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AU2001284888A1 - System and method for displaying advertising in an interactive program guide - Google Patents

System and method for displaying advertising in an interactive program guide

Info

Publication number
AU2001284888A1
AU2001284888A1 AU2001284888A AU8488801A AU2001284888A1 AU 2001284888 A1 AU2001284888 A1 AU 2001284888A1 AU 2001284888 A AU2001284888 A AU 2001284888A AU 8488801 A AU8488801 A AU 8488801A AU 2001284888 A1 AU2001284888 A1 AU 2001284888A1
Authority
AU
Australia
Prior art keywords
advertising
screen
schedule data
viewer
program guide
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001284888A
Inventor
George Gerba
Michael R. Nichols
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
CORPORATE MEDIA PARTNERS D/B/A AMERICAST
Original Assignee
MEDIA PARTNERS dba AMERICAST
CORPORATE MEDIA PARTNERS D/B/A AMERICAST
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MEDIA PARTNERS dba AMERICAST, CORPORATE MEDIA PARTNERS D/B/A AMERICAST filed Critical MEDIA PARTNERS dba AMERICAST
Publication of AU2001284888A1 publication Critical patent/AU2001284888A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Systems (AREA)
  • User Interface Of Digital Computer (AREA)
  • Audible And Visible Signals (AREA)
  • Circuits Of Receivers In General (AREA)

Abstract

An interactive program guide containing schedule data for multiple channels and advertising data is provided to viewers on a screen. The advertising may be related to the programs adjacent thereto in the guide and to time slots displayed on the screen. The advertising srolls in various directions in response to the viewer's scrolling of the grid, but at a different pace and according to a different scheme than the scrolling of the schedule data itself. For example, the advertising may remain on the screen in a predetermined location while the viewer scrolls the schedule data, and then scroll off the screen to be replaced by new ads after a predetermined number of channels scroll off the screen, or on the basis of time slots and/or adjacent channels displayed on the screen. This provides for greater viewer attention to the advertising and for greater control by advertisers over the manner and length in which advertising is presented to viewers.
AU2001284888A 2000-08-14 2001-08-14 System and method for displaying advertising in an interactive program guide Abandoned AU2001284888A1 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US22520900P 2000-08-14 2000-08-14
US60/225,209 2000-08-14
US28392101P 2001-04-16 2001-04-16
US60/283,921 2001-04-16
PCT/US2001/025399 WO2002015571A1 (en) 2000-08-14 2001-08-14 System and method for displaying advertising in an interactive program guide

Publications (1)

Publication Number Publication Date
AU2001284888A1 true AU2001284888A1 (en) 2002-02-25

Family

ID=26919396

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001284888A Abandoned AU2001284888A1 (en) 2000-08-14 2001-08-14 System and method for displaying advertising in an interactive program guide

Country Status (7)

Country Link
US (1) US7634789B2 (en)
EP (1) EP1329099B1 (en)
AT (1) ATE413062T1 (en)
AU (1) AU2001284888A1 (en)
CA (1) CA2419780C (en)
DE (1) DE60136377D1 (en)
WO (1) WO2002015571A1 (en)

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Also Published As

Publication number Publication date
US20020138834A1 (en) 2002-09-26
CA2419780C (en) 2012-08-21
EP1329099A1 (en) 2003-07-23
WO2002015571A9 (en) 2003-03-27
EP1329099B1 (en) 2008-10-29
DE60136377D1 (en) 2008-12-11
HK1058449A1 (en) 2004-05-14
ATE413062T1 (en) 2008-11-15
US7634789B2 (en) 2009-12-15
EP1329099A4 (en) 2005-08-31
WO2002015571A1 (en) 2002-02-21
CA2419780A1 (en) 2002-02-21

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