Papers by Nils Myszkowski
Purpose – This paper aims to investigate the role of attention, processing motivation and process... more Purpose – This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude, brand attitude and purchase intentions. Design/methodology/approach – Two empirical studies were conducted using self-report questionnaires. Findings – In Study 1 (N 176), the measure of self-reported subjective processing fluency was pretested. As expected, it was found to be sensitive to visual and semantic features of advertisements and to predict attitudes toward an advertisement. In Study 2 (N 204), mediation analyses showed that self-reported subjective processing fluency was a predictor of attitude toward the advertisement (through attention and processing depth), attitude toward the brand (through processing depth) and purchase intentions (through processing depth). Research limitations/implications – The results emphasize the role of cognitive processing in explaining the effect of processing fluency on attitudes in marketing research. Practical implications – Practitioners could use this theoretical framework and take into account the fluency with which consumers process information to improve the way they advertise their products. Originality/value – The results suggest that self-reported subjective processing fluency can be relevant to predicting consumers' attitudes because it increases attention and processing depth of the advertisement. An executive summary for managers and executive readers can be found at the end of this issue.
Bookmarks Related papers MentionsView impact
This study provides new evidence concerning task specificity in creativity—examining through a cr... more This study provides new evidence concerning task specificity in creativity—examining through a cross-cultural perspective the extent to which performance in graphic versus verbal creativity tasks (domain specificity) and in divergent versus convergent creativity tasks (process specificity) are correlated. The relations between different creativity tasks in monocultural and multicultural samples of Chinese and French children were compared. Electronic versions of the Wallach and Kogan Creativity Test (WKCT, Wallach & Kogan, 1965; Lau & Cheung, 2010) and the Evaluation of Potential Creativity (EPoC; Lubart, Besanc ßon, & Barbot, 2011; Barbot, Besanc ßon, & Lubart, 2011) were used. Both measures showed satisfactory psychometric properties and cross-cultural structural validity. The results showed that culture has an impact on the structure of creative ability: It appeared that correlation patterns were different across Chinese and French groups and across monocultural and multicultural groups. Such results show that it is crucial to take task specificity into account when investigating the effect of culture on creativity. Indeed, our study implies that cultural differences that are found using one specific creativity task might not be automatically generalizable to all sorts of creativity tasks. Limitations are discussed and perspectives for future research on culture and task specificity in creativity are proposed.
Bookmarks Related papers MentionsView impact
Purpose – The purpose of this paper is to provide new elements to understand, measure and predict... more Purpose – The purpose of this paper is to provide new elements to understand, measure and predict managerial creativity. More specifically, based on new approaches to creative potential (Lubart et al., 2011), this study proposes to distinguish two aspects of managerial creative problem solving: divergent-exploratory thinking, in which managers try to generate several new solutions to a problem; and convergent-integrative thinking, in which managers select and elaborate one creative solution. Design/methodology/approach – In this study, personality is examined as a predictor of managerial creative problem solving: On one hand, based on previous research on general divergent thinking (e.g. Ma, 2009), it is hypothesized that managerial divergent thinking is predicted by high openness to experience and low agreeableness. On the other hand, because efficient people management involves generating satisfying and trustful social interactions, it is hypothesized that convergent-integrative thinking ability is predicted by high agreeableness. In all, 137 adult participants completed two divergent-exploratory thinking managerial tasks and two convergent-integrative thinking managerial task and the Big Five Inventory (John and Srivastava, 1999). Findings – As expected, divergent-exploratory thinking was predicted by openness to experience (r ¼ 0.21; p o 0.05) and agreeableness (r ¼ −0.22; p o0.05) and the convergent-integrative thinking part of managerial creative problem solving was predicted by agreeableness (r ¼ 0.28; p o0.001). Originality/value – Contrary to most research on managerial creativity (e.g. Scratchley and Hakstian, 2001), the study focuses (and provides measure guidelines) on both divergent and convergent thinking dimensions of creative potential. This study replicates and extends previous results regarding the link between personality (especially agreeableness) and managerial creativity.
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Previous literature suggested that anger and sadness may be necessary to restore social bonds in ... more Previous literature suggested that anger and sadness may be necessary to restore social bonds in the face of immediate relationship threat. The present research compared the social effectiveness of expressing anger and sadness in response to a negative personal evaluation. Results indicated that target anger in response to a negative competence evaluation, and target sadness in response to a negative warmth evaluation, had the most positive effects on the evaluators’ subjectively perceived persuasiveness of the targets’ communication (Study 1) and on the subjectively perceived fluency of the interaction by both interaction partners (Study 2). Results are discussed in light of the social functionality of emotion expression and the importance of interpersonal emotion congruency with evaluation content.
Bookmarks Related papers MentionsView impact
The aim of this study was to investigate the psychometric properties of the Ten-Item Personality ... more The aim of this study was to investigate the psychometric properties of the Ten-Item Personality Inventory (TIPI) in a French-speaking sample (1,554 participants, 59.3% of women). Our results showed that the French version of the TIPI has acceptable psychometric properties with satisfactory levels of temporal stability (after three and six weeks), satisfactory convergent and divergent construct validity in relationship with the Big Five Inventory (BFI), emotional intelligence, and self-esteem. As in the other translations of the TIPI, the limitation of our adaptation is the low level of internal consistency, especially concerning agreeableness, as in the Spanish version. The French TIPI is a promising scale that should be used preferably for exploratory purposes.
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Although Hans Eysenck's reputation is for the most part related to other works, empirical aesthet... more Although Hans Eysenck's reputation is for the most part related to other works, empirical aesthetics was the topic of his PhD, a field in which he remained interested for a very long time, steering the domain's wheel towards the study of individual differences. In this article, we review his work and impact in the field. We first argue that his works on aesthetics demonstrates his interest for natural sciences and arts, his gestaltist views on art and psychology, as well as the influence of Burt and of his first wife, Margaret Davies, on his work. We then analyze his first factor analytic works on aesthetic preferences, leading to the discovery of the two factors of aesthetic judgment – " T " (for taste) and " K " (for appreciation of complexity) – and show how, in spite of his impact in other fields, he kept demonstrating concern for the measure and determinants of these two factors. Finally, we discuss the extensions and limitations of Eysenck's contribution to the field of empirical aesthetics, proposing that the " T-K " duality sowed important seeds for a unified concept of " Aesthetic Quotient " .
Bookmarks Related papers MentionsView impact
Residents experience severely high levels of stress, depression and burnout, leading to perceived... more Residents experience severely high levels of stress, depression and burnout, leading to perceived medical errors, as well as to symptoms of impairment, such as chronic anger, cognitive impairment, suicidal behavior and substance abuse. Because research has not yet provided a psychometrically robust population-specific tool to measure the level of stress of medicine residents, we aimed at building and validating such a measure. Using an inductive scale development approach, a short, pragmatic measure was built, based on the interviews of 17 medicine residents. The Internal Medicine Residency Stress Scale (IMRSS) was then administered in a sample of 259 internal medicine residents (199 females, 60 males, MAge = 25.6) along with the Hospital Anxiety and Depression Scale, Maslach Burnout Inventory, Satisfaction With Life Scale and Ways of Coping Checklist. The IMRSS showed satisfactory internal reliability (Cronbach’s α = .86), adequate structural validity – studied through Confirmatory Factor Analysis (χ2/df = 2.51, CFI = .94; SRMR = .037, RMSEA = .076) – and good criterion validity – the IMRSS was notably strongly correlated with emotional exhaustion (r = .64; p < .001) and anxiety (r = .57; p < .001). Because of its short length and robust psychometric qualities, the use of the IMRSS is recommended to quickly and frequently assess and monitor stress among internal medicine residents.
Bookmarks Related papers MentionsView impact
Journal of personality assessment, 2015
Overexcitability corresponds to an overall response to stimulations in 5 domains: psychomotor, se... more Overexcitability corresponds to an overall response to stimulations in 5 domains: psychomotor, sensual, intellectual, imaginational, and emotional. The aim of this study was to develop a French version of the Overexcitability Questionnaire 2 (OEQ2) and to expand its psychometric properties. Two studies were conducted: one with a sample of 474 adolescents and another with a sample of 436 adults. Internal consistency, factorial structure, and validity (correlations with intelligence, personality, and alexithymia) were examined. The French OEQ2 showed satisfactory psychometric properties, thus advocating for its use in further research on overexcitability and in clinical practice.
Bookmarks Related papers MentionsView impact
Learning and Individual Differences, 2014
Bookmarks Related papers MentionsView impact
Canadian Journal of Behavioural Science / Revue canadienne des sciences du comportement, 2014
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Europe's Journal of Psychology, 2012
Bookmarks Related papers MentionsView impact
Software by Nils Myszkowski
Illustrate graphically the most common Null Hypothesis Significance Testing proce- dures. More sp... more Illustrate graphically the most common Null Hypothesis Significance Testing proce- dures. More specifically, this package provides functions to plot Chi-Squared, F, t (one- and two- tailed) and z (one- and two-tailed) tests, by plotting the probability density under the null hypoth- esis as a function of the different test statistic values. Although highly flexi-
ble (color theme, fonts, etc.), only the minimal number of arguments (observed test statistic, de- grees of freedom) are necessary for a clear and useful graph to be plotted, with the ob-
served test statistic and the p value, as well as their corresponding value labels. The axes are auto- matically scaled to present the relevant part and the overall shape of the probability density func- tion. This package is especially intended for education purposes, as it provides a helpful sup- port to help explain the Null Hypothesis Significance Testing process, its use and/or shortcomings.
Bookmarks Related papers MentionsView impact
Books by Nils Myszkowski
PsycEXTRA Dataset, 2000
Bookmarks Related papers MentionsView impact
Uploads
Papers by Nils Myszkowski
Software by Nils Myszkowski
ble (color theme, fonts, etc.), only the minimal number of arguments (observed test statistic, de- grees of freedom) are necessary for a clear and useful graph to be plotted, with the ob-
served test statistic and the p value, as well as their corresponding value labels. The axes are auto- matically scaled to present the relevant part and the overall shape of the probability density func- tion. This package is especially intended for education purposes, as it provides a helpful sup- port to help explain the Null Hypothesis Significance Testing process, its use and/or shortcomings.
Books by Nils Myszkowski
ble (color theme, fonts, etc.), only the minimal number of arguments (observed test statistic, de- grees of freedom) are necessary for a clear and useful graph to be plotted, with the ob-
served test statistic and the p value, as well as their corresponding value labels. The axes are auto- matically scaled to present the relevant part and the overall shape of the probability density func- tion. This package is especially intended for education purposes, as it provides a helpful sup- port to help explain the Null Hypothesis Significance Testing process, its use and/or shortcomings.