CN101183396A - Advertisement display method, system and device - Google Patents

Abstract

The embodiment of the present invention discloses a method for displaying advertisements. The method includes: establishing a corresponding relationship between webpage identifiers and keywords at the server end; obtaining the webpage identifier of the displayed webpage at the client end, and obtaining the webpage identifier from the server end the corresponding keyword; obtaining the advertisement content corresponding to the keyword, and displaying the obtained advertisement content on the webpage. The embodiment of the invention also discloses an advertisement display system and device. By adopting the present invention, the display rate of the content advertisement can be greatly improved.

Description

Advertisement display method, system and device

technical field

The invention relates to the field of Internet downloading, in particular to an advertisement display method, system and device.

Background technique

With the development of Internet advertising, a new form of online advertising has emerged. When users browse the web, when the mouse pointer moves to a certain text on the web page, an advertisement related to the text will be displayed. Known as in-text ads.

The display of content ads is mainly achieved through keyword matching, as follows:

The server stores the corresponding relationship between keywords and advertisement addresses. When a user opens a web page, the web program of the client downloads all the keywords saved on the server to the local, and then, for each keyword, compares the keyword with the text content of the web page. Perform matching, determine whether the text content of the webpage contains the keyword according to the matching result, and if so, obtain the advertisement address corresponding to the keyword from the server side, and perform special processing on the keyword in the text content of the webpage, such as highlighting Shown and underlined. When the user's mouse pointer moves over the keyword, the advertisement is obtained through the advertisement address corresponding to the keyword and displayed on the webpage.

There are following technical problems in the prior art:

Every time a user opens a webpage, he needs to match all the keywords saved on the server side with the text content of the webpage, so as to determine which keywords among all the keywords are included in the text content of the webpage, and then determine the advertisement to be displayed. In the case of many keywords, multiple matches are required. Multiple matches will occupy too many resources and make the browser unresponsive. As a result, although the content of the webpage has been downloaded to the local, the page cannot be browsed, which greatly reduces user experience.

Contents of the invention

Embodiments of the present invention provide an advertisement display method, system, and device to solve the problems of large system resource consumption and slow display rate of content advertisements in the prior art.

An embodiment of the present invention provides an advertisement display method, the method comprising:

Establish the corresponding relationship between web page identifiers and keywords on the server side;

The client obtains the webpage identifier of the displayed webpage, and obtains the keyword corresponding to the webpage identifier from the server;

The advertisement content corresponding to the keyword is obtained, and the obtained advertisement content is displayed on the webpage.

An embodiment of the present invention provides an advertisement display system, the system includes:

The server side is used to establish the corresponding relationship between the web page identifier and the keyword;

The client is used to acquire the webpage identifier of the displayed webpage, acquire the keyword corresponding to the webpage identifier from the server side; acquire the advertisement content corresponding to the keyword, and display the acquired advertisement content on the webpage superior.

An embodiment of the present invention provides a server, which includes:

a corresponding unit, configured to establish a corresponding relationship between web page identifiers and keywords;

The query unit is configured to determine the keyword corresponding to the webpage identifier according to the corresponding relationship when receiving an acquisition request from the client that includes the webpage identifier;

A response unit, configured to send a response containing the keyword to the client.

An embodiment of the present invention provides a client, the client includes:

a first acquiring unit, configured to acquire the webpage identifier of the displayed webpage;

The second obtaining unit is used to obtain the keyword corresponding to the webpage identifier from the server; obtain the advertisement content corresponding to the keyword;

A display unit, configured to display the acquired advertisement content on the webpage.

The beneficial effects of the present invention are:

By pre-establishing the corresponding relationship between the webpage identifier and the keyword on the server side, when the client displays the webpage, it can directly obtain the keyword corresponding to the webpage from the server side, and display the advertisement content corresponding to the keyword on the webpage; It is not necessary to match all the keywords set on the server side with the text content of the webpage to determine the keywords included in the webpage, and then display the advertisement content corresponding to the keywords, which greatly improves the display rate of advertisements.

Description of drawings

Fig. 1 is a schematic flow chart of the method provided by the embodiment of the present invention;

Fig. 2 is a schematic flow chart of the method of Embodiment 1 of the present invention;

Fig. 3 is a schematic flow chart of the method of Embodiment 2 of the present invention;

Fig. 4A is the schematic flow chart in the example of the present invention;

Fig. 4B is a schematic flow diagram in an example of the present invention;

Fig. 4C is a schematic flow diagram in an example of the present invention;

FIG. 5 is a schematic structural diagram of a system provided by an embodiment of the present invention;

FIG. 6 is a schematic structural diagram of a server provided by an embodiment of the present invention;

FIG. 7 is a schematic structural diagram of a client provided by an embodiment of the present invention.

Detailed ways

In order to increase the display rate of content advertisements, an embodiment of the present invention provides a method for displaying advertisements. In this method, the corresponding relationship between webpage identifiers and keywords is established on the server in advance, and the client interacts with the server to determine the displayed webpage The corresponding keyword, and then obtain the advertisement content corresponding to the keyword and display it on the webpage.

Referring to Figure 1, the advertisement display method provided by the embodiment of the present invention specifically includes:

Step 10: establish the corresponding relationship between the webpage identifier and the keyword on the server side;

Step 11: the client obtains the webpage identifier of the displayed webpage, and obtains the keyword corresponding to the webpage identifier from the server;

Step 12: Obtain the advertisement content corresponding to the keyword, and display the obtained advertisement content on the webpage.

The above-mentioned method is specifically described below by the following two examples:

Embodiment one:

Referring to Fig. 2, in this embodiment, the client obtains the advertisement content corresponding to the keyword while obtaining the keyword corresponding to the web page, which specifically includes the following steps:

Step 20: establishing the corresponding relationship between the web page identifier and the keyword, and the corresponding relationship between the keyword and the advertisement information on the server side;

In this step, the corresponding relationship between web page identifiers and keywords can be established through pre-matching, as follows:

The server-side collects the webpages that need to be placed with content advertisements, and then, for each webpage, matches all the set keywords with the text content of the webpage, determines which keywords of all the set keywords are included in the text content of the webpage, and establishes The corresponding relationship between the webpage identification and the determined keyword is saved. It can be seen that the corresponding relationship between webpage identifiers and keywords can be one-to-one or one-to-many. When specifically saving, one or more keywords corresponding to the webpage identifier may be stored in the form of a set. The webpage identifier may be a Uniform Resource Locator (URL) address of the webpage.

On the server side, for each set keyword, establish a corresponding relationship between the keyword and the advertisement information, and the advertisement information may be address information for storing advertisement content, or specific advertisement content, such as video, audio, etc.

Step 21: When displaying a webpage, the client acquires the keyword corresponding to the webpage and the advertisement information corresponding to the keyword from the server;

In this step, the client obtains the keywords corresponding to the webpage from the server through the following steps:

Step S00: the client sends an advertisement acquisition request including the web page identifier to the server;

Step S01: When the server side receives the advertisement acquisition request, according to the saved correspondence between the webpage identifier and the keyword, determine the keyword corresponding to the webpage identifier in the keyword matching request by searching; according to the saved keyword and advertisement information Corresponding relationship, determine the advertisement information corresponding to the keyword by searching;

Step S02: The server sends the determined advertisement information to the client in a response message.

Step 22: Obtain advertisement content according to the advertisement information, and display the obtained advertisement content on the webpage.

In this step, when the client receives the advertisement information returned by the server, if the advertisement information is address information (such as a URL address) for storing specific advertisement content, then the corresponding advertisement content is obtained from the address and displayed on the current webpage; If the advertisement information is specific advertisement content (such as video, audio file), then directly display the advertisement content on the current webpage.

Embodiment two:

Referring to Fig. 3, in this embodiment, after the client obtains the keyword corresponding to the webpage, when the mouse pointer moves to the keyword contained in the webpage or when the set advertisement display clock expires, that is, when the advertisement needs to be displayed, the client obtains the keyword The advertisement content corresponding to the word, specifically includes the following steps:

Step 30: establishing the corresponding relationship between the webpage identifier and the keyword, and the corresponding relationship between the keyword and the advertisement information on the server side;

For details of this step, refer to step 20, which will not be repeated here.

Step 31: the client acquires keywords corresponding to the webpage from the server when displaying the webpage;

Specifically, this step can be realized through the following steps:

Step S10: the client sends a keyword acquisition request including the web page identifier to the server;

Step S11: When the server side receives the keyword acquisition request, according to the stored correspondence between the webpage identifier and the keyword, determine the keyword corresponding to the webpage identifier in the keyword matching request by searching;

Step S12: the server sends the determined keyword in the response message to the client.

Step 32: When the user's mouse pointer moves to a keyword contained in the current webpage, the client obtains the advertisement information corresponding to the keyword from the server, as follows:

Step S20: the client sends an advertisement acquisition request containing the keyword to the server;

Step S21: When the server receives the advertisement acquisition request, it determines the advertisement information corresponding to the keyword in the advertisement acquisition request by searching according to the stored correspondence between keywords and advertisement information;

Step S22: the server sends the determined advertisement information to the client.

Step 33: The client acquires advertisement content according to the advertisement information, and displays the acquired advertisement content on the webpage.

For details of this step, refer to step 22, which will not be repeated here.

In Embodiment 1 and Embodiment 2, it may also include the step of performing special processing on the keywords contained in the text content of the webpage. Specifically, it may determine the position of the keyword in the text content of the webpage through matching, and then, the keyword Special treatment for keywords, including highlighting, underlining, displaying the keyword as a link, etc. Through the special processing of the keywords, the user can understand the basic information of the displayed advertisement content and enhance the user's experience.

At the same time, in Embodiment 1 and Embodiment 2, after the client obtains the keyword corresponding to the webpage and the advertisement information corresponding to the keyword from the server, it can add and save the corresponding relationship between the webpage identifier and the keyword, and The corresponding relationship between the keyword and the advertisement information. Then, when the user opens again, that is, when the client displays the same web page again, the keyword corresponding to the web page and the advertisement information corresponding to the keyword can be obtained directly by searching local information, without interacting with the server to obtain the required information. Therefore, step 21 of Embodiment 1 may also be: when the client presents a webpage, it is judged whether the keyword corresponding to the webpage identifier and the advertisement information corresponding to the keyword are stored locally, if yes, then go directly to step 22, otherwise , obtaining the keyword corresponding to the webpage and the advertisement information corresponding to the keyword from the server; Step 31 of Embodiment 2 may also be: when the client displays the webpage, it is determined whether the keyword corresponding to the webpage identifier is stored locally , if yes, then go to step 32, otherwise, obtain the keyword corresponding to the webpage from the server side; similarly, step 32 in embodiment two can also be: when the user mouse pointer moves to the keyword contained in the current webpage , the client side judges whether the advertisement information corresponding to the keyword is stored locally, if yes, then go to step 33, otherwise, obtain the advertisement information corresponding to the keyword from the server.

The method provided by the present invention will be described below with specific examples:

Step 1: As shown in Figure 4A, the server collects webpage a, webpage b, and webpage c that need to place content advertisements;

Pre-match webpage a: match a certain number of set keywords, such as 100, with the text content of webpage a, and determine that the text content of webpage a contains "soccer" among the 100 keywords after matching;

Pre-match web page b: match a certain number of set keywords, such as 100, with the text content of web page b, and determine through matching that the text content of web page b contains "entertainment" among the 100 keywords;

Pre-match webpage c: match a certain number of set keywords, such as 100, with the text content of webpage c, and determine through matching that the text content of webpage c contains "weather" in the 100 keywords;

Establish and save the corresponding relationship between the URL of webpage a and the keyword "soccer", the URL of webpage b and the keyword "entertainment", and the URL of webpage c and the keyword "weather";

Step 2: As shown in Figure 4B, when the user opens the webpage a on the client side, the client sends an acquisition request containing the URL of the webpage a to the server; when the server side receives the request, it queries the correspondence between the stored URL and the keyword After querying, it is determined that the URL of the webpage a corresponds to the keyword "football", and then the keyword "football" is carried in the response message and sent to the client;

When the user opens the web page b on the client, the client sends an acquisition request including the URL of web page b to the server; when the server receives the request, it queries the correspondence between the saved URL and the keyword, and determines the URL of web page b through the query Corresponding to the keyword "entertainment", carry the keyword "entertainment" in the response message and send it to the client;

When the user opens webpage c on the client, the client sends an acquisition request including the URL of webpage c to the server; when the server receives the request, it queries the correspondence between the saved URL and the keyword, and determines the URL of webpage c through the query Corresponding to the keyword "weather", carry the keyword "weather" in the response message and send it to the client;

Step 3: As shown in Figure 4C, the client receives the keyword "football" corresponding to webpage a, displays "football" in the text content of webpage a as a link, and obtains the keyword "football" corresponding to the keyword "football" from the server. Advertisement address; when the user moves the mouse pointer to the link text, the advertisement content is obtained through the advertisement address and displayed on webpage a;

The client receives the keyword "entertainment" corresponding to webpage b, displays "entertainment" in the text content of webpage b as a link, and obtains the advertisement address corresponding to the keyword "entertainment" from the server; the user moves the mouse pointer to this When linking text, the advertisement content is obtained through the advertisement address and displayed on webpage b;

The client receives the keyword "weather" corresponding to webpage c, displays "weather" in the text content of webpage c as a link, and obtains the advertisement address corresponding to the keyword "weather" from the server; the user moves the mouse pointer to this When the text is linked, the advertisement content is obtained through the advertisement address and displayed on the webpage c.

Referring to Fig. 5, an embodiment of the present invention also provides an advertisement display system, which includes:

The server end 50 is used to establish the corresponding relationship between the webpage identifier and the keyword;

The client 51 is used to obtain the webpage identification of the displayed webpage, obtain the keyword corresponding to the webpage identification from the server side; obtain the advertisement content corresponding to the keyword, and display the obtained advertisement content on the on the web page.

The server side 50 includes:

A matching unit 60, configured to match the set keywords with the text content of the webpage, and determine the keywords contained in the text content of the webpage;

The establishment unit 61 is configured to establish and save the corresponding relationship between the webpage identifier and the determined keyword.

Client 51 includes:

The first acquiring unit 62 is configured to acquire the webpage identifier of the displayed webpage;

The second acquiring unit 63 is configured to acquire the keyword corresponding to the webpage identifier from the server; acquire the advertisement content corresponding to the keyword;

The display unit 64 is configured to display the acquired advertisement content on the webpage.

The second acquisition unit 63 includes:

A request unit 70, configured to send an acquisition request including the webpage identifier to the server;

The determination unit 71 is configured to, when receiving the response returned by the server, use the keyword in the response as the keyword corresponding to the webpage identifier;

The server side 50 includes:

The query unit 65 is configured to, when receiving the acquisition request, determine the keyword corresponding to the webpage identifier according to the established correspondence between the webpage identifier and the keyword;

A response unit 66, configured to send a response containing the keyword to the client.

The second acquiring unit 63 is used for:

Obtaining the advertisement content corresponding to the keyword while acquiring the keyword corresponding to the webpage identifier; or, after acquiring the keyword corresponding to the webpage identifier, acquiring the advertisement content corresponding to the keyword when an advertisement needs to be displayed . The need to display the advertisement includes but is not limited to: moving the mouse pointer to the keyword included in the web page; or, when the set advertisement display clock expires.

Client 51 further includes:

The saving unit 67 is configured to save the corresponding relationship between the webpage identifier and the keyword after obtaining the keyword corresponding to the webpage identifier from the server.

Referring to FIG. 6, the embodiment of the present invention also provides a server that can be applied to an advertisement display system. The server includes:

Corresponding unit 601, configured to establish a corresponding relationship between webpage identifiers and keywords;

The query unit 602 is configured to determine keywords corresponding to the webpage identifier according to the corresponding relationship when receiving an acquisition request from the client that includes the webpage identifier;

A response unit 603, configured to send a response containing the keyword to the client.

The corresponding unit 601 includes:

A matching unit 6011, configured to match the set keywords with the text content of the webpage, and determine the keywords contained in the text content of the webpage;

The establishing unit 6012 is configured to establish and save the corresponding relationship between the webpage identifier and the determined keyword.

Referring to Fig. 7, the embodiment of the present invention also provides a client that can be applied to an advertisement display system, the client includes:

The first acquiring unit 701 is configured to acquire the webpage identifier of the displayed webpage;

The second acquiring unit 702 is configured to acquire the keyword corresponding to the web page identifier from the server; acquire the advertisement content corresponding to the keyword;

The display unit 703 is configured to display the acquired advertisement content on the webpage.

The second acquisition unit 702 includes:

A request unit 7021, configured to send an acquisition request including the webpage identifier to the server;

The determining unit 7022 is configured to, when receiving the response returned by the server, use the keyword in the response as the keyword corresponding to the webpage identifier.

The second obtaining unit 702 is used for:

Obtaining the advertisement content corresponding to the keyword while acquiring the keyword corresponding to the webpage identifier; or, after acquiring the keyword corresponding to the webpage identifier, acquiring the advertisement content corresponding to the keyword when an advertisement needs to be displayed . The need to display the advertisement includes but is not limited to: moving the mouse pointer to the keyword included in the web page; or, when the set advertisement display clock expires.

The client further includes:

The saving unit 704 is configured to save the corresponding relationship between the webpage identifier and the keyword after obtaining the keyword corresponding to the webpage identifier from the server.

In summary, the beneficial effects of the present invention are:

In the embodiment of the present invention, the corresponding relationship between the webpage identifier and the keyword is established on the server side in advance, and when the client side displays the webpage, it directly obtains the keyword corresponding to the webpage from the server side, and displays the advertisement content corresponding to the keyword on the On the webpage, because there is no need to match keywords contained in the webpage from a large number of preset keywords, system resources are saved and the display rate of advertisements is greatly improved.

Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalent technologies, the present invention also intends to include these modifications and variations.

Claims (20)

1. A method for advertising display, characterized in that the method comprises: Establish the corresponding relationship between web page identifiers and keywords on the server side; The client obtains the webpage identifier of the displayed webpage, and obtains the keyword corresponding to the webpage identifier from the server; The advertisement content corresponding to the keyword is obtained, and the obtained advertisement content is displayed on the webpage. 2. The method according to claim 1, wherein said establishing the correspondence between the webpage identifier and the keyword on the server side comprises: The server side matches the set keywords with the text content of the webpage, and determines the keywords contained in the text content of the webpage; The corresponding relationship between the webpage identifier and the determined keyword is established and saved. 3. The method according to claim 1, wherein the client obtaining the keyword corresponding to the webpage identifier from the server comprises: The client sends an acquisition request including the webpage identifier to the server; When the server receives the acquisition request, it determines the keyword corresponding to the webpage identifier according to the established correspondence between the webpage identifier and the keyword, and sends the determined keyword to the client. 4. The method of claim 1, wherein: The client acquires the advertisement content corresponding to the keyword while acquiring the keyword corresponding to the webpage identifier; or, after acquiring the keyword corresponding to the webpage identifier, the client acquires when it needs to display an advertisement The ad content corresponding to the keyword. 5. The method according to claim 4, wherein the need to display an advertisement comprises: The mouse pointer is moved to the keyword contained in the web page; or, the set advertisement display clock is up. 6. The method according to claim 1, wherein, after the client obtains the keyword corresponding to the webpage identifier from the server, the method further comprises: The client saves the corresponding relationship between the webpage identifier and the keyword; When the client presents the webpage again, the keyword corresponding to the webpage identifier is obtained according to the locally stored correspondence. 7. An advertisement display system, characterized in that the system includes: The server side is used to establish the corresponding relationship between the web page identifier and the keyword; The client is used to acquire the webpage identifier of the displayed webpage, acquire the keyword corresponding to the webpage identifier from the server side; acquire the advertisement content corresponding to the keyword, and display the acquired advertisement content on the webpage superior. 8. The system according to claim 7, wherein the server end comprises: a matching unit, configured to match the set keywords with the text content of the webpage, and determine the keywords contained in the text content of the webpage; The establishing unit is configured to establish and save the corresponding relationship between the webpage identifier and the determined keyword. 9. The system according to claim 7, wherein the client comprises: a first acquiring unit, configured to acquire the webpage identifier of the displayed webpage; The second obtaining unit is used to obtain the keyword corresponding to the web page identifier from the server; obtain the advertisement content corresponding to the keyword; A display unit, configured to display the acquired advertisement content on the webpage. 10. The system according to claim 9, wherein the second obtaining unit comprises: a requesting unit, configured to send an acquisition request including the webpage identifier to the server; The determination unit is configured to, when receiving the response returned by the server, use the keyword in the response as the keyword corresponding to the webpage identifier; The server side includes: The query unit is configured to determine the keyword corresponding to the webpage identifier according to the established correspondence between the webpage identifier and the keyword when the acquisition request is received; A response unit, configured to send a response containing the keyword to the client. 11. The system according to claim 9, wherein the second acquisition unit is used for: Obtaining the advertisement content corresponding to the keyword while acquiring the keyword corresponding to the webpage identifier; or, after acquiring the keyword corresponding to the webpage identifier, acquiring the advertisement content corresponding to the keyword when an advertisement needs to be displayed . 12. The system according to claim 11, wherein the need to display an advertisement comprises: The mouse pointer is moved to the keyword contained in the web page; or, the set advertisement display clock is up. 13. The system according to claim 9, wherein the client further comprises: A storage unit, configured to store the correspondence between the webpage identifier and the keyword after acquiring the keyword corresponding to the webpage identifier from the server; When the client presents the webpage again, the keyword corresponding to the webpage identifier is obtained according to the locally stored correspondence. 14. A server, characterized in that the server comprises: a corresponding unit, configured to establish a corresponding relationship between web page identifiers and keywords; The query unit is configured to determine the keyword corresponding to the webpage identifier according to the corresponding relationship when receiving an acquisition request from the client that includes the webpage identifier; A response unit, configured to send a response containing the keyword to the client. 15. The server according to claim 14, wherein the corresponding unit comprises: a matching unit, configured to match the set keywords with the text content of the webpage, and determine the keywords contained in the text content of the webpage; The establishing unit is configured to establish and save the corresponding relationship between the webpage identifier and the determined keyword. 16. A client, characterized in that the client includes: a first acquiring unit, configured to acquire the webpage identifier of the displayed webpage; The second obtaining unit is used to obtain the keyword corresponding to the web page identifier from the server; obtain the advertisement content corresponding to the keyword; A display unit, configured to display the acquired advertisement content on the webpage. 17. The client according to claim 16, wherein the second acquiring unit comprises: a requesting unit, configured to send an acquisition request including the webpage identifier to the server; The determining unit is configured to, when receiving the response returned by the server, use the keyword in the response as the keyword corresponding to the webpage identifier. 18. The client according to claim 16, wherein the second acquiring unit is used for: Obtaining the advertisement content corresponding to the keyword while acquiring the keyword corresponding to the webpage identifier; or, after acquiring the keyword corresponding to the webpage identifier, acquiring the advertisement content corresponding to the keyword when an advertisement needs to be displayed . 19. The client according to claim 18, wherein the need to display an advertisement comprises: When the mouse pointer moves to the keywords included in the web page; or, when the set advertisement display clock expires. 20. The client according to claim 16, further comprising: The storage unit is configured to store the correspondence between the webpage identifier and the keyword after the keyword corresponding to the webpage identifier is obtained from the server.

Images