AU2007276729A1 - An improved method, system and apparatus for the delivery of premium commercial services to subscribers - Google Patents

Description

WO 2008/009036 PCT/AU2007/000022 5 AN IMPROVED METHOD SYSTEM AND APPARATUS FOR THE DELIVERY OF PREMIUM COMMERCIAL SERVICES TO SUBSCRIBERS Introduction 10 The present invention relates to the delivery of premium commercial services (PCSs) to end users of a mobile communication device (Mobile) including short messaging service (SMS) communications. The invention is particularly concerned with the method and system of how end users of mobiles may become subscribers and how they receive PCSs; however, the invention is not restricted this particular field of 15 use. COPYRIGHT NOTICE This document is subject to copyright. The reproduction of this document in 20 Patent Office records and communications is permitted; however, all other copyright rights are reserved. Problems of the Prior Art 25 The cycle of communication that presently exists involves a Mobile Originating (MO) Short Messaging Service (SMS) message, which originates with the end user and which is sent indirectly to the Premium Service Provider (PSP). This MO SMS message is a request for and a subscription to a Premium Commercial Service (PCS), providing that all subscription criteria are met. 30 A Mobile Terminating (MT) SMS message is sent from the PSP indirectly back to the same end user (Paying Subscriber). This MT SMS message delivers the subscribed service or PCS in response to the user's MO message. The MO and the MT SMS messages are sent indirectly since each MO and MT message travels via a 35 telecommunications provider and also often through an SMS Host or SMS Centre which is typically used for transmitting Premium Service Communications (PSCs). A telecommunication provider and associated intermediary technology providers Substitute Sheet (Rule 26) RO/AU 1 WO 2008/009036 PCT/AU2007/000022 5 including any SMS Centres and/or SMS Hosts are referred to collectively as a Technology Provider (TP). The relationship of the Paying Subscriber's MO message to the PSP's MT message in response is a single request-response relationship. This cycle of 10 communication is one MO message to one MT message and is strictly available on a one-to-one ratio. A MT message cannot be sent to a Paying Subscriber without a MO message preceding it. This also applies to ongoing communications between the Paying Subscriber and the PSP, where each and every MT message from the PSP must be preceded by an MO message from the Paying Subscriber. 15 Each MO message sent by the Paying Subscriber and each MT message sent by the PSP travels to the other party via a TP (or TPs). The TP charges a fee for each MO and/or MT message as a "Premium Service" and pays the PSP part of this collected fee. 20 A PSP can also send a "Trigger" message via the TP to a Subscriber on a limited basis (e.g. three times per week). The TP charges the PSP for sending Trigger messages but they are free for the Subscriber to receive. A "Trigger" is defined as a message sent to a Subscriber to induce a response from the Subscriber. The 25 differences between a Trigger and an MT message are (1) that a PSP can send an MT message only in response to a (a) Paying Subscriber's MO message, or (b) a Sponsor's Instruction, and (2) that an MT message is paid for by the Paying Subscriber, or by the Sponsor, whereas a Trigger message is paid for by the PSP. A Trigger may, or may not, evoke a response; however, it is not until an MO and/or an 30 MT message is sent that the PSP has potentially earned any revenue. Therefore, a Trigger is distinct fri-om an MT message in that a Trigger is sent to evoke a response. A disadvantage with the present cycle of communication is the one-to-one relationship of the MO message to the MT message. This is limiting both for the PSP 35 and for the Paying Subscriber, since every message is charged for on a one-to-one basis without providing the sender or the recipient with any service options, including but not limited to, the quality or quantity of messages, the ability to send or receive Su tetaigseeithout being locked in to the one-MO-to-one-MT message cycle or the (Rule 26) RO/AU 2 WO 2008/009036 PCT/AU2007/000022 5 ability to give or receive any service or product discounts (for example, bulk services or products) as part of the subscribed service. This one-to-one ratio of MO to MT message is a limiting factor and a problem to be overcome. An additional disadvantage is that the only means for an end user to subscribe 10 to a PCS is for the end user to send an MO message to the PSP via a TP. This can be problematic and limiting because it restricts access to the PCS and requires end users to know or find out about the service and to incur costs in asking the PSP to provide the PCS. Another disadvantage is that the MO and the MT messages are the billing mechanisms used by the TP. This is limiting since a third party, who is not the 15 registered Mobile account holder, is unable to pay for PCS sent to the Mobile end user. The invention herein described seeks to overcome the problems as described above. 20 Summary of the Invention The inventive method and system provides Premium Commercial Services (PCSs) to end users of a mobile communication device (Mobile) via various fonnrms of communication including but not limited to short messaging service (SMS) communications. The end user is enabled to become a subscriber of a Premium 25 Service Provider (PSP) by sending a Mobile Originating (MO) message to the PSP. The MO message contains details of the requested PCS. Mobile users are also enabled to become subscribers to a PSP by providing their Mobile and/or other relevant details to a third party in a context where the third party (the Sponsor) has instructed the PSP that it wishes to sponsor one or more 30 persons that form a particular group of persons to receive a specified PCS or PCSs, and there is consent (explicit or implied) from such a person(s) to receive the PCSs (collectively, the Instruction). The term "Subscriber" is defined to mean both Paying Subscribers and Sponsored Subscribers, unless otherwise specified. A Mobile user is a Paying 35 Subscriber when that user requests a PCS by sending an MO. A Paying Subscriber sus al A the costs associated with receiving the PCS via an MO request. Alternatively, (Rule 26) RO/AU 3 WO 2008/009036 PCT/AU2007/000022 5 a Sponsor pays any costs of providing a PCS(s) to Sponsored Subscriber(s). Upon receiving an Instruction from the Sponsor, the PSP sends the specified PCS(s) to the Sponsored Subscribers on behalf of the Sponsor. A Subscriber can be both a Paying Subscriber and a Sponsored Subscriber at the same time, resulting in the delivery of "value-added" PCSs that are enhanced in 10 quality and/or quantity. For example, Paying Subscribers who have purchased a PCS such as sporting results might become Sponsored Subscribers by attending a specific football match (e.g. at which all match attendees who purchased their match tickets on-line are sponsored to receive an offer to purchase discounted season tickets). These Subscribers would receive the PCS that they had paid for (e.g. the sporting results) 15 and the sponsored PCS (e.g. discounted season tickets) as well as additional PCSs that other Sponsored Subscribers would not receive unless they were also Paying Subscribers (e.g. "live" action replays sent to their mobile communication devices, sporting statistics, player and team profiles, football-style or related games to play on their mobile communication devices, and so on). Paying Subscribers who had 20 subscribed to PCS that delivered sporting results would not receive the additional or "value-added" PCSs unless they also met the criteria for becoming Sponsored Subscribers (e.g. attending the relevant football match). Under different arrangements of the present invention, the PSP can communicate with Subscribers (1) by sending an MT message containing a PCS 25 message in response to an MO message from a Paying Subscriber, (2) by sending multiple MT messages (which may consist of multiple PCS or content types) in response to a single MO message from a Paying Subscriber, (3) by sending multiple MT messages (which may consist of multiple PCS or content types) to a Sponsored Subscriber in response to a single Instruction from a Sponsor, (4) by sending multiple 30 MT messages (which may consist of multiple PCS or content types) to multiple Sponsored Subscribers in response to a single Instruction from a Sponsor, or (5) by sending multiple MT messages of an enhanced quality and/or quantity (and which may also consist of multiple PCS or content types) to Subscribers who are both Paying and Sponsored Subscribers at the same time. Substitute Sheet (Rule 26) RO/AU 4 WO 2008/009036 PCT/AU2007/000022 5 According to one aspect of the present invention there is provided a premium commercial services delivery system for the delivery of Premium Commercial Service communications to one or more Mobiles including: a) an offer to a Mobile user to subscribe to receive Premium Commercial Services; 10 b) an acceptance of said offer by said Mobile user to a subscription for Premium Commercial Services; c) delivery of Subscribed Premium Commercial Services in the form of a plurality of Mobile Terminating message to a Subscriber. 15 According to still another aspect of the present invention there is provided a premium commercial services delivery method for the delivery of Premium Commercial Service to one or more Mobiles including the steps of: a) making an offer to a Mobile user to subscribe to receive Premium Commercial Services; 20 b) accepting said offer by said Mobile user to a subscription for Premium Commercial Services; c) delivery of Subscribed Premium Commercial Services in the form of one or more Mobile Terminating message to a Subscriber. 25 According to still another aspect of the present invention there is provided a premium commercial services delivery apparatus for the delivery of Premium Commercial Service to one or more Mobiles including: a) an offer to a Mobile user to subscribe to receive Premium Commercial Services; Substitute Sheet (Rule 26) RO/AU 5 WO 2008/009036 PCT/AU2007/000022 5 b) an acceptance of said offer by said Mobile user to a subscription for Premium Commercial Services; c) delivery of Subscribed Premium Commercial Services in the form of one or more Mobile Terminating message to a Subscriber. 10 Object of the invention It is an object of the present invention to overcome or ameliorate at least one of the disadvantages of the prior art for providing real-time Premium Commercial Services (PCSs) to users of mobile communication devices, or to provide a useful 15 alternative. The present invention with its wide array of practical embodiments and applications will be better understood with reference to the following description and the accompanying drawings. 20 Brief Description of the Drawings A preferred embodiment of the invention will now be described, by way of example only, with reference to the accompanying drawings in which: 25 Figure 1 illustrates in a schematic diagram the existing cycle of communications between a Paying Subscriber and a premium service provider (PSP). Figure 2 illustrates in a schematic diagram a preferred embodiment of the 30 present invention showing the PSP sending multiple MT messages and unlimited "Trigger" messages in response to a single MO message from a Paying Subscriber. Figure 3 illustrates in a schematic diagram a preferred embodiment of the present invention with the PSP sending multiple MT messages, consisting of different 35 service or content types, in response to a single MO message from a Paying Subscriber. Substitute Sheet (Rule 26) RO/AU 6 WO 2008/009036 PCT/AU2007/000022 5 Figure 4 illustrates in a schematic diagram a preferred embodiment of the present invention with the PSP sending multiple MT messages, consisting of different service or content types, in response to the receipt of a Sponsored Subscriber's Mobile number and/or other relevant details. 10 Figure 5 illustrates in a schematic diagram a preferred embodiment of the present invention with the PSP sending multiple MT messages consisting of different service or content types in response to the receipt of a single initiating message or Instruction from the Sponsor to the PSP to multiple Sponsored Subscribers. 15 Detailed description Preferred embodiments of the present invention are now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following description, for purposes of explanation, 20 numerous specific details are set forth in order to provide a thorough understanding of the invention. It may be evident, however, that the invention may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing the invention. Definitions 25 The tenri "Mobile" is used to refer to all mobile communication devices including but not limited to mobile phones, land line telephones which have additional functionality such as SMS, VoIP and/or instant messaging, personal digital assistants (PDAs), Pocket PCs, personal organizers, smart phones, mobile computers and other like devices. 30 Communications between users of Mobiles and premium service providers (PSPs) can take many forms (e.g. SMS messages, Instant messaging services, broadcast messages, email), and include communication between a variety of devices including mobile-to-mobile, mobile to computer, computer-to-mobile, computer-to computer and mobile-SMS to premium SMS Host text messaging. The term "SMS" Substitute Sheet (Rule 26) RO/AU 7 WO 2008/009036 PCT/AU2007/000022 5 will be used in the present invention to include all Communication forms that are sent using a Mobile, not just messages sent using short messaging services. A "Technology Provider" (TP) is a carrier of services between a PSP and a Mobile Device user or Subscriber. The term "Technology Provider" is used to refer collectively to telecommunications providers and associated intermediary technology 10 providers including SMS Centres and/or SMS Hosts. In the present invention, where a TP is not involved in the communication cycle between a Subscriber and a PSP (e.g. communication takes place over the internet), then the term "MO message" will be used to refer to Communications from the Subscriber. Similarly, in this context, the term "MT message" will be used to refer 15 to the relevant equivalent of the Mobile Terminating (MT) Communications sent from the PSP to the Subscriber as described in the inventive system. The PCSs conveyed by MT messages to Subscribers include but are not limited to ring tones, wallpaper, games, sporting results, dating services, adult content services, Wireless Application Protocol (WAP) related messages that enable access to 20 the internet from a mobile phone or PDA, chat services, teaching services, financial information, stock reports and advice, news reports, horoscopes, gambling and gaming services, the business of offering and selling goods or services and information in general, including transactions in which goods and/or services are ordered or purchased (by phone, Mobile Device, computer or other means), and other 25 information or services in bulk. A "profile" is a short biographical account of a person (real, such a sporting star, or fictional, such as a fantasy person of the day) for which certain information, of particular interest to the target audience, is provided. For example with a sporting star it maybe the number of goals kicked, games played, average goals per game etcetera. 30 A fantasy profile maybe interests, description of fantasy person and availability for a conversation. An improved method and system for the delivery of Premium Commercial Services to Subscribers Substitute Sheet (Rule 26) RO/AU 8 WO 2008/009036 PCT/AU2007/000022 5 Previously known systems for providing real-time commercial services to users of mobile communication devices suffer a number of disadvantages as set out in the section entitled "The Problem to be Overcome". The inventive method and system provides real-time Premium Commercial Services (PCSs) to users of Mobiles via various forms of communication including 10 but not limited to short messaging service (SMS) communications. The recipients of the PCSs are referred to as "subscribers". The term "Subscriber" is defined to mean both Paying Subscribers and Sponsored Subscribers, as described below, unless otherwise specified. Subscription Services 15 Subscription services are provided where the subscriber is informed and agrees to pay for and receive PSP over a particular period of time or to receive a particular volume of services. For example, a subscriber can subscribe to a daily chat service for a month, a dozen profiles of persons of interest and a speed dating service for a month. This subscription can include a membership fee plus a monthly fee until the service is 20 request to stop. Further, the subscribed service can be paid for upfront, on a recurring basis, on receipt of particular services or a combination of these payment means. It is also envisaged by the inventor that the subscribed service can be provided for without a charge relating to the service provision, but a fee will be charged by the PSP for sending the MT message stating that the subscription has been received and a link 25 to the subscription service is provided in the MT message. Paying Subscriber Users of Mobiles are enabled to become subscribers (Paying Subscribers) of a Premium Service Provider (PSP) by sending a Mobile Originating (MO) message to the PSP. The MO message contains details of the requested PCS and initiates the 30 communication between the Paying Subscriber and the PSP. The PCS is conveyed via an MT message from the PSP to the Paying Subscriber. The Paying Subscriber pays all the costs associated with receiving the PCS. Sponsored Subscriber Substitute Sheet (Rule 26) RO/AU 9 WO 2008/009036 PCT/AU2007/000022 5 Users of Mobiles are also enabled to become subscribers (Sponsored Subscribers) to a PSP by providing their Mobile number and/or other relevant details such as the mobile's account holders name, or other information such as an account holder's unique identifier that may be global or specific to initiate specific communication protocols, to a third party in a context where the third party (the 10 Sponsor) has instructed the PSP that it wishes to sponsor a particular group of persons to receive a specified PCS or PCSs, and there is consent (explicit or implied) from such a person to receive the PCSs (collectively, the Instruction). The Sponsor pays any costs of providing the PCSs to these Sponsored Subscribers and the PSP sends the specified PCSs to the Sponsored Subscribers on behalf of the Sponsor. The PCS is 15 only sent to Sponsored Subscribers covered by a relevant Instruction. The Sponsored Subscriber does not need to send an MO message to the PSP to receive an MT message containing the PCS. The Instruction is provided by the Sponsor, in advising the PSP which person or group of persons the Sponsor wishes to receive the PCS. The communication between PSP and Sponsored Subscriber is then 20 initiated by the PSP receiving the Instruction and the Instruction being "activated" by the Sponsored Subscriber. In this way a single initiating message or Instruction from the Sponsor can apply to multiple Sponsored Subscribers, resulting in multiple MT messages (of different service or content types) being sent by the PSP to multiple Sponsored Subscribers. The MT messages firomn the PSP to the Sponsored Subscriber 25 do not need to be preceded by MO messages. An Instruction is "activated" when an individual Sponsored Subscriber consents to receive the PCS. Consent may be implied. For example, shoppers at a supermarket may consent to receiving information about supermarket specials by providing their mobile phone details or other contact details to the supermarket. The 30 PSP can then act on this consent to carry out the Sponsor's Instruction and send multiple MT messages to the Sponsored Subscriber (e.g. about weekly specials or about "spot specials" while the Sponsored Subscriber is shopping) without the Sponsored Subscriber needing to send any MO messages. The Sponsored Subscriber can receive these messages at a nominated time, such as before lunch, or at a 35 nominated location, such as when the Sponsored Subscriber enters a nominated shop. Substitute Sheet (Rule 26) RO/AU 10 WO 2008/009036 PCT/AU2007/000022 5 Under different embodiments of the present invention, the PSP can communicate with Subscribers (1) by sending an MT message containing a PCS in response to an MO message from a Paying Subscriber, (2) by sending multiple MT messages (which may consist of multiple PCS or content types) in response to a single MO message from a Paying Subscriber, (3) by sending multiple MT messages (which 10 may consist of multiple PCS or content types) to a Sponsored Subscriber in response to a single Instruction from a Sponsor, (4) by sending multiple MT messages (which may consist of multiple PCS or content types) to multiple Sponsored Subscribers in response to a single Instruction from a Sponsor, or (5) by sending multiple MT messages of an enhanced quality and/or quantity (and which may also consist of 15 multiple PCS or content types) to Subscribers who are both Paying and Sponsored Subscribers at the same time. A Subscriber can be both a Paying Subscriber and a Sponsored Subscriber at the same time, resulting in the delivery of "value-added" PCSs that are enhanced in quality and/or quantity. For example, Paying Subscribers who have purchased a PCS 20 such as sporting results might become Sponsored Subscribers by attending a specific football match (e.g. at which all match attendees who purchased their match tickets on-line are sponsored to receive an offer to purchase discounted season tickets). These Subscribers would receive the PCS that they had paid for (e.g. the sporting results) and the sponsored PCS (e.g. discounted season tickets) as well as additional PCSs that 25 other Sponsored Subscribers would not receive unless they were also Paying Subscribers (e.g. "live" action replays sent to their mobile communication devices, sporting statistics, player and team profiles, football-style or related games to play on their mobile communication devices, and so on). Paying Subscribers who had subscribed to PCS that delivered sporting results would not receive the additional or 30 "value-added" PCSs unless they also met the criteria for becoming Sponsored Subscribers (e.g. attending the relevant football match). The cost of the enhanced PCS is covered by the PSP and/or the Sponsor, by arrangement between the PCS and the Sponsor. 35 Previously Inown systems Figure 1 is a schematic diagram the existing cycle of communications between a Paying Subscriber and a premium service provider (PSP) according to the invention. Substitute Sheet (Rule 26) RO/AU 11 WO 2008/009036 PCT/AU2007/000022 5 Referring to the drawing Figure 1 shows the user of a Mobile is connected to service providers, other mobiles, computers and/or other communications network via a technology provider (TP)(110). The Mobile user (Paying Subscriber)(105) sends a communication to the PSP (115) in the form of an MO message (100). The MO message (100) travels to the PSP (115) via the TP (110). Upon receipt of the MO 10 message (100) from the Paying Subscriber (105), the PSP (115) is enabled to send an MT message (120) in response. Again, the communication (120) must travel via the TP (110). The ratio of one MO message to one MT message is fixed. The PSP (115) is prevented from sending any premium content or service messages to Paying Subscribers (105) without first receiving an MO message (100). 15 Once a Mobile user has subscribed to a PSP (115) by sending an MO message (100) to indicate the PCS being sought, the PSP (115) can communicate back to the user's Mobile Device, by sending: 20 1. one MT message (120), which delivers the subscribed premium commercial service (PCS) to the Paying Subscriber (105). The Paying Subscriber (105) pays a fee for each MO-MT message cycle. The fee may be attached to the sending of the MO message (100), the receipt of the MT message (120), or both, depending on the terms of the subscription and the billing protocol of the 25 relevant TP; or 2. a limited number of periodic Trigger messages (130). While more than one Trigger can be sent after a single MO message has been received, the number of Trigger messages is currently limited to a small number (e.g. three) for any given period of time (e.g. per month). 30 Trigger messages (130) differ from MT messages (120) because they do not consist of any premium commercial service content. Rather, Trigger messages (130) contain information about premium service promotions or offerings, or notifications (e.g. "XYZ service is available now"). Trigger messages (130) are sent periodically 35 by the PSP (115) to a Paying Subscriber (105), and are used to initiate dialogue with the Paying Subscriber (105) by inducing the Paying Subscriber to send an MO message (100), to which the PSP (115) can then respond by sending an MT message 4Su te eeSP (115) cannot charge Paying Subscribers (105) for receiving Trigger (Rule 26) RO/AU 12 WO 2008/009036 PCT/AU2007/000022 5 messages (130) and must bear the costs charged by TPs for the sending of Trigger messages. The Paying Subscriber is able to send an MO message in reply to the PSP's Trigger or MT message. Mobile terminating (MT) messages in the present invention 10 Figure 2 illustrates in a schematic diagram a preferred embodiment of the present invention showing the PSP sending multiple MT messages and unlimited "Trigger" messages in response to a single MO message from a Paying Subscriber according to the invention. Referring to the drawing Figure 2, the inventive system 15 involves the PSPs (115) using multiple MT messages (120) or Trigger messages (130) to establish and/or maintain a dialogue with the users of Mobiles. In the present invention, an unlimited number of Trigger (130) and/or MT (120) messages can be sent by a PSP (115) to PCS Paying Subscriber (105) in response to a Paying Subscriber's single MO message (100). This differs from previously known systems, 20 which only permit one MT message in response to a single MO message and a limited number of Trigger messages to previous Paying Subscribers in a given time period (e.g. three Triggers to a known Paying Subscriber per month). MT messages (120) sent by a PSP (115) contain premium service content (e.g. 25 "Football Games of the Day"). The content conveyed by the MT messages (120) will vary, depending on the nature of the PCS requested by the Paying Subscriber. For example, the MT messages may be sounds in the form of ring tones, voice and music; pictures and/or animation(s) in the form of Multimedia Message Service (MMS); text based information conveyed in the form of SMS messages or text alternatives such as 30 e-mail with attachments; or location enabled services involving PDA browser geo locators, Global Positioning Services (GPS) or mobile cell locators, or a combination of these, for the delivery of location-sensitive services or content. In previously known systems, each PCS requested by a Paying Subscriber 35 requires the Paying Subscriber to send a separate MO message (via a TP) before the PSP is enabled to send one MT message (also via a TP) conveying the specified premium service or content back to the Paying Subscriber. The Paying Subscriber is schaged or every MO and/or MT message sent, depending on the payment protocol (Rule 26) RO/AU 13 WO 2008/009036 PCT/AU2007/000022 5 of the TP. In the present invention, the Paying Subscriber (105) enabled to pay by a larger variety of means including paying a subscription fee per specified period of time (e.g. daily, weekly or monthly) rather than a fee per message. Figure 3 illustrates in a schematic diagram a preferred embodiment of the 10 present invention with the PSP sending multiple MT messages, consisting of different service or content types, in response to a single MO message from a Paying Subscriber according to the invention. Referring to the drawing Figure 3, a Paying Subscriber (105) in the present invention can send one MO message (100) requesting a number of PCSs from a PSP (115). The PSP is then enabled to respond by sending 15 multiple MT messages (120) to the Paying Subscriber. The MT messages sent in response to the Paying Subscriber's single MO message can convey a number of PCSs of the same type or of differing content types. For example, the MO can request three share reports (121) on unique shares, which is one type of PCS, and a profile of a renowned economist, such as Alan Greenspan, which is another type of PCS (122). 20 In previously known systems, a Paying Subscriber wanting to receive, for example, stock reports on a given day would need to send an MO message to a PSP requesting that specific PCS (i.e. stock reports for the specified day). In the present invention, a Paying Subscriber can in a single MO message subscribe to daily and weekly stock reports as well as, say, sporting results and race tips. 25 Figure 4 illustrates in a schematic diagram a preferred embodiment of the present invention with the PSP sending multiple MT messages, consisting of different service or content types, in response to the receipt of a Sponsored Subscriber's Mobile number and/or other relevant details according to the invention. Referring to the 30 drawing Figure 4, the inventive system involves the payment of PCS subscription costs by third party Sponsor (140) - either instead of or in addition to payment by paying Subscribers. The PSP (115) sends the MT messages (120) in response to the receipt of a Sponsored Subscriber's (106) Mobile number (150) and/or other relevant details. The Sponsored Subscriber's consent (explicit or implied) to receive the PCS is 35 given to the Sponsor (140). The Sponsored Subscriber (106) does not need to send an MO message to the PSP (115) to receive the PCS. The communication between PSP (115) and Sponsored Subscriber (106) is initiated by an instruction (160) from the sS nsorsheitruction). The PSP can send multiple MT messages (120) to the (Rule 26) RO/AU 14 WO 2008/009036 PCT/AU2007/000022 5 Sponsored Subscriber upon receipt of an Instruction (160) from the Sponsor. The MT (120) message from the PSP to the Sponsored Subscriber does not need to be preceded by, or involve, an MO message from the Sponsored Subscriber (106). Figure 5 illustrates in a schematic diagram a preferred embodiment of the 10 present invention with the PSP sending multiple MT messages consisting of different service or content types in response to the receipt of a single initiating message or Instruction from the Sponsor to the PSP to multiple Sponsored Subscribers. Referring to Figure 5, the present invention involves the sending by the PSP of multiple MT messages (120) consisting of different service or content types in response to the 15 receipt of a Sponsored Subscriber's (106) Mobile and/or other relevant details. The single initiating message or Instruction (160) from the Sponsor (140) to the PSP (115) can apply to multiple Sponsored Subscribers (206) such that a single Instruction (160) from the Sponsor results in multiple MT messages (120) being sent by the PSP (115) to multiple Sponsored Subscribers (206). The MT messages (120) from the PSP to 20 Sponsored Subscribers do not need to be preceded by, or involve, MO messages. An example of a PSP sending multiple MT messages consisting of different service or content types in response to the receipt of a single initiating message or Instruction from the Sponsor is where the Subscriber receives the following: 25 1. a profile of the day of a fantasy person; 2. a generic personalized message such as "Hi Hun, How are you? How was your day?"; and 3. a picture of the fantasy person. 30 This example of multiple MT messages of different fons and content types in response to one MO message to enter the subscription service is not known by the inventors Trigger messages in the present invention 35 Referring to Figure 1, Trigger messages (130) are messages sent by PSPs (115) to Paying Subscribers (105) and are used to induce Paying Subscribers to S e ih apt conversations or purchase additional services, based on the PCSs the (Rule 26) RO/AU 15 WO 2008/009036 PCT/AU2007/000022 5 individual Paying Subscriber (105) had previously requested. More specifically, the individual Paying Subscriber (105) may have a specific interest in one category of the PCS, which for example, may present the statistics of goals kicked by a specific football player. This is referred to as a profile of the specific player. As more games are played by this player, then the statistics of goals kicked will change. The Trigger 10 message (130) will provide information about a change in the specific player's profile without revealing what that profile change is. Similarly, a profile could be a specific person delivering a chat service, for which a Paying Subscriber (105) can be notified that the specific person is now available to continue a past conversation. Trigger messages (130) do not carry any PCSs but convey information about premium service 15 promotions or offerings, or notifications about PCSs, or in order to initiate dialogue with the Paying Subscribers. In previously known systems, PSPs are only enabled to send a limited number of Trigger messages to known Paying Subscribers. Referring to FIGURES 2 to 6, one 20 feature of the present invention is that PSPs (115) are enabled to send an unlimited number of Trigger messages (130) to: a) Paying Subscribers (105); and b) Mobile users who are not known Paying Subscribers but who meet the criteria specified by third party Sponsors to receive a sponsored PCS. 25 This class of subscribers is referred to in the present invention as "Sponsored Subscribers" (discussed in detail in the section "Mobile terminating (MT) messages in thepresent invention ", above). PSPs can send unlimited periodic Trigger messages to Sponsored Subscribers who have had no previous dealings with the PSP, as well as to 30 previously known Paying Subscribers (collectively, Subscribers). An additional feature of the present invention is the ability of a PSP (115) to send Trigger messages (130) that are unlimited in profile type - that is, Trigger messages that contain inducements to subscribe to PCSs that are different from those 35 previously received by a Subscriber. For example, the profile of play for which a Subscriber (105) previously received PCS may now receive Trigger messages for both this specific player as well as new Trigger messages for the specific player's team S @fl n :r c and/or players that are overtaking the specific player's profile ranking. In (Rule 26) RO/AU 16 WO 2008/009036 PCT/AU2007/000022 5 known systems, Trigger messages (130) are restricted to presenting Paying Subscribers with inducements to subscribe only to the same PCSs as they have requested previously. A Trigger message use includes Trigger message inducements sent at 10 particular times and at particular locations. For example, at a football match between the Blues and the Reds, a Trigger message can be sent offering match spectators to place a bet on who will be the next player or teaml to score a goal. A wager by a spectator can be sent via an MO the amount wagered on which team or player and even in what time period. This MO is sent to the PSP. The PSP can also send a 15 Trigger message to Sponsored and Paying Subscribers the odds made on which team will win. An offer of alternate odds can also be made in a Trigger Message with an expiry on the offer of, for example, one minute. The odds sent in a Trigger message on which team will win may have Blue bet $24,000 and Reds bet $40,000 which the odds changing with the weight of the wager. This Trigger message can also be 20 envisaged as a game passion meter. Sponsored and Paying Subscribers who receive the Trigger message do not have to reside at the match unless specified. TV viewers can be offered to join the odds by, for example, texting an advertised or published code to the PSP which will enter these subscribers into the betting groupings under the published specified terms. 25 Location-sensitive PCSs Figure 5 also illustrates a preferred embodiment of the present invention with the PSP enabled to send location-dependent or location-sensitive MT messages or Trigger Messages. Referring to Figure 5, one feature of the present invention is that the PSP (115) is enabled to send location-dependent or location-sensitive MT 30 messages (120) or Trigger Messages (130). These are communications that are only sent by the PSP (115) when the recipient physically enters a given location such as a shopping centre, sporting event or entertainment venue such as a bar, restaurant or cinema. The location of the recipient (Sponsored Subscriber) is one of the criteria specified by a Sponsor that must be met in order for a Mobile user to receive the 35 sponsored PCS. Substitute Sheet (Rule 26) RO/AU 17 WO 2008/009036 PCT/AU2007/000022 5 The location of the Sponsored Subscriber is identified using geo-locators such as proximity to a mobile relay cell, internet "hotspot" or other location-based service targeting means including radiolocation, triangulation, Global Positioning System (GPS) (GPS chips are often located in smart phones) and other communication protocols that allow geolocation to be monitored such as the Global System for 10 Mobile Communications (GSM) which has GSM localisation. Using geolocaters, the PSP (115) and Sponsor (140) can specify that all Mobiles in a particular location or connected to a particular mobile relay cell for a particular period of time (e.g. more than 5 minutes but less than 1 hour). These Mobiles will receive a given Trigger message (e.g. supermarket "specials" or 15 discounted tickets to a given sporting event) and/or sponsored PCS MT (120) (e.g. a "take a further 10% off the purchase price" e-voucher or a free movie pass). The time period specifications are to provide offers to people that are entering the specific location for specific purposes. For example, a time period of greater than five minutes will distinguish motor traffic passing a specific location. Likewise, a time period of 20 less than one hour, for example, will distinguish shoppers from residents and workers on eight hour shift in the specific location. Additional criteria for the receipt of communications can be specified by the Sponsor (160) and the PSP (115) (e.g. the same PCS MT (120) and/or Trigger message (130) must not be sent more than once to any given Mobile number). This is 25 to help prevent the PCS and/or Trigger message from being sent to people passing near or through the location or to people residing (or working) in the location. This assembly can also be enabled to access auxiliary information from location detail or other databases to create more specifically detailed profiles for the subscriber based on earlier subscribing habits or the use of data matching techniques 30 from other databases to most fully meet the requirements of the subscriber. This can auxiliary information can be used in conjunction with data mining techniques to harvest data to specifically provide information concerning spending habits, customer relationship detail along with other detail to maximise the subscriber's experience. The addition detail harvested for the auxiliary databases can include the 35 Subscriber movement patterns past multiple Subscriber hotspots where they become Substitute Sheet (Rule 26) RO/AU 18 WO 2008/009036 PCT/AU2007/000022 5 eligible to receive Trigger messages containing inducements. This information can be used to extrapolate where the Subscriber is now and where they are likely to be in the subsequent time periods. This enables the PSP to send predictive Trigger inducements and predictive profiles such as the directions for a discounted food offer if the time period is within the lunching period. Trigger inducements can be sent as a 10 link, for which the information underlying the link changes as the currency of the offer changes. For example, if the time period is no longer the lunch period but it is now the drinking period, then the directions contained within the link will lead to a pub or bar, not an eating venue. Therefore, the Trigger offer link can be time, location and subject sensitive. 15 Subject sensitive information is information that is conveyed in relation to a service or a good. For example, the subject of a PCS includes but is not limited to eating, drinking, dating and/or gambling. Push and pull technology use A Trigger message, such as described above, is a form of "push" technology, 20 and involves sending data to Subscribers often in the form of a broadcast communication. In contrast, an MT message, which conveys a PCS, is a fonn of "pull" technology in the sense that in previously known systems it has involved a Paying Subscriber requesting PCS from, for example, a PSP after viewing an advertisement. 25 The present invention utilises both of the above push and pull technologies but also employs a second type of "push" technology, in the form of sponsored MT messages, sent to Sponsored Subscribers when they are located at certain specified locations. This improved combination of "push" and "pull" technologies increases the reach of the premium service offering(s) and provides Mobile users with more 30 efficient and cost-effective access to PCSs (eliminating the need to pay a fee to request a service before being able to be provided with the service). One MO message to many MT messages Substitute Sheet (Rule 26) RO/AU 19 WO 2008/009036 PCT/AU2007/000022 5 In the present invention, communications between the PSP (115) and the Mobile user (105) are not constrained to a one-to-one ratio of one MO message (100) to one MT (120) message. The Paying Subscriber (105) is enabled to receive an unlimited number of MT responses (120) from the PSP (115) (e.g. as shown in Figure 2, where 4 MT responses (120) are sent in response to a single MO message (100) 10 from a Paying Subscriber). Alternatively, depending on the premium service option requested by the Paying Subscriber (105), the Paying Subscriber (105) is enabled to receive a mix of limited PCS MT messages of one type and unlimited PCS MT messages of a different type, as shown in Figure 3. For example, the Paying Subscriber (105) may request a 15 PCS such as a ring tone. The Paying Subscriber (105) will only be enabled to receive one (or another limited number) of MT messages containing ring tones (122) in response to a single MO message (100). In other services, such as a dating service, the Paying Subscriber (105) will be enabled to receive an unlimited number MT messages containing "date" profiles (121) in response to a single MO message (100). 20 In the present invention, the ability to receive unlimited MT messages (e.g. date profiles (121)) depends on the Paying Subscriber paying a pre-selected fee on a volume-discounted per-MT message basis (capped at a nominated number or cost) or on a subscription period (time) basis. The PSP is enabled to send multiple follow up communications (in the form of MT messages) in response to one MO message until 25 (1) the nominated number of communications is reached, (2) insufficient funds are in the Paying Subscriber's account, (3) the predetermined subscription period has expired, or (4) the Paying Subscriber instructs the PSP to stop the subscription to the PCS. Subscribing to a PCS 30 A Mobile user subscribes (105) to a PCS offered by a PSP (115) by selecting a payment option. The payment options are specified in an advertisement or in a Trigger message (130). An advertisement will display the contact details for subscribing to the PCS. When subscribing, the Mobile user will send an MO message (100) to the PSP (115) requesting the desired PCS(s). The PSP (115) responds to the 35 MO message (100) by forwarding one or more MT messages (120) to the Subscriber Substitute Sheet (Rule 26) RO/AUJ 20 WO 2008/009036 PCT/AU2007/000022 5 (105), depending on the PCS requested. The Subscriber (105) is charged a fee for sending the MO (100) request and/or receiving the MT (120) messages in accordance with the advertised PCS charges and the payment protocol of the TP (110) where required. A distinct feature of the present invention is the ability of the PSP (115) to provide multiple MT messages (120) in response to a single MO message (100) from 10 a Paying Subscriber, depending on the choices made by the Subscriber (105). The mobile user can also subscribe to PCS by swiping their mobile against a mobile subscribing mechanism or a mobile relay station can pick up the mobile recording information as a subscription. The PSP can pick up Subscribers using a variety of technologies including MO messages, infrared, Bluetooth, internet and 15 other communication means. The mobile users can become a Subscriber of particular PCS by purchasing an item in a shop, which via explicit registration means or implied acceptance, for example, by using a credit card, will subscribe to a specific type of PCS, such as receiving that shops seasonal sale promotions, such as the winter sale offering 50% 20 off listed prices. Paying for a subscription Subscribers are given a number of options by which to pay for their PCS MTs (120), including prepaying, paying after receiving the PCS, making one-off payments or re-occurring or regular payments. 25 A PSP can send a Trigger message or MT message offering a number of PCSs to a Mobile user. The recipient of the offer then selects the desired PCS option(s), payment option(s) and method of payment (e.g. credit card, debit against a Mobile telecommunications and/or technology providers account, Electronic Funds Transfer (EFT), credit holding devices including prepaid SIM cards, Oyster Card (form of 30 electronic ticketing designed for use in England Rail System) and like devices, or stored-value account payments). The Mobile user's chosen options are transmitted to the PSP within the MO message requesting a given PCS. For example, the Paying Subscriber can make a Substitute Sheet (Rule 26) RO/AU 21 WO 2008/009036 PCT/AU2007/000022 5 selection about a PCS and a payment option by entering a code after dialing the PSP's contact number. Alternatively, the PSP can set up a specific subscription phone number for use by Paying Subscribers to minimise the risk of confusion with a selection for the preferred choice. For example, specific PSP subscription numbers can be offered to readers of an advertisement for a given PCS such as daily stock 10 reports to your Mobile Device. Such advertisements specifically target communities or individuals with an interest in the given PCS. Likewise, specific Trigger messages can be sent to potential consumers in specific locations, for example, within a given university campus, nightclubbing district or central business district, on the basis that the consumer has 15 given consent (implied or explicit) to receive such Trigger messages. The Paying Subscriber's details are contained within the MO message (100) sent to the PSP (115). The PSP (115) processes these details and allocates a service allocation code or flag against the MO message's originating address and replies to the MO message(100) by sending an MT message (120) or multiple MT messages 20 (120), depending on the PCS(s) selected by the Paying Subscriber. For example, if the Paying Subscriber (105) has selected to prepay for his or her subscription service on a fee per volume basis or on a time basis, the PSP (115) is enabled to send an unlimited number of MT messages (120) in response to a single MO message (100). In addition to a choice of payment options (e.g. pre-pay 5 MT messages (sent as SMS messages) 25 for $20 or 1 MT message for $5), the PSP can also offer the Paying Subscriber choices about the quality of the service (e.g. text with pictures/sounds). Another feature of the present invention is the ability of a third party to pay the subscription fee for a PCS on behalf of a sponsored recipient. The third party Sponsor may be, for example, the owner of a bar, shopping arcade or regional centre. Such 30 Sponsors pay the PSP the necessary fees for providing PCSs to people who provide their Mobile contact details (e.g. mobile phone number or email address) and consent to receiving the PCS. An added feature of the present invention is the ability to use any allocated number or communication address, such as a home telephone number or voice-over 35 IP number, as the account to which the PCS should be billed by the TP. This Substitute Sheet (Rule 26) RO/AU 22 WO 2008/009036 PCT/AU2007/000022 5 overcomes the problem with previously known systems in which a prepay cap on a mobile telephone account can limit the expenditure on a PCS subscription. It also provides a convenient means for the Mobile user to port the PSC to another communication address or account (e.g. the home telephone number) to overcome the problem of paying for the PCS at mobile telephone rates. Digital fixed telephones are 10 increasingly available and permit the sending and receiving of MT messages such as SMS messages. Other means of engaging in ongoing communication between a PSP and Subscriber include voice mail, email, ring tones and other forms of PCS. Multiple item billing options Other assemblies of PSP billing options include one or more of the following 15 items or combinations of items: 1) Service type or combinations of service type billing. For example, billing for pictures is different to billing for text messages. Billing for the combination of pictures and text messages is different yet again to billing for pictures plus the cost of 20 billing for text messages. By way of example, a PCS in the fonnrm of providing pictures may cost $10 per 3 pictures and in the fonnrm of text messages may cost $10 per 10 text messages; however, the combination of text and pictures in each MT message may cost $10 per 5 text and picture combinations. A further example is where a PCS is received by a Paying Subscriber in the fonnrm of a picture. The picture can be opened 25 by, for example, double clicking on the picture, which opens a second PCS in the form of text. The original picture may be sent by the PSP free of charge to the Subscriber; however, on activating the second PCS by performing an activation task such as clicking the picture surface costs the Subscriber a nominated fee. A user is also enabled to become a Subscriber to receive PCS from the PSP where 30 the PSP may provide the PCS in a form of a link for the PCS to be downloaded. This link can be in the form of a network link, hyperlink, telephone number or some other referral means to provide the any type of PCS to be downloaded to a Mobile. A further assembly of this preferred embodiment is illustrated where an SMS communication (or other communication), is sent from the PSP with a link contained 35 in the message as a referral number, attachment or some other means, to a Subscriber as a part of a PSP's service. Substitute Sheet (Rule 26) RO/AU 23 WO 2008/009036 PCT/AU2007/000022 5 This SMS communication (or other communication) is enabled to be sent from the PSP as a free service to the subscriber; however, an earlier, later or different communication sent to the Subscriber from the PSP may be the communication that charges the Subscriber for that PCS or the combination of all PCS supplied to that Subscriber or Mobile. This enables the PSP to send, for example, a ring-tone or 10 profile as a PCS at no immediate cost to the Subscriber other than possible mobile and download charges (such as GPRS) not associated with the PSP; however, it is another communication from the PSP to the Subscriber that enables the PSP to receive payment for the PCS delivered or to be delivered. This overcomes the problem encountered by the PSP concerning the payment ratio 15 for PCS, for which possibly only a low number of PCS are paid for by Subscribers. This can be commercially crippling for many PSPs. The problematic payment ratio is where, for example, 100 profiles of the day are delivered to Subscribers; however, only about 10-15% of these PCS are paid for by Subscribers. A higher payment ratio can also be enabled to be contingent on the request for the PCS and not the Subscriber 20 downloading the PCS; 2) Time interval billing, where rates can vary depending on whether a subscription is for a day, a week, a month or other time period. One Paying Subscriber can subscribe to various PCSs with different billing cycles; 3) Volume-discounted billing, where the rate payable per MT message or PCS 25 depends on the volume of business from any individual Paying Subscriber in any given period of time, i.e. the subscription fee payable per single MT message or PCS falls when a Paying Subscriber requests more than 10 MT messages per day, and is lower yet again if the Paying Subscriber requests more than 20 MT messages per day, or more than 50 MT messages per week. The present invention enables the MT 30 messages to be of differing content type. Therefore, a Paying Subscriber who requests a number of PCSs (e.g. daily stock reports, weekly sporting results, daily business news headlines and fortnightly specialist trade publication articles) will receive a volume discount for the cumulative PCSs requested, making the cost of each individual subscription cheaper, so long as the PCSs all come from the same PSP; 35 4) Pre-paid credit billing, where the rate payable by a Paying Subscriber falls when the Subscriber pre-pays more than a specified minimum quantity of services or Substitute Sheet (Rule 26) RO/AU 24 WO 2008/009036 PCT/AU2007/000022 5 combination of services. For example, if the Subscriber prepays more than $50 of PCSs, the Subscriber will receive a 10% discount on the cost of services provided, or if the Subscriber pre-pays more than $500 for services; the Subscriber will receive a 25% discount on the cost of services provided; 5) Bonus or award billing, where the Paying Subscriber is given bonus or 10 "award" PCSs if the Paying Subscriber meets the bonus award criteria. For example, if the Paying Subscriber sends 10 MO messages in one day, then the Paying Subscriber will receive a bonus text and picture combination in the form of an MT message from the PSP; 6) Referral bonuses, where both a referrer Subscriber and referee Subscriber can 15 be granted discounts or additional services. For example, if a Paying Subscriber refers a new Paying Subscriber to a PSP's services, then as an incentive, either or both Paying Subscribers are granted a discount or an additional PCS such as a PCS service that the referrer did not previously subscribe to. This is not limited to Paying Subscribers but also includes Sponsored Subscribers and combinations of Paying and 20 Sponsored Subscribers. For example, the PSP can remunerate an Instructor and/or a Sponsor such as a shopping center owner for providing the PSP with new Sponsored Subscribers. Likewise, the PSP is enabled to remunerate any party that brings the PSP a Subscriber in any way. This remuneration may be enabled by passing a percentage of the revenue received, by the PSP from a new Subscriber, to the referring party; 25 7) Location-sensitive services, where a Mobile user is given access to additional PCSs when he or she is in a specific location such as a shopping mall, sporting venue, movie or bar. For example, a corporate sponsor of a given sporting event can sponsor all of its guests to receive player and team statistics on their Mobile Devices. When guests enter, say the corporate box, then their Mobile communication addresses (e.g. 30 their mobile phone number) are provided to the PSP. The PSP is then enabled to send the sponsored PCS to the guest on behalf of the Sponsor. All of the costs involved with receiving the PCS are covered by the Sponsor and, in receiving the PCS, the guest at the sporting event becomes a Sponsored Subscriber of the PSP. The Sponsored Subscriber can cancel its subscription at any time. Mobile communication 35 addresses (e.g. mobile phone numbers) are only provided to the PSP with the Sponsored Subscriber's consent. For example, guests may be required to manually dial a particular phone number allocated by the PSP for the purpose of signing up to Substitute Sheet (Rule 26) RO/AU 25 WO 2008/009036 PCT/AU2007/000022 5 receive the sponsored PCS, or guests may be required to pass their Mobiles in front of a device that can scan or otherwise read the unique communication address associated with a given Mobile Device. Sponsored Subscribers who are also Paying Subscribers at the same are enabled to receive additional or "bonus" services. Examples include discounted rates for using similar or related PCSs (e.g. sporting bets) or the provision 10 of other PCSs that are specific to the location but not sponsored by the corporate Sponsor (e.g. a voucher for a free bottle of wine to be redeemed at a nearby pub); 8) Upgrade facility, where the Subscriber upgrades his or her account to receive a higher level (e.g. quantity) or quality (e.g. from text-only messages to text, sound and picture messages) of PCSs or a greater combination of services. In this scenario, 15 the rate charged is lower than the combined cost of individual PCSs that have the relevant feature(s). For example, if a Subscriber upgrades the level of service from a text-only PCS to a combined text and picture PCS, the combined services are provided at a rate lower than the combined cost of a text-based service and a picture based PCS service.; 20 9) Sub-optimal billing, where the Subscriber has subscribed to a service but has not enough credit or means readily accessible to pay for the subscription fee. In this circumstance the PSP can charge a sub-optimal price for the subscription service to obtain some return on the service(s) provided. This is envisaged as a subscription fee of $100 per month may settle at $50 initial payment and subsequent payment of $50 25 in the following month(s). This is an example of sub-optimal billing with a follow up to obtain the outstanding amount. In contrast, there is also suboptimal billing where a part of the bill is paid and the PSP does not follow up to recover the outstanding amount. 30 All of the above multiple item services can be combined in any manner. Billing cycles for such services are not limited to the descriptions provided above and may include other options such as follow-up services and multiple delivery locations (a collection of PCS recipients). 35 These arrangements provide the possibility for the PSP to provide multiple MT messages in the period after an MO message has been sent by the Mobile user or Substitute Sheet (Rule 26) RO/AU 26 WO 2008/009036 PCT/AU2007/000022 5 a permission has been granted by the Mobile user to receive MT messages by some other means (e.g. for sponsored PCSs). The PSP is able to generate a specified number of PCS messages, in the form of MT messages, which are delivered back to the Mobile communication address 10 contained in the original MO message requesting the PCS. The specified number of MT messages depends on the quantity and/or quality of PCSs requested by the Paying Subscriber. As will be further appreciated by those persons skilled in the art, the present 15 inventive method and system affords distinct business advantages not previously available to vendors relating to the delivery of Premium Commercial Services to subscribers. In this aspect, the present invention provides novel methods of conducting an array of business functions for the purpose of exploiting the business of the inventive subject matter. 20 Although the invention has been described with reference to the exemplary and specific embodiments thereof, it will be appreciated by those skilled in the art that the invention will be may be embodied in many other forms without departing from the scope of the invention. 25 Furthermore, to the extent that the term "includes" is used herein the detailed description or the claims, as such term is intended to be inclusive in a manner similar to the term "comprising", "having", and its grammatical variations, in the inclusive sense and not as "consisting only of' when employed as a transitional word in a 30 claim. Substitute Sheet (Rule 26) RO/AU 27

Claims (5)

1. A premium commercial services delivery system for the delivery of Premium Commercial Service communications to one or more Mobiles including: 10 a) an offer to a Mobile user to subscribe to receive Premium Commercial Services; b) an acceptance of said offer by said Mobile user to a subscription for Premium Commercial Services; c) delivery of Subscribed Premium Commercial Services in the form of a 15 plurality of Mobile Terminating message to a Subscriber.

2. The premium commercial services delivery system according to claim 1 wherein said offer is made by said Premium Service Provider including: a) advertisement of said Premium Commercial Services; 20 b) one or more actions performed by said Mobile which initiates acceptance of Premium Service Provider's offer.

3. The premium commercial services delivery system according to claim 1 or claim 2 wherein said acceptance is confirmed by said Subscriber by: 25 a) sending a Mobile Originating message to said Premium Service Provider to become a Paying Subscriber to receive said Premium Commercial Services; b) consenting to become a Sponsored Subscriber to receive said Premium Commercial Services via a Sponsor. 30 Substitute Sheet (Rule 26) RO/AU 28 WO 2008/009036 PCT/AU2007/000022 5

4. The premium commercial services delivery system according to any one of claims 1 to 3 wherein Subscribed Premium Commercial Services include one or more Mobile Terminating messages including: 10 a) sounds in the formnn of: 1. ring tones; ii. voice; and

111. music, b) pictures in the fonrm of: 15 i. animation(s) ii. Multimedia Message Service (MMS), c) text-based information in the form of: i. SMS messages; ii. Wireless Application Protocol (WAP) related messages; 20 iii. text alternatives such as e-mail with attachments; and d) location enabled services in the form of: i. geo-locators; ii. Global Positioning Services (GPS); iii. mobile cells locators within a range or using triangulation; 25 iv. communication protocols including GSM; and v. internet "hotspots" or a combination of these, for the delivery of location-sensitive services or content. 5. The premium commercial services delivery system according to any one of 30 claims 1 to 4 wherein said Subscriber receives said subscription as a profile Substitute Sheet (Rule 26) RO/AU 29 WO 2008/009036 PCT/AU2007/000022 5 which includes one or more Mobile Terminating messages in the form of one or more of the following information formats: a) pictures incorporating the subject of said profile; b) text-based information incorporating the personality and interests of said subject of said profile; 10 c) accompanying voice of said profile; and d) said location of said subject of said profile. 6. The premium commercial services delivery system according to any one of claims 1 to 5 wherein said Subscriber receives said subscription as a subject 15 which includes a plurality of Mobile Termninating messages in the form of one or more of the information types conveyed as a service or as a good. 7. The premium commercial services delivery system according to any one of claims 1 to 6, wherein said Subscriber includes: 20 a) said Paying Subscriber, who is enabled by: i. initiation of the communication between said Premium Service Provider by sending said Mobile Originating message; ii. provision of detail in said Mobile Originating message of said Premium Commercial Service requested; and/or 25 iii. payment costs associated with receiving said Premium Commercial Service Communications; and/or b) said Sponsored Subscriber, who is enabled by said Sponsor obtaining said Subscriber's acceptance in the form of consent (explicit or Substitute Sheet (Rule 26) RO/AU 30 WO 2008/009036 PCT/AU2007/000022 5 implied) to receive said Premium Commercial Services wherein said consent includes obtaining: i. said Mobile number of Subscriber-to-be; ii. said Mobile's account holders name iii. said Mobile's account holder's unique identifier; or 10 iv. other relevant details that initiate communication with said subscriber. 8. The premium commercial services delivery system according to any one of claims 1 to 7, wherein said Subscriber is enabled to send said Mobile 15 Originating message to said Premium Commercial Services by swiping their Mobile against a mobile subscribing mechanism, which is enabled to pick up, using a variety of technologies including infrared, Bluetooth, radio waves, microwaves, internet wireless protocols, said Mobile data as said Subscription. 20 9. The premium commercial services delivery system according to any one of claims 1 to 8, wherein said delivery of Premium Commercial Services to a Sponsored Subscriber including: a) Communication from said Sponsor of an Instruction to said Premium Service Provider; and 25 b) Receipt of said Instruction by said Premium Service Provider to activate said delivery of one or more said Premium Commercial Services as said Message Terminating to one or more said Sponsored Subscribers. Substitute Sheet (Rule 26) RO/AU 31 WO 2008/009036 PCT/AU2007/000022 5 10. The premium commercial services delivery system according to claim 9 wherein said Instruction advises said Premium Service Provider which said Sponsored Subscriber or group of said Sponsored Subscribers are to receive Mobile Terminating messages as said Premium Commercial Service. 10 11. The premium commercial services delivery system according to claim 9 or claim 10 wherein said Instruction advises said Premium Service Provider in which location said Sponsored Subscribers are to receive said Premium Commercial Service. 15 12. The premium commercial services delivery system according to any one of claims 9 to 11 wherein said Instruction advises said Premium Service Provider at which time said Sponsored Subscribers are to receive said Premium Commercial Service. 20 13. The premium commercial services delivery system according to any one of claim 9 to 12 wherein said Instruction advises said Premium Service Provider at what time range said Sponsored Subscribers are to receive said Premium Commercial Service. 25 14. The premium commercial services delivery system according to any one of claims 9 to 13 wherein said Instruction advises said Premium Service Provider at what frequency said Sponsored Subscribers are to receive said Premium Commercial Service. 30 Substitute Sheet (Rule 26) RO/AU 32 WO 2008/009036 PCT/AU2007/000022 5 15. The premium commercial services delivery system according to any one of claims 9 to 14 wherein said Instruction advises said Premium Service Provider what subject or subjects said Sponsored Subscribers are to receive said Premium Commercial Service. 10 16. The premium commercial services delivery system according to any one of claims 1 to 15 wherein said communications with said Subscribers includes: a) sending said Mobile Terminating message containing one or more said Premium Commercial Services in response to said Mobile Originating message from said Paying Subscriber; 15 b) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, in response to said single Mobile Originating message from said Paying Subscriber; c) sending multiple Mobile Terminating messages, that are enabled to 20 consist of multiple Premium Commercial Service content types, to said Sponsored Subscriber in response to said single Instruction from said Sponsor: d) sending multiple Mobile Tennrminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to 25 Sponsored Subscribers in response to said Instruction from said Sponsor, and/or e) sending multiple Mobile Terminating messages of an enhanced quality, that are enabled to consist of multiple Premium Commercial Service content types, to said Subscribers who are both Paying and Sponsored 30 Subscribers at the same time. Substitute Sheet (Rule 26) RO/AU 33 WO 2008/009036 PCT/AU2007/000022 5 17. The premium commercial services delivery system according to any one of claims 3 to 16, wherein said Paying Subscriber is enabled to pay for said Subscription including: a) payment based on said Premium Commercial Services delivered over a 10 specified period of time; b) payment based on the volume of said Premium Commercial Services delivered; c) Volume-discounted billing; d) prepaying on a per-volume or per-time basis; 15 e) paying after receiving one or more Premium Commercial Services; f) Bonus or award billing; g) making one-off payments; h) making re-occurring or regular payments; i) Service type or combinations of service type billing; 20 j) Referral bonuses; and/or k) Sub-optimal billing. 18. The premium commercial services delivery system according to any one of claims 3 to 17 wherein said Paying Subscriber is enabled to pay for said 25 Subscription using one or more methods of payment including: a) credit card; b) debit against said Subscriber's Mobile telecommunications and/or technology providers account; c) debit against said Subscriber's internet access account; Substitute Sheet (Rule 26) RO/AU 34 WO 2008/009036 PCT/AU2007/000022 5 d) Electronic Funds Transfer (EFT); e) debit against said Subscriber's bank account; and/or f) stored-value account payments 19. The premium commercial services delivery system according to any one of 10 claims 2 to 18 wherein said Premium Service Provider is enabled to send one or more Trigger messages to: a) said Paying Subscribers, including previously known Paying Subscribers; and/or b) Sponsored subscribers, which are not known as Paying Subscribers, 15 but who meet the criteria specified by said Sponsor, to receive sponsored Premium Commercial Services. 20. The premium commercial services delivery system according to any one of claims 2 to 19, wherein said Premium Service Provider is enabled to send a 20 plurality of Trigger messages consisting of linked information, that is dynamically updated, dependent on the following: a) time; b) subscriber preferences; c) location; 25 d) frequency; and/or e) subject. 21. The premium commercial services delivery system according to any one of claims 2 to 20, wherein said Premium Service Provider is enabled to send a 30 plurality of Trigger message profile types to said Subscribers including: Substitute Sheet (Rule 26) RO/AU 35 WO 2008/009036 PCT/AU2007/000022 5 a) time limited offers; b) betting odds; c) wagers; d) passion indicators; or e) combinations of above. 10 22. The premium commercial services delivery system according to any one of claims 2 to 21, wherein said Premium Service Provider is enabled to send said Mobile Terminating Messages and said Trigger messages based on earlier subscribing habits and using information provided by incorporating data 15 matching techniques using information obtained from other sources. 23. The premium commercial services delivery system according to any one of claims 2 to 22, wherein said Premium Service Provider is enabled to send said Mobile Tenninating Messages as a Pull technology, and said Trigger messages 20 and said Sponsored Mobile Terminating messages as Push technologies, in combination to increase the reach of said premium service offering(s). 24. A premium commercial services delivery method for the delivery of Premium Commercial Service to one or more Mobiles including the steps of: 25 a) making an offer to a Mobile user to subscribe to receive Premium Commercial Services; b) accepting said offer by said Mobile user to a subscription for Premium Commercial Services; Substitute Sheet (Rule 26) RO/AU 36 WO 2008/009036 PCT/AU2007/000022 5 c) delivery of Subscribed Premium Commercial Services in the form of one or more Mobile Terminating message to a Subscriber. 25. The premium commercial services delivery method according to claim 24 wherein said offer is made by said Premium Service Provider including the 10 steps of: a) advertising of said Premium Commercial Services; b) performing one or more actions by said Mobile user to initiate acceptance of said Premium Service Provider's said offer. 15 26. The premium commercial services delivery method according to claim 24 or claim 25 wherein said acceptance by said Subscriber includes the following steps of: a) sending a Mobile Originating message to said Premium Service Provider to become a Paying Subscriber to receive said Premium 20 Commercial Services; b) consenting to become a Sponsored Subscriber to receive said Premium Commercial Services via a Sponsor. 27. The premium commercial services delivery method according to any one of 25 claims 24 to 26 wherein Subscribed Premium Commercial Services include one or more Mobile Terminating messages including the steps of incorporating one or more of the following: a) sounds consisting of: 1. ring tones; Substitute Sheet (Rule 26) RO/AU 37 WO 2008/009036 PCT/AU2007/000022 5 ii. voice; and/or 111. music, b) pictures consisting of: i. animation(s); and/or ii. Multimedia Message Service (MMS), 10 c) text-based information consisting of: i. SMS messages; ii. Wireless Application Protocol (WAP) related messages; and/or iii. text alternatives such as e-mail with attachments; d) location enabled services consisting of: 15 i. geo-locators; ii. Global Positioning Services (GPS); iii. mobile cells locators within a range or using triangulation; iv. communication protocols including GSM; and/or v. internet "hotspots". 20 or a combination of these, for the delivery of location-sensitive services or content. 28. The premium commercial services delivery method according to any one of claims 24 to 27 wherein said Subscriber receives said subscription as a profile which includes one or more Mobile Terminating messages including the steps 25 of incorporating one or more of the following information formats: a) pictures incorporating the subject of said profile; b) text-based information incorporating the personality and interests of said subject of said profile; c) accompanying voice of said profile; and 30 d) said location of said subject of said profile. Substitute Sheet (Rule 26) RO/AU 38 WO 2008/009036 PCT/AU2007/000022 5 29. The premium commercial services delivery method according to any one of claims 24 to 28 wherein said Subscriber receives said subscription as a subject which includes one or more Mobile Terminating messages including the steps of incorporating one or more of the information types conveyed as a service or 10 as a good. 30. The premium commercial services delivery method according to any one of claims 26 to 29, wherein said Paying Subscriber is enabled by performing one or more of the following steps: 15 a) initiation of the communication between said Premium Service Provider by sending said Mobile Originating message; b) provision of detail in said Mobile Originating message of said Premium Commercial Service requested; and c) payment costs associated with receiving said Premium Commercial 20 Service Communications. 31. The premium commercial services delivery method according to any one of claims 26 to 30, wherein said Sponsored Subscriber is enabled by performing one or more of the following steps: 25 a) said Sponsor obtaining said Subscriber's acceptance in the form of consent (explicit or implied) to receive said Premium Commercial Services wherein said consent includes obtaining: i. said Mobile number of Subscriber-to-be; ii. said Mobile's account holders name; Substitute Sheet (Rule 26) RO/AU 39 WO 2008/009036 PCT/AU2007/000022 5 iii. said Mobile's account holder's unique identifier; or iv. other relevant details that initiate communication with said subscriber. 32. The premium commercial services delivery method according to any one of 10 claims 24 to 31, wherein said Subscriber is enabled by performing the following step of sending said Mobile Originating message to said Premium Commercial Services by swiping their Mobile against a mobile subscribing mechanism, which is enabled to pick up, using a variety of technologies including infrared, Bluetooth, radio waves, microwaves, internet wireless 15 protocols, said Mobile data as said Subscription. 33. The premium commercial services delivery method according to any one of claims 24 to 32, wherein said delivery of Premium Commercial Services to a Sponsored Subscriber includes performing the following steps: 20 a) Communication from said Sponsor of an Instruction to said Premium Service Provider; followed by b) Receipt of said Instruction by said Premium Service Provider to activate said delivery of one or more said Premium Commercial Services as said Message Terminating to one or more said Sponsored 25 Subscribers. 34. The premium commercial services delivery method according to claim 33 wherein said Instruction includes performing the following step of advising Substitute Sheet (Rule 26) RO/AU 40 WO 2008/009036 PCT/AU2007/000022 5 said Premium Service Provider which said Sponsored Subscriber or group of said Sponsored Subscribers are to receive Mobile Terminating messages as said Premium Commercial Service. 35. The premium commercial services delivery method according to claim 33 or 10 claim 34 wherein said Instruction includes performing the following step of advising said Premium Service Provider in which location said Sponsored Subscribers are to receive said Premium Commercial Service. 36. The premium commercial services delivery method according to any one of 15 claims 33 to 35 wherein said Instruction includes performing the following step of advising said Premium Service Provider at which time said Sponsored Subscribers are to receive said Premium Commercial Service. 37. The premium commercial services delivery method according to any one of 20 claims 33 to 36 wherein said Instruction includes performing the following step of advising said Premium Service Provider at what time range said Sponsored Subscribers are to receive said Premium Commercial Service. 38. The premium commercial services delivery method according to any one of 25 claims 33 to 37 wherein said Instruction includes performing the following step of advising said Premium Service Provider at what frequency said Sponsored Subscribers are to receive said Premium Commercial Service. 39. The premium commercial services delivery method according to any one of 30 claims 33 to 38 wherein said Instruction includes performing the following Substitute Sheet (Rule 26) RO/AU 41 WO 2008/009036 PCT/AU2007/000022 5 step of advising said Premium Service Provider what subject or subjects said Sponsored Subscribers are to receive said Premium Commercial Service. 40. The premium commercial services delivery method according to any one of claims 24 to claim 39, communicating with said Subscribers by performing 10 one or more of the following steps: a) sending said Mobile Terminating message containing one or more said Premium Commercial Services in response to said Mobile Originating message from said Paying Subscriber; b) sending multiple Mobile Tenninating messages, that are enabled to 15 consist of multiple Premium Commercial Service content types, in response to said single Mobile Originating message from said Paying Subscriber; c) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to said 20 Sponsored Subscriber in response to said single Instruction from said Sponsor: d) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to Sponsored Subscribers in response to said Instruction from said 25 Sponsor, and e) sending multiple Mobile Terminating messages of an enhanced quality, that are enabled to consist of multiple Premium Commercial Service content types, to said Subscribers who are both Paying and Sponsored Subscribers at the same time. 30 Substitute Sheet (Rule 26) RO/AU 42 WO 2008/009036 PCT/AU2007/000022 5 41. The premium commercial services delivery method according to any one of claims 26 to claim 40, wherein said Paying Subscriber is enabled to pay for said Subscription using one or more of the following payment steps: a) payment based on said Premium Commercial Services delivered over a specified period of time; 10 b) payment based on the volume of said Premium Commercial Services delivered; c) Volumne-discounted billing; d) prepaying on a per-volume or per-time basis; e) paying after receiving one or more Premium Commercial Services; 15 f) Bonus or award billing; g) making one-off payments; h) making re-occurring or regular payments; i) Service type or combinations of service type billing; j) Referral bonuses; and 20 k) Sub-optimal billing. 42. The premium commercial services delivery method according to any one of claims 26 to claim 41, wherein said Paying Subscriber is enabled to pay for said Subscription using one or more methods of payment including the steps 25 of debiting one or more of the following payment means: a) credit card; b) debit against said Subscriber's Mobile telecommunications and/or technology providers account; c) debit against said Subscriber's internet access account; Substitute Sheet (Rule 26) RO/AU 43 WO 2008/009036 PCT/AU2007/000022 5 d) Electronic Funds Transfer (EFT); e) debit against said Subscriber's bank account; and f) stored-value account payments 43. The premium commercial services delivery method according to claims 25 to 10 claim 42, wherein said Premium Service Provider is enabled by performing the following step of sending one or more Trigger messages to: a) said Paying Subscribers, including previously known Paying Subscribers; and b) Sponsored subscribers, which are not known as Paying Subscribers, but 15 who meet the criteria specified by said Sponsor, to receive sponsored Premium Commercial Services. 44. The premium commercial services delivery method according to claims 25 to claim 43, wherein said Premium Service Provider is enabled by performing 20 the following step of sending a plurality of Trigger messages consisting of linked information, that is dynamically updated, dependent on the following: a) time; b) subscriber preferences; c) location; 25 d) frequency; and e) subject. 45. The premium commercial services delivery method according to claims 25 to claim 44 wherein said Premium Service Provider is enabled by performing the Substitute Sheet (Rule 26) RO/AU 44 WO 2008/009036 PCT/AU2007/000022 5 following step of sending a plurality of Trigger message profile types to said Subscribers including: a) time limited offers; b) betting odds; c) wagers; 10 d) passion indicators; and e) combinations of above. 46. The premium commercial services delivery method according to claims 25 to claim 45, wherein said Premium Service Provider is enabled by performing 15 the following step of sending said Mobile Terminating Messages and said Trigger messages based on earlier subscribing habits and using information provided by incorporating data matching techniques using information obtained fiom other sources. 20 47. The premium commercial services delivery method according to claims 25 to claim 46, wherein said Premium Service Provider is enabled by performing the following step of sending said Mobile Terminating Messages as a Pull technology, and said Trigger messages and said Sponsored Mobile Terminating messages as Push technologies, in combination to increase the 25 reach of said premium service offering(s). 48. A premium commercial services delivery apparatus for the delivery of Premium Commercial Service to one or more Mobiles including: Substitute Sheet (Rule 26) RO/AU 45 WO 2008/009036 PCT/AU2007/000022 5 a) an offer to a Mobile user to subscribe to receive Premium Commercial Services; b) an acceptance of said offer by said Mobile user to a subscription for Premium Commercial Services; c) delivery of Subscribed Premium Commercial Services in the form of 10 one or more Mobile Terminating message to a Subscriber. 49. The premium commercial services delivery apparatus according to claim 48 wherein said offer is made by said Premium Service Provider including: a) advertisement of said Premium Commercial Services; 15 b) one or more actions performed by said Mobile user which initiates acceptance of Premium Service Provider's offer. 50. The premium commercial services delivery apparatus according to claim 48 or claim 49 wherein said acceptance by said Subscriber to receive said 20 subscription service is confirmed by said Subscriber including: a) sending a Mobile Originating message to said Premium Service Provider to become a Paying Subscriber to receive said Premium Commercial Services; b) consenting to become a Sponsored Subscriber to receive said Premium 25 Commercial Services via a Sponsor. 51. The premium commercial services delivery apparatus according to any one of claims 48 to 50 wherein said Subscribed Premium Commercial Services include one or more Mobile Terminating messages including: Substitute Sheet (Rule 26) RO/AU 46 WO 2008/009036 PCT/AU2007/000022 5 a) sounds incorporating: i. ring tones; ii. voice; and 111. music, b) pictures incorporating: 10 i. animation(s) ii. Multimedia Message Service (MMS), c) text-based information incorporating: i. SMS messages; ii. Wireless Application Protocol (WAP) related messages; 15 iii. text alternatives such as e-mail with attachments; and d) location enabled services incorporating: i. geo-locators; ii. Global Positioning Services (GPS); iii. mobile cells locators within a range or using triangulation; 20 iv. communication protocols including GSM; and v. internet "hotspots" or a combination of these, for the delivery of location-sensitive services or content. 52. The premium commercial services delivery apparatus according to any one of 25 claims 48 to 51 wherein the Subscriber receives said subscription as a profile which includes one or more Mobile Terminating messages in the fonn of one or more of the following information formats: a) pictures incorporating the subject of said profile; b) text-based information incorporating the personality and interests of 30 said subject of said profile; Substitute Sheet (Rule 26) RO/AU 47 WO 2008/009036 PCT/AU2007/000022 5 c) accompanying voice of said profile; and d) said location of said subject of said profile. 53. The premium commercial services delivery apparatus according to any one of claims 48 to 52 wherein said Subscriber receives said subscription as a subject 10 which includes one or more Mobile Terminating messages in the form of one or more of the information types conveyed as a service or as a good. 54. The premium commercial services delivery apparatus according to any one of claims 48 to 53, wherein said Subscriber includes: 15 a) said Paying Subscriber, who is enabled by: i. initiation of the communication between said Premium Service Provider by sending said Mobile Originating message; ii. provision of detail in said Mobile Originating message of said Premium Commercial Service requested; and/or 20 iii. payment costs associated with receiving said Premium Commercial Service Communications; and/or b) said Sponsored Subscriber, who is enabled by: i. said Sponsor obtaining said Subscriber's acceptance in the form of consent (explicit or implied) to receive said Premium 25 Commercial Services wherein said consent includes obtaining: A. said Mobile number of Subscriber-to-be; B. said Mobile's account holders name C. said Mobile's account holder's unique identifier; or Substitute Sheet (Rule 26) RO/AU 48 WO 2008/009036 PCT/AU2007/000022 5 D. other relevant details that initiate communication with said subscriber. 55. The premium commercial services delivery apparatus according to any one of claims 48 to 54, wherein said Subscriber is enabled to send said Mobile 10 Originating message to said Premium Commercial Services by swiping their Mobile against a mobile subscribing mechanism, which is enabled to pick up, using a variety of technologies including infrared, Bluetooth, radio waves, microwaves, internet wireless protocols, said Mobile data as said Subscription. 15 56. The premium commercial services delivery apparatus according to any one of claims 48 to 55, wherein said delivery of Premium Commercial Services to a Sponsored Subscriber including: a) Communication from said Sponsor of an Instruction to said Premium Service Provider; and 20 b) Receipt of said Instruction by said Premium Service Provider to activate said delivery of one or more said Premium Commercial Services as said Message Terminating to one or more said Sponsored Subscribers. 25 57. The premium commercial services delivery apparatus according to claim 56 wherein said Instruction advises said Premium Service Provider which said Sponsored Subscriber or group of said Sponsored Subscribers are to receive Mobile Terminating messages as said Premium Commercial Service. Substitute Sheet (Rule 26) RO/AU 49 WO 2008/009036 PCT/AU2007/000022 5 58. The premium commercial services delivery apparatus according to claim 56 or claim 57 wherein said Instruction advises said Premium Service Provider in which location said Sponsored Subscribers are to receive said Premium Commercial Service. 10 59. The premium commercial services delivery apparatus according to any one of claims 56 to 58 wherein said Instruction advises said Premium Service Provider at which time said Sponsored Subscribers are to receive said Premium Commercial Service. 15 60. The premium commercial services delivery apparatus according to any one of claims 56 to 59 wherein said Instruction advises said Premium Service Provider at what time range said Sponsored Subscribers are to receive said Premium Commercial Service. 20 61. The premium commercial services delivery apparatus according to any one of claims 56 to 60 wherein said Instruction advises said Premium Service Provider at what frequency said Sponsored Subscribers are to receive said Premium Commercial Service. 25 62. The premium commercial services delivery apparatus according to any one of claims 56 to 61 wherein said Instruction advises said Premium Service Provider what subject or subjects said Sponsored Subscribers are to receive said Premium Commercial Service. 30 Substitute Sheet (Rule 26) RO/AU 50 WO 2008/009036 PCT/AU2007/000022 5 63. The premium commercial services delivery apparatus according to any one of claims 48 to 62 includes communications with said Subscribers by one or more of the following methods: a) sending said Mobile Terminating message containing one or more said Premium Commercial Services in response to said Mobile Originating 10 message from said Paying Subscriber; b) sending multiple Mobile Termnninating messages, that are enabled to consist of multiple Premium Commercial Service content types, in response to said single Mobile Originating message from said Paying Subscriber; 15 c) sending multiple Mobile Termnninating messages, that are enabled to consist of multiple Premium Commercial Service content types, to said Sponsored Subscriber in response to said single Instruction from said Sponsor: d) sending multiple Mobile Termninating messages, that are enabled to 20 consist of multiple Premium Commercial Service content types, to Sponsored Subscribers in response to said Instruction from said Sponsor, and e) sending multiple Mobile Terminating messages of an enhanced quality, that are enabled to consist of multiple Premium Commercial Service 25 content types, to said Subscribers who are both Paying and Sponsored Subscribers at the same time. Substitute Sheet (Rule 26) RO/AU 51 WO 2008/009036 PCT/AU2007/000022 5 64. The premium commercial services delivery apparatus according to any one of claims 50 to 63, wherein said Paying Subscriber is enabled to pay for said Subscription using one or more of the following payment methods: a) payment based on said Premium Commercial Services delivered over a specified period of time; 10 b) payment based on the volume of said Premium Commercial Services delivered; c) Volume-discounted billing; d) prepaying on a per-volume or per-time basis; e) paying after receiving one or more Premium Commercial Services; 15 f) Bonus or award billing; g) making one-off payments; h) making re-occurring or regular payments; i) Service type or combinations of service type billing; j) Referral bonuses; and 20 k) Sub-optimal billing. 65. The premium commercial services delivery apparatus according to any one of claims 50 to 64, wherein said Paying Subscriber is enabled to pay for said Subscription using one or more methods of payment including: 25 a) credit card; b) debit against said Subscriber's Mobile telecommunications and/or technology providers account; c) debit against said Subscriber's internet access account; d) Electronic Funds Transfer (EFT); Substitute Sheet (Rule 26) RO/AU 52 WO 2008/009036 PCT/AU2007/000022 5 e) debit against said Subscriber's bank account; and f) stored-value account payments 66. The premium commercial services delivery apparatus according to any one of claims 48 to 65, wherein said Premium Service Provider is enabled to send 10 one or more Trigger messages to: c) said Paying Subscribers, including previously known Paying Subscribers; and d) Sponsored subscribers, which are not known as Paying Subscribers, but who meet the criteria specified by said Sponsor, to receive sponsored 15 Premium Commercial Services. 67. The premium commercial services delivery apparatus according to any one of claims 48 to 66, wherein said Premium Service Provider is enabled to send a plurality of Trigger messages consisting of linked information, that is 20 dynamically updated, dependent on the following: a) time; b) subscriber preferences; c) location; d) frequency; and 25 e) subject. 68. The premium commercial services delivery apparatus according to any one of claims 48 to 67, wherein said Premium Service Provider is enabled to send a plurality of Trigger message profile types to said Subscribers including: 30 a) time limited offers; b) betting odds; c) wagers; Substitute Sheet (Rule 26) RO/AU 53 WO 2008/009036 PCT/AU2007/000022 5 d) passion indicators; and e) combinations of above. 69. The premium commercial services delivery apparatus according to any one of claims 48 to 68, wherein said Premium Service Provider is enabled to send 10 said Mobile Terminating Messages and said Trigger messages based on earlier subscribing habits and using information provided by incorporating data matching techniques using information obtained from other sources. 70. The premium commercial services delivery apparatus according to any one of 15 claims 48 to 69, wherein said Premium Service Provider is enabled to send said Mobile Terminating Messages as a Pull technology, and said Trigger messages and said Sponsored Mobile Terminating messages as Push technologies, in combination to increase the reach of said premium service offering(s). 20 71. A premium commercial services delivery system substantially as herein described with reference to the accompanying drawings. 72. A premium commercial services delivery method substantially as herein 25 described with reference to the accompanying drawings. 73. A premium commercial services delivery apparatus substantially as herein described with reference to the accompanying drawings. Substitute Sheet (Rule 26) RO/AU 54 WO 2008/009036 PCT/AU2007/000022 AMENDED CLAIMS RECEIVED BY THE INTERNATIONAL BUREAU ON 09 OCTOBER 2007 (09.10.07) 1. A premium commercial services delivery system for the delivery of Premium Commercial Service communications to one or more Mobiles including: 10 a) an offer to a Mobile user to become a Sponsored Subscriber to receive Premium Commercial Services; b) consenting to become said Sponsored Subscriber to receive said Premium Commercial Services via a Sponsor; and c) delivery of Subscribed Premium Commercial Services in the form 15 of a plurality of Mobile Ternnating message to a Subscriber. 2. The premium commercial services delivery system according to claim I wherein Subscribed Premium Commercial Services include one or more Mobile Termninating messages including: 20 a) sounds in the form of: i, ring tones; ii. voice; and iii. music, b) pictures in the form of: 25 i. animation(s) ii. Multimedia Message Service (MMS), c) text-based information in the form of: i. SMS messages; ii. Wireless Application Protocol (WAP) related messages; 30 iii. text alternatives such as e-mail with attachments; and 55 WO 2008/009036 PCT/AU2007/000022 5 d) location enabled services in the form of: L geo-locators; ii. Global Positioning Services (GPS); iii, mobile cells locators within a range or using triangulation; 10 iv. communication protocols including GSM; and v. internet "hotspots" or a combination of these, for the delivery of location-sensitive services or content. 3. The premium commercial services delivery system according to claims 1 15 or 2 wherein said Sponsored Subscriber receives a subscription as a profile which includes one or more Mobile Terminating messages in the form of one or more of the following information formats: a) pictures incorporating said profile's subject; b) text-based information incorporating the personality and interests 20 of said subject of said profile; o) accompanying voice of said profile; and d) location of said subject of said profile. 4. The premium commercial services delivery system according to any one 25 of claims I to 3 wherein said Sponsored Subscriber receives said subscription as a subject which includes a plurality of Mobile Terminating messages in the form of one or more of the information types conveyed as a service or as a good. 56 WO 2008/009036 PCT/AU2007/000022 5 5. The premium commercial services delivery system according to any one of claims I to 4, wherein said Sponsored Subscriber, who is enabled by said Sponsor obtaining said Subscriber's acceptance in the form of consent (explicit or implied) to receive said Premium Commercial Services wherein said consent includes obtaining: 10 i. said Mobile's number of Subscriber-to-be; ii. said Mobile's account holders name; iii. said Mobile's account holder's unique identifier, or iv. other relevant details that initiate communication with said subscriber. 15 6. The premium commercial services delivery system according to any one of claims 1 to 5, wherein said Sponsored Subscriber is enabled to send a Mobile Originating message to said Premium Commercial Services by swiping their Mobile against a mobile subscribing mechanism, which is 20 enabled to pick up, using a variety of technologies including infrared, Bluctooth, radio waves, microwaves, internet wireless protocols, said Mobile data as said Subscription. 7. The pTemium commercial services delivery system according to any one 25 of claims 1 to 6, wherein said delivery of Premium Commercial Services to a Sponsored Subscriber including: a) Communication from said Sponsor of an Instruction to a Premium Service Provider; and 57 WO 2008/009036 PCT/AU2007/000022 5 b) Receipt of said Instruction by said Premium Service Provider to activate said delivery of one or more said Premium Commercial Services as a Message Terminating to one or more said Sponsored Subscribers. 10 8. The premium commercial services delivery system according to claim 7 wherein said Instruction advises said Premium Service Provider which said Sponsored Subscriber or group of said Sponsored Subscribers are to receive Mobile Termninating messages as said Premium Commercial Service. 15 9. The premium commercial services delivery system according to olaim 7 or claim 8 wherein said Instruction advises said Premium Service Provider in which location said Sponsored Subscribers are to receive said Premium Commercial Service. 20 10. The premium commercial services delivery system according to any one of claims 7 to 9 wherein said Instruction advises said Premium Service Provider at which time said Sponsored Subscribers are to receive said Premium Commercial Service. 25 11. The premium commercial services delivery system according to any one of claim 7 to 10 wherein said Instruction advises said Premium Service Provider at what time range said Sponsored Subscribers are to receive said Premium Commercial Service. 30 58 WO 2008/009036 PCT/AU2007/000022 5 12, The premium commercial services delivery system according to any one of claims 7 to 11 wherein said Instruction advises said Premium Service Provider at what frequency said Sponsored Subscribers are to receive said Premium Conmmercial Service. 10 13. The premium commercial services delivery system according to any one of claims 7 to 12 wherein said Instruction advises said Premium Service Provider what subject or subjects said Sponsored Subscribers are to receive said Premium Commercial Service. 15 14. The premium commercial services delivery system according 1o any one of claims 7 to 13 wherein said communications with said Sponsored Subscribers includes: a) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content 20 types, in response to single said Mobile Originating message from a Paying Subscriber; b) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to said Sponsored Subscriber in response to single said 25 Instruction from said Sponsor;, c) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to Sponsored Subscribers in response to said Instruction from said Sponsor, or 59 WO 2008/009036 PCT/AU2007/000022 5 d) sending multiple Mobile Terminating messages of an enhanced quality, that are enabled to consist of multiple Premium Commercial Service content types, to said Subscribers who are both Paying and Sponsored Subscribers at the same time. 10 15. The premium commercial services delivery system according to claim 14, wherein said Paying Subscriber is enabled to pay for said Subscription including: a) Volume-discounted billing; Sb) prepaying on a per-volume or per-time basis; 15 c) paying after receiving one or more Premium Commercial Services; d) Bonus or award billing; e) making one-offpayments; f) making re-occurring or regular payments; 20 g) Service type or combinations of service type billing; h) Referral bonuses; or i) Sub-optimal billing. 16. The premium commercial services delivery system according to either 25 claims 14 or 15 wherein said Paying Subscriber is enabled to pay for said Su. ription using one or more methods of payment including: a) debit against said Subscriber's internet access account; b) Electronic Funds Transfer (EPT); c) debit against said Subscriber's bank account; or 60 WO 2008/009036 PCT/AU2007/000022 5 d) stored-value account payments 17. The premium commercial services delivery system according to any one of claims 7 to 16 wherein said Premium Service Provider is enabled to send one or more Trigger messages to Sponsored subscribers, which are 10 not known as Paying Subscribers, but who meet the criteria specified by said Sponsor, to receive sponsored Premium Commercial Services. 18. The premium commercial services delivery system according to any one of claims 7 to 17, wherein said Premium Service Provider is enabled to 15 send a plurality of Trigger messages consisting of linked information, that is dynamically updated, dependent on the following: a) time; .b) subscriber preferences; c) location; 20 d) frequency; or e) subject. 19. The premium commercial services delivery system according to any one of claims 7 to 18, wherein said Premium Service Provider is enabled to 25 send a plurality of Trigger message profile types to said Subscribers including: a) time limited offers; b) betting odds; c) wagers; 30 d) passion indicators; or 61 WO 2008/009036 PCT/AU2007/000022 5 e) combinations of above. 20. The premium commercial services delivery system according 1o any one of claims 7 to 19, wherein said Premium Service Provider is enabled to send said Mobile Terminating messages and said Trigger messages based. 10 on earlier subscribing habits and using information provided by incorporating data matching techniques using information obtained from other sources. 21. The premium commercial services delivery system according to any one 15 of claims 7 to 20, wherein said Premium Service Provider is enabled to send said Mobile Terminating messages as a Pull technology, ad said Trigger messages and said Sponsored Mobile Terminating messages as Push technologies, in combination to increase the reach of said Premium Commercial Service offering(s) 20 22. A premiumn commercial services delivery method for the delivery of Premium Commercial Service communications to one or more Mobiles including the steps of: 25 a) making an offer to a Mobile user to become a Sponsored Subscriber to receive Premium Commercial Services; b) consenting to become said Sponsored Subscriber to receive said Premium Commercial Services via a Sponsor; and 62 WO 2008/009036 PCT/AU2007/000022 5 c) delivery of Subscribed Premium Commercial Services in the form of a plurality of Mobile Terminating message to a Subscriber. 23. The premium commercial services delivery method according to claim 22 10 wherein Subscribed Premium Commercial Services include one or more Mobile Terminating messages including the steps of: a) sounds consisting of: i. ring tones; ii. voice; and 15 iii. music, b) pictures consisting of: iv. animation(s) v. Multimedia Message Service (MMS), c) text-based information consisting of: 20 vi. SMS messages; vii. Wireless Application Protocol (WAP) related messages; viii. text alternatives such as e-mail with attachments; and d) location enabled services consisting of: ix. geo-locators; 25 x. Global Positioning Services (GPS); xi. mobile cells locators within a range or using triangulation xii, communication protocols including GSM; and xiii. internet "hotspots" 63 WO 2008/009036 PCT/AU2007/000022 5 or a combination of these, for the delivery of location-sensitive services or content. 24. The premium commercial services delivery method according to claim 22 or claim 23 wherein said Sponsored Subscriber receives a subscription as a profile which includes one or more Mobile Terminating messages in the 10 form of one or more of the following information formats: a) pictures incorporating said profile's subject; b) text-based information incorporating the personality and interests of said subject of said profile; c) accompanying voice of said profile; and 15 d) location of said subject of said profile. 25. The premium commercial services delivery method according to any one of claims 22 to 24 wherein said Sponsored Subscriber receives said subscription as a subject which includes a plurality of Mobile 20 Terminating messages in the form of one or more of the information types conveyed as a service or as a good 26, The premium commercial services delivery method according To any one of claims 22 to 25, wherein said Sponsored Subscriber, who is enabled by 25 said Sponsor obtaining said Subscriber's acceptance in the form of consent (explicit or implied) to receive said Premium Commercial Services wherein said consent includes obtaining: i. said Mobile's number of Subscriber-to-be; ii. said Mobile's account holders name; 30 iii. said Mobile's account holder's unique identifier; or 64 WO 2008/009036 PCT/AU2007/000022 5 iv. other relevant details that initiate communication with said subscriber. 27. The premium commercial services delivery method according to any one of claims 22 to 26, wherein said Sponsored Subscriber is enabled by 10 performing the following step to send a Mobile Originating message to said Premium Commercial Services by swiping their Mobile against a mobile subscribing mechanism, which is enabled to pick up, using a variety of technologies including infrared. Bluetooth, radio waves, microwaves, internet wireless protocols, said Mobile data as said 15 Subscription. 28. The premium commercial services delivery method according to any one of claims 22 to 27, wherein said delivery of Premium Conmmercial Services to a Sponsored Subscriber including performing the following 20 steps: a) Communication from said Sponsor of an Instruction to a Premium Service Provider; and b) Receipt of said Instruction by said Premium Service Provider to activate said delivery of one or more said Premium Commercial 25 Services as a Message Terminating to one or more said Sponsored Subscribers 65 WO 2008/009036 PCT/AU2007/000022 5 29. The premium commercial services delivery method according to claim 28 wherein said Instruction includes performnning the following step of advising said Premium Service Provider which said Sponsored Subscriber or group of said Sponsored Subscribers are to receive Mobile Terminating messages as said Premium Commercial Service. 10 30. The premium commercial services delivery method according to claim 28 or claim 29 wherein said Instruction includes performing the following step of advising said Premium Service Provider in which location said Sponsored Subscribers are to receive said Premium Commercial Service. 15 31. The premium commercial services delivery method according to any one of claims 28 to 30 wherein said Instruction includes performing the following step of advising said Premium Service Provider at which time said Sponsored Subscribers are to receive said Premium Commercial 20 Service. 32. The premium commercial services delivery method according to any one of claim 28 to 31 wherein said Instruction includes performing the following step of advising said Premium Service Provider at what time 25 range said Sponsored Subscribers arc to receive said Premium Commercial Service. 33. The premium commercial services delivery method according to any one of claims 28 to 32 wherein said Instruction includes performing the 30 following step of advising said Premium Service Provider at what 66 WO 2008/009036 PCT/AU2007/000022 5 frequency said Sponsored Subscribers are to receive said Premium Commercial Service. 34. The premjumn commercial services delivery method according to any one of claims 28 to 33 wherein said Instruction includes performing the 10 following step of advising said Premium Service Provider what subject or subjects said Sponsored Subscribers are to receive said Premium Commercial Service. 35. The premium commercial services delivery method according to any one 15 of claims 28 to 34 wherein communicating with said Subscribers by performing one or more of the following steps: a) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, in response to single said Mobile Originating message 20 from a Paying Subscriber; b) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to said Sponsored Subscriber in response to single said Instruction from said Sponsor 25 c) sending multiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to Sponsored Subscribers in response to said Instruction from said Sponsor, or d) sending multiple Mobile Terminating messages of an enhanced 30 quality, that are enabled to consist of multiple Premium 67 WO 2008/009036 PCT/AU2007/000022 S Commercial Service content types, to said Subscribers who are both Paying and Sponsored Subscribers at the same time. 36. The premium commercial services delivery method according to claim 35, wherein said Paying Subscriber is enabled to pay for said 10 Subscription using one or more of the following payment steps: a) Volume-discounted billing; b) prepaying on a per-volume or per-time basis; c) paying after receiving one or more Premium Commercial Services; 15 d) Bonus or award billing; e) making one-offpayments; f) making re-occurring or regular payments; g) Service type or combinations of service type billing; h) Referral bonuses; or 20 i) Sub-optimal billing. 37. The premium commercial services delivery method according to either claims 35 or 36 wherein said Paying Subscriber is enabled to pay for said Subscription using one or more methods of payment including the steps 25 of debiting one or more of the following payment means: a) debit against said Subscriber's internet access account; b) Electronic Funds Transfer (EFT); c) debit against said Subscriber's bank account; or d) stored-value account payments 68 WO 2008/009036 PCT/AU2007/000022 5 38. The premium commercial services delivery method according to any one of claims 28 to 37 wherein said Premium Service Provider is enabled by performing the following step of sending one or more Trigger messages to Sponsored msubscribers, which are not known as Paying Subscribers, 10 but who meet the criteria specified by said Sponsor, to receive sponsored Premium Commercial Services. 39. The premium commercial services delivery method according to any one of claims 28 to 38, wherein said Premium Service Provider is enabled to 15 send a plurality of Trigger messages consisting of linked information, that is dynamically updated, dependent on the following: a) time; b) subscriber preferences; c) location; 20 d) frequency; or e) subject. 40. The premium commercial services delivery method according to any one of claims 28 to 39, wherein said Premium Service Provider is enabled to 25 send a plurality of Trigger message profile types to said Subscribers including: a) time limited offers; b) betting odds; c) wagers; 69 WO 2008/009036 PCT/AU2007/000022 5 d) passion indicators; or e) combinations of above. 41. The premium commercial services delivery method according to any one of claims 28 to 40, wherein said Premium Service Provider is enabled by 10 performing the following step of sending said Mobile Terminating messages and said Trigger messages based on earlier subscribing habits and using information provided by incorporating data matching techniques using information obtained from other sources. 15 42. The premium commercial services delivery method according to any one of claims 28 to 41, wherein said Premnium Service Provider is enabled by performing the following step of sending said Mobile Terminating messages as a Pull technology, and said Trigger messages and said Sponsored Mobile Temnninating messages as Push technologies, in 20 combination to increase the reach of said premium service offering(s). 43. A premium commercial services delivery apparatus for the delivery of Premium Commercial Service communications to one or more Mobiles including: 25 a) an offer to a Mobile user to become a Sponsored Subscriber to receive Premium Commercial Services; b) consenting to become said Sponsored Subscriber to receive said Premium Commercial Serviceos via a Sponsor; and 70 WO 2008/009036 PCT/AU2007/000022 5 c) delivery of Subscribed Premium Commercial Services in the form of a plurality of Mobile Terminating message to a Subscriber. 44. The premium commercial services delivery apparatus according to claim 44 wherein Subscribed Premium Commercial Services include one or more 10 Mobile Terminating messages including: a) sounds in the form of: i. ring tones; ii. voice; and iii. music, 15 b) pictures in the form of: i. animation(s) ii. Multimedia Message Service (MMvS), c) text-based information in the form of: . SMS messages; 20 ii. Wireless Application Protocol (WAP) related messages; iii. text alternatives such as e-mail with attaLchments; and d) location enabled services in the form of: i. geo.locators; ii. Global Positioning Services (GPS); 25 iii. mobile cells locators within a range or using triangulation; iv. communication protocols including GSM; and v. internet "hotspots" or a combination of these, for the delivery of location-sensitive services or content 71 WO 2008/009036 PCT/AU2007/000022 5 45. The premium commercial services delivery apparatus according to claims 43 or 44 wherein said Sponsored Subscriber receives a subscription as a profile which includes one or more Mobile Terminating messages in the form of one or more of the following information formats: a) pictures incorporating said profile's subject; 10 b) text-based information incorporating the personality and interests of said subject of said profile; c) accompanying voice of said profile; and d) location of said subject of said profile. 15 46. The premium commercial services delivery apparatus according to any one of claims 43 to 45 wherein said Sponsored Subscriber receives said subscription as a subject which includes a plurality of Mobile Terminating messages in the form of one or more of the information types conveyed as a service or as a good. 20 47. The premium commercial services delivery apparatus according to any one of claims 43 to 46, wherein said Sponsored Subscriber, who is enabled by said Sponsor obtaining said Subscriber's acceptance in the form of consent (explicit or implied) to receive said Premium Commercial Services wherein 25 said consent includes obtaining: i. said Mobile's number of Subscriber-to-be; ii. said Mobile's account holders name iii. said Mobile's account holder's unique identifier; or 72 WO 2008/009036 PCT/AU2007/000022 5 .iv. other relevant details that initiate communication with said subscriber. 48. The premium commercial services delivery apparatus according to any one of claims 43 to 47, wherein said Sponsored Subscriber is enabled to send a 10 Mobile Originating message to said Premium Commercial Services by swiping their Mobile against a mobile subscribing mechanism, which is enabled to pick up, using a variety of technologies including infrared, Bluetooth, radio waves, microwaves, internet wireless protocols, said Mobile data as said Subscription. 15 49. The premium commercial services delivery apparatus according to any one of claims 43 to 48, wherein said delivery of Premium Commercial Services to a Sponsored Subscriber including: a) Communication from said Sponsor of an Instmuction to a Premium 20 Service Provider; and b) Receipt of said Instruction by said Premium Service Provider to activate said delivery of one or more said Premium Commercial Services as a Message Terminating to one or more said Sponsored Subscribers. 25 50. The premium commercial services delivery apparatus according to claim 49 wherein said Instruction:advises said Premium Service Provider which said 73 WO 2008/009036 PCT/AU2007/000022 5 Sponsored Subscriber or group of said Sponsored Subscribers are to receive Mobile Terminating messages as said Premium Commercial Service. 51. The premium commercial services delivery apparatus according to claim 49 or claim 50 wherein said Instruction advises said Premium Service Provider 10 in which location said Sponsored Subscribers are to receive said Premium Commercial Service. 52. The premium commercial services delivery apparatus according to any one of claims 49 to 51 wherein said Instruction advises said Premynium Service 15 Provider at which time said Sponsored Subscribe= axe to receive said Premium Commercial Service. 53. The premium commercial services delivery apparatus according to any one of claim 49 to 52 when said Instruction advises said Premium Service 20 Provider at what time range said Sponsored Subscribers are to receive said Premium Commercial Service. 54. The premium commercial services delivery apparatus according to any one of claims 49 to 53 wherein said Instruotion advises said Premium Service 25 Provider at what frc uency said Sponsored Subscribers are to receive said Premium Commercial Service. 55. The premium commercial services delivery apparatus according to any one of claims 49 to 54 wherein said Instruction advises said Premium Service 30 Provider what subject or subjects said Sponsored Subscribers are to receive said Premium Co meroial Service. 74 WO 2008/009036 PCT/AU2007/000022 5 56. The premium commercial services delivery apparatus according to any one of claims 49 to 55 wherein said communications with said Sponsored Subscribers includes: a) sending multiple Mobile Terminating messages, that are enabled 10 to consist of multiple Premium Commercial Service content types, I in response to single said Mobile Originating message from a Paying Subscriber, b) sending m tiple Mobile Temninating messages, that are enabled 1 to consist of multiple Premium Commercial Service content types, 15 to said Spoisored Subscriber in response to single said Instruction from said S onsor; c) sending m ttiple Mobile Terminating messages, that are enabled to consist of multiple Premium Commercial Service content types, to Sponsored Subscribers in response to said Instruction from said 20 Sponsor, or d) . sending miAtiple Mobile Terminating messages of an enhanced quality, tt are enabled to consist of multiple Premium I Commerci 1 Service content types, to said Subscribers who are both Paying and Sponsored Subscribers at the same time. 25 57. The premium commercial services delivery apparatus according to claim 56, wherein said Paying Subscriber is enabled to pay for said Subscription including: a) Volume-d~scounted billing; 30 b) prepayingm on a per-volume or per-time basis; 75 WO 2008/009036 PCT/AU2007/000022 5 c) paying after r receiving one or more Premium Commercial Services; d) Bonus or award billing; e) making onaoff payments; f) making re-oCurring or regular payments; 10 g) Service type or combinations of service type billing; h) Referral bonuses; or I i) Sub-optimal billing. 58. The premium commercial services delivery apparatus according to either 15 claims 56 or 57 wherein said Paying Subscriber is enabled to pay for said Subscription using one or more methods of payment including: a) debit against said Subscriber's internet access account; b) Electronic Funds Transfer (EFT); I c) debit agai t said Subscriber's bank account; or I 20 d) stored-vah¢ account payments 59. The premium commeial services delivery apparatus according to any one of claims 49 to 58 whberein said Premium Service Provider is enabled to send I one or more Trigger messages to Sponsored subscribers, which are not known 25 as Paying Subscribers, but who meet the criteria specified by said Sponsor, to I receive sponsored Premium Commercial Services. 60. The premium commercial services delivery apparatus according to any one of claims 49 to 59, wh rein said Premium Service Provider is enabled to send a 76 WO 2008/009036 PCT/AU2007/000022 5 plurality of Trigger messages consisting of linked information, that is dynamically updated, dependent on the following: I a) time; b) subscriber preferences; c) location; 10 d) frequency; or e) subject. 61. The premium commercial services delivery apparatus according to any one of I claims 49 to 60, wherein said Premium Service Provider is enabled to send a 15 plurality of Trigger message profile types to said Subscribers including: a) time limited offers; b) betting odd ; c) wagers; d) passion indicators; or 1 20 e) combinations of above. 62. The premium commial services delivery apparatus according to any one of claims 49 to 61, wheein said Premium Service Provider is enabled to send I. said Mobile Terminating messages and said Trigger messages based on 25 earlier subscribing hibits and using information provided by incorporating data matching techniques using information obtained from other sources. 63. The premium commercial services delivery apparatus according to any one of claims 49 to 62, wherein said Premium Service Provider is enabled to send I 77 WO 2008/009036 PCT/AU2007/000022 5 said Mobile Terminatimg messages as a Pull technology, and said Trigger messages and said Sponsored Mobile Terminating messages as Push technologies, in combination to increase the reach of said Premium Commercial Service offering(s). 10 64. A system for providing a Premium Commercial Service (PCS) including: c) a subscription means for said PCS; and d) a payment means wherein the cost of said subscription to said PCS is paid by a Sponsor. 15 65. The system for providing a PCS according to Claim 64 wherein said subscription means includes: a) swiping a Mobile against a subscribing mechanism; b) a Mobile relay station detecting information from the Mobile of a Sponsored Subscriber;, or 20 c) a combination of a) and b) above. 66. The system for providing a PCS according to Claim 64 or 65 including means for specifying a delivery condition including: a) a location of the Mobile to which said PCS is to be delivered; 25 b) a calendar date; c) a time; d) an event; or e) any combination of a) to d) above. 78 WO 2008/009036 PCT/AU2007/000022 5 67. A system for providing a PCS using mobile telephony services according to Claims 64 to 66 including a PCS offer sent to the Mobile to offer a prize or discount when a purchase is made; including when a. a specific product is purchased, b. entry into a shopping mall or store is entered. 10 68. A method for providing a PCS including the steps of: d) a Sponsor providing an Instruction to a Premium Service 15 Provider (PSP); e) delivery of said PCS to a Subscriber in accordance with said Instruction; and f) payment by said Sponsor for said PCS. 20 69. A method for providing a PCS including the occurrence of: v) a Subscriber swiping a Mobile against a subscription mechanism to subscribe to said PCS; or d) a Sponsored Subscriber activating a subscription to said PCS by: iv. swiping a Mobile against a subscription mechanism; 25 v. carrying a Mobile from which a Mobile relay station detects information to activate said subscription; or vi. a combination of i and ii above. 70. A method for providing a PCS using mobile telephony services according 30 to Claim 68 or 69 including a PCS offer sent to said Mobile to offer a prize or discount when a purchase is made; including when 79 WO 2008/009036 PCT/AU2007/000022 5 a. a specific product is purchased, b. entry into a shopping mail or store is entered. 71. An apparatus for providing a Premium Commercial Service (PCS) using mobile telephony services including: 10 c) a subscription means for said PCS; and d) a payment means wherein the cost of said subscription to said PCS is paid to a Premium Service Provider (PSP) by: i. a Subscriber; or ii. a Sponsor. 15 72. The apparatus for providing a PCS according to Claim 71 wherein said subscription means includes: a) swiping a Mobile against a subscribing mechanism; b) a Mobile relay station detecting information from the Mobile of a 20 Sponsored Subscriber; or c) a combination of a) and b) above. 73. The apparatus for providing a PCS according to Claim 71 or 72 including means for specifying a delivery condition including: 25 a) a location of the Mobile to which said PCS is to be delivered; b) a calendar date; o) a time; d) an event; or e) any combination of a) to d) above. 30 80 WO 2008/009036 PCT/AU2007/000022 5 74. This apparatus for providing a PCS using mobile telephony services according to Claims 71 to 73 including said PCS offer sent to said Mobile to offer and incentive such as a prize or discount when a purchase is made; including when a. a specific product is purchased, or 10 b. entry into a shopping mall or store is entered. 76. A system for provision of a Premium Commercial Service wherein said system includes: a. a payment means; 15 b. a Sponsor; and c. a Sponsored Subscriber;, such that said Sponsor is enabled to pay for provision of said Premium Commercial Service to said Sponsored Subscriber 20 77. The system for provision of a Premium Commercial Service according to claim 75 wherein said Sponsor is enabled to provide an Instruction to a Premium Service Provider (PSP). 78. The system for provision of a Premium Commercial Service according to claims 25 75 or 76 wherein said Sponsor is enabled to specify a delivery condition. 79. The system for provision of a Premium Commercial Service according to any one of claims 75 to 77 wherein said Sponsored Subscriber is enabled to specify a delivery condition. 30 81 WO 2008/009036 PCT/AU2007/000022 5 80. The system for provision of a Premium Commercial Service according to any one of claims 77 or 78 wherein said delivery condition includes: a. a location of the Mobile to which said PCS is to be delivered; b. a calendar date; c. a time; 10 d. an event; or e. any combination of a) to d) above. 81. A system for provision of a Premnium Commerrcial Service wherein a Subscriber is enabled to subscribe to said Premium Commercial Service by swiping a 15 Mobile against a subscription mechanism 82. A system for provision of a Premium Commercial Service wherein a Sponsored Subscriber is enabled to activate a subscription to said Premium Commercial Service by swiping a Mobile against a subscription mechanism. 20 83. A system for provision of a Premium Commercial Service wherein a subscription to said Premium Commercial Service can be activated by a Mobile relay station detecting information from the Mobile of a Sponsored Subscriber 25 84. Apparatus for provision of a Premium Commercial Service wherein said apparatus includes a Mobile for receiving Premium Commercial Services by a Sponsored Subscriber 85. The Apparatus for provision of a Premium Commercial Service according to 30 claim 83 wherein said apparatus includes a payment means such that a Sponsor 82 WO 2008/009036 PCT/AU2007/000022 is enabled to pay for provision of said Premium Commercial Service to said Mobile. 86. The apparatus for provision of a Premium Commercial Service according to claim 84 including means for said Sponsor to provide an Instruction to a 10 Premium Service Provider 87. The apparatus for provision of a Premium Commercial Service according to claim 84 or 85 including means for said Sponsor to specify a delivery condition 15 88. The apparatus for provision of a Premium Commercial Service according any one of claims 84 to 86 including means for said Sponsored Subscriber to specify a delivery condition 89. The apparatus for provision of a Premium Commercial Service according to 20 claim 86 or 87 wherein said apparatus includes means for said delivery condition to include: a. a location of the Mobile to which said PCS is to be delivered; b. a calendar date; c. a time; 25 d. an event; or e. any combination of a) to d) above. 90. Apparatus for provision of a Premium Connercial Service including a subscription mechanism whereby a Subscriber is enabled to subscribe to said 83 WO 2008/009036 PCT/AU2007/000022 5 Premium Commercial Service by swiping a Mobile against said subscription mechanism 91. Apparatus for provision of a Premium Commercial Service including a subscription mechanism whereby a Sponsored Subscriber is enabled to activate a 10 subscription to said Premium Commercial Service by swiping a Mobile against a subscription mechanism 92. A method for provision of a Premiun Commercial Service including the steps of: 15 a. a Sponsor providing an Instruction to a Premium Service Provider; b. delivery of said Premium Commercial Service to a Sponsored Subscriber in accordance with said Instruction; and c. payment by a Sponsor for said Premium Commercial Service 20 93. The method for provision of a Premium Commercial Service according to claim 93 including the steps of: a. delivering said Premium Commercial Service from said Premium Service Provider in accordance with said Instruction; and b- receiving payment from said Sponsor in relation to said Premium 25 Commrcial Service delivery. 94. The method for provision of a Preamium Commercial Service according to claim 91 or 92 including the step -of said Sponsor specifying a delivery condition. 84 WO 2008/009036 PCT/AU2007/000022 5 95. The method for provision of a Premium Commercial Service according to any one of claims 91 to 93 including the step of said Sponsored Subscriber specifying a delivery condition 96. A method for provision of a Premium Commercial Service according to claim 93 10 or 94 including the occurrence of said delivery condition including: a, a location of the Mobile to which said PCS is to be delivered; b. a calendar date; c. a time; d. an event; or 15 e. any combination of a) to e) above. 97. A method for provision of a Preminum Commercial Service including the step of a Subscriber swiping a Mobile against a subscription mechanism to subscribe to said Premium Commercial Service 20 98. A method for provision of a Premium Commercial Service including the step of a Sponsored Subscriber swiping a Mobile against a subscription meobhanism to activate a subscription to said Premium Commercial Service 25 99. A method for provision of a Premium Commercial Service including the step of a Mobile relay station detecting Mobile recording information to activate a subscription to said Premium Commercial Service. 100. A system for providing a Premium Commercial Service (PCS) using mobile 30 telephony services including: 85 WO 2008/009036 PCT/AU2007/000022 5 a. a subscription means for said PCS; and b. a payment means wherein the cost of a subscription to said PCS is paid to a Premium Service Provider (PSP) by: i. a Subscriber; or ii. a Sponsor. 10 101. The system for providing a PCS according to Claim 100 wherein said subscription means includes: a. swiping a Mobile against a subscribing mechanism; b. a Mobile relay station detecting information from the Mobile of a 15 Sponsored Subscriber; or c. a combination of a) and b) above. 102. The system for providing a PCS according to Claim 100 or 101 including means for specifying a delivery condition including: 20 a. a location of the Mobile to which said PCS is to be delivered; b. a calendar date; c. a time; d. an event; or e. any combination of a) to d) above. 25 103. A method for providing a PCS using mobile telephony services including the steps of: a. a Sponsor providing an Instruction to a Premium Service Provider (PSP); 86 WO 2008/009036 PCT/AU2007/000022 5 b. delivery of said PCS to a Subscriber in accordance with said Instruction; and c. payment by said Sponsor to said PSP for said PCS. 104. A method for providing a PCS Including the occurrence of: 10 a. a Subscriber swiping a Mobile against a subscription mechanism to subscribe to said PCS; or b. a Sponsored Subscriber activating a subscription to said PCS by; i. swiping a Mobile against a subscription mechanism; ii. carrying a Mobile from which a Mobile relay station detects 15 information to activate said subscription; or iii. a combination of i and ii above. 105. A system for providing aPremium Commercial Service (PCS) including: a. a subscription means for said PCS; and 20 b. a payment means wherein the cost of a subscription to said PCS is paid by a Sponsor. 106. The system for providing a PCS according to Claim 105 wherein said subscription means includes: 25 a. swiping a Mobile against a subscribing mechanism; b. a Mobile relay station detecting information from the Mobile of a Sponsored Subscriber; or c. a combination of a) and b) above. 87 WO 2008/009036 PCT/AU2007/000022 5 107. The system for providing a PCS according to Claim 105 or 106 including means for pecifying a delivery condition including: a. a location of the Mobile to which said PCS is to be delivered; b. a calendar date; c. a time; 10 d. an event; or e. any combination of a) to d) above. 108. A premium commercial services delivery system substantially as herein described with reference to the accompanying drawings. 15 109. A premium commercial services delivery method substantially as herein described with reference to the accompanying drawings. 110. Apremium commercial services delivery apparatus substantially as herein 20 described with reference to the accompanying drawings. 88