CA2149509A1 - Identification channel - Google Patents
Identification channelInfo
- Publication number
- CA2149509A1 CA2149509A1 CA002149509A CA2149509A CA2149509A1 CA 2149509 A1 CA2149509 A1 CA 2149509A1 CA 002149509 A CA002149509 A CA 002149509A CA 2149509 A CA2149509 A CA 2149509A CA 2149509 A1 CA2149509 A1 CA 2149509A1
- Authority
- CA
- Canada
- Prior art keywords
- channel
- web
- mounting portion
- edge strip
- shelf
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
- 238000001125 extrusion Methods 0.000 claims description 3
- 239000003814 drug Substances 0.000 description 2
- 229940079593 drug Drugs 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 239000002184 metal Substances 0.000 description 2
- 230000003442 weekly effect Effects 0.000 description 2
- 206010011224 Cough Diseases 0.000 description 1
- 229910000831 Steel Inorganic materials 0.000 description 1
- 239000003086 colorant Substances 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000009472 formulation Methods 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 201000009240 nasopharyngitis Diseases 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 239000010959 steel Substances 0.000 description 1
- 239000002023 wood Substances 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
- G09F7/18—Means for attaching signs, plates, panels, or boards to a supporting structure
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
- A47F5/0043—Show shelves
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
- A47F5/0043—Show shelves
- A47F5/005—Partitions therefore
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Display Racks (AREA)
Abstract
A channel, for mounting on an edge strip of a shelf has a mounting portion for engaging the edge strip. The mounting portion includes means for securing the channel in position. An upper web extends from the mounting portion and provides for an upper display face which may be convex. A lower web extends from the upper web and provides for a lower display face. The channel is intended for use in stores, with the upper display face enabling brand identification stickers to be displayed, while price and UPC stickers are provided on the lower display face.
Description
21~9S09 .
Title: IDENTIFICATION CHANNEL
FIELD OF THE INVENTION
This invention relates to identification or display channels for displaying brand and product information in stores.
BACKGROUND OF THE INVENTION
Currently, in retail stores, many consumer products are displayed on open shelves. Typically, a store will be configured with long aisles, on either side of which are tiers of shelves. The shelves themselves can be formed in different ways, and may be solid, for example formed from sheet steel or a wood product, or may be in the form of an open wire mesh.
Such shelving is commonly used in grocery stores, drug stores and the like, which deal with a large variety of products. Many products are available from a number of different manufacturers, and come in a variety of forms, with regard to the size, flavouring or other characteristics. For example, in drug stores there is a wide variety of remedies available for common colds, coughs, etc., which come in a number of different sizes and formulations for different applications.
There thus arises the issue of adequately informing a consumer or purchaser as to the brands, varieties, sizes etc. available. This is also highly desirable for store staff, to ensure proper restocking of shelves.
A further consideration is that the information should include both brand or product information, and pricing information. It will be appreciated that the brand information changes infrequently, while pricing information can change frequently. It is common practice for stores to run weekly promotional sales, requiring prices to be altered weekly. This requirement for, in effect, two separate pieces of information causes considerable difficulty.
Currently, much shelving has a vertical, upstanding strip, 21~95~9 -which extends either up or down, to retain product on the shelve. This is often provided with an elongate strip or channel, for brand information or the like. On or in this channel, stickers are mounted advising purchasers of the product and brand located at that position. It is highly desirable to incorporate trade mark and other design features in the colours and style associated with a particular product, since these are readily recognizable to purchasers.
However, such a brand identification sticker can take up all or most of the space available on the strips, leaving little or no space forpricing information. Current practice in many stores is simply to place price or UPC (universal product code) stickers on top of the brand stickers.
This is highly undesirable, since it obliterates or renders unrecognizable the brand information.
One proposed solution has been to provide "flip channels" which should enable both items of information to be displayed.
In practice, it has been found that these are used improperly or not at all.
SUMMARY OF THE PRESENT INFORMATION
Accordingly, there currently exists a problem in providing both brand and pricing information for merchandise displays. It is desirable to provide some means for displaying both pieces of information, while permitting either to be updated as desired, and without obstructing consumer access to the merchandise or product.
In accordance with the present invention, there is provided a channel for mounting on an edge strip of a shelf; the channel comprising: a mounting portion including means for securing the channel to the edge strip of a shelf; an upper web providing an upper display face;
and a lower web providing a lower display face, the upper and lower webs being integral with the mounting portion.
The two display faces can then be used to display both 21~9509 brand and pricing information, and it is suggested that the upper face could be used for brand information and the lower face for price information Preferably, the upper web extends from the mounting portion, and the lower web extends from the upper web. More preferably, the upper web extends forwardly from the mounting portion to a front edge of the upper web, an intermediate web extends rearwardly between the front edge of the upper web and the lower web, and the lower web extends from the intermediate web.
Advantageously, the mounting portion defines an elongate slot for engaging the edge strip of a shelf, which slot is generally parallel with the lower web. The mounting portion preferably then includes a securing element located within the slot and including a plurality of engagement strips which extend inwardly and upwardly from sides of the slot, for engaging the edge strip of a shelf.
For engagement with an upwardly extending edge strip, the mounting portion can have an upper edge from which the upper web extends, and the slot of the mounting portion would then open downwardly.
For simplicity and economy, the mounting channel and any securing element are preferably formed by extrusion, are of generally uniform cross-section throughout, and are provided in indefinite length.
The channel can then be cut to length as required The present invention also provides, in combination, a shelving unit, including a base, a back member and a plurality of shelves extending outwardly from the back member, and at least one channel as just defined, wherein each shelf includes an edge strip and each channel is mounted by the mounting portion thereof to one edge strip.
`- 21~50~
SUMMARY OF THE DRAWINGS
For a better understanding of the present invention, and to show more clearly how the same may be carried into effect, reference will now be made, by way of example, to the accompanying drawings in which:
Figure 1 is a perspective view of a shelving assembly including a channel in accordance to the present invention;
Figure 2 is a detailed sectional view through the channel of Figure 1; and Figure 3 is a view of complete shelving unit incorporating the present invention.
DESCRIPTION OF THE PREFERRED EMBODIMENT
In the drawings, a conventional shelving unit is indicated at 10. In known manner, the shelving unit 10 includes a base 12 for supporting the unit on the floor, a vertical, back member 14, and a plurality of shelves 16 extending outwardly from the back member. The shelves 16 can extend either horizontally or can be inclined as desired.
Commonly, the shelves 16 may be inclined downwardly away from the back member, so as to encourage products to slide towards the front of the shelve 16 as the product is removed.
The drawings show the detail of one shelf 16, which includes at the front a vertical upstanding edge strip 17.
It will be appreciated that the exact construction and details of the shelving unit 10 can be conventional. By way of example, the drawings show shelves 16 formed from coated wire. The edge strip 17 is formed from sheet metal 18 secured to the wire frame, to provide a front face 19.
Conventionally, this front face 19 is used for brand identification stickers and pricing stickers. As discussed above, this gives a - 21~9~09 problem that there is insufficient space for all these stickers and information. Consequently, the price or UPC stickers are frequently applied on top of the brand stickers, obliterating, at least partially, the brand information.
Now, in accordance with the present invention, there is provided a channel designated by the reference 20. The channel 20 has a mounting portion 22, which is continuous with an upper web 24. the web 24 has a curved profile to provide a convex upper display face 26. The web 24 continues into an intermediate web 28, which in turn is connected to a vertical web 30. The web 30 provides a vertical display face 32.
The elements 22-32 are integrally formed together.
Conveniently, they comprise a plastic extrusion, which is produced in indefinite length, and is cut to length as desired. Within the mounting portion 22, there is a securing element 34. Again, this securing element 34 can be produced in indefinite length, mounted within the portion 22, and cut to length with the channel 20.
The securing element 34 comprises opposing side members 35 and 36. Each side member 35, 36 includes a plurality of engagement strips 38 extending inwardly and upwardly. Side member 35, 36 are joined at the top as shown.
As shown, in use, the channel 20 is engaged with the metal edge strip 17, by simply sliding the mounting portion 22 vertically downwards onto it. As shown, the edge strip 17 is accommodated between the side member 35, 36. The engagement strips 38, are resilient, and due to their inclined configuration bear against the strip 17 to securely hold the channel 20 in position.
The display faces 26, 32 are then oriented, so as to be clearly visible by a consumer. As shown, it is suggested that brand identification stickers be provided along the upper display face 26. Stickers including pricing and UPC information would then be provided on the 2l~s~e~
vertical display face 32 immediately below the corresponding brand sticker.
This ensures that the brand identification stickers are not marked or covered by the pricing stickers. For the users, it means that on seeing a product they can immediately identify the brand, if this is not clear from the product itself, and check the price from the associated pricing sticker. There should be no problem with one sticker being partially obliterated, or pricing stickers being offset to one side, making it unclear as to exactly which price sticker is associated with which product.
It will be appreciated that, in modern retailing environments, it is common practice not to price each item individually, so as to save on labour costs. Consumers therefore have to rely on the price stickers on the display shelves to check price information, so it is important that each price sticker be clearly associated with the correct section of the display.
While a preferred embodiment of the invention has been described, it will be appreciated that many modifications are possible within the scope of the present invention. For example, the order in which the elements of the mounting portion 22, upper web 24, and vertical web 30 are connected to one another can be varied. In a variant, the intermediate web 28 could be omitted, and the vertical web 30 could extend immediately from either the front or centre of the upper web 24. It is also possible for the upper web 24 to be connected to the mounting portion 22 at a different location, for example, towards the bottom of the mounting portion 22 or the front thereof.
Additionally, the orientation and shape of the display surfaces 26, 32 could be varied. For example, the surface 26 could be flat, instead of convex, and the face 32 could be inclined forwardly, rather being generally vertical.
It will in any event be appreciated the exact orientation of the individual elements will depend upon the configuration of each 21495~
individual shelving unit. For some shelving units, the edge strip 17 will be perpendicular to the shelf 16. Where the shelf 16 is inclined, it is necessarily means that the vertical strip 17 is correspondingly inclined to the vertical, which will alter the orientation of a channel 20 mounted thereon. Also. it is quite common for shelves to be provided with edge strips that extend downwardly, so as not to obstruct the goods. The invention is equally applicable to such shelf designs, with the mounting portion 22 opening upwardly rather than downwardly as shown; in such a variant, the web 24 could extend from the bottom of the mounting portion 22.
Title: IDENTIFICATION CHANNEL
FIELD OF THE INVENTION
This invention relates to identification or display channels for displaying brand and product information in stores.
BACKGROUND OF THE INVENTION
Currently, in retail stores, many consumer products are displayed on open shelves. Typically, a store will be configured with long aisles, on either side of which are tiers of shelves. The shelves themselves can be formed in different ways, and may be solid, for example formed from sheet steel or a wood product, or may be in the form of an open wire mesh.
Such shelving is commonly used in grocery stores, drug stores and the like, which deal with a large variety of products. Many products are available from a number of different manufacturers, and come in a variety of forms, with regard to the size, flavouring or other characteristics. For example, in drug stores there is a wide variety of remedies available for common colds, coughs, etc., which come in a number of different sizes and formulations for different applications.
There thus arises the issue of adequately informing a consumer or purchaser as to the brands, varieties, sizes etc. available. This is also highly desirable for store staff, to ensure proper restocking of shelves.
A further consideration is that the information should include both brand or product information, and pricing information. It will be appreciated that the brand information changes infrequently, while pricing information can change frequently. It is common practice for stores to run weekly promotional sales, requiring prices to be altered weekly. This requirement for, in effect, two separate pieces of information causes considerable difficulty.
Currently, much shelving has a vertical, upstanding strip, 21~95~9 -which extends either up or down, to retain product on the shelve. This is often provided with an elongate strip or channel, for brand information or the like. On or in this channel, stickers are mounted advising purchasers of the product and brand located at that position. It is highly desirable to incorporate trade mark and other design features in the colours and style associated with a particular product, since these are readily recognizable to purchasers.
However, such a brand identification sticker can take up all or most of the space available on the strips, leaving little or no space forpricing information. Current practice in many stores is simply to place price or UPC (universal product code) stickers on top of the brand stickers.
This is highly undesirable, since it obliterates or renders unrecognizable the brand information.
One proposed solution has been to provide "flip channels" which should enable both items of information to be displayed.
In practice, it has been found that these are used improperly or not at all.
SUMMARY OF THE PRESENT INFORMATION
Accordingly, there currently exists a problem in providing both brand and pricing information for merchandise displays. It is desirable to provide some means for displaying both pieces of information, while permitting either to be updated as desired, and without obstructing consumer access to the merchandise or product.
In accordance with the present invention, there is provided a channel for mounting on an edge strip of a shelf; the channel comprising: a mounting portion including means for securing the channel to the edge strip of a shelf; an upper web providing an upper display face;
and a lower web providing a lower display face, the upper and lower webs being integral with the mounting portion.
The two display faces can then be used to display both 21~9509 brand and pricing information, and it is suggested that the upper face could be used for brand information and the lower face for price information Preferably, the upper web extends from the mounting portion, and the lower web extends from the upper web. More preferably, the upper web extends forwardly from the mounting portion to a front edge of the upper web, an intermediate web extends rearwardly between the front edge of the upper web and the lower web, and the lower web extends from the intermediate web.
Advantageously, the mounting portion defines an elongate slot for engaging the edge strip of a shelf, which slot is generally parallel with the lower web. The mounting portion preferably then includes a securing element located within the slot and including a plurality of engagement strips which extend inwardly and upwardly from sides of the slot, for engaging the edge strip of a shelf.
For engagement with an upwardly extending edge strip, the mounting portion can have an upper edge from which the upper web extends, and the slot of the mounting portion would then open downwardly.
For simplicity and economy, the mounting channel and any securing element are preferably formed by extrusion, are of generally uniform cross-section throughout, and are provided in indefinite length.
The channel can then be cut to length as required The present invention also provides, in combination, a shelving unit, including a base, a back member and a plurality of shelves extending outwardly from the back member, and at least one channel as just defined, wherein each shelf includes an edge strip and each channel is mounted by the mounting portion thereof to one edge strip.
`- 21~50~
SUMMARY OF THE DRAWINGS
For a better understanding of the present invention, and to show more clearly how the same may be carried into effect, reference will now be made, by way of example, to the accompanying drawings in which:
Figure 1 is a perspective view of a shelving assembly including a channel in accordance to the present invention;
Figure 2 is a detailed sectional view through the channel of Figure 1; and Figure 3 is a view of complete shelving unit incorporating the present invention.
DESCRIPTION OF THE PREFERRED EMBODIMENT
In the drawings, a conventional shelving unit is indicated at 10. In known manner, the shelving unit 10 includes a base 12 for supporting the unit on the floor, a vertical, back member 14, and a plurality of shelves 16 extending outwardly from the back member. The shelves 16 can extend either horizontally or can be inclined as desired.
Commonly, the shelves 16 may be inclined downwardly away from the back member, so as to encourage products to slide towards the front of the shelve 16 as the product is removed.
The drawings show the detail of one shelf 16, which includes at the front a vertical upstanding edge strip 17.
It will be appreciated that the exact construction and details of the shelving unit 10 can be conventional. By way of example, the drawings show shelves 16 formed from coated wire. The edge strip 17 is formed from sheet metal 18 secured to the wire frame, to provide a front face 19.
Conventionally, this front face 19 is used for brand identification stickers and pricing stickers. As discussed above, this gives a - 21~9~09 problem that there is insufficient space for all these stickers and information. Consequently, the price or UPC stickers are frequently applied on top of the brand stickers, obliterating, at least partially, the brand information.
Now, in accordance with the present invention, there is provided a channel designated by the reference 20. The channel 20 has a mounting portion 22, which is continuous with an upper web 24. the web 24 has a curved profile to provide a convex upper display face 26. The web 24 continues into an intermediate web 28, which in turn is connected to a vertical web 30. The web 30 provides a vertical display face 32.
The elements 22-32 are integrally formed together.
Conveniently, they comprise a plastic extrusion, which is produced in indefinite length, and is cut to length as desired. Within the mounting portion 22, there is a securing element 34. Again, this securing element 34 can be produced in indefinite length, mounted within the portion 22, and cut to length with the channel 20.
The securing element 34 comprises opposing side members 35 and 36. Each side member 35, 36 includes a plurality of engagement strips 38 extending inwardly and upwardly. Side member 35, 36 are joined at the top as shown.
As shown, in use, the channel 20 is engaged with the metal edge strip 17, by simply sliding the mounting portion 22 vertically downwards onto it. As shown, the edge strip 17 is accommodated between the side member 35, 36. The engagement strips 38, are resilient, and due to their inclined configuration bear against the strip 17 to securely hold the channel 20 in position.
The display faces 26, 32 are then oriented, so as to be clearly visible by a consumer. As shown, it is suggested that brand identification stickers be provided along the upper display face 26. Stickers including pricing and UPC information would then be provided on the 2l~s~e~
vertical display face 32 immediately below the corresponding brand sticker.
This ensures that the brand identification stickers are not marked or covered by the pricing stickers. For the users, it means that on seeing a product they can immediately identify the brand, if this is not clear from the product itself, and check the price from the associated pricing sticker. There should be no problem with one sticker being partially obliterated, or pricing stickers being offset to one side, making it unclear as to exactly which price sticker is associated with which product.
It will be appreciated that, in modern retailing environments, it is common practice not to price each item individually, so as to save on labour costs. Consumers therefore have to rely on the price stickers on the display shelves to check price information, so it is important that each price sticker be clearly associated with the correct section of the display.
While a preferred embodiment of the invention has been described, it will be appreciated that many modifications are possible within the scope of the present invention. For example, the order in which the elements of the mounting portion 22, upper web 24, and vertical web 30 are connected to one another can be varied. In a variant, the intermediate web 28 could be omitted, and the vertical web 30 could extend immediately from either the front or centre of the upper web 24. It is also possible for the upper web 24 to be connected to the mounting portion 22 at a different location, for example, towards the bottom of the mounting portion 22 or the front thereof.
Additionally, the orientation and shape of the display surfaces 26, 32 could be varied. For example, the surface 26 could be flat, instead of convex, and the face 32 could be inclined forwardly, rather being generally vertical.
It will in any event be appreciated the exact orientation of the individual elements will depend upon the configuration of each 21495~
individual shelving unit. For some shelving units, the edge strip 17 will be perpendicular to the shelf 16. Where the shelf 16 is inclined, it is necessarily means that the vertical strip 17 is correspondingly inclined to the vertical, which will alter the orientation of a channel 20 mounted thereon. Also. it is quite common for shelves to be provided with edge strips that extend downwardly, so as not to obstruct the goods. The invention is equally applicable to such shelf designs, with the mounting portion 22 opening upwardly rather than downwardly as shown; in such a variant, the web 24 could extend from the bottom of the mounting portion 22.
Claims (9)
1. A channel for mounting on an edge strip of a shelf; the channel comprising: a mounting portion including means for securing the channel to the edge strip of a shelf; an upper web providing an upper display face; and a lower web providing a lower display face, the upper and lower webs being integral with the mounting portion.
2. A channel as claimed in claim 1, wherein the upper web extends from the mounting portion, and the lower web extends from the upper web.
3. A channel as claimed in claim 2, wherein the upper web extends forwardly from the mounting portion to a front edge of the upper web, wherein an intermediate web extends rearwardly between the front edge of the upper web and the lower web, with the lower web extending from the intermediate web.
4. A channel as claimed in claim 3, wherein the upper web is rounded to provide an upper, convex display face, and wherein the lower web is generally planar.
5. A channel as claimed in claim 4, wherein the mounting portion defines an elongate slot for engaging the edge strip of a shelf, which slot is generally parallel with the lower web.
6. A channel as claimed in claim 5, wherein the mounting portion includes a securing element located within the slot and including a plurality of engagement strips which extend inwardly and upwardly from sides of the slot, for engaging the edge strip of a shelf.
7. A channel as claimed in claim 6, wherein the mounting portion has an upper edge and the slot of the mounting portion opens downwardly, for engagement with an upwardly extending edge strip, and wherein the upper web extends from the upper edge of the mounting portion.
8. A channel as claimed in claim any one of the preceding claims, which is formed by extrusion and is of generally uniform cross-section throughout.
9. In combination a shelving unit, including a base, a back member and a plurality of shelves extending outwardly from the back member, and at least one channel as claimed in any one of claims 1 to 7, wherein each shelf includes an edge strip and each channel is mounted by the mounting portion thereof to one edge strip.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002149509A CA2149509A1 (en) | 1995-05-16 | 1995-05-16 | Identification channel |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002149509A CA2149509A1 (en) | 1995-05-16 | 1995-05-16 | Identification channel |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2149509A1 true CA2149509A1 (en) | 1995-06-16 |
Family
ID=4155853
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002149509A Abandoned CA2149509A1 (en) | 1995-05-16 | 1995-05-16 | Identification channel |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2149509A1 (en) |
-
1995
- 1995-05-16 CA CA002149509A patent/CA2149509A1/en not_active Abandoned
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request | ||
| FZDE | Discontinued |