CN100589159C - Active marketing device applying radio frequency identification - Google Patents

Abstract

The invention discloses an active marketing device applying radio frequency identification, which comprises a display device and a radio frequency identification volume. The radio frequency identification tag is attached to the display device and used for outputting a radio frequency signal corresponding to the identification data of the display device. The radio frequency identification reader detects the position change of the display device according to the radio frequency signal, reads the identification data and outputs the corresponding state information of the display device. The central processing unit obtains the name of the corresponding display device, the time and the frequency of the change of the position of the display device and corresponding multimedia information according to the state information of the display device. The display device plays the multimedia information corresponding to the display device.

Description

An active marketing device using radio frequency identification

Technical field

The invention relates to an active marketing device, in particular to an active marketing device using radio frequency identification.

Background technique

Generally, there are many display devices for displaying goods in hypermarkets or information exhibition halls. There are multiple sets of display racks on the device, which can facilitate the placement of small electronic products such as mobile phones or digital cameras. The appearance of the display device is generally designed in accordance with the characteristics of the displayed products to attract the attention of customers, so that passing customers can stay to learn more about the displayed products, and of course it is inevitable to pick up the products they are interested in for trial use . However, the display device cannot record the degree of preference of customers for each displayed commodity.

In addition, in order to increase the publicity effect of the displayed products, some display devices are equipped with LCD screens and speakers, and continuously play audio-visual advertisements for promotional products. However, the LCD screen can only play audio-visual advertisements of a few commodities and lacks interactivity.

Contents of the invention

The object of the present invention is to address the above-mentioned defects in the prior art, and provide an active marketing device using radio frequency identification, wherein the device includes a display platform; a display device, which is arranged on the display platform; a radio frequency identification label , attached to the display device, used to record the identification data representing the display device, and output a radio frequency signal corresponding to the identification data; a radio frequency identification reader, which detects the change of the position of the display device according to the radio frequency signal, and reads Take the identification data of the radio frequency identification tag, and output the status information of the display device corresponding to the position change of the display device and the identification data; a central processing unit obtains the corresponding display device name and the position occurrence of the display device according to the status information of the display device The time and times of change, and the multimedia information corresponding to the display device; and a display device, used to play the multimedia information corresponding to the display device. The method includes: a plurality of active marketing devices, respectively comprising: a display platform; a display device set on the display platform; a radio frequency identification tag attached to the display device for recording identification data representing the display device, and Output a radio frequency signal corresponding to the identification data; a radio frequency identification reader detects a change in the position of the display device according to the radio frequency signal, reads the identification data of the radio frequency identification tag, and outputs a change corresponding to the position of the display device And the display device status information of the identification data; a central processing unit, according to the display device status information, obtain the corresponding display device name and the time and times when the position of the display device changes, and the multimedia information corresponding to the display device; and a display device , used to play multimedia information corresponding to the display device; and a server, coupled to the active marketing device, used to receive and count the time and times of position changes of the display device acquired by the central processing unit of the active marketing device.

Description of drawings

In the accompanying drawings of the manual:

Fig. 1 is a three-dimensional schematic diagram of an active marketing device involved in the present invention;

Fig. 2A is a schematic diagram of placement design of the first embodiment of the display device according to the present invention;

Figure 2B is a cross-sectional view of Figure 2A;

Fig. 3A is a schematic diagram of placement design of the second embodiment of the display device according to the present invention;

Figure 3B is a cross-sectional view of Figure 3A;

Fig. 4 is a schematic diagram of a display device and a radio frequency identification tag according to an embodiment of the present invention;

Fig. 5 is a schematic diagram of the active marketing device described in the first embodiment of the present invention;

FIG. 6A is a schematic diagram of the transmitting and receiving antenna of the radio frequency identification reader according to the embodiment of the present invention;

FIG. 6B is a schematic diagram of a radio frequency identification reader according to an embodiment of the present invention;

Fig. 7 is a schematic diagram of the active marketing device according to the second embodiment of the present invention;

Fig. 8 is a schematic diagram of the active marketing device according to the third embodiment of the present invention;

Fig. 9 is a schematic diagram of an active marketing device according to a fourth embodiment of the present invention;

Fig. 10 is a schematic diagram of an active marketing device according to a fifth embodiment of the present invention;

Fig. 11 is a schematic diagram of the active marketing device according to the sixth embodiment of the present invention;

Fig. 12 is a schematic diagram of an active marketing device according to the seventh embodiment of the present invention;

Fig. 13 is a schematic diagram of the active marketing device according to the eighth embodiment of the present invention;

Fig. 14 is a schematic diagram of an active marketing system according to the ninth embodiment of the present invention.

The reference numerals of each element in the figure are explained as follows:

Active Marketing Device 100 Display Platform 102

Display Device 104 Radio Frequency Identification Tag 106

Coil 1061 Transceiver Antenna 1062, 1081

chip 1063 memory device 1064

RFID Reader 108 Central Processing Unit 200

Serial Port 2002 Database 2004

Processor 2006 Network Card 2008

Display device 202 Audio playback device 203

Wireless Local Area Network Device 204 VoIP Phone 205

Server 206 Image Capture Device 207

Monitoring device 208 Data access interface 209

Wireless Radio Frequency Signal RF Tilt Angle θ

Detailed ways

In order to describe the technical content, structural features, goals and effects of the present invention in detail, the following will be described in detail in conjunction with the implementation and accompanying drawings.

Fig. 1 is a schematic diagram of the appearance of the active marketing device involved in the present invention. The active marketing device 100 according to the embodiment of the present invention includes a display platform 102 and a display device 202 . The display platform is used for placing several display devices 104 .

Fig. 2A is a schematic diagram of placement design of the first embodiment of the display device according to the present invention. As shown in FIG. 2A , several display devices 104 are arranged on the display platform 102 in an upright manner, and the plurality of display devices 104 can also be arranged on the display platform 102 in a flat manner. In this embodiment, the display rack 102 is a lattice display rack.

FIG. 2B is a cross-sectional view of FIG. 2A. As shown in FIG. 2B , a display device 104 with a radio frequency identification tag 106 is arranged on the display platform 102, and a radio frequency identification reader 108 is located on the other side of the display platform 102 for reading the radio frequency identification tag 106. information sent.

Fig. 3A is a schematic diagram of placement design of the second embodiment of the display device according to the present invention. As shown in FIG. 3A , several display devices 104 are disposed on the display platform 102 .

FIG. 3B is a cross-sectional view showing FIG. 3A. As shown in FIG. 3B , the display device 104 with the RFID tag 106 and the display platform 102 have an inclination angle θ and are arranged in the display platform 102 . The other side is substantially parallel to the inclination angle θ of the RFID tag 106 , and is used for reading the information sent by the RFID tag 106 .

FIG. 4 is a schematic diagram of a display device and a radio frequency identification tag according to an embodiment of the present invention. The radio frequency identification tag 106 is attached to the display device 104 and has a coil 1061 and a chip 1063 inside. According to this embodiment, the radio frequency identification tag 106 can be attached to the back of the display device 104 , but the radio frequency identification tag 106 can be arranged inside or outside the display device 104 as space allows.

FIG. 5 is a schematic diagram of an active marketing device according to an embodiment of the present invention. The display device 104 has a radio frequency identification tag 106, and the radio frequency identification tag 106 has a coil 1061, a chip 1063, a memory device 1064 and a transceiver antenna 1062, and the memory device 1064 is used to store a representative display device 104, the transceiver antenna 1062 is used to output a radio frequency signal RF corresponding to the identification data.

In addition, the RFID tag 106 can be an active or passive RFID tag. When the passive RFID tag 106 senses the electromagnetic wave from the RFID reader 108 , the passive RFID tag 106 will reply an RF signal including the identification number to the RFID reader 108 .

The location of the RFID tag 106 is within the sensing range of the RFID reader 108 . The RFID reader 108 has a transceiver antenna 1081. When the relative position of the RFID tag 106 and the RFID reader 108 changes, the RFID reader 108 can real-time Detect that the position of the display device 104 changes, and read the identification data corresponding to the radio frequency identification tag 106 and the data stored in the memory 1064 . And output the status information of the display device corresponding to the change of the position of the display device 104 and the identification data. According to an embodiment of the present invention, when the display device 104 with the RFID tag 106 is picked up from the display platform 102 away from the RFID reader 108, or is placed back on the display platform 102 to approach the RFID reader When the reader 108 is connected, the relative positions of the RFID tag 106 and the RFID reader 108 will change. In this embodiment, it is taken as an example that the position of a single RFID tag 106 corresponds to a single RFID reader 108 .

The central processing unit 200 includes a serial port 2002 , a database 2004 , and a processor 2006 . The serial transmission port 2002 is electrically connected with the RFID reader 108 for receiving display device status information sent from the RFID reader 108 . According to other embodiments of the present invention, the central processing unit 200 and the radio frequency identification reader 108 can also be connected through near field communication (Near Field Communication, NFC), ZigBee protocol wireless communication network, Bluetooth (Bluetooth), universal serial bus (Universal Serial Bus, USB), TCP/IP, RS232 and RS485 interfaces to transfer data.

The database 2004 is used for storing device names of each display device 104 corresponding to the display device state information and multimedia information corresponding to the display device 104 .

The processor 2006 obtains the corresponding display device name and multimedia information corresponding to the display device 104 from the database 2004 according to the display device state information. Furthermore, since the radio frequency identification reader 108 can detect the position change of the display device 104 according to the radio frequency signal RF, the status information of the display device sent may include the time length and the number of times the position of the display device 104 has changed, Therefore, the processor 2006 can further count the time and times when the position of the display device 104 changes.

The display device 202 is used to play the multimedia information corresponding to the display device. The display device 202 can pass through RS232 interface, IrDa (Infrared Data Association) interface, VGA interface, digital optical interface (Digital Visual Interface, DVI), AV interface, color difference The interface and the like are electrically connected to the central processing unit 200 . According to this embodiment, the multimedia information includes image data and voice introduction corresponding to the display device 104 . Therefore, when the RFID reader 108 detects that the display device 104 with the RFID tag 106 moves, it transmits the detected tag identification signal to the processor 2006 through the serial port 2002 . The processor 2006 will compare the detected tag identification signal with the data stored in the database 2004, find the multimedia information corresponding to the detected RFID tag 106, and send it to the display device 202, so that the display The device 202 synchronously plays the exclusive video introduction corresponding to the display device 104 .

FIG. 6A is a schematic diagram of the transmitting and receiving antenna of the RFID reader according to the embodiment of the present invention. As shown in FIG. 6A , the transceiving antenna 1081 is located around the panel of the display device 202 .

FIG. 6B is a schematic diagram of a radio frequency identification reader according to an embodiment of the present invention. As shown in FIG. 6B , several RFID readers 108 are respectively located around the panel of the display device 202 .

Fig. 7 is a schematic diagram of the active marketing device according to the second embodiment of the present invention. In FIG. 7 , components with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. It is particularly noted that the active marketing device shown in FIG. 7 uses a single RFID reader 108 to sense the RFID tags 106 of several display devices 104 . During implementation, the radio frequency identification reader 108 can also obtain the information transmitted by each display device 104 by switching and reading. Therefore, when the RFID reader 108 detects that the display device 104 with the RFID tag 106 moves, it transmits the detected tag identification signal to the processor 2006 through the serial port 2002 . The processor 2006 will compare the detected tag identification signal with the data stored in the database 2004, find the multimedia information corresponding to the detected RFID tag 106, and send it to the display device 202, so that the display The device 202 synchronously plays the exclusive video introduction corresponding to the display device 104 .

According to this embodiment, several display devices 104 share one display device 202 to play multiple multimedia messages. Therefore, when the RFID reader 108 detects that the display device 104 with the RFID tag 106 moves, it transmits the detected tag identification signal to the processor 2006 through the serial port 2002 . The processor 2006 will compare the detected tag identification signal with the data stored in the database 2004, find the multimedia information corresponding to the detected RFID tag 106, and send it to the display device 202, so that the display The device 202 synchronously plays the exclusive video introduction corresponding to the display device 104 .

FIG. 8 is a schematic diagram of an active marketing device according to a third embodiment of the present invention. In FIG. 8 , components with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. It is particularly noted that the active marketing device shown in FIG. 8 uses a plurality of RFID readers 108 to sense the RFID tag 106 of a single display device 104 . In actual implementation, the plurality of RFID readers 108 can communicate with the central processing unit 200 through a hub. Setting multiple RFID readers 108 can increase the sensing range of the display device 104 . Therefore, when the individual RFID reader 108 detects that the display device 104 with the RFID tag 106 moves, the detected tag identification signal is transmitted to the processor 2006 through the serial transmission interface 2002 . The processor 2006 will compare the detected tag identification signal with the data stored in the database 2004, find the multimedia information corresponding to the detected RFID tag 106, and send it to the display device 202, so that The display device 202 simultaneously plays an exclusive video introduction corresponding to the display device 104 .

FIG. 9 is a schematic diagram of an active marketing device according to a fourth embodiment of the present invention. In FIG. 9 , elements with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. It should be noted that the active marketing device shown in FIG. 9 uses a plurality of RFID readers 108 to respectively sense the RFID tags 106 of the corresponding display devices 104 . In actual implementation, the plurality of RFID readers 108 can transmit signals with the central processing unit 200 through a hub. Setting multiple RFID readers 108 can increase the sensing range of the display device 104 . In addition, in other embodiments of the present invention, the RFID reader 108 is not only used to detect the location information of the RFID tag 106 of a specific display device 104, but also used to obtain the RFID tags of other display devices 104. The location information of the marker 106. Therefore, when the individual RFID reader 108 detects that the display device 104 with the RFID tag 106 moves, the detected tag identification signal is transmitted to the processor 2006 through the serial transmission interface 2002 . The processor 2006 will compare the detected tag identification signal with the data stored in the database 2004, find the multimedia information corresponding to the detected RFID tag 106, and send it to the display device 202, so that The display device 202 synchronously plays the exclusive video introduction corresponding to the display device 104 .

Fig. 10 is a schematic diagram of an active marketing device according to a fifth embodiment of the present invention. In FIG. 10 , elements with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. Here, the central processing unit 200 also includes a network card 2008 . The network card 2008 is electrically connected to the wireless local area network device 204. Through the network card 2008, the central processing unit 200 can log in to the server 206 through the communication network, and the display device 104 corresponding to an active marketing device 100 is counted by the processor 2006. Information such as the time and times when the position of the user changes is sent to the server 206.

The monitoring device 208 logs in to the server 206 through a communication network to obtain the time and times when the location of the display device changes. According to this embodiment, the communication network may be the Internet. According to other embodiments of the present invention, the communication network may conform to Global System For Mobile Communications (Global System For Mobile Communications, GSM), General Packet Radio Service (General Packet Radio Service, GPRS), Code Division Multiple Access (Code Division Multiple Access, CDMA) ), Wideband Code Division Multiple Access (WCDMA), High-Speed Downlink Packet Access (HSDPA), Worldwide Interoperability for Microwave Access (WiMAX) and ZigBee protocol and other wireless communication networks.

Fig. 11 is a schematic diagram of an active marketing device according to a sixth embodiment of the present invention. In FIG. 11 , components with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. It should be noted that in this embodiment, the plurality of display devices 202 are respectively used to display the multimedia information of the corresponding individual display device 104 . Therefore, when the RFID reader 108 detects that the specific display device 104 with the RFID tag 106 moves, it transmits the detected tag identification signal to the processor 2006 through the serial transmission interface 2002 . The processor 2006 compares the detected tag identification signal with the data stored in the database 2004, finds the multimedia information corresponding to the detected RFID tag 106, and sends it to the corresponding display device 202 , so that the display device 202 simultaneously plays the exclusive video introduction corresponding to the detected display device 104 . When several display devices 104 are moved at the same time, the corresponding display devices 202 can play the multimedia information of the corresponding display devices 104 at the same time.

According to this embodiment, the display device 202 also includes an input device for receiving input information from the user. For example, the display device 202 can be a touch-sensitive liquid crystal screen. The control screen uses the database 2004 to select the required multimedia information, and the selected multimedia information is viewed through the display device 202 .

Fig. 12 is a schematic diagram of an active marketing device according to a seventh embodiment of the present invention. In FIG. 12 , elements with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. It should be noted that in this embodiment, a VOIP phone (VOIP phone) 205 is also included for the user to communicate with the remote service center. Therefore, when a customer has questions about a specific product, he can contact the remote service center through the network phone 205, and the remote service center is a customer service center for the product or a service desk for a store. Therefore, customers can exchange voice packets with the remote monitoring center through the Internet phone 205, so that when customers have further questions about individual commodities, they can use the Internet phone 205 to inquire with the remote service center. Here, the operation of the network phone 205 can also be controlled through the touch screen located on the display device 202 . The touch screen can provide a human voice service option, and when the customer presses the human voice service option on the touch screen, a voice call can be made with the remote service center. In addition, according to this embodiment, an audio playing device 203 is also included for playing voice introduction information. The audio playing device 203 can be set on the display device 202 , or set independently from the display device 202 . According to this embodiment, a data access interface 209 is further included for users to download related information of the display device 104 .

Fig. 13 is a schematic diagram of an active marketing device according to an eighth embodiment of the present invention. In FIG. 13 , components with the same numbers as those in FIG. 5 have the same actions and features, and will not be repeated here. In this embodiment, an image capture device 207 is also included for the remote service center to monitor the surrounding environment of the active marketing device.

Fig. 14 is a schematic diagram of an active marketing system according to the ninth embodiment of the present invention. As shown in FIG. 14 , each active marketing device 100 can be used in a multi-connected mode, log in to the server 206 via the communication network, and transmit the statistical information to the server 206 . The server 206 is connected to each active marketing device 100 through a wireless local area network or a wired local area network to form a communication network, so that each active marketing device 100 can transmit data to the server 206 regularly or in real time via the Internet. The server 206 collects and collects data according to the received information, so as to know the time and times when the positions of the display devices 104 of each active marketing device 100 change.

When the monitoring device 208 wants to know the situation that the display device 104 displayed on each active marketing device 100 is picked up and touched by the customer, it can log in to the server 206 through the communication network to obtain relevant information. The frequency and time of launching, in order to understand the acceptance of each product, as a reference for the next marketing plan.

Claims (10)

1. the active marketing device of a using wireless radio frequency identification comprises:

The display platform;

Exhibiting device is arranged on the display platform;

Wireless radio frequency identification label is attached on the exhibiting device, represent the identification data of exhibiting device in order to deposit record, and output is corresponding to the radio frequency signal of identification data;

The radio frequency identification reader, the position of detecting exhibiting device according to radio frequency signal changes, and reads the identification data of wireless radio frequency identification label, and the output exhibiting device status information that changes and discern data corresponding to the position of exhibiting device;

CPU (central processing unit) obtains time and the number of times that the position of corresponding exhibiting device title and exhibiting device changes according to the exhibiting device status information, and corresponding to the multimedia messages of exhibiting device; And

Display device is in order to play the multimedia messages corresponding to exhibiting device.

2. the active marketing device of using wireless radio frequency identification according to claim 1, it is characterized in that: the active marketing device of described using wireless radio frequency identification also comprises supervising device, obtains time and the number of times that the position of exhibiting device changes by a telecommunication network.

3. the active marketing device of using wireless radio frequency identification according to claim 1, it is characterized in that: described CPU (central processing unit) comprises:

Serial transmission interface is in order to receive the exhibiting device status information;

Data bank is in order to store corresponding to the exhibiting device title of exhibiting device and corresponding to the multimedia messages of exhibiting device; And

Processor, in order to obtaining corresponding exhibiting device title according to the exhibiting device status information by data bank and corresponding to the multimedia messages of exhibiting device, and the position of statistics the exhibiting device time and the number of times that change.

4. the active marketing device of using wireless radio frequency identification according to claim 1, it is characterized in that: described multimedia messages comprises corresponding to the video data of exhibiting device and voice introduction.

5. the active marketing device of using wireless radio frequency identification according to claim 2 is characterized in that: described supervising device is obtained time and the number of times that the position of exhibiting device changes by the Internet.

6. the active marketing device of using wireless radio frequency identification according to claim 1 is characterized in that: the position of described exhibiting device is during near the radio frequency identification reader, and display device is play the multimedia messages of corresponding exhibiting device simultaneously.

7. the active marketing device of using wireless radio frequency identification according to claim 3, it is characterized in that: described display device comprises input media, in order to receive user's input information, and obtain multimedia messages corresponding to input information according to input information by data bank, and the transmission display device shows multimedia messages.

8. the active marketing device of using wireless radio frequency identification according to claim 1, it is characterized in that: the active marketing device of described using wireless radio frequency identification further comprises network telephone and data access interface, and this network telephone is used for user and remote service center conversation; This data access interface is used for the multimedia messages of user's download corresponding to exhibiting device.

9. the active marketing device of using wireless radio frequency identification according to claim 2 is characterized in that: described telecommunication network is the wireless communication network transmission data by one of global system for mobile communications, whole packet radio, code division multiple access, broadband code division multiple access, high speed downlink packet access technology, micro-wave access global inter communication and ZigBee agreement.

10. the active marketing device of using wireless radio frequency identification according to claim 1, it is characterized in that: described wireless radio frequency identification label is one of active wireless radio frequency identification label and passive type wireless radio frequency identification label.

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