Recep Yilmaz
Recep Yilmaz, Ph.D., is a Professor at Ondukuz Mayis University, Public Relations and Publicity Department. He authored eleven books (Narrative Theory and Therapy in the Post-Truth Era, Handbook of Research on Narrative Interactions, Handbook of Research on Narrative Advertising, Handbook of Research on Transmedia Storytelling and Narrative Strategies, Narrative Advertising Models and Conceptualization in the Social Media Age, Traditional and Digital Advertising in 150 Questions, Handbook Research on Effective Advertising Strategies in the Social Media Age, Advertising in 99 Questions, Keywords in Advertising, Scenarios: How is it written? How are they writing?, Leadership and its Contemporary Dimensions), and he published numerous papers in several journals, conference proceedings, and chapters in edited books. Dr. Yılmaz also has a published novella (a philosophical horror story) called “Çerçici.” His majors are Narrative Theory and Advertising. He also studies Theoretical Communication. Some courses he teaches are Narrative in Literature, Cinema and Advertisement, Advertising Scriptwriting, and Creative Writing.
Address: Ondokuz Mayıs Üniversitesi, İletişim Fakültesi, Mustafa Kemal Güneşdoğdu Kampüsü, Çarşamba, Samsun
Address: Ondokuz Mayıs Üniversitesi, İletişim Fakültesi, Mustafa Kemal Güneşdoğdu Kampüsü, Çarşamba, Samsun
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Books by Recep Yilmaz
Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.
The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Book Chapters by Recep Yilmaz
Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.
The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Özet:
Ülkemiz reklamcılık tarihi 1840'tan bu yana çeşitli dönüşümler geçirmiştir. Dilsel dö-nüşümün yanı sıra sosyo-kültürel ve sosyo-ekonomik değişim, reklamı da toplumsal bir kurum olarak dönüştürmüştür. Söz konusu dönüşüm reklam anlatısında da kendini göstermektedir. Teknolojik gelişmelere paralel olarak ortaya çıkan yeni mecralar ve be-raberinde getirdiği yeni kültür, reklam anlatısının yapısında belirgin farklılıkların ortaya çıkmasına neden olmuştur. Bu çalışma, dijitalleşme ile ortaya çıkan yeni reklam mecra-ları ve bunların reklam anlatısında oluşturduğu yapısal değişikliklere odaklanmaktadır. Çalışmada ülkemizdeki uygulamalarından hareket edilerek, örneklem dahilindeki rek-lam metinleri yapısal çözümlemeye tabii tutularak incelenmektedir. İlk bölümde gele-neksel reklam anlatısının dönüşümü ana hatlarıyla anlatılmaktadır. Çalışmanın ikinci bölümünde, çözümleme sonucunda elde edilen bulgulara dayanarak sektörde üretilen interaktif reklamlar, oyuniçi reklamlar, reklamoyunlar, sanal gerçeklik uygulamaları, ar-tırılmış gerçeklik uygulamaları, viral reklamlar, sosyal medya reklamları ve transmedya öykü anlatımı uygulamalarında yer alan anlatı yapılanmaları açığa çıkarılmaktadır. Ça-lışma, reklam anlatısı ve ülkemizde reklamcılığın geleceğine ilişkin bir sonuç bölümüyle tamamlanmaktadır.
[This is the doctorate study titled as ‘Mental Reconstruction of the World by means of Narration’ -which expresses the communication of the text and the reader- mainly focuses on how the readers recognize a world that is constructed by the writers only through the words as an interaction method. In the center of problematic we mention about, the main problem is the location of the reality. The discussions about the location of reality in written communication have preoccupied the minds of litterateurs and academicians. The academic society has come to a conclusion that the author, text and the reader are the main feet of the reality. Nevertheless, some academicians support that the reality in written genres emerges dependent to the subjects that compose the text, some say that the texts are totally independent bodies from the authors after coming into existence and some others support that the reality is not inside the text but in the interaction which the reader forms with the text. In this study, all three approaches about the location of the reality are questioned. A three dimensional analysis has been made after a conceptual reference framework about the acquisition of text, narration and construing was practised. The first of the dimensions is the tendencies of authors. The meanings that the authors gave to thier texts are determined in their own experinences in writing and under the guidance of authors’ statements and the writings of Literature Historians. The novels of ‘The Overcoat’, ‘The Metamorphosis’ and ‘Animal Farm’ have been selected as the subjects of the study. Second dimension is the text’s own structure of meaning. Here, texts are analyzed systematically in their own narrational structures as using the structural analysis method and consolidated with content analysis. The third of the dimensions is the reader’ contruing practises. Recognising practices of different readers are analyzed through the interviewing method in depth. The findings -that have been concluded through the three dimensional analysis about problematics we focused on- are combined with the conceptual framework, after that, some mainstream determinations are reached and all these conclusions are embodied on a model in the epilogue of the study.]
Full Chapters Due: October 30, 2018
Submission Date: January 30, 2019
February 28, 2016: Proposal Submission Deadline
March 20, 2016: Notification of Acceptance
June 30, 2016: Full Chapter Submission
August 30, 2016: Review Results Returned
September 30, 2016: Revised Chapter Submission
October 15, 2016: Final Acceptance Notification
October 30, 2016: Final Chapter Submission
Narrative theory origins go back to Plato as an approach that tries to understand the story's abstract mechanism. After the separation of theory, mimetic, and diegetic elements, it continued its fundamental development until Aristotle, Finnish School, Saussure, Russian Formalists, Prague School, German Scholars, Anglo-Saxon Formalism and French Structuralism. Narratology has spread beyond the literary world, from visual narrative to artificial intelligence. -After a quarter of a century from named the field by Todorov in 1966.- In this context, Narrative Therapy is one of many fields of narrative that emerged in the 1990s. The approach that emerged with White and Epston has turned into a rich research field that feeds many disciplines. “Handbook of Research on Narrative and Therapy in the Post-Truth Era” aims to make a strong contribution to studies examining the interaction between narrative and therapy. The book focuses on the one hand on the structure of the narrative and the possibilities it offers for therapy; on the other hand, the Post-Modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. In this context, the research to be carried out, new concepts, and models created are the study's basic expectations.
https://www.igi-global.com/publish/call-for-papers/call-details/5265