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CN101079722A - A reporting method, system and device of network living broadcast advertisement - Google Patents

A reporting method, system and device of network living broadcast advertisement Download PDF

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Publication number
CN101079722A
CN101079722A CN 200710073682 CN200710073682A CN101079722A CN 101079722 A CN101079722 A CN 101079722A CN 200710073682 CN200710073682 CN 200710073682 CN 200710073682 A CN200710073682 A CN 200710073682A CN 101079722 A CN101079722 A CN 101079722A
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China
Prior art keywords
reporting information
advertisement
client
network
reporting
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CN 200710073682
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Chinese (zh)
Inventor
刘建强
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN 200710073682 priority Critical patent/CN101079722A/en
Publication of CN101079722A publication Critical patent/CN101079722A/en
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Abstract

The invention discloses a reporting method, system and equipment of live network program ad in the communicating domain, which comprises the following steps: A. the customer end generates a reporting information to reserve when finishing the ad playing; B. the customer end reads the reserved reporting information and transmits to the server to count after a while. The invention can avoid the influence of network condition effectively, which improves the reporting efficiency and successful rate.

Description

A kind of report method of network living broadcast advertisement, system and equipment
Technical field
The present invention relates to the communications field, more particularly, relate to a kind of report method, system and equipment of network living broadcast advertisement.
Background technology
Along with the development of network transmission technology and stream media technology, universal just day by day by the multimedia direct broadcast service that the Internet provides, emerged numerous network direct broadcasting platforms, as PPLive, MySee, PPStream etc.
The user numerous advertisements can occur when watching network direct broadcasting, the program that for example appears at network direct broadcasting software is introduced, appear in the chat zone, studio, appear at program when buffering, appear in the process that program switches, and be superimposed upon on the horse race lamp window on the video or the like.And end is play in each advertisement, all needs to report server, by the exposure rate of server statistics advertisement, thereby obtains ad revenue.
Network living broadcast advertisement adopts the mode that HTTP (Hypertext Transfer Protocal, HTML (Hypertext Markup Language)) reports at present, and its advantage is simple, favorable expandability.Report order to form, can add reporting information arbitrarily in the character string back by a URL (UniformResource Locator, uniform resource locator) character string.The process that reports is fairly simple: the client terminal playing advertisement generates a reporting information, and reports server immediately with the mode of http protocol when playing end.
In the prior art, because taking http protocol to report is that a kind of block type reports, report if finish promptly, then under the not good situation of network condition, cause delay possibly, What is more, in case network interrupts or reports server to break down, then this reporting information is lost, and causes statistics inaccurate.As from the foregoing, it is remarkable that the report method of network living broadcast advertisement is subjected to the influence of network condition in the prior art, all has much room for improvement aspect the success rate reporting efficient and report.
Therefore need a kind of report method of new network living broadcast advertisement, improve efficient and success rate that advertisement reports.
Summary of the invention
The object of the present invention is to provide a kind of reporting system of network living broadcast advertisement, be intended to solve efficient and the success rate low problem of prior art giving the correct time on the network living broadcast advertisement and existing.
The present invention also aims to provide a kind of reporting equipment of network living broadcast advertisement, to solve the above-mentioned problems in the prior art better.
The present invention also aims to provide a kind of report method of network living broadcast advertisement, to solve the above-mentioned problems in the prior art better.
In order to realize goal of the invention, the reporting system of described network living broadcast advertisement comprises the server and client side, described server comprises a statistic unit, described client comprises an advertisement playing unit that is used to play advertisement, described client also comprise one link to each other with described advertisement playing unit report administrative unit;
The described reporting information that reports administrative unit to be used for generating when advertisement play finished stores this locality into, and reads the reporting information of being stored after a time period, sends to described server.
Preferably, the described administrative unit that reports further comprises data recordin module, information generating module, memory module and read module;
Described data recordin module is used for writing down the attribute data of described advertisement in described client terminal playing advertisement;
Described information generating module links to each other with described data recordin module, is used for when end is play in described advertisement, according to reporting information of attribute data generation of the advertisement of being write down;
Described memory module links to each other with described information generating module, is used to store described reporting information;
Described read module links to each other with described memory module, be used for after described memory module is carried out a time period of storage operation, from described memory module, extract reporting information, it is resolved to the data transmission format of server and client side's agreement, and send.
Preferably, the attribute data of the advertisement that described data recordin module write down comprises: advertisement ID, play position, reproduction time, broadcasting time, chained address.
Preferably, the reporting information of described information generating module spanned file form;
Described document form comprises: XML file, binary file, text, exel file, database file.
Preferably, described memory module adopts the mode of data queue or tables of data to store described reporting information.
Preferably, described read module periodically extracts reporting information from described memory module, perhaps then carries out extraction when the memory space of reporting information in the described memory module reaches a threshold value.
Preferably, described client also comprises a network monitor unit;
Described network monitor unit links to each other with the described administrative unit that reports, and is used for network condition is monitored in real time, and judges whether network condition satisfies report condition, then triggers described read module and reads reporting information if satisfy.
In order to realize goal of the invention better, the reporting equipment of described network living broadcast advertisement, promptly the client that links to each other with server comprises an advertisement playing unit, described client also comprise one link to each other with described advertisement playing unit report administrative unit;
The described reporting information that reports administrative unit to be used for generating when advertisement play finished stores this locality into, and reads the reporting information of being stored after a time period, sends to described server.
Preferably, the described administrative unit that reports further comprises data recordin module, information generating module, memory module and read module;
Described data recordin module is used for writing down the attribute data of described advertisement in described client terminal playing advertisement;
Described information generating module links to each other with described data recordin module, is used for when end is play in described advertisement, according to reporting information of attribute data generation of the advertisement of being write down;
Described memory module links to each other with described information generating module, is used to store described reporting information;
Described read module links to each other with described memory module, be used for after described memory module is carried out a time period of storage operation, from described memory module, extract reporting information, it is resolved to the data transmission format of server and client side's agreement, and send.
Preferably, the attribute data of the advertisement that described data recordin module write down comprises: advertisement ID, play position, reproduction time, broadcasting time, chained address.
Preferably, the reporting information of described information generating module spanned file form;
Described document form comprises: XML file, binary file, text, exel file, database file.
Preferably, described memory module adopts the mode of data queue or tables of data to store described reporting information.
Preferably, described read module periodically extracts reporting information from described memory module, perhaps then carries out extraction when the memory space of reporting information in the described memory module reaches a threshold value.
Preferably, described client also comprises a network monitor unit;
Described network monitor unit links to each other with the described administrative unit that reports, and is used for network condition is monitored in real time, and judges whether network condition satisfies report condition, then triggers described read module and reads reporting information if satisfy.
In order to realize goal of the invention better, the report method of described network living broadcast advertisement said method comprising the steps of based on the system that is made up of the server and client side:
A. client is play in advertisement and is generated reporting information and storage when finishing;
B. after a time period, described client reads the reporting information of being stored, and sends to server and add up.
Preferably, described steps A further comprises:
A1. client writes down the attribute data of described advertisement when playing advertisement;
A2. according to the attribute data of the advertisement of being write down, generate a reporting information;
A3. store described reporting information into this locality.
Preferably, the attribute data of the advertisement of record comprises in the described steps A 1: advertisement ID, play position, reproduction time, broadcasting time, chained address.
Preferably, described steps A 2 further comprises: client is according to the attribute data of the advertisement of being write down, the reporting information of spanned file form;
Described document form comprises: XML file, binary file, text, exel file, database file.
Preferably, described steps A 3 further comprises: adopt the mode of data queue or tables of data to store described reporting information.
Preferably, described step B further comprises:
B1. after a time period, extract the reporting information of being stored;
B2. the reporting information that is extracted is resolved to the data transmission format of server and client agreement;
B3. described reporting information is sent to server.
Preferably, among the described step B1 time period determine comprise:
A time threshold is set, every just execution in step B1 of a time threshold in described client; Perhaps
The memory space threshold value of a reporting information is set, when the quantity of the reporting information of being stored reaches then execution in step B1 of described threshold value in client; Perhaps
Client is monitored in real time to network condition, when network condition meets report condition, and execution in step B1 then.
Preferably, the step of extraction reporting information further comprises among the described step B1: the storage order according to reporting information in the described steps A is extracted reporting information.
Preferably, described step B3 further comprises:
If reporting information sends successfully, then delete the described reporting information of storing in the client;
If reporting information sends failure, then change step B1.
The present invention is by being stored in this locality with the reporting information that generates in the playing network living broadcast advertisement, and triggering reports operation through a time period after, thereby effectively avoids the influence of network condition, has improved efficient and success rate that advertisement reports.
Description of drawings
Fig. 1 is the reporting system structure chart of network living broadcast advertisement among the present invention;
Fig. 2 is the reporting system structure chart of network living broadcast advertisement in one embodiment of the present of invention;
Fig. 3 is the reporting system structure chart of network living broadcast advertisement in the another embodiment of the present invention;
Fig. 4 is the cut-away view that reports administrative unit in Fig. 2, the system shown in Figure 3;
Fig. 5 is the report method flow chart of network living broadcast advertisement among the present invention;
Fig. 6 is the report method flow chart of network living broadcast advertisement in one embodiment of the present of invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Among the present invention, with the broadcast of advertisement with report independent carrying out: when in client, playing advertisement, write down the attribute data of this advertisement, and generate a reporting information, be stored in this locality at the attribute data of playing when finishing according to the advertisement of record.Through a time period, for example regularly, perhaps the reporting information amount when storage reaches a threshold value, perhaps when network condition satisfies report condition, then reads the reporting information of being stored, and is sent to server and adds up.As from the foregoing, the present invention can effectively reduce network condition advertisement is reported the influence that causes, and has therefore improved efficient and success rate that advertisement reports.
Fig. 1 shows the reporting system structure of network living broadcast advertisement among the present invention, and this system comprises server 100, and coupled a plurality of clients (client 200, client 300 ... client N).Should be noted that the annexation between each equipment is the needs of explaining its information interaction and control procedure for clear in all diagrams of the present invention, therefore should be considered as annexation in logic, and should not only limit to physical connection.
Server 100 is used to receive the reporting information that each client sends, and it is added up, thereby obtains the data such as exposure rate of advertisement.Server 100 typically can be the advertisement server of a special use, or a large-scale website server with advertisement servo function etc., so protection scope of the present invention should not be defined as the server of certain particular type.
Each client (client 200, client 300 ... client N) typically can be various can the playing network living broadcast advertisement and carry out the terminal equipment that reports; personal computer (Personal Computer for example; PC), personal digital assistant (Personal Digital Assistant; PDA), mobile phone (Mobile Phone; MP) etc., thus protection scope of the present invention should not be defined as the client of certain particular type.
Fig. 2 shows the reporting system structure of network living broadcast advertisement in one embodiment of the present of invention, comprises server 100 and client 200, and this system is a system the simplest of the present invention.
Server 100 comprises Transmit-Receive Unit 101 and statistic unit 102, wherein:
(1) Transmit-Receive Unit 101 links to each other with statistic unit 102, be used for and client 200 between carry out information interaction.In the present invention, Transmit-Receive Unit 101 is mainly used in and receives the reporting information that client 200 sends, and forwards it in the statistic unit 102.
(2) statistic unit 102 links to each other with Transmit-Receive Unit 101, and the reporting information that is used for client 200 that Transmit-Receive Unit 101 is forwarded is added up, thereby obtains the data such as exposure rate of advertisement.Its concrete operating mechanism is consistent with prior art, repeats no more herein.
Client 200 comprises Transmit-Receive Unit 201, advertisement playing unit 202 and reports administrative unit 203, wherein:
(1) Transmit-Receive Unit 201 is with advertisement playing unit 202 and report administrative unit 203 to link to each other, be used for and server 100 between carry out information interaction, mainly be that the reporting information that will report administrative unit 203 to read is sent in the server 100.
(2) advertisement playing unit 202 is used for playing advertisement in client 200, and it typically can be a Flash player, and the present invention does not limit the particular type of advertisement playing unit 202 certainly.
(3) report administrative unit 203 to link to each other with advertisement playing unit 202 and Transmit-Receive Unit 201, be exclusively used in reporting of advertisement managed, specifically comprise: the attribute data to advertisement when advertisement playing unit 202 is play advertisement carries out record, and reporting information of generation stores this locality into when playing end; When meeting some requirements, then read the reporting information stored and send to server 100 by Transmit-Receive Unit 201 through a time period.This internal structure that reports administrative unit 203 will be described in detail thereafter as shown in Figure 4.
Fig. 3 shows the reporting system structure of network living broadcast advertisement in the another embodiment of the present invention, comprises server 100 and client 200.This system is an optimization system of the present invention, than system shown in Figure 2, also has a network monitor unit 204 in client 200.
This network monitor unit 204 is used for monitoring network situation in real time, comprise network parameters such as network traffics, local network speed, and judge whether network condition satisfies report condition, in case satisfy report condition, then trigger reporting administrative unit 203 execution to report action, and the report condition of this network condition can be judged in several ways.
In a typical case, network monitor unit 204 sets in advance the threshold value of each network parameter (as network traffics, local network speed etc.), its real time monitoring network situation also judges whether each network parameter reaches the threshold value of setting, if each parameter all reaches threshold value, then can trigger reporting administrative unit 203 execution to report action.
Fig. 4 shows the internal structure that reports administrative unit 203 in the system of Fig. 2, Fig. 3, comprises data recordin module 2031, information generating module 2032, memory module 2033 and read module 2034, wherein:
(1) data recordin module 2031 is used for writing down the attribute data of this advertisement when broadcast unit 202 is play advertisement, comprises advertisement ID, play position, reproduction time, broadcasting time, chained address etc.
(2) information generating module 2032 links to each other with data recordin module 2031, is used for when advertisement play to finish, and the attribute data according to the advertisement of data recordin module 2031 records generates a reporting information immediately, and sends into memory module 2033.In the present invention, the reporting information that information generating module 2032 is generated is the reporting information of a document form, its document form can comprise multiple, for example XML (Extensible MarkupLanguage, XML (extensible Markup Language)) file, binary file, text, exel file, database file etc.
A preferred version of the present invention is, the reporting information that information generating module 2032 is generated is the reporting information of an XML document form, and stamps a time tag for it according to the rise time of every reporting information.Certainly, why type the concrete document form that the present invention does not limit reporting information can be any document form, as long as read module 2034 can successfully read.
(3) memory module 2033 links to each other with information generating module 2032, is used for the reporting information that stored information generation module 2032 is generated, and can take multiple mode to store.
In an exemplary scenario, memory module 2033 is taked the mode of data queue, also promptly according to the time tag of reporting information, with data queue's storage reporting information of " first in first out ".
In another exemplary scenario, memory module 2033 takes the mode of tables of data to store reporting information, in this tables of data according to the sequence arrangement reporting information of advertisement ID.
Certainly, the present invention does not limit the concrete storage mode of memory module 2033, also can take other multiple modes to store in actual applications.
(4) read module 2034 links to each other in memory module 2033, be used for memory module 2033 successfully store a reporting information and through a time period after, from memory module 2033, read reporting information again.So-called " reading " comprises two steps: extract reporting information, in the present invention, the entry condition that read module 2034 extracts reporting information can have multiple, and extraction mechanism also has multiple; Then the reporting information that extracts is resolved to the data transmission format of server 100 and client 200 agreements, no matter this reporting information is which kind of file type (XML file, binary file, text, exel file, a database file etc.), as long as it is resolved to a kind of data transmission format of agreement.
In an exemplary scenario of entry condition, read module 2034 carries out timing extraction, and also promptly: a time threshold T is set in read module 2034, and finishing from memory module 2033 storages picks up counting, and when reaching this time threshold T, then triggers and extracts action.
In another exemplary scenario of entry condition, read module 2034 extracts according to the memory space of reporting information, also promptly: the threshold value of a reporting information memory space is set in read module 2034, when the accumulative total memory space reaches this threshold value, then triggers and extract action.
In the another exemplary scenario of entry condition, utilize advertisement playing unit 204 as shown in Figure 3, with its network condition that monitors as entry condition.Network monitor unit 204 sets in advance the threshold value of each network parameter (as network traffics, local network speed etc.), its real time monitoring network situation also judges whether each network parameter reaches the threshold value of setting, if each parameter all reaches threshold value, then can trigger the extraction action that reports read module 2034 in the administrative unit 203.
The extractor of read module 2034 is shaped on a common ground, is to extract according to the storage order of reporting information in the memory module 2033.
In an exemplary scenario, memory module 2033 is taked the mode of data queue, also promptly according to the time tag of reporting information, with data queue's storage reporting information of " first in first out ", the order extracted one by one of 2034 pairs of reporting informations of read module is consistent with time sequencing so;
In another exemplary scenario, memory module 2033 takes the mode of tables of data to store reporting information, and according to the sequence arrangement reporting information of advertisement ID, the order extracted one by one of 2034 pairs of reporting informations of read module is consistent with advertisement ID so in this tables of data.
Fig. 5 shows the report method flow process of network living broadcast advertisement among the present invention, and to system configuration shown in Figure 4, detailed process is as follows based on Fig. 2 for this method flow:
In step S501, client 200 utilizes advertisement playing unit 202 to play advertisement, generates reporting information and storage when playing end.Specifically comprise: when (1) advertisement playing unit 202 is play advertisement, report administrative unit 203 to utilize its data recordin module 2031 to write down the attribute data of the advertisement of being play, comprise advertisement ID, play position, reproduction time, broadcasting time, chained address etc.; (2) advertisement is play when finishing, report administrative unit 203 log-on message generation module 2032 attribute datas immediately according to the advertisement of being write down, generate a reporting information, part required attribute data have been comprised in this reporting information for statistics, in a typical case, this reporting information is the reporting information of document form, and its concrete document form can have multiple; (3) reporting information that reports administrative unit 203 to utilize memory module 2033 storages to be generated again, its storage mode comprises multiple.
In an exemplary scenario of the reporting information that above-mentioned steps generates, the content of reporting information comprises advertisement ID, play position, broadcasting time, reports data such as address, and its document form comprises XML file, binary file, text, the exel file, database file etc.Certainly, the present invention does not limit its concrete document form, as long as report the timing read module 2034 of administrative unit 203 can extract and resolve to the data transmission format that server 100 and client 200 are arranged.
In an exemplary scenario of above-mentioned steps storage reporting information, memory module 2033 is taked the mode of data queue, also promptly according to the time tag of reporting information, with data queue's storage reporting information of " first in first out ".
In another exemplary scenario of above-mentioned steps storage reporting information, memory module 2033 takes the mode of tables of data to store reporting information, in this tables of data according to the sequence arrangement reporting information of advertisement ID.
In step S502, report reporting information of administrative unit 203 storage and through a time period after, read the reporting information of storage again and send to server 100.Specifically comprise: (1) extracts reporting information, and in the present invention, read module 2034 can be carried out this extraction operation based on multiple entry condition, and its extraction mechanism also has multiple; (2) reporting information that extracts is resolved to the data transmission format that server 100 and client 200 are arranged, no matter this reporting information is which kind of file type (XML file, binary file, text, exel file, a database file etc.), as long as it is resolved to a kind of data transmission format of agreement; (3) will resolve reporting information afterwards and utilize Transmit-Receive Unit 201 to send to server 100, report thereby finish.
Above-mentioned steps extract reporting information based on an exemplary scenario of entry condition in, read module 2034 carries out timing extraction, also promptly: a time threshold T is set in read module 2034, finish from memory module 2033 storage and to pick up counting, when reaching this time threshold T, then trigger and extract action.
Above-mentioned steps extract reporting information based on another exemplary scenario of entry condition in, read module 2034 extracts according to the memory space of reporting information, also promptly: the threshold value that a reporting information memory space is set in read module 2034, when the accumulative total memory space reaches this threshold value, then trigger and extract action.
Above-mentioned steps extract reporting information institute based on the another exemplary scenario of entry condition in, utilization advertisement playing unit 204 as shown in Figure 3, with its network condition that monitors as entry condition.Network monitor unit 204 sets in advance the threshold value of each network parameter (as network traffics, local network speed etc.), its real time monitoring network situation also judges whether each network parameter reaches the threshold value of setting, if each parameter all reaches threshold value, then can trigger the extraction action that reports read module 2034 in the administrative unit 203.
Above-mentioned steps is extracted the extractor that reporting information adopted and is shaped on a common ground, promptly extracts according to the storage order of reporting information in the memory module 2033.
In an exemplary scenario of the extraction mechanism that this step adopts, if memory module 2033 is taked the mode of data queue, also promptly according to the time tag of reporting information, with data queue's storage reporting information of " first in first out ", read module 2034 extracts reporting information one by one according to time sequencing so;
In another exemplary scenario of the extraction mechanism that this step adopts, if memory module 2033 takes the mode of tables of data to store reporting information, according to the sequence arrangement reporting information of advertisement ID, read module 2034 extracts reporting information one by one according to the order of advertisement ID so in this tables of data.
Fig. 6 shows the report method flow process of network living broadcast advertisement in one embodiment of the present of invention, and this method flow to the system configuration shown in 4, is a typical method example of the present invention based on Fig. 2, and detailed process is as follows:
In step S601, client 200 is play advertisement, and utilizes the data recordin module 2031 that reports administrative unit 203 to write down the attribute data of the advertisement of being play simultaneously, comprises advertisement ID, play position, reproduction time, broadcasting time, chained address etc.
In step S602, when play finishing, report administrative unit 203 to utilize the attribute data of the advertisement that its information generating module 2032 write down according to logging modle 2031, generate the reporting information of XML document form.And reporting information of every generation is it and stamps a time tag.
In step S603,, be saved in the data queue of memory module 2033 reporting information (being its time tag that has) in chronological order.
In step S604, report administrative unit 203 to utilize read module 2034 periodically to read reporting information, also, at first extract this reporting information, and it is resolved to a kind of data transmission format of agreement.Be provided with a time threshold T in this read module 2034, each memory module 2033 is successfully stored a reporting information, promptly picks up counting, if reach this time threshold, then begins to read.
In step S605, the reporting information after resolving is sent to server 100 by Transmit-Receive Unit 201, add up by the statistic unit 102 of server 100.
In step S606, whether Transmit-Receive Unit 201 judgements report successful: if then change step S607; If not, then change step S604.
In step S607, report success, then this reporting information of deletion in the data queue that the memory module 2033 that reports administrative unit 203 forms.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1, a kind of reporting system of network living broadcast advertisement, comprise the server and client side, described server comprises the statistic unit that a reporting information that described client is sent is added up, described client comprises an advertisement playing unit that is used to play advertisement, it is characterized in that, described client also comprise one link to each other with described advertisement playing unit report administrative unit;
The described reporting information that reports administrative unit to be used for generating when advertisement play finished stores this locality into, and reads the reporting information of being stored after a time period, sends to described server.
2, the reporting system of network living broadcast advertisement according to claim 1 is characterized in that, the described administrative unit that reports further comprises data recordin module, information generating module, memory module and read module;
Described data recordin module is used for writing down the attribute data of described advertisement in described client terminal playing advertisement;
Described information generating module links to each other with described data recordin module, is used for when end is play in described advertisement, according to reporting information of attribute data generation of the advertisement of being write down;
Described memory module links to each other with described information generating module, is used to store described reporting information;
Described read module links to each other with described memory module, be used for after described memory module is carried out a time period of storage operation, from described memory module, extract reporting information, it is resolved to the data transmission format of server and client side's agreement, and send.
3, the reporting system of network living broadcast advertisement according to claim 2 is characterized in that, described client also comprises a network monitor unit;
Described network monitor unit links to each other with the described administrative unit that reports, and is used for network condition is monitored in real time, and according to the matching relationship of network condition that monitors and report condition, triggers described read module and read reporting information.
4, a kind of reporting equipment of network living broadcast advertisement, promptly the client that links to each other with server comprises an advertisement playing unit, it is characterized in that, described client also comprise one link to each other with described advertisement playing unit report administrative unit;
The described reporting information that reports administrative unit to be used for generating when advertisement play finished stores this locality into, and reads the reporting information of being stored after a time period, sends to described server.
5, a kind of report method of network living broadcast advertisement, described method is characterized in that based on the system that is made up of the server and client side, said method comprising the steps of:
A. client is play in advertisement and is generated reporting information and storage when finishing;
B. described client reads the reporting information of being stored every a time period, and described reporting information is sent to server.
6, the report method of network living broadcast advertisement according to claim 5 is characterized in that, described steps A further comprises:
A1. client writes down the attribute data of described advertisement when playing advertisement;
A2. according to the attribute data of the advertisement of being write down, generate a reporting information;
A3. store described reporting information into this locality.
7, the report method of network living broadcast advertisement according to claim 5 is characterized in that, described step B further comprises:
B1. described client is promptly extracted the reporting information of being stored every a time period;
B2. the reporting information that is extracted is resolved to the data transmission format of server and client agreement;
B3. described reporting information is sent to server.
8, the report method of network living broadcast advertisement according to claim 7 is characterized in that, definite mode of time period comprises among the described step B1:
A time threshold is set, every just execution in step B1 of a time threshold in described client; Perhaps
The memory space threshold value of a reporting information is set, execution in step B1 then when the quantity of the reporting information of being stored reaches described threshold value in client; Perhaps
Client is monitored in real time to network condition, when network condition meets report condition, and execution in step B1 then.
9, the report method of network living broadcast advertisement according to claim 8 is characterized in that, the step of extracting reporting information among the described step B1 further comprises: the storage order according to reporting information in the described steps A is extracted reporting information.
10, according to the report method of the described network living broadcast advertisement of arbitrary claim in the claim 7 to 9, it is characterized in that described step B3 further comprises:
If reporting information sends successfully, then described reporting information is deleted from client;
If reporting information sends failure, then change step B1.
CN 200710073682 2007-03-26 2007-03-26 A reporting method, system and device of network living broadcast advertisement Pending CN101079722A (en)

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WO2011116587A1 (en) * 2010-03-23 2011-09-29 中兴通讯股份有限公司 Method for announcement information issuing and mobile terminal
WO2012122900A1 (en) * 2011-03-15 2012-09-20 华为技术有限公司 Method, terminal device, and system for user experience statistics
CN103166827A (en) * 2011-12-09 2013-06-19 北京神州泰岳软件股份有限公司 Method and system for user behavior data reporting
CN106452840A (en) * 2016-09-09 2017-02-22 青岛海信宽带多媒体技术有限公司 Method and apparatus for reporting network terminal events
CN106658172A (en) * 2016-12-30 2017-05-10 广州虎牙信息科技有限公司 Video image abnormity judgment method and device and terminal device
CN107181743A (en) * 2017-05-16 2017-09-19 广州华多网络科技有限公司 Network direct broadcasting data reporting method and device
CN108076385A (en) * 2016-11-14 2018-05-25 腾讯科技(北京)有限公司 A kind of report method and device of promotion message monitoring data
CN113179427A (en) * 2021-04-19 2021-07-27 广州欢网科技有限责任公司 Compensation exposure method and device in intelligent television advertisement system and electronic equipment
CN117853164A (en) * 2023-12-29 2024-04-09 广州虎牙科技有限公司 Advertisement reporting method and device and electronic equipment

Cited By (13)

* Cited by examiner, † Cited by third party
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CN101771956A (en) * 2009-01-04 2010-07-07 中国移动通信集团公司 Advertisement index measurement method for mobile advertisement and mobile terminal
WO2011116587A1 (en) * 2010-03-23 2011-09-29 中兴通讯股份有限公司 Method for announcement information issuing and mobile terminal
WO2012122900A1 (en) * 2011-03-15 2012-09-20 华为技术有限公司 Method, terminal device, and system for user experience statistics
CN103166827A (en) * 2011-12-09 2013-06-19 北京神州泰岳软件股份有限公司 Method and system for user behavior data reporting
CN106452840A (en) * 2016-09-09 2017-02-22 青岛海信宽带多媒体技术有限公司 Method and apparatus for reporting network terminal events
CN108076385B (en) * 2016-11-14 2020-05-08 腾讯科技(北京)有限公司 Method and device for reporting promotion information monitoring data
CN108076385A (en) * 2016-11-14 2018-05-25 腾讯科技(北京)有限公司 A kind of report method and device of promotion message monitoring data
WO2018120946A1 (en) * 2016-12-30 2018-07-05 广州虎牙信息科技有限公司 Method and apparatus for determining video image abnormality, and terminal device
CN106658172A (en) * 2016-12-30 2017-05-10 广州虎牙信息科技有限公司 Video image abnormity judgment method and device and terminal device
CN107181743A (en) * 2017-05-16 2017-09-19 广州华多网络科技有限公司 Network direct broadcasting data reporting method and device
CN107181743B (en) * 2017-05-16 2020-08-07 广州华多网络科技有限公司 Network live broadcast data reporting method and device
CN113179427A (en) * 2021-04-19 2021-07-27 广州欢网科技有限责任公司 Compensation exposure method and device in intelligent television advertisement system and electronic equipment
CN117853164A (en) * 2023-12-29 2024-04-09 广州虎牙科技有限公司 Advertisement reporting method and device and electronic equipment

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