal, wherein Fig. 15 (A) shows the resume of the large-screen image terminal and Fig. 15 (B) shows the history of the small-screen video terminal.

Fig. 16 is a schematic diagram showing a history of purchased products.

FIG. 17 is a diagram showing analytical data indicating the frequency of use of a specific coupon data CD in a plurality of stores from one time zone to another.

FIG. 18 is a schematic block diagram showing the constitution of a system in which display terminal units are provided in large stores, train station precincts, and convenience stores.

Fig. 19 is a block diagram showing the configuration of a distribution unit.

20(A) and 20(B) are diagrams showing the composition of advertisement data distributed, wherein 20(A) shows the composition of advertisement data without coupons, and FIG. 20(B) shows the composition of advertisement data containing coupons. The composition of the advertising data.

Fig. 21 is a diagram showing a playback list.

Fig. 22 is a block diagram showing a relay server provided at the front end of each installation site.

Fig. 23 is a flowchart showing the sequence of operations until the state of the display terminal unit is stored in the relay server.

Fig. 24 is a flowchart showing the sequence of operations for exchanging the reproduction schedule and advertisement data between the distribution unit and the relay server.

Fig. 25 is a flowchart showing the sequence of operations for exchanging the reproduction schedule and advertisement data between the relay server and the distribution unit.

FIG. 26 is a flowchart showing an operation sequence until history data stored in the display terminal unit is transmitted to a history management unit managed by the display terminal unit via a relay server.

Fig. 27 (A) and 27 (B) are the schematic diagrams showing the discriminating process carried out between the first and the second unit, wherein Fig. 27 (A) has shown the composition of discriminating unit, and Fig. The sequence to process.

28(A) and 28(B) are block diagrams showing SSL between the distribution unit and the relay server, wherein FIG. 28(A) shows the processing for transmitting the reproduction schedule, and FIG. 28(B) shows Processing for the transmission of advertising data.

Fig. 29 is a block diagram showing SSL between a relay server and a history management unit.

Fig. 30 is a diagram showing a playback list.

FIG. 31 is a diagram showing competence of each unit constituting the system shown in FIG. 18 .

Fig. 32 is a diagram showing data accessible when a system administrator logs in to a system management terminal unit or editing unit.

Figure 33 is a diagram showing the data that can be accessed by the advertisement input unit.

Detailed ways

A data processing system and method according to the present invention will now be described with reference to the accompanying drawings.

Referring to FIG. 1, a data processing system 1 according to the present invention includes first to third advertisement input units 10a to 10c as terminal devices managed by advertisers A, B, C, etc.

The advertiser A is, for example, a major advertising agency, and generates first advertisement data AD1 of a specific organization and/or a specific commodity in the first advertisement unit 10a. The advertiser A inputs display time (such as 15 seconds or 30 seconds), time zone, cycle number or display duration into the first advertisement unit 10a as conditions for distributing advertisement data.

The advertiser B is an advertiser in a predetermined area and may be, for example, a ticket dealer in an area within 500 m around the hotel H. The advertiser B generates second advertisement data AD2 through the second advertisement unit 10b, and the second advertisement data may be advertisement data or coupon data of a specific motion picture.

Advertiser C is a restaurant within 500 m around hotel H within a predetermined area, for example. The advertiser C generates third advertisement data AD3 through the third advertisement unit 10c, which is composed of, for example, advertisement data of a specific store and coupon data.

Each of the first to third advertisement input units 10a to 10c has a configuration similar to a conventional computer, and includes a hard disk, ROM (Read Only Memory), RAM (Random Access Memory), CPU (Central Processing Unit), a display such as LCD (Liquid Crystal Display) or CRT (Cathode Ray Tube), an input device such as a keyboard or a mouse, an input/output interface (hereinafter simply referred to as an interface) for an external storage device such as an optical disc, and a device for communication via a network such as the Internet Communication I/F. The first to third advertisement input units 10a to 10c generate first to third advertisement data AD1 to AD3 by, for example, editing software installed therein. The first to third advertisement data may consist of, for example, moving picture data, still picture data, audio data, or text data.

It should be noted that the number of advertising merchants or the number of advertising input devices is not limited to three in the above case.

The data processing system 1 also includes an editing device 21 and a distribution device 22 as devices supervised by a system administrator S. The editing device 21 edits the first to third advertisement data AD1 to AD3 supplied from the first to third advertisement input units 10a to 10c of the advertisement merchants A to C, respectively. The distribution device 22 distributes edited advertisement data.

The editing device 21 has a configuration similar to that of a conventional computer, including a hard disk, ROM, RAM, CPU, a display unit such as LCD or CRT, an input device such as a keyboard or a mouse, an input I/F for an external storage device such as an optical disk, and a Communication I/F for communicating with the Internet.

The first to third advertisement data AD1 to AD3 supplied from the first to third advertisement input units 10a to 10c through the communication I/F or the input/output I/F are supplied to the editing device 21 in which the installed A function, such as a function of editing software, to edit the input first to third advertisement data AD1 to AD3 to generate a sequence of edited advertisement data ED composed of moving pictures, still image data, audio data or text data.

Meanwhile, the first to third advertisement data AD1 to AD3 are input from the first to third advertisement input units 10a to 10c through a network such as a WAN (Wide Area Network) to which the data processing system is connected through a public network. It is therefore possible to encrypt the first to third advertisement data AD1 to AD3 using a protocol such as HTTP (Hypertext Transfer Protocol), such as SSL (Secure Sockets Layer), and to input using a secure network.

The resulting edited advertisement data ED includes the first advertisement data AD1 produced by the first advertisement input device 10a, the second advertisement data AD2 produced by the second advertisement input device 10b, and the first advertisement data AD2 produced by the third advertisement input device 10c. 3. Advertisement data AD3. Editing of the edited advertisement data ED is performed so that the first to third advertisement data AD1 to AD3 are displayed on the display screens of three separate parts, or one or more of the advertisement data is displayed overlapping with other advertisement data. Furthermore, the advertisement data AD1 to AD3 have a hierarchical structure so that when one of these advertisement data is selected, detailed lower-layer advertisement data is simultaneously displayed.

Meanwhile, the edited advertisement data ED includes the place identification data PID added by the system administrator S using the editing device 21 . Here, the location identification data PID is data specifying the location of the hotel H. In addition, the edited advertisement data ED includes related data RD provided from the advertisement site, hotel input device 31, as described below. Here, the location of the advertisement includes hotel H.

When generating the edited advertisement data ED, the editing device 21 transmits the data thus generated to the distribution device 22 through a wired or wireless network or through a removable recording medium such as an optical disk. Meanwhile, the data transmitted over the network may be encrypted using, for example, the above-mentioned SSL.

The distribution device 22 has a configuration similar to a conventional server, including a hard disk, ROM, RAM, CPU, input I/F for external storage such as an optical disk, and communication I/F for communicating with a network such as the Internet. The distribution device 22 distributes the edited advertisement data ED generated by the editing device 21 to the hotel H through a network such as the Internet in accordance with predetermined conditions, such as a designated date and time.

It should be noted that the distribution device 22 manages the place identification data PID associated with, for example, the network address data of the display terminal devices 32a to 32c described later, which will be used as the edited advertisement data ED, by providing a database on the hard disk. Distribution Purposes. The place identification data PID is distributed to the display terminal devices 32a to 32c. The distribution device 22 distributes the edited advertisement data ED to the display terminal devices 32a to 32c distributed with the same place identification data PID as the place identification data PID contained in the edited advertisement data ED.

In the above-described embodiment, the editing device 21 generates a set of edited advertisement data ED based on the first to third advertisement data AD1 to AD3. However, the editing device 21 may process the first to third advertisement data AD1 to AD3 as individual data instead of continuous data. That is, individual first to third advertisement data AD1 to AD3 can be downloaded to the display terminal device 32 in accordance with a reproduction list having recorded address data indicating the position or reproduction time of the advertisement data.

In addition, the data processing system 1 includes a hotel input device 31 and display terminal devices 32a to 32c as devices to be managed by the hotel H. The hotel input device 31 generates, for example, hotel-related data RD to be included in the edited advertisement data ED, and transmits the data thus generated to the editing device 21 supervised by the system administrator S. The display terminal devices 32a to 32c are installed in public places such as the lobby of the hotel H or individual guest rooms.

The hotel input device 31 has a configuration similar to that of a conventional computer, including, for example, a hard disk, ROM, RAM, CPU, a display unit such as LCD or CRT, an input device such as a keyboard or a mouse, an input I/F for an external storage device such as an optical disk, and Communication I/F for communicating with a network such as the Internet.

The hotel H generates weather information, information on nearby facilities, traffic information, information on appliances installed in guest rooms, or advertisement information on trial pieces through the hotel input device 31 as a hotel to provide to users such as hotel customers. Related data RD. The hotel H then transmits the information thus generated to the editing device 21 supervised by the system administrator S through the network or the mobile recording medium. During editing processing by the editing device 21, these hotel-related data RD are also included in the edited advertisement data ED.

The edited advertisement data ED distributed by the distribution device 22 is distributed to the display terminal devices 32a to 32c through a network such as a WAN to which the distribution device is connected through a public network. The edited advertisement data ED can be safely distributed to the display terminal devices 32a to 32c via, for example, SSL.

Referring to FIG. 3, each of the display terminal devices 32a to 32c includes a display unit 33, an operation unit 34, a first reader/writer 35, a communication I/F 36, a ROM 37a, a RAM 37b, and a controller 38. The display unit 33 is constituted by a touch panel with a size of 8 to 12 inches. The operating unit consists of a keyboard or a plurality of keys. The first reader/writer is used to read from or write to the IC card 40 owned by the user. The communication I/C communicates with the distribution device 22 . The ROM 37 includes, for example, programs stored therein, and the RAM 37b includes, for example, application programs stored therein. The controller performs calculations based on the control program.

Site identification data PID for identifying a site where the display terminal devices 32a to 32c are installed is distributed to the display terminal devices 32a to 32c. The place identification data PID is stored in a storage device such as the ROM 37a. The location identification data PID distributed to the display terminal devices 32a to 32c is not identification data distributed to each display terminal device 32a to 32c but identification data shared by all display terminal devices 32a to 32c in the hotel H, for example. That is, the place identification data PID indicates the place where the display terminal apparatuses 32a to 32c are installed, and identifies the place of advertisement.

Meanwhile, identification data of a specific installation site (such as each guest room or hall) in the hotel H may be attached to the site identification data PID as a branch number. In this case, the hotel server is installed between the distribution server 22 and the display terminal device 32 . The place identification data PID is provided to the hotel server working as a proxy server which relays the editing advertisement data ED, and the branch number is provided to the display terminal device 32 via a LAN (Local Area Network) protected by e.g. SSL Connect to the server. Hotel-related data RD suitable for hotel guests staying in reserved rooms is provided to the hotel server. By doing so, the hotel-related data RD is distributed from the hotel server to the display terminal device 32 without providing the hotel-related data RD to the editing device 21 . The edited advertisement data ED is provided in the hotel server, thus reducing the load on the distribution device 22 .

The first reader/writer 35 communicates with the IC card 40 through short-field or near-field wireless communication, such as RFID (Radio Frequency Identification) or NFC (Near Field Communication), and includes an antenna coil disposed on the display unit 33 . In the following specification, RFID is taken as an example for description. The antenna coil of the first reader/writer 35 is formed transparent to transmit light so that the antenna coil does not obstruct viewing of the display screen. The display unit 33 may only have a display function. The first reader/writer 35 may be provided close to the display unit 33 or at the rear of the housing. The display unit 33 may be connected to the display terminal devices 32a to 32c through wired or wireless paths.

The edited advertisement data ED can be displayed on the display unit 33 of the display terminal devices 32a to 32c. It is also possible to select one of the displayed plurality of advertisement data, and then display detailed lower-level advertisement data on the display unit 33 of the display terminal devices 32 a to 32 c by acting on the display unit 33 or the operation unit 34 . Using the display terminal device 32a, 32b or 32c, the coupon data CD included in each advertisement data of the edited advertisement data ED can be downloaded, or can be obtained by placing the IC card 40 over the antenna coil of the first reader/writer 35 to purchase the commodities advertised by the first to third advertisement data AD1 to AD3. When the antenna coil is provided on the display unit 33, on a part of the screen image configured to download the coupon data CD or on a screen image configured to purchase goods, such as "put the IC card over this part" is displayed. instructions. When the IC card 40 is used, the display terminal device 32a, 32b, or 32c generates access log data to save the data thus generated in a hard disk or a semiconductor memory. For example, the display terminal device 32a, 32b, or 32c holds address data or time/date data of pages of edited advertisement data ED accessed, or log data of time and date of access to the IC card 40 .

The place where the display terminal devices 32a to 32c are installed is the first place in the hotel H where the IC card 40 is used or advertised.

The number of display terminal devices 32a to 32c installed in the hotel H is not limited to three. A display terminal device having variable screen image sizes (for example, having a large screen size and a small screen size) may be provided, as shown in FIG. 4 . That is, a display terminal device 32d of a large screen image size, such as 50 or 60 inches or even larger, can be provided in a public place such as a hall, so that many people watch advertisement data at the same time, and at the same time, a small screen image can be provided in each guest room The display terminal equipment 32e of size, for example 20, 30 or 40 inches, so that each hotel guest personally watches this data, as shown in Figure 4. A small-sized display terminal device 32e located in each guest room may be arranged as shown in FIG. 3 . A first reader/writer 35 or a card area 33a including an antenna coil 33b shown in FIG. 11 is provided. This allows the hotel to capture the biographical data of the guests staying in the room. Although the first reader/writer 35 may be provided on the surface display terminal device 32d of a large-screen image installed in a public place, it may not be provided here but only for push type advertisements for the public. . In this case, the surface display terminal device 32d of a large-screen image is configured to store history data of displayed advertisement data.

It should be noted that, according to this RFID, the antenna coil on the reader/writer is magnetically coupled with the antenna coil provided on the IC card 40 owned by the user by magnetic induction, so as to allow the antenna coil on the reader/writer side to interact with the IC card 40. Contactless data communication between the antenna coils on the side. This IC card 40 includes an internal memory device in which, for example, quantity data associated with identification data of the memory device is stored in the form of value data.

The IC card 40 is, for example, of two types, a first IC card 40a and a second IC card 40b. The first IC card 40a includes an electronic money area 41 in its memory device, as shown in FIG. 5(A). In this electronic money area 41, the following data are stored: memory identification data MID for identifying a memory device, value data VD in the form of money value data, and first history data HD1. The first history data HD1 includes the following data: time/date data on quantity changes of payments and receipts, identification data of purchased goods, identification data of shops where reader/writers are installed, identification data of purchased goods, and access reader data. /writer's date/time data. The value data VD and the first history data HD1 are associated with the memory identification data MID.

The second IC card 40b includes functions other than those possessed by the first IC card 40a. Here, the second IC card 40b is a card used as a membership card of the hotel H. As shown in FIG. In addition to the above-mentioned electronic money area 41, the second IC card 40b includes a member data area 42 and a coupon area 43 in its storage device, as shown in FIG. 5(B). In the member data area 42, member identification data MD and second history data HD2 are stored. The member identification data MD includes, for example, a member number, a customer's rating, a name, a telephone number, an address, and an e-mail address. The second history data HD2 includes data on when the hotel H was used and data on which hotel was used when the hotel H was one of hotel chains, and includes use histories such as logs when the display terminal devices 32a, 32b, and 32c are used . In the coupon area 43, for example, a coupon data CD downloaded from the display terminal device 32a, 32b, or 32c is stored. Member identification data MD, second history data HD2 and coupon data CD are associated with memory identification data MID.

Hereinafter, the first IC card 40 a and the second IC card 40 b are collectively referred to as IC card 40 . According to the present invention, the IC card 40 may include another function, such as that of a credit card or debit card, in addition to the functions of the first and second IC cards 40a, 40b. According to the present invention, the memory may not be the IC card 40, but may also be a mobile information processing terminal device such as a mobile phone or an electronic memo book in which various elements implementing the functions of the IC card 40 are housed. In the sense that the terminal device can be carried by the user, it only needs to be a mobile device.

The first reader/writer 35 of the display terminal device 32a, 32b or 32c reads out at least the memory identification data MID from the electronic money area 41 when communicating with the first IC card 40a. That is, when the user has browsed edited advertisement data ED using display terminal device 32a, 32b or 32c, first reader/writer 35 reads out memory identification data MID from electronic money area 41 of first IC card 40a. Furthermore, when the user has browsed the edited advertisement data ED using the display terminal device 32a, 32b, or 32c, and has purchased the advertised commodity, the first reader/writer 35 reads out the electronic money area 41 of the first IC card 40a. The memory identifies the data MID, and subtracts the value data VD corresponding to the commodity price to update the first history data HD1.

The display terminal devices 32a to 32c are managed by the hotel H. FIG. Therefore, when communicating with the second IC card 40b, the first reader/writer 35 of the display terminal device 32a, 32b or 32c is not only similar to the electronic money area 41 in the second IC card 40b (similar to the first IC card 40a read or write in the electronic money area), and access the member data area 42. Then the first reader/writer 35 reads out the member identification data MD, and at the same time it updates the second history data HD2. Furthermore, when the user has browsed the edited advertisement data ED using the display terminal device 32a, 32b or 32c, and downloaded the coupon data CD, the first reader/writer 35 writes the coupon data CD into the coupon area 43.

The IC card processing store A manages store terminal devices 51 as shown in FIG. 1 . The IC card operating store A may be the above-mentioned advertiser B or advertiser C located within 500 m from the hotel H, and actually handles the commodities advertised by the first and second advertisement data AD1, AD2. The store terminal device 51 managed by the store A and handling the IC card 40 is a device whose POS (Point of Sale) terminal is connected to the second reader/writer 52 of the IC card 40 through a wired or wireless path. The shop terminal 51 can also be arranged at a second location different from the location where the display terminal 32a, 32b or 32c is installed. The second reader/writer 52 communicates with the IC card 40 in accordance with RFID.

Unlike the case of the antenna coil of the first reader/writer 35 described above, light transmission is not important for the antenna coil of the second reader/writer. When communicating with the first IC card 40a, that is, when performing settlement to purchase goods, the second reader/writer 52 reads out the memory identification data MID from the electronic money area 41 of the first IC card 40a, and simultaneously reads out the memory identification data MID from the value data VD. The quantity corresponding to the commodity price is subtracted to update the first history data HD1. Furthermore, when communicating with the second IC card 40b to purchase a commodity, the second reader/writer 52 reads out the memory identification data MID from the electronic money area of the first IC card 40a, and subtracts the value corresponding to the commodity from the value data VD at the same time. The number of prices to update the first history data HD1. If there is a corresponding coupon data CD in the coupon area 43 of the second IC card 40b, the content of the coupon data is reflected in the price, and the coupon data CD in the coupon area 43 is erased.

After a predetermined period of time, the company M that manages the IC cards transmits the memory identification data MID of the IC cards 40 from the IC card management device 61 to the history management device 23 supervised by the system administrator S. The IC card management company M reports this fact to the system administrator S. The history management device 23 of the system administrator S compares this data with the memory identification data MID of the IC card 40 distributed by a predetermined advertiser such as the advertiser B, and the coupon discount rate is to be applied. History management device 23 uses first reader/writer 35 in display terminal device 32a, 32b or 32c to verify the fact that the coupon distributed by advertiser B has been acquired by the owner of IC card 40 in hotel H. The result is sent to the IC card management device 61 of the IC card management device M and reported to the IC card management device M from the system administrator S. The IC card management device 61 of the company M applies the coupon discount rate corresponding to the amount used by the IC card owner and transmits the use data confirming the application of the coupon to the history management device 23 of the system administrator S. The history management device 23 updates the information of unused coupons related to the memory identification data MID of the IC card 40 to a used state.

It should be noted that the second reader/writer 52 cannot access the member data area 42 of the second IC card 40b because the second reader/writer is not related to the hotel H economically or organizationally. On the other hand, if the first and second reader/writers 35, 52 belong to the same business organization economically or organizationally and are authorized to access the first IC card 40a, the second reader/writer can access, for example, the same IC card as the first IC card 40a. The first history data HD1 related to the owner of the IC card 40a.

If the first reader/writer 35 of the display terminal device 32a, 32b or 32c installed in the hotel H and/or the second reader/writer of the store terminal device 51 installed in the IC card 40 processing store A have been 52 purchased goods, as shown in FIG. 1, then the display terminal equipment 32a, 32b or 32c or the shop terminal equipment 51 accesses the IC card management equipment 61 managed by IC card processing company M, for example.

The IC card management device 61 has a configuration similar to a conventional computer, and includes, for example, a hard disk, a ROM, a RAM, a CPU, a display unit such as an LCD or a CRT, an input device such as a keyboard or a mouse, an input I/F for an external storage device such as an optical disc , and a communication I/F for communicating with a network such as the Internet. The IC card management device 61 manages the electronic money area 41 of the first or second IC card 40a, 40b. The IC card management device 61 manages the electronic money area 41 of the first or second IC card 40a or 40b. The IC card management device 61 manages the memory identification data MID transmitted from the communication I/F 36 of the display terminal 32a, 32b or 32c or from the store terminal device 51 through the network. The history management device 23 managed by the system administrator S receives and discriminates, for example, the first history data HD1. In a database constructed in, for example, a hard disk, the history management device manages first history data HD1 and memory identification data MID in such a manner that data MDI and data HD1 are associated with each other. These data are received from the IC card management device 61 managed by the IC card management company M via an encrypted secure communication network or a mobile recording medium. The history management device 23 also manages the coupon data CD in a manner correlated with the memory identification data MID. The reason is that when the user obtains the coupon data CD using the first IC card 40a without the coupon area 43, the history management device cannot save the coupon data CD in the first IC card 40a.

Referring to FIG. 1, the data processing system 1 of the present invention also includes the following devices as devices managed by the system administrator S: a history management device 23 that supervises the history of the IC card 40, and a history analysis unit 24 that supervises the history of the IC card 40.

The IC card management device 23 has a configuration similar to a conventional computer, and includes, for example, a hard disk, a ROM, a RAM, a CPU, a display unit such as an LCD or a CRT, an input device such as a keyboard or a mouse, an input I/F for an external storage device such as an optical disc , and a communication I/F for communicating with a network such as the Internet.

This resume management device 23 receives the resume data when the first reader/writer 35 of the display terminal device 32a, 32b or 32c has accessed the first IC card 40a or the second IC card 40b through the network, and constructs it in, for example, a hard disk. These biographical data are managed in a database in relation to each other. Examples of such history data include memory identification data MID transmitted from the communication I/F 36, address data of accessed edited advertisement data ED, member identification data MD, and first and second history data HD1, HD2. The history management device 23 also receives the first history number HD1 and the memory identification data MID of the electronic money area 41 of the first IC card 40a and the second IC card 40b in the IC card handling store A through the IC card management device 61. These data are transmitted from the IC card management device 61 .

Therefore, in the history management device 23, the memory identification data MID, the first history data HD1, the member identification data MD and the second history data obtained by the first reader/writer 35 of the display terminal device 32a, 32b or 32c are stored. HD2, as shown in Figure 6. Memory identification data MID and first history data HD1 are also stored as history data related to commodity purchase history managed by the IC card management device 61 . These stored data are transmitted to the history analysis unit 24 via a network or a mobile recording medium.

The history analysis unit 24 has a configuration similar to that of a conventional computer, including, for example, a hard disk, ROM, RAM, CPU, display unit such as LCD or CRT, input device such as keyboard or mouse, input I/F for external storage device such as optical disc, and Communication I/F for communicating with networks such as the Internet. The history analysis unit 24 extracts first history data HD1 which is associated with the memory identification data MID supervised by the IC card management device 61 and which is associated with the memory identification data acquired by the display terminal device 32a, 32b or 32c installed in the hotel H The MIDs are consistent.

This will now be described with reference to FIGS. 7(A) to 7(C). FIG. 7(A) shows memory identification data MID, first history data HD1, member identification data MD, and second history data HD2 acquired by the first reader/writer 35 installed in the hotel H. FIG. 7(B) shows the memory identification data MID and the first history data HD1 supervised by the IC card management device 61 . The memory identification data MID [0003] and [0009] from the first reader/writer 35 of FIG. 7 agree with the memory identification data MID from the IC card management device 61 . History analysis unit 24 extracts first history data HD1 ([BBB] and [FFF]), member identification data MD ([H002]) and second history data HD2 ([YYY]) of consistent memory identification data MID[0003] , to generate analysis data D, as shown in Fig. 7(C). History analysis unit 24 also extracts first history data HD1 ([DDD] and [HHH]), member identification data MD ([H004]) and second history data HD2 ([XYZ]) of consistent memory identification data MID[0009]. ), to process and generate analysis data D. The analysis data D is generated in the form of, for example, CSV (Comma Separated Value) or HTML (Hypertext Markup Language).

The analysis data D generated by the history analysis unit 24 is supplied to a hotel management device 39 managed by a hotel H through a network or a mobile recording medium, as shown in FIG. 1 . This hotel management device 39 has a configuration similar to that of a conventional computer, including, for example, a hard disk, ROM, RAM, CPU, a display unit such as LCD or CRT, an input device such as a keyboard or a mouse, an input I/F for an external storage device such as an optical disc, and a communication I/F for communicating with a network such as the Internet. The hotel management device 39 provided with the analysis data D from the history analysis unit 24 browses and further analyzes the analysis data D in order to analyze the behavior patterns of the users of the hotel H.

Using the analysis data D as shown in FIG. 7(C), the hotel H can acquire the user's private information such as name, age and address from member data MD[H0002] associated with memory identification data MID[0003]. The hotel can also know from the second history data HD2[YYY] which editorial advertisement data ED arouses the user's interest. Furthermore, based on the first history data HD1 [BBB] and [FFF], the hotel can know how far the store visited by the user is from the hotel H and what the user purchased. In this way, the hotel H can determine the contents of the related data RD generated by the hotel H or the contents of the second advertisement data AD2 and the third advertisement data AD3 included in the edited advertisement data ED. That is, based on the analysis data D, the hotel H can know the behavior patterns of the users of the hotel and the users using the display terminal device 32a, 32b or 32c specified by the location identification data PID.

In the above embodiment, the advertisers B and C are within 500m from the hotel H. If the range of presupposed user behavior is wider than this, advertisers B and C can be selected from a wider range.

The processing sequence of the data processing system 1 embodying the present invention will now be described. First, the sequence of operations from the generation of edited advertisement data ED until its distribution to the display terminal device 32a, 32b, or 32c is described.

First, the first to third advertisement input units 10a to 10c generate predetermined first to third advertisement data AD1 to AD3 in response to the operation of the advertisers A to C. Specifically, advertising business A is the main advertising agency here, and produces the first advertisement data AD1 irrelevant to the predetermined area (such as the area within 500m from the hotel H) in the first advertisement input unit 10a. For example, the first advertisement input unit 10a generates advertisement data of a predetermined beer maker in response to the operation of the advertiser A. Specifically, the first advertisement input unit 10a generates distribution condition data in response to the operation of the advertiser A in addition to data in HTML form directly constituting the distribution condition data. These condition data can be, for example, the display duration (for example 15 or 30 seconds, during which the advertisement data is displayed on the display terminal 32a, 32b or 32c), the time zone, the number of repetitions or the display period.

Advertisers B and C are, for example, shopkeepers of a store located within 500m of the hotel H, and produce commodities operated by the store, and produce coupon data CD through the second and third advertisement input units 10b and 10c. Specifically, the second and third advertisement input units 10b and 10c generate HTML or CHHTML (compact HTML) data constituting the second and third advertisement data AD2, AD3 in response to the driving of the advertisers A, C, the second And the third advertisement data AD2 is, for example, a store name, a moving picture file, a still image file, a store name, an address, a telephone number, or a discount rate of coupon data. The first to third advertisement input units 10a to 10c transmit the data thus generated to the editing device 21 of the system administrator S through a network or a mobile recording medium, as shown in FIG. 1 .

The hotel input device 31 managed by the hotel H generates hotel-related data RD to be provided to a user such as a hotel customer in response to an operation of a hotelier who manages the hotel H. The hotel-related data RD includes weather information, information on nearby facilities, traffic information, information on appliances installed in guest rooms, or advertisement information on trial or prototype products. The hotel input device 31 then transmits the information thus generated to the editing device 21 managed by the system administrator S through a network or a mobile recording medium.

When the first to third advertisement data AD1 to AD3 from the first to third advertisement input units 10a to 10c and the hotel-related data RD from the hotel input device 31 are provided in step S1, as shown in FIG. The editing device 21 managed by the system administrator S edits the first to third advertisement data AD1 to AD3 and the hotel-related data RD in step S2 to generate edited advertisement data ED. The generated edited advertisement data ED is data in which the first to third advertisement data AD1 to AD3 are displayed on the display screen in three separate parts or one or more advertisement data are superimposedly displayed on other advertisement data. Furthermore, the advertisement data AD1 to AD3 have a hierarchical structure so that when one of these advertisement data is selected, detailed lower-layer advertisement data is simultaneously displayed.

In step S3, the editing device 21 supplies the place identification data PID for the display terminal device 32a, 32b or 32c of the hotel H to the editing advertisement data ED. In step S4, the editing device 21 transmits the edited advertisement data ED having the place identification data PID to the distribution device 22 through a network or a mobile recording medium.

In step S6, the distribution device 22 supplied with the edited advertisement data ED having the place identification data PID in step S5 verifies whether the distribution condition of each edited advertisement data ED, such as the distribution time, is satisfied. When the distribution condition is satisfied, the distribution device 22 accesses the database in step S7 to distribute the edited advertisement data to the display terminal device 32a, 32b, or 32c through the network. The identification data PIDs are consistent.

In step S8, the display terminal device 32a, 32b or 32c installed in the hotel H sequentially reproduces the edited advertisement data ED transmitted from the distribution device 22 to display the data on the display unit 33. In step S9, the display terminal device 32a, 32b or 32c checks to see if the next or new edited advertisement data ED transmitted from the distribution device 22 has been received. In step S10, the display terminal device sequentially displays the next or new edited advertisement data ED.

In the display terminal device 32a, 32b or 32c, the first to third advertisement data AD1 to AD3 are displayed in three divided parts on the display screen of the display unit 33, as shown in FIG. In the situation shown in FIG. 9 , the first display data AD1 is most prominently displayed in the uppermost row, the second display data AD2 is displayed in the next lower row and the third display data AD3 is displayed in the bottom row. The display areas or positions of the first to third advertisement data AD1 to AD3 displayed in the display unit 33 are not limited to those shown in FIG. 9 . For example, the most prominent advertisement can be displayed most prominently in the middle of the display screen, or one or more advertisement data can be superimposed and displayed on top of other advertisement data. Therefore, in the display terminal device 32a, 32b or 32c installed in the hotel H, as shown in FIG. Data ED. Because the edited advertisement data ED includes the advertisement data AD2 or AD3 of the second advertiser B or the third advertiser C located near the hotel H, the hotel H can provide the hotel user, ie, the hotel customer, with information about nearby stores.

In the above-described embodiments, the case of directly distributing the edited advertisement data ED to the display terminal device 32a, 32b, or 32c has been described. However, a hotel server to which the spot identification data PID has been allocated may be installed in the hotel H as a proxy server, and the edited advertisement data ED from the distribution device 22 may be distributed to the hotel server. The edited advertisement data ED received by the hotel server can then be distributed to the display terminal devices 32a, 32b or 32c installed in the hotel H. FIG. In addition, in order to provide information suitable for hotel guests, the hotel server may add room-based information on stores or commodities input from the hotel input device 31 to the edited advertisement data ED, and may add information to the display terminal devices 32a, 32b or 32c distributes the obtained data.

The operation sequence when the user acts on the display terminal device 32a, 32b or 32c will now be described with reference to FIG.

In step S11, the display terminal device 32a, 32b or 32c checks which of the first to third advertisement data AD1 to AD3 is selected on the display screen shown in FIG. 9 . Then, a selected one of the first to third advertisement data AD1 to AD3 is displayed on the display unit 33 in step S12. The first to third advertisement data AD1 to AD3 have a hierarchical structure as described above, so that when the user has selected scrolling (scrolling) to a lower layer with respect to the displayed screen image, the display terminal device 32a, 32b or 32c displays the Ad data in the next lower level. The display terminal device 32a, 32b or 32c records log data such as address data or time/date data of the advertisement data recorded in, for example, a hard disk every time the advertisement data in the sequentially lower layer is displayed.

Meanwhile, the display terminal device 32a, 32b or 32c periodically provides the log data to the history management device 23 and/or the history analysis unit 24 via the network to allow the history analysis unit 24 to generate analysis data for each display terminal device 32.

The display terminal device 32a, 32b or 32c then scrolls to the advertisement data below the second advertisement data AD2. At this time, a screen image requiring the IC card 40 is displayed. In this screen image requiring the IC card 40, there is a card area 33a onto which the IC card 40 is placed, as shown in FIG. 11 . This card area 33 a is displayed in a surface area of the display unit 33 provided with an antenna coil 33 b configured to communicate with the IC card 40 . In step S13, the first reader/writer 35 of the display terminal device 32a, 32b or 32c checks whether the antenna coil is magnetically coupled with the IC card 40 to verify whether the IC card 40 is placed over the card area.

When the IC card 40 is put in place, the card area 33a can be made to emit light at its edge, so as to inform the user that the card area is in an active state, that is, in a communication state. The card area 33a can also emit sound effects, such as coin strikes.

Meanwhile, even if the antenna coil 33b of the card area 33a is not properly aligned with the IC card, by verifying that the antenna coil 33b of the card area 33a is magnetically coupled with the IC card 40, the first reader/writer 35 of the display terminal device 32a, 32b or 32c It can also be determined whether the IC card is set in place.

In step S14, the first reader/writer 35 of the display terminal device 32a, 32b or 32c checks whether the IC card 40 participating in the communication is the first IC card 40a. That is, the first reader/writer checks the kind of the IC card 40 . This is because the first IC card 40a has no member data area 42. The identification data indicating the kind of the IC card 40 is read out by the first reader/writer 35, and the display terminal device 32a, 32b or 32c checks the kind of the IC card 40. The first reader/writer 35 of the display terminal device 32a, 32b or 32c performs a check of the card type with reference to the type identification data distributed to the first IC card 40a and the second IC card 40b.

When the IC card involved in the communication is the first IC card 40a, the first reader/writer 35 of the display terminal device 32a, 32b or 32c reads out and obtains the memory identification data MID in the electronic money area 41. When the IC card involved in the communication is the second IC card 40b, the first reader/writer 35 of the display terminal device 32a, 32b or 32c reads and obtains the memory identification data MID in the electronic money area 41 and the member data area 42 Member data in MD.

In step S17, the display terminal device 32a, 32b, or 32c transmits the history data of the IC card 40 to the history management device 23 via the network. Specifically, when the IC card 40 is the first IC card 40a, the display terminal device 32a, 32b or 32c transmits the memory identification data MID in the electronic money area 41 to the history management device 23. The display terminal device 32 a , 32 b or 32 c can associate the address data of the advertisement data recorded as a log and displayed with the memory identification data MID and transmit the resulting data to the history management device 23 . This results in profiling data D which, although anonymized, is associated with memory identification data MID. When the IC card is the second IC card 40b, the display terminal device 32a, 32b or 32c transmits the memory identification data MID in the electronic money area 41 and the member data MD in the member data area 42 to the resume management device 23, and the second The history data HD2 is recorded as the address data of the displayed advertisement data of the log. In this way, the history of user access events at the display terminal device 32 a , 32 b or 32 c can be stored in the history management device 23 .

Referring now to FIG. 12, the operation sequence until the user acquires the coupon data CD in the display terminal device 32a, 32b or 32c will be described.

In step S21, the display terminal device 32a, 32b or 32c displays the acquired screen image of the coupon data CD in the lower page of the second advertisement data AD2 or the third advertisement data AD3 in response to the driving of the user.

Similar to the screen information in communication with the IC card 40, the screen image of the acquired coupon data CD displayed on the display unit 33 of the display terminal device 32a, 32b or 32c shows that the display unit 33 in communication with the IC card 40 The antenna coil 33b area on the surface is aligned with the card area 33a. In step S22, the display terminal device 32a, 32b, or 32c checks to see whether or not a request operation to acquire the coupon data CD has been made. If the request operation has been performed, the first reader/writer 35 checks in step S23 whether the card area has been magnetically coupled with the IC card 40 to check whether the IC card 40 has been placed above the card area.

When the IC card 40 is detected, in step S24, the first reader/writer 35 of the display terminal device 32a, 32b or 32c checks whether the IC card 40 involved in the communication is the first IC card 40a. That is, the first reader/writer 35 checks the type of the IC card 40 . This is because the first IC card 40a lacks a member data area 42 for storing coupon data, as shown in FIG. 5 . This card type check is performed by the first reader/writer 35 of the display terminal device 32a, 32b or 32c with reference to the type identification data assigned to the first IC card 40a and the second IC card 40b.

When the IC card involved in the communication is the first IC card 40a, in step S25, the first reader/writer 35 of the display terminal device 32a, 32b or 32c reads and acquires the memory identification data MID in the electronic money area 41 , while transmitting to the IC card management device 61 an acquisition request for the coupon data CD. This is because the first IC card 40a has no area for storing the coupon data CD, so the IC card management device 61 must supervise the coupon data. The IC card management device 61 supervises acquisition requests of the coupon data CD related to the memory identification data MID in its database. Therefore, the user who owns the first IC card 40a and the user who owns the second IC card 40b can use the coupon data CD in the IC card processing store A at any time. The history management device 23 supervises the distribution status of the coupon data CD of both the first IC card 40a and the second IC card 40b.

When the IC card involved in the communication is the second IC card 40b, in step S26, the display terminal device 32a, 32b or 32c transmits the coupon data CD to the second IC card 40b. The coupon data CD transmitted from the display terminal device 32a, 32b or 32c is stored in the coupon area 43 of the memory.

In step S27, as in step S17 of FIG. 10, the display terminal device 32a, 32b or 32c transmits the history data of the IC card 40 to the history management device 23 to supervise the use history of the IC card 40 through the network.

Referring now to FIG. 13, the sequence of operations when the user purchases commodities using the IC card 40 will be described.

In step S31, the first reader/writer 35 of the display terminal device 32a, 32b or 32c and the second reader/writer of the store terminal device 51 installed in the IC card processing store A check whether the card area is compatible with the IC card 40 Magnetic coupling is used to verify whether the IC card 40 has been placed over the card area. In step S32 , the first reader/writer 35 or the second reader/writer 52 reads out and acquires the memory identification data MID of the electronic money area 41 of the IC card 40 . In step S33, the first reader/writer 35 or the second reader/writer 52 checks whether the commodity is purchased by the user or the salesperson.

When the operation of purchasing goods has been performed, in step S34, the first reader/writer 35 or the second reader/writer 52 checks whether the IC card 40 involved in the communication is the second IC card 40b. That is, the first reader/writer 35 or the second reader/writer 52 checks the kind of the IC card 40 . This is because the second IC card 40b has the coupon area 43 storing the coupon data CD, but the first IC card 40a does not. The first reader/writer 35 therefore performs a kind check with reference to the kind identification data assigned to the first IC card 40a and the second IC card 40b.

When the IC card 40 involved in the communication is the first IC card 40a that does not have the coupon area 43, in step 35, the first reader/writer 35 or the second reader/writer 52 will check the request data and memory identification The data MID are transmitted together to the IC card management device 61 to check the presence or absence of the coupon data CD managed by the IC card management device 61 .

In step S51, when receiving from the first reader/writer 35 or the second reader/writer 52 the inspection request for the coupon data CD transmitted together with the memory identification data MID, the IC card management device 61 in step S51 In S52, the database is accessed to retrieve the same memory identification data MID as the received memory identification data MID.

If there is the same memory identification data MID as the received memory identification data MID, the IC card management device 61 checks in step S53 whether the memory identification data MID is associated with the coupon data CD. If the coupon data CD exists, the IC card management device 61 transmits check data to the first reader/writer 35 or the second reader/writer 52 to confirm the presence of the coupon data CD in step S54. When transmitting the check data to confirm the presence of the coupon data CD, the IC card management device 61 simultaneously transmits the contents of the coupon data CD to the first reader/writer 35 or the second reader/writer 52 .

If there is no coupon data CD, then in step S54, the IC card management device 61 transmits check data to the first reader/writer 35 or the second reader/writer 52 to confirm that there is no coupon data CD. In step S36, the first reader/writer 35 or the second reader/writer 52 receives check data to confirm the presence or absence of the coupon data CD transmitted from the IC card management device 61.

In step S37, the first reader/writer 35 or the second reader/writer 52 checks the presence or absence of the coupon data CD. That is, when the IC card 40 is the second IC card 40b having the coupon area 43, the first reader/writer 35 or the second reader/writer 52 accesses the coupon area 43 of the second IC card 40b to check whether There is no coupon data CD. On the other hand, when the IC card 40 is the first IC card 40a without the coupon area 43, based on the inspection data transmitted from the IC card management device 61, the first reader/writer 35 or the second reader/writer 52 verifies Is there no coupon data CD.

When there is no coupon data CD, the first reader/writer 35 or the second reader/writer 52 executes normal charging (assess), that is, charging without preferential treatment, that is, accessing the electronic money area 41 of the IC card 40 and deducting Go to the processing of the value data of the quantity corresponding to the price of the purchased commodity. The first reader/writer 35 or the second reader/writer 52 also updates the first history data. When there is the coupon data CD, in step S39, the first reader/writer 35 or the second reader/writer 52 performs discount charging, that is, preferential charging, that is, accesses the electronic money area 41 of the IC card 40 and The first history data HD1 is updated while subtracting the value data of the amount corresponding to the deduction of the purchased commodity price. The first reader/writer 35 or the second reader/writer 52 also totals points equivalent to the coupon data CD.

In step S40 , the first reader/writer 35 or the second reader/writer 52 transmits the first history data HD1 associated with the memory identification data MID to the IC card management device 61 . The IC card management device 61 is now able to store the first history data HD1 associated with the memory identification data MID in its database.

When communicating with the second IC card 40b, the first reader/writer 35 can transmit the member identification data MD or the second history data HD2 of the member data area 42 to the history analysis unit 24 so that the history analysis unit 24 manages the data.

Meanwhile, the system administrator S supervises in the history management device 23 the distribution status of the coupon data CD of both the first IC card 40a and the second IC card 40b, that is, a request to acquire the coupon data CD. When the user purchases goods from the first reader/writer 35 or the second reader/writer 52, the IC card management device 61 managed by the IC management company M can be used to complete the purchase through the history management device 23 managed by the system administrator S. The coupon data CD is compared to identify the coupon data. When the coupon data CD has been authenticated, the history management device 23 transmits the authentication result to the IC card management device 61 . The IC card management device 61 and the first and second reader/writers 35, 62 at this time perform charging in a manner reflecting the contents of the coupon data CD.

In addition, when the reader/writer of the display terminal device 32a, 32b or 32c is only connected to the resume management device 23 managed by the system administrator S on the network, and the commodity has been purchased through the first reader/writer 35, it can be The history management device 23 transmits data related to the above-mentioned purchase event to the IC card management device 61 .

The sequence of operations until the analysis data D is generated by the history analysis unit 24 will now be described with reference to FIG. 14 .

First, in step S61, history data is supplied from the display terminal device 32a, 32b, or 32c to the history management device 23, so that the provided data is stored in the database of the history management device. Specifically, the resume management device 23 is provided with the following data: the memory identification data MID of the first IC card 40a transmitted from the display terminal device 32a, 32b or 32c in the above step S17, the address data of the advertisement data related thereto, the electronic The memory identification data MID in the currency area 41, the member data MD in the member data area 42, and the second history data HD2. In step S62 , the history management device 23 is supplied with history data from the IC card management device 61 . Specifically, the history management device 23 is supplied with first history data HD1 which is correlated with the memory identification data MID and managed by the IC card management device 61 .

Therefore, all the history data of the first IC card 40 a and the second IC card 40 b are stored in the history management device 23 . That is, the following data are stored in the resume management device 23: memory identification data MID, first resume data, member data in the member data area 42 stored in the electronic money area 41 of the first IC card 40a and the second IC card 40b MD and the second history data HD2 are shown in FIG. 6 .

After a certain duration has elapsed, the history management device 23 outputs the stored data to the history analysis unit 24 in step S63. In step S64 , the history analysis unit 24 receives data input from the history management device 23 . In the next step S65, the history management device 23 extracts the first history data HD1 associated with the store identification data MID acquired by the store terminal device 51 installed in the IC card processing store A, which is associated with the memory identification data MID installed in the IC card processing store A. The memory identification data MID acquired on the display terminal devices 32a, 32b or 32c in the hotel H are consistent. The history management device 23 then generates analysis data D.

In the example of FIG. 7 , the memory identification data MID[0003] and [0009] from the display terminal device 32a, 32b, or 32c coincide with the memory identification data MID from the history management device 23. History analysis unit 24 extracts first history data HD1 ([BBB] and [FFF]), member identification data MD ([H0002]) and second history data HD2 ([YYY]) of consistent memory identification data MID[0003] , to generate analysis data D, as shown in Fig. 7(C). History analysis unit 24 also extracts first history data HD1 ([DDD] and [HHH]), member identification data MD ([H0004]) and second history data HD2 ([XYZ]) of consistent memory identification data MID[0003]. ), to process and generate analysis data D.

In step S66 , the history analysis unit 24 outputs the analysis data D to the hotel management device 39 . The hotel management device 39 browses and analyzes the analysis data D in order to analyze the behavior pattern of the hotel H's users.

Using the analysis data D as shown in FIG. 7(C), the hotel H can acquire the user's private information such as name, age and address from member data MD[H0002] associated with memory identification data MID[0003]. The hotel can also know from the second history data HD2[YYY] which editorial advertisement data ED arouses the user's interest. Furthermore, from the first history data HD1 [BBB] and [FFF], the hotel can know how far the store visited by the user is from the hotel H and what kind of goods the user purchased. In this way, the hotel H can determine the contents of the related data RD generated by the hotel H or the contents of the second advertisement data AD2 and the third advertisement data AD3 included in the edited advertisement data ED. That is, based on the analysis data D, the hotel H can know the behavior patterns of the users of the hotel and the users using the display terminal device 32a, 32b or 32c specified by the location identification data PID. Advertisers B and C are within 500m from hotel H, however, if the presupposed range of user behavior is wider than this, advertisers B and C can be selected from a wider range.

In the above, the data processing system 1 that provides the analysis data D to the hotel H has been described as an example. However, the present invention is not limited to this embodiment. For example, a plurality of display terminal devices 32a to 32c may be provided in a public place such as a train station, and the analysis data D may be provided to a second advertiser B or a third advertiser C near the train station. This allows the second advertiser B or the third advertiser C to know the behavior histories of the users of the display terminal devices 32a to 32c installed in the train stations.

Meanwhile, a display terminal device 32d of a large screen image size can be provided in a public place such as the lobby of a hotel H so that many people view advertisement data at the same time, and a display terminal device 32e of a small screen image size can be provided in each guest room so that each The data is viewed by the hotel guest himself, as described above with reference to FIG. 4 . It is also possible to use the display terminal device 32d with a large screen image size as a dedicated device for pushing advertisement terminals without providing the first reader/writer 35 . Even in this case, logs are recorded in the display terminal devices 32d, 32e, and the log data is transmitted to the history management device 23.

Figure 15 shows an example of log data. The display terminal device 32d of a large screen image size records the log data shown in FIG. 15A and transmits the log data thus recorded to the history management device 23. The first reader/writer 35 is not provided for the display terminal device 32d of a large screen image size, as described above. Therefore, the playback start time, playback end time, and the number of repetitions of each advertisement data are transmitted to the history management device 23 as log data. These log data shown in FIG. 15(A) represent check data showing that the respective advertisers A to C are consistently advertised.

Fig. 15(B) shows the log data of the display terminal device 32e of the small screen image size. Since the display terminal device 32e which is a small screen image size is provided with the first reader/writer 35, the display terminal device provides more detailed information such as the use history of the IC card 40 or the acquisition status of the coupon data CD. The display terminal device 32e of the small screen image size records the log data shown in FIG. 15(B) and transmits the data to the history management device 23. In addition to the playback start time, playback end time, and number of repetitions as in Figure 15(A), the log data in Figure 15(B) also represents purchase histories, including when the IC card 40 was placed above the reader/writer. The number of times (drive history), the coupon acquisition history from one memory identification data MID to the next memory identification data MID, and the use/non-use of coupons from one memory identification data MID to the next memory identification data MID. Analysis data D is generated in the history management device 23 based on the coupon acquisition history or purchase history.

When a commodity has already been purchased in the display terminal device 32 or the store terminal device 51, the history data HD1, HD2 are as shown in FIG. 16 . That is, the history data includes the time/date of commodity purchase related to the memory identification data MID (that is, the event that the IC card 40 is placed over the first reader/writer 35 or the second reader/writer 52 to purchase the commodity time/date), the identification data of the coupon used, and the history of the value data VD (the subtracted value, that is, the price of the commodity, and the balance). In the embodiment of FIG. 16, identification data of used coupons, for example, are managed in association with memory identification data MID. Therefore, it is possible to understand the merchandise purchase history from one memory identification data MID to the next memory identification data MID, and analyze, for example, the effect of distribution of coupon data CDs at the time of sale.

The history analysis unit 24 may aggregate the above-mentioned history data to generate analysis data D as shown in FIG. 17, for example. In this figure, the usage frequency of specific coupon data CDs at each store is shown from one time zone to another. From this it can be seen, for example, which particular coupon data CD is frequently used in which time zone.

The above embodiment has been described taking the system of the area around the hotel H as an example. The present invention can be applied to the situation shown in FIG. 18 by further expanding the geographical scope. In the embodiment shown in FIG. 18, the display terminal device 32 is installed in the large-scale store LS and the convenience store CS within the precinct S of the train station. In the respective locations LS, S, and CS of the display terminal devices 32, a plurality of large-sized display terminal devices 32d and a plurality of small-sized display terminal devices 32e are provided, as shown in FIG. The convenience store CS is equivalent to the IC card handling store A of the above-described embodiment and is further provided with a store terminal device 51 . Edited advertisement data ED and advertisement data for each spot are determined based on these spots LS, S or CS. That is, the large store LS and the train station precinct S are equivalent to the hotel H of the above-mentioned embodiment and display different types of advertisement data depending on the type of place. Therefore, the distribution device 22 is accessed by many display terminal devices 32 at a time, thereby significantly increasing the communication load. Therefore, in the respective sites LS, S, and CS, a plurality of display terminal devices 32 are connected to the relay server 71 through the LAN. This relay server 71 is, for example, a proxy server and acts as a proxy for the display terminal device 32 to download advertisement data AD displayed on the display terminal device 32 . The relay server 71 and the distribution device 22 are connected to each other through a network such as a WAN. The present embodiment assumes that about 10000 relay servers 71 are installed and about 20 display terminal devices 32 are installed in each relay server 71 .

The advertisement input terminal devices 10a to 10c of the advertisers A to C are also connected to the distribution device 22 and/or the editing device 21 through a network such as a WAN to provide the editing device 21 with advertisement data.

The distribution device 22 used in the system of FIG. 18 will now be described with reference to FIG. 19 . The distribution device 22 includes: an input unit 91 into which the first to third advertisement data AD1 to AD3 are input from the distribution device 22; and an advertisement data storage unit 92 in which the first to third advertisements supplied from the input unit 91 are stored. Data AD1 to AD3. The distribution device 22 also includes a reproduction schedule storage unit 93 in which a reproduction schedule of the advertisement data stored in the advertisement data storage unit 92 in the display terminal device 32 is stored. The distribution device 22 also includes a judging unit 94 and a communication I/F 95. The judging unit 94 checks whether the reproduction schedule stored in the reproduction schedule storage unit 93 is changed, and the communication I/F 95 communicates with the large store LS, the district S of the train station, and the convenience store CS through a network such as LAN.

The input unit 91 is, for example, a communication I/F, and is supplied with various advertisement data edited by the editing device 21 and a reproduction schedule of the advertisement data from the editing unit 21 .

Referring to FIG. 20 , advertisement data supplied to the input unit 91 and stored in the advertisement data storage unit 92 will now be described. Referring to Fig. 20 (A), advertisement data 96 does not have coupon data CD and is distributed to the display terminal device 32d of the large screen image size that does not have the reader/writer function of IC card 40, and this advertisement data 96 is made up of the following: Advertisement The ID 96b of the display terminal device 32d of the data subject 96a, the large screen image size, the advertisement display start time 96c, the advertisement display end time 96d and the advertisement demonstration times 96e. Among these advertisement data 96, the ID 96b of the display terminal device 32d of the large screen image size, the advertisement display start time 96c, the advertisement display end time 96d, and the number of times of advertisement presentation 96e constitute a reproduction schedule. These advertisement data generated by the editing device 21 are stored in the advertisement data storage unit 92 .

Referring to FIG. 20(B), the advertisement data 97 contains coupon data CD and is distributed to the display terminal device 32e of a small screen image size, and the advertisement data 97 is composed of an advertisement data body 97a including the coupon data CD, a small screen The image size displays the ID 97b of the terminal device 32e, the advertisement display start time 97c including coupons, the advertisement display end time 97d including coupons, and the ID 97e of the coupon data CD included in the advertisement data. Advertisement data 97 may additionally include the number of advertisement presentations 96e. In these advertisement data 97, the ID 97b of the display terminal device 32e of the small screen image size, the advertisement display start time 97c including the coupon, the advertisement display end time 97d including the coupon, and the coupon data CD included in the advertisement data The ID 97e constitutes the reproduction schedule. Advertisement data 97 generated in the editing device 21 is stored in the advertisement data storage unit 92 .

The advertisement data stored in the advertisement data storage unit 92 may be only the advertisement data bodies 96a and 97a of the advertisement data 96 and 97 shown in FIG. 20(A) and FIG. 20(B). In this case, the reproduction schedule such as the reproduction time of the advertisement data bodies 96a and 97a becomes uncertain. In this case, the reproduction schedules of the advertisement data bodies 96 a and 97 a are stored in the reproduction schedule storage unit 93 from the editing device 21 through the input unit 91 .

The reproduction schedule stored in the reproduction schedule storage unit 93 is configured as shown in FIG. 21 as an example. The reproduction schedule table 98 shown in FIG. 21 is a reproduction list of a plurality of advertisement data composed of a URL (Uniform Resource Locator) indicating the location of each advertisement data, advertisement display start time and advertisement display end time. A reproduction schedule 98 in the form of a reproduction list is formed in the editing device 21 and stored in the reproduction schedule storage unit 93 through the input unit 91 .

The advertisement data displayed in the display terminal 32 is not always the same but is updated every day, every week or every month. Therefore, the distribution device 22 is provided with a judging unit 94 for checking whether there is any change in the reproduction schedule 98 stored in the reproduction schedule. When there is any change in the reproduction schedule, the distribution device 22 notifies the relay server 71 and the remote display terminal device 32 of the change.

The communication I/F 95 communicates with the relay server 71 in accordance with a network protocol such as TCP/IP (Transmission Control Protocol/Internet Protocol). The communication I/F 95 regularly confirms the state of the relay server 71 and the state of the display terminal device 23 connected to the relay server 71 via the LAN. In the course of this operation sequence, the advertisement data 96 , 97 shown in FIG. 20 and the reproduction schedule 98 shown in FIG. 21 are distributed to the relay server 71 . In addition, the communication I/F 95 monitors the communication load, that is, the number of accessed relay servers 71. When the advertisement data 96, 97 shown in FIG. 20 and the reproduction schedule table 98 shown in FIG. 21 are distributed, the advertisement data 96, 97 shown in FIG. 20 and the reproduction schedule table 98 shown in FIG. Schedule 98.

Referring to FIG. 22, the configuration of the relay server 71 provided at the front end of the site LS, S or CS will now be described.

In FIG. 22, the relay server 71 includes: a communication I/F 72 that communicates with the distribution device 22 through a network such as a WAN; and an advertisement data storage unit 73 that stores the display terminal device 32. The relay server also includes: a reproduction schedule storage unit 74 for storing the reproduction schedule transmitted from the distribution device 22; a judging unit 75 for checking the reproduction schedule stored in the reproduction schedule storage unit 74 whether there is any change; and a communication I/F 76 for distributing, for example, advertisement data to the display terminal device 32 through, for example, LAN. The relay server also includes a download schedule generation unit 77 for generating a schedule for downloading advertisement data from the distribution device 22 in accordance with the reproduction schedule 98 stored in the reproduction schedule storage unit 74 . The relay server also includes: a status storage unit 78 in which the status of the display terminal device 32 is stored; and a history data storage unit 79 in which the history data in the display terminal device 32 is stored.

The communication I/F 72 transmits the state of the display terminal device 32 together with its own state to the distribution device 22 through a network such as a WAN. The communication I/F 72 also downloads advertisement data from the distribution device 22 in accordance with the download schedule generated in the download schedule generation unit 77.

The advertisement data displayed in the display terminal device 32 is stored in the advertisement data storage unit 73 . The display terminal device 32 has an advertisement data storage unit 32f as shown in FIG. 22 . However, the storage capacity of the display terminal device 32 is not as large as that of the relay server 71 . Therefore, a predetermined amount of advertisement data is downloaded from the advertisement data storage unit 73 to be displayed in, for example, the display 32h of the display unit 33 . The advertisement data stored in the advertisement data storage unit 73 is the advertisement data displayed in the display terminal device 32, and follows the reproduction schedule of the advertisement data 96, 97 shown in FIG. 20 or follows the reproduction schedule 98 shown in FIG. Predetermined advertisement data is supplied to the display terminal device 32 .

The reproduction schedule stored in the reproduction schedule storage unit 93 is as shown in FIG. 21 , and it is transmitted by the distribution device 22 . The judging unit 75 checks whether there is any change in the reproduction schedule stored in the reproduction schedule storage unit 93 . If there are any changes, the display terminal 32 is notified of the changes. The display terminal device 32 includes a reproduction schedule storage unit 32g as shown in FIG. 22 . The most recent reproduction schedule 98 is always stored in the reproduction schedule storage unit 32g, and advertisement data is displayed in accordance with this reproduction schedule 98 .

When the advertisement data contains a reproduction schedule, as shown in FIG. 20, the judging unit 75 accesses the advertisement data storage unit 73 to check whether there is any change in the reproduction schedule.

The communication I/F 76 communicates with each display terminal device 32 through a TCP/IP-based network. At this time, the communication I/F 76 periodically checks the state of the display terminal device 32, and during this sequence of operations, the display terminal device 32 downloads, for example, the advertisement data 96, 97 shown in FIG. 20 or the reproduction schedule table 98 shown in FIG. 21 . The communication I/F 76 also checks the communication load at all times, that is, the number of visits to the display terminal device 32, so that only when the communication load is less than a predetermined value, the display terminal device 32 can be downloaded from the advertisement data storage unit 73 shown in FIG. or the reproduction schedule table 98 stored in the reproduction schedule table storage unit 74 shown in FIG. 21 .

The download schedule generation unit 77 compiles the download schedules of the advertisement data stored in the advertisement data storage unit 73 based on the reproduction schedules of the advertisement data 96, 97 shown in FIG. 20 or the reproduction list stored in the reproduction schedule storage unit 74. surface. The download schedule generation unit 77 makes a download schedule starting from the advertisement data reproduced first among the advertisement data described in the reproduction list. The communication I/F 72 sequentially downloads advertisement data from the distribution device 22 in accordance with the generated download schedule.

The status storage unit 78 temporarily holds the notification of the status of the display terminal device 32 transmitted from the display terminal device 32 in order to transmit the status of the display terminal device 32 to the distribution device 22 . The status notification record of the display terminal device 32 displays, for example, the remaining storage capacity of the terminal device 32 and the status of, for example, a malfunction in the operation unit 34 , the display unit 33 , or the first reader/writer 35 . The relay server 71 transmits the status of the display terminal device 32 to the distribution device 22 so that the system administrator S can grasp the status of the display terminal device 32 . This enables the system administrator S to know that the advertisement has been reliably performed. The communication I/F 72 transmits the status of the relay server 71 and the status of the display terminal device 32 to the distribution device 22.

The history data storage unit 79 records the log data of FIGS. 15 and 16 transmitted from the display terminal device 32, and transmits these log data to the history management device 23 through the communication I/F 72 at predetermined intervals. More specifically, the display terminal device 32 transmits the first history data HD1 and the second history data HD2 stored in the display terminal device 32 to the relay server 71, as shown in FIG. Stored in the history data storage unit 79 .

Therefore, the relay server 71 stores the advertisement data in its advertisement data storage unit 73, from which the display terminal device 32 downloads the advertisement data when necessary. Therefore, the display terminal device 32 does not have to directly access the distribution device 22 , thereby reducing the communication load on the distribution device 22 . Furthermore, since the download schedule generation unit 77 downloads the advertisement data to the advertisement data storage unit 73 in accordance with the reproduction schedule 98, the relay server 71 does not have to access the distribution device 22 every time, thus further reducing the communication load. More specifically, advertisement data is distributed through a WAN whose communication rate is not stable. However, with the inventive system in which the congestion state does not occur in the distribution device 22, advertisement data can be reliably displayed on the display terminal device 32.

The sequence of operations until the state of the display terminal device 32 is stored in the relay server 71 will now be described with reference to FIG. 23 . This reports the operating status of the display terminal device 32 to the system administrator S supervising the distribution device 22 .

In step S91, the display terminal device 32 checks the operating state of the first reader/writer 35, the insufficiency of the memory capacity to save the advertisement data, and the state, such as non-periodical and possible faults at all times, and will be so determined Notify the state of the relay server 71.

If the status notification is received through the communication I/F 76 in step S92, the relay server 71 stores the status notification thus received in the status storage unit 78 in step S93. The relay server 71 transmits the received status notification result and the time of the next status notification from its communication I/F 76 to the display terminal device 32 in step S94. The display terminal 32 thus reports the status to the relay server 71 at all times or aperiodically.

The sequence of operations for exchanging the reproduction schedule and advertisement data between the distribution device 22 and the relay server 71 will now be described with reference to FIG. 24 .

In step S71, the relay server 71 periodically transmits status notifications from the relay server 71 to the distribution device 22 through the communication I/F 72. In addition to error information such as insufficient memory capacity in the own advertisement data storage unit 73, the relay server 71 causes the following status information to be included in the status notification: for example, about the memory of the display terminal device 32 stored in the status storage unit 78. insufficient capacity of the IC card 40, or failure of the reader/writer function of the IC card 40, and the resulting status notification is transmitted to the distribution device 22 as a separate status notification.

In step S72, if the distribution device 22 detects that the status notification from the relay server 71 has been received in its communication I/F 95, the distribution device transmits the received status through its communication I/F 95 in step S73 A summary of the notification and information about when the next state will be notified.

In step S74, the distribution device 22 checks in its judging unit 94 whether a new advertisement data reproduction schedule has been input from the editing device 21 and whether the reproduction schedule has been changed. If there is any change, the distribution device 22 proceeds to step S76.

When the time is the time of the next status notification, the relay server 71 transmits the status notification from its communication I/F 72 to the distribution device 22 in step S75 similarly to step S71. In step S76, the distribution device 22 checks whether the status notification transmitted from the relay server 71 has been received. If the status notification has been received, the distribution device 22 proceeds to step S77.

In this step S77, the distribution device 22 transmits, from the communication I/F 95, a notification on the updated reproduction schedule table, in addition to the fact that the status notification was received and information on the time of the next status notification.

Upon receiving the reproduction schedule update notification from the distribution device 22 through the communication I/F 72, the relay server 71 transmits a request for obtaining the reproduction schedule to the distribution device 22 through the communication I/F 72 in step S78 in order to obtain the reproduction schedule .

It is also possible to make this reproduction schedule acquisition request at the same time as the status notification.

In step S79, the distribution device 22 checks at all times whether or not the communication load is larger than a predetermined value. Specifically, the distribution device 22 checks whether or not the number of relay servers 71 accessing the communication I/F 95 is greater than a threshold. When the communication load is smaller than the predetermined value, the distribution device 22 transmits the just-updated reproduction schedule table 98 from its communication I/F 95 to the relay server 71 in step S80.

Upon receiving the changed reproduction schedule 98 through the communication I/F 72, the relay server 71 acquires the reproduction schedule 98 stored in the reproduction schedule storage unit 74 in step S81.

In the above, the case where the reproduction schedule table 98 is exchanged has been described as an example. If the reproduction schedule is a reproduction schedule having advertisement data as shown in FIG. 20, the advertisement data 96, 97 of FIG. 20 is transmitted when the reproduction schedule 98 is transmitted.

In step S82, the relay server 71 refers to the reproduction schedule 98 of the reproduction schedule storage unit 74 by the download schedule generation unit 77, and generates the download schedule of the advertisement data in compliance with the changed reproduction schedule 98.

Specifically, the download schedule generation unit 77 compiles the advertisements stored in the advertisement data storage unit 73 based on the reproduction schedules of the advertisement data 96, 97 shown in FIG. 20 or using the reproduction list stored in the reproduction schedule storage unit 74. Data download schedule. The download schedule generating unit 77 makes a download schedule starting from the advertisement data reproduced first among the advertisement data described in the reproduction list.

When the time is the time specified in the download schedule, the relay server 71 transmits a download request to the distribution device 22 in step S83. Again, the distribution device 22 checks to see if the communication load is larger than a predetermined value, as in step S79. When the communication load is not greater than the predetermined value, the distribution device 22 executes a process of complying with the download request of the relay server 71 in step S85. That is, the relay server 71 downloads the advertisement data in compliance with the download request. In step S86 , the relay server 71 obtains the downloaded advertisement data sequentially stored in the advertisement data storage unit 86 .

The sequence of operations for exchanging the reproduction schedule and advertisement data between the relay server 71 and the display terminal device 32 will now be described with reference to FIG. 25 .

In step S101 , based on the reproduction schedule 98 transmitted from the distribution device 22 , the relay server 71 checks by its judging unit 75 whether the currently stored reproduction schedule 98 has been changed. If the reproduction schedule has been changed, the relay server 71 goes to step S103.

On the other hand, the display terminal device 32 periodically transmits the status notification to the relay server 71 in step S102, as in the above step S91. In step S103, the relay server 71 checks whether a status notification from the display terminal device 32 has been received through its communication I/F 76. If the notification has been received, it is stored in the state storage unit 78 in step S104. The relay server 71 transmits a reproduction schedule update notification from the communication I/F 76 to the display terminal device 32, in addition to transmitting information on the effect of receiving the status notification and the time of the next status notification.

Upon receiving the reproduction schedule update notification transmitted from the relay server 71, the display terminal device 32 transmits a reproduction schedule acquisition request to the relay server 71 to acquire the changed reproduction schedule in step S105. This reproduction schedule acquisition request can also be made together with the status notification.

In step S106, the relay server 71 checks at all times whether the communication load is greater than a predetermined value. When the communication load is smaller than the predetermined value, the relay server 71 transmits the updated reproduction schedule table 98 from its communication I/F 76 to the display terminal device 32 in step S107.

When receiving the changed reproduction schedule 98 through the communication I/F 72, the display terminal device 32 acquires the reproduction schedule 98 stored in the reproduction schedule storage unit 32g in step S108. In accordance with the reproduction schedule stored in the reproduction schedule storage unit 32g, the display terminal device 32 sequentially downloads advertisement data from the advertisement data storage unit 73 of the relay server 71 to display the advertisement data on the display unit 32b.

It should be noted that, if given advertisement data is reproduced, the display terminal device 32 downloads the advertisement data to be reproduced next from the relay server 71, and stores the advertisement data thus downloaded in the advertisement data storage unit 32f so as to easily reproduce the next advertisement data. advertising data.

Referring now to FIG. 26 , the sequence of operations until the history data stored in the display terminal device 32 is transmitted to the history management device 23 supervised by the system administrator S via the relay server 71 will be described.

In step S111, the relay server 71 checks whether a predetermined time for restoring the history data HD1, HD2 of the display terminal device 32, such as 15 minutes, 30 minutes, one hour or one day, has elapsed. When the predetermined time has elapsed, the mode is restoration of history data.

In step S112 , the display terminal device 32 periodically transmits a status notification to the relay server 71 . The relay server 71 checks through its communication I/F 76 whether or not the status notification from the display terminal device 32 has been received in step S113. If the status notification has been received, the relay server 71 acquires the status notification stored in the status storage unit 78 in step S114. The relay server transmits from its communication I/F 76 an acquisition request for history data, which is stored in the display terminal device 32, in addition to information about the effect of receiving the status notification and about the time of the next status notification. in the history storage unit 32i.

Upon receiving the history data acquisition request transmitted from the relay server 71, the display terminal device 32 reads out the history data stored in the history storage unit 32i to transmit the thus read data to the relay server 71 in step S115. The relay server causes the history data received at the communication I/F 76 to be stored in the history data storage unit 79 in step S116.

A case where the relay server 71 transmits history data to the history management device 23 will now be described. This treatment is performed, for example, once a day. First, in step S117, the relay server 71 sends an authentication request to the history management device 23 through its communication I/F 72.

The reason is that since the communication path between the relay server 71 and the history management device 23 is a WAN using a public network, data may be obtained illegally by a third party, and thus authentication must be performed before exchanging history data. In step S118 , the history management device 23 receives the authentication request sent from the relay server 71 . When the authentication of the relay server 71 is obtained, an authentication notification is transmitted to the relay server 71 . By doing so, the relay server 71 is authenticated by the history management device 23 .

In the next step S119, the relay server 71 reads out the history data from the history data storage unit 79 to transmit the data to the history management device 23 through the communication I/F 72. In step S120 , the history management device 23 transmits to the relay server 71 a notification of the end of history data reception. This notification of the end of reception may also be transmitted to the display terminal device 32 via the relay server 71 . In this way, the history management device 23 can acquire the history data at the display terminal device 32 to generate analysis data.

Meanwhile, the distribution device 22 is interconnected with the front ends of the sites LS, S, and CS using a network such as a WAN by means of a public network, as shown in FIG. 18 . Therefore, utilize such as SSL to make the network secure. In addition, the distribution device 22 is interconnected with the editing device 21 on the one hand and with the first to third advertisement input units 10a to 10c on the other hand using a similar network such as a WAN. So, again make use of things like SSL to make the network secure. Furthermore, a LAN establishes interconnection between the relay server 71 and the display terminal device 32 . This interconnection is a common space exploited by many uncertain parties. For this reason, such an interconnection between the relay server 71 and the display terminal 32 can also be secured using, for example, SSL. That is, the system shown in FIG. 18 utilizes SSL for the network between the respective units in order to prevent a third party from illegally obtaining data through so-called impersonation.

Referring to Fig. 27, the authentication process by SSL to carry out transmission of data such as advertisement data will now be described. It should be clear that the first and second devices described herein are the units shown in FIG. 18 . Depending on the kind of data transferred, the distribution device 22 and the editing device 21 on the one hand and the relay server 71 and the display terminal device 32 on the other hand become first and second devices, respectively.

The first device 101 and the second device 102 can be built in. However, the authentication device 100 is installed externally. The authentication device 100 includes a secure ROM 100a ensuring uniqueness, as shown in FIG. 27(A). In this ROM 100a, as data suitable for the system, there are stored an electronic certificate 100b, a public key 100c, and a secret key 100d, which are data in PKI (Public Key Infrastructure). A public key and a secret key are pairs of data related to each other such that data encrypted by one of these keys cannot be decoded unless the other key is used, and one of these keys cannot be decoded from the other key. Sure.

Referring to FIG. 27(B), when the second device 102 acquires, for example, advertisement data from the first device 101, specifications related to SSL communication are confirmed by the first device 101 and the second device 102 in step S131. Then, in step S132 , the first device 101 sends the electronic certificate 100 b and the public key 100 c stored in the authentication device 100 of the first device 101 to the second device 102 .

The second device 102 confirms the received electronic certificate 100b in order to confirm that the sender is the first device 101 as the communication partner. The second device then encrypts its own key, ie the secret key 100d stored in the authentication device 100 of the second device 102, using the transmitted public key 100c to generate an encrypted secret key 100e. The second device 102 transmits the generated encryption secret key 100e and the electronic certificate 100b of the authentication device 100 of the second device 102 to the first device 101 in step S133.

The first device 101 confirms the received electronic certificate 100b so as to identify the counterparty of the communication as the second device 102 . The first device 101 then decodes the transmitted encrypted secret key 100e using the secret key 100d stored in the authentication device 100 of the first device 101 in order to generate the secret key 100d of the second device 102 . Therefore, the second device 102 and the first device 101 can obtain the common secret key 100d using encrypted communication, and can perform data communication such as advertisement data using the secret key 100d.

FIG. 28(A) shows the process of distributing the reproduction schedule from the distribution device 22 to the relay server 71 using SSL.

In order to transfer the reproduction schedule table from the distribution device 22 to the relay server 71, in step S142, the result obtained by the hash calculation (hash calculation) about the reproduction schedule table in the distribution device 22 in step S141 is performed using the secret key 100d Data is encrypted. In step S143, the encrypted reproduction schedule is electronically signed. In step S144, the obtained reproduction schedule is transmitted to the relay server 71 together with the data encrypted using the secret key. In step S144, the reproduction schedule is transmitted to the relay server 71 together with the encrypted data.

In step S145, the relay server 71 decodes the received encrypted reproduction schedule using the secret key 100d to generate a reproduction schedule in step S146. In the next step S147, a hash calculation is performed on the data thus generated to generate result data. In step S149, the relay server 71 decodes the electronically signed reproduction schedule received from the distribution device 22 in step S148 using the secret key 100d to generate decoded data in step S150. The hash calculation result data obtained in step S144 should be consistent with the decoded data in step S150, unless replacement or useless information occurs during communication. These data can be compared/verified to ensure the safety of the communication path.

FIG. 28(B) shows processing for distributing advertisement data from the distribution device 22 to the relay server 71.

When the advertisement data is transmitted from the distribution apparatus 22 to the relay server 71, the result data of the hash calculation on the advertisement data in the distribution apparatus 22 in step S151 is encrypted by the secret key 100d in step S152. The encrypted advertisement data is electronically signed in step S153 and sent to the relay server 71 together with the data encrypted in step S154 using the secret key 100d.

The relay server 71 decodes the received encrypted advertisement data using the secret key 100d in step S155 to generate advertisement data in step S156. In step S157, a hash calculation is performed on the data to generate result data. The relay server 71 decodes the electronically signed advertisement data received from the distribution device 22 in step S158 using the secret key 100d in step S159 to generate decoded data in step S160. The hash calculation result data obtained in step S154 should be consistent with the decoded data in step S160, unless replacement or useless information occurs during communication. These data can be compared/verified to ensure the safety of the communication path.

FIG. 29 shows the process of transmitting history data from the relay server 71 to the history management device 23 using SSL.

When the history data is transmitted from the relay server 71 to the history management device 23, the result data of the hash calculation on the history data in the relay server 71 in step S161 is encrypted using the secret key 100d in step S162. The advertisement data thus encrypted is electronically signed in step S163. The history data is sent to the history management device 23 together with the data encrypted using the secret key 100d in step S164.

The history management device 23 decodes the received encrypted history data using the secret key 100d in step S165 to generate history data in step S166. In the next step S167, a hash calculation is performed on the data to generate result data. The history management device 23 decodes the electronically signed history data received from the relay server 71 in step S168 using the secret key 100d in step S169 to generate decoded data in step S170. The hash calculation result data obtained in step S164 should be consistent with the decoded data in step S170, unless replacement or useless information occurs during the communication. These data can be compared/verified to ensure the safety of the communication path.

Meanwhile, the system administrator S of the system shown in FIGS. 1 and 18 sells advertisement merchants A to C, specifically, advertisement time frames. This point will be described with reference to FIG. 30 . In each site LS, S, or CS where the display terminal device 32 is installed, as shown in FIG. 18, there is a reproduction list of advertisement data shown in FIG. 30. In this figure, the first and second frames are purchased by advertiser A, the third and fourth frames are purchased by advertiser B, and the fifth frame is purchased by advertiser C. That is, an advertiser purchases a predetermined advertisement frame of the display terminal device 32 in which advertisement data is to be displayed. The playback list differs among the installation locations LS, S, or CS of the display terminal device 32 .

Therefore, confidentiality must be maintained among advertisers prior to distribution of advertisement data, while each advertiser must be able to freely change its own advertisement frame. On the other hand, the system administrator S must have control over the entire system and must have access to all advertising boxes within the necessary limits. In this way, with the system of the present invention, each advertiser's editing and viewing authority is set according to the characteristics of each terminal, so as to allow each advertiser to monitor the advertisement frame while maintaining confidentiality.

In FIG. 31 , ○ means having the right to access all data in the system, △ means having the right to access only data that is allowed to be accessed, and × means having no access right.

For example, a system management terminal device 62 shown in FIG. 18 is operated by a system administrator S and manages the entire system. The editing device 21 is also managed by the system administrator S to generate advertisement data or reproduction schedules. Therefore, as shown in FIG. 31, when the system administrator S has logged in, the system management terminal device 62 and the editing device 21 have the following access rights: editing of the reproduction schedule, registration of advertisement data, preview of advertisement data, history data or Browsing of coupon circulation history.

FIG. 32 shows data accessible at the system management terminal device 62 or editing device 21 when the system administrator has logged in. Here you can edit the file or text file of the advertising data. In the 14:15:30-14:30:30 frame which is an empty frame, new advertisement data can be added.

When the advertisement data/reproduction list approver logs in, the system management terminal device 62 or the editing device 21 has only access rights related to reproduction schedule editing or history data preview.

Advertisers A to C need to access their own advertisement data, however, they should not be able to access advertisement data other than their own advertisement data. Therefore, the first to third advertisement input units 10a to 10c of advertisers have the authority to access their own advertisement data related to editing of reproduction schedule, recording or preview of advertisement data, browsing of history data or coupon circulation history . FIG. 33 specifically shows data that can be accessed by the first to third advertisement input units 10a to 10c. As can be seen from a comparison with FIG. 32, only the own frame in the advertisement frame can be accessed.

The management terminal device 81 of each location LS, S and CS of the display terminal devices 32 must also manage these display terminal devices 32 . Therefore, within the limit of the self-advertisement data concerned, the management terminal device 81 has the authority to access the self-advertisement data related to editing of the reproduction schedule, registration of advertisement data, preview of advertisement data, browsing of history data, Coupon distribution history and power management of the terminal device 32 are displayed.

Therefore, when various advertisement data, such as advertisement data retained by the system, reproduction schedule, coupon data, appliance information, or history information, are edited or managed through a plurality of management terminals, it is possible to configure the data from one management terminal through setting. The administrator goes to another management terminal administrator to edit or browse the advertising time frame, which can keep the confidentiality. Multiple administrators are also able to manage ad boxes to which they have different permissions.

Claims (6)

1. data handling system comprises:

Editing device is used to edit the edit advertisement data that a plurality of ad datas are used to distribute with generation;

Dispensing device is used for via the edit advertisement data of net distribution by described editing device editor;

Display device is used for showing the edit advertisement data of being distributed in first place; Described display device comprises and being used for first reading/writing station that the storer that stores the storer identification data is at least read and/or write;

Second reads/writing station, is installed in second place that is different from described first place, is used for reading and/or writing at described storer;

Management devices is used to manage from described first reading/the resume data that are associated with described storer identification data of writing station, and from described second reading/the resume data that are associated with described storer identification data of writing station; And

Analytical equipment is used for for each described storer identification data, will from described first read/the described resume data of writing station with from described second read/the described resume data of writing station are associated, and produce and analyze data.

2. data handling system according to claim 1, wherein

Also store the owner's identification data that is associated with described storer identification data in the described storer; And wherein

Described analytical equipment is associated described owner's identification data with described storer identification data.

3. data handling system according to claim 2, at least one in wherein said a plurality of ad datas is the ad data that comprises the predetermined region in described first place;

Described editing device produces the edit advertisement data explicitly with the place identification data in described first place of sign;

Described display device is associated with the place identification data in described first place of sign; And wherein

Described dispensing device is given described edit advertisement data distribution and the display device that is associated with the consistent place identification data of the place identification data of described edit advertisement data.

4. data handling system according to claim 3, wherein

Described at least one ad data comprises coupon data; And wherein

When the ad data of the described predetermined region of visit on described display device and make described coupon data and obtain when request, described first read/writing station writes described coupon data in the described storer.

5. data handling system according to claim 4, wherein

Store the value data that are associated with described storer identification data in the described storer;

The memory management unit of the memory contents by managing described storer is managed described value data;

Described at least one ad data comprises coupon data;

When the ad data of the described predetermined region of visit on described display device and make described coupon data and obtain when request, described first read/writing station obtains request with described coupon data data transmit the data that described coupon data is obtained request with the mode that described storer identification data is associated to described memory management unit;

Described memory management unit and described storer identification data are managed the data that described coupon data is obtained request explicitly; And wherein

When the data of obtaining request when the described coupon data that is associated with the readout memory identification data of described storer are in the described memory management unit, described second read/writing station is according to the content of described coupon data, updates stored in the value data in the described storer.

6. data processing method comprises:

The step of the edit advertisement data that are used to distribute with generation by a plurality of ad datas of editing device editor;

By dispensing device via the step of net distribution by described editing device editor's edit advertisement data;

By being installed in the step that display device in first place shows the edit advertisement data of being distributed;

Read by being installed in first in the described display device/writing station reads the step of the memory identification data that are stored in the storer;

Read by being installed in second in second place that is different from described first place/writing station reads the step of the storer identification data that is stored in the described storer;

Manage from described first reading/the resume data that are associated with described storer identification data of writing station and by management devices from described second reading/step of the resume data that are associated with described storer identification data of writing station; And

By analytical equipment, for each described storer identification data, will from described first read/the resume data of writing station with from described second read/the resume data of writing station are associated and produce the step of analyzing data.

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