To date, Europe hasn’t benefitted from a comprehensive investigation on the current and emerging revenue streams available to hyperlocal publishers, especially with the continued convergence of content and digital technology. This study...
moreTo date, Europe hasn’t benefitted from a comprehensive investigation on the current and emerging revenue streams available to hyperlocal publishers, especially with the continued convergence of content and digital technology. This study examines a broad range of
hyperlocal services and pure players from across Europe, to inform hyperlocal publishers about the different methods and strategies available to them, so they can develop a more sustainable and resilient service. It responds directly to recommendations that call for
business models to be ‘further analysed so that lessons learned from these case studies can inspire, and inform entrepreneurs and other publishers’.2 It includes:
• An overview of the hyperlocal ecosystem, including a country-by-country analysis.
• An overview of the different legal business structures available to hyperlocal media
services, including the potential advantages and limitations of these.
• An analysis of current and emerging revenue streams being used by hyperlocal publishers,
with a focus on 35 case studies from Europe.
• An assessment of which of these are most feasible, reliable or lucrative.
• An examination of changes to the wider advertising and online transaction industry.
• Emerging trends and innovations in revenue creation and capture in and beyond Europe.
• Recommendations for policymakers, industry and hyperlocal publishers in relation to gaps,
opportunities and areas of growth.
