Dr. Aditya Upadhyay
Experienced Professor with a demonstrated history of working in the Education and Retail industry. Skilled in Teaching, Fashion Management, Market Research, Business Development, Marketing Strategy, and Training. Strong education professional with a Doctoral Degree in Philosophy from Rabindranath Tagore University and Masters Degree in Fashion Management from National Institute of Fashion Technology. Currently serving as Research Guide at Mansarovar Global University, Bhopal
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websites were identified including 10 government and 10 private retailers, which further were analyzed through content analysis and chi-square
test. This research resulted in the extraction of 6 online visual merchandising factors: product presence, product information, services,
interest, aesthetics and fitness. There were significant differences in all 6 factors. This research contributes to the understanding of elements
and major factors which constitute to the online visual merchandising composition of an online retailer. Academicians and practitioners of
Visual Merchandisers will also be benefited by knowing how online Visual Merchandising factors were used differently by the government and
private players for retailing of handloom sarees over e-commerce platform in India.
Conference Presentations
websites were identified including 10 government and 10 private retailers, which further were analyzed through content analysis and chi-square
test. This research resulted in the extraction of 6 online visual merchandising factors: product presence, product information, services,
interest, aesthetics and fitness. There were significant differences in all 6 factors. This research contributes to the understanding of elements
and major factors which constitute to the online visual merchandising composition of an online retailer. Academicians and practitioners of
Visual Merchandisers will also be benefited by knowing how online Visual Merchandising factors were used differently by the government and
private players for retailing of handloom sarees over e-commerce platform in India.