Category Archives: Video

Video embeds, recommendations, and things worth watching.

Ari & X

I’m in NYC for the Stephan Wolfram dev/ai/nyc conversation tomorrow at the Automattic Noho space. While walking back from the Apple Store in Soho where I had picked up a new Studio Display XDR to try out, ran into one of my favorite YouTube accounts to follow right now, Ari at Home! I ran into him around 32 minutes into this Twitch stream. Here’s how he set up his rig.

A video I’ve shared with friends recently is when Harry Mack ran into Ari, which was fun for me because they’re two of my favorite accounts to follow. Sorry I didn’t freestyle! I had to get back to do some work, which is why I got the monitor.

In other cool X/Twitter news, they launched an awesome feature today that lets you restrict replies not just to people you follow, but to people they follow as well. Nikita gave a hat tip to the conversation I had with Peter Levels / @levelsio.

Song Creation

I’m in New Orleans for the first time in 7 years for a beautiful wedding. My Mom’s side of the family emigrated here in the 1860s, and there’s a deep comfort in the art, traditions, and weirdness of Creole culture. Good music and food are ubiquitous.

I met up with WordPresser Blake Bertuccelli-Booth to catch a set by Jason Marsalis at Snug Harbor, featuring some great originals and surprising arrangements of Maroon 5’s “This Love” and the music from the Bejeweled Butterflies game. Great artists find inspiration everywhere.

Afterward, we went to see my friend Troy, aka Trombone Shorty, at his studio. (Troy and I met when we both received the Heinz Award in 2016.) He was with Silkk the Shocker and Reggie Nicholas Jr., working on beats and songs. Though I was there for just a short while, it was inspiring to see the act of musical creation.

A few days ago, Ed Sheeran went on the new Benny Blanco / Lil Dicky / Kristin Podcast Friends Keep Secrets. I haven’t watched the entire episode, but the twenty minutes from about 1:09 to the end where Ed and Benny come up with a new song I’ve seen 4 times now, it’s magical. Check it out, it’s one of the coolest things you’ll see this week.

I’ve seen Ed Sheeran loop his songs live, but this act of creation is very special, and I love the dynamic between him and Benny. It reminds me of that magical moment in Peter Jackson’s Get Back documentary where you see Paul McCartney and the band come up with the idea for the classic song Get Back.

Classical Accordian

So my new obsession is a Ukrainian-born musician, Alexander Hrustevich, who plays a type of chromatic Russian accordion called a Bayan. He plays incredible transcriptions of classical pieces, replicating the parts of an entire orchestra with just two hands. If you’re familiar with Vivaldi’s Four Seasons, you know the Presto for Summer is one of the most challenging parts. Listen to this, it’s just a bit under three minutes.

Here’s the 14 minute version which is beautiful to hear the dynamic range that’s possible.

I’ve always loved the sound of a big pipe organ and the resonance and feel of the bayan. It is really quite remarkable, and it’s been very enjoyable having a playlist of Alexander’s music in the background as I work. This Bach-Fantasia and Fugue in G minor BWV 542 is also quite good.

My 42nd birthday is tomorrow! Working on a post for y’all.

Apple iWeb

The new X/Twitter algorithim is hard to predict, but I’ve had one go viral with over a million views now, a quote-tweet of a cool demo video of Apple’s website builder from 2009, with themes and blog support and everything. Interesting to compare its interface to Gutenberg and WordPress today.

For the video to play on the webpage, you have to visit in Safari.

3D Printing Wowza

If you have ever customized your home setup, or done extra work to make the cable just so, it’s impossible not to delight in the very deep rabbit holes this person goes in 3D-printing custom holders for everything in his junk drawer. I’m in awe. It’s an ad for Bambu Lab, but honestly it’s the kind of thing I could watch all day. So satisfying. Scott Yu-Jan is someone to keep an eye on.

To me, this embodies the maker / hacker / creator mentality that I try to imbue in all the software I work on. How do you make it your own? One of one, but then open source it and see how it gets better.

Post-Earthquake Tea Grit

The 4.7 earthquake definitely disturbed my sleep last night, so it’s nice to have a Cuzen Matcha shot and some Harney & Sons Paris tea to wake up and get me through the day.

Speaking of spilling tea, I had a great conversation with Joubin Mirzadegan of the storied VC firm Kleiner Perkins where we got to chat about the hero’s journey of entrepreneurship, my earliest “Hot Nacho” WordPress scandal and the context of current battles, 996 work, jazz clubs in San Francisco, and more. Kleiner never invested in Automattic (I don’t think we ever pitched) but I have always had huge respect for John Doerr, Brook Byers, Bing Gordon, Mary Meeker, Ilya Fushman, and Mamoon Hamid, so many of the people at KPCB. You can watch on YouTube or listen in Pocket Casts.

Breaking Ribs

Chris Young, who is otherwise famous for being a co-author of the 2,438-page cookbook Modernist Cuisine or centrifuging steaks and drinking them, is one of the friends who, over the years, has told me I have to watch Breaking Bad, the TV show. When I was in Marrakech for a few weeks earlier this year, and it was a million degrees outside, I cracked and started watching, and I see why people say it’s one of the best shows ever. I’m only up to S2E4, and I see why everyone loves it, including that it is sometimes unintentionally hilarious, but I had to stop because it was getting a bit too dark and bumming me out before I went to bed.

However, I’m glad I made it through that season and a half of Breaking Bad, because it has given me the ability to appreciate this homage Chris has done, attempting to use science and chemistry to cook ribs in an apartment oven just as well as you could with a smoker. If you live at the intersection of Breaking Bad, BBQ, science, chemistry, and cooking, this is the video for you. And now, this makes me want to order some Pit Room in Houston. (WordPress-powered!)

And if you haven’t yet, you should buy one of Chris’ Combustion Predictive Thermometers (here on Amazon).

Summer WordPress Update

I’m still buzzing from an incredible WordCamp US this week, from contributor day to the closing party the vibes were right and it was amazing to connect with fellow travelers in the journey towards creating a more free and open source internet.

Before our open town hall Q&A I was able to make some fun announcements:

  • Traffic to WordPress.org is up, and we’ve brought the plugin queue from months to basically a few days.
  • Previewed Block Comments and the upcoming Command Palette feature in 6.9.
  • Shared some fun AI experiments, including Felix’s AI chatbot demo, Automattic’s new Telex block creator, and more.
  • Got to announce details for the next two flagships:
    • WordCamp Asia 2026: Mumbai, India, from April 9th to 11th.
    • WordCamp Europe 2026: Kraków, Poland. June 4th to 6th 2026.
    • WordCamp US 2026: Phoenix, Arizona, from August 16th to 19th. 😅

Give it a watch!

Beeper and Automattic 20

To announce and celebrate the incredible engineering achievement of the Beeper team launching local bridges and their premium model we hosted a fun event in Automattic’s space in NYC. The app side of Automattic does some amazing work, and the applications themselves are pretty well known and reviewed, but many don’t know they’re part of Automattic, so it was a good opportunity to tell that side of our story a bit. Here’s the video from the event:

And if you’ve ever wanted to get better control over your instant messages, regardless of what network they may be on, definitely check out Beeper. I find it especially useful on desktop, like a Superhuman for messaging.

Play With Clay

Happy to announce that the amazing Clay.earth product and team is joining Automattic. If you haven’t tried the app out yet, here’s a quick video to give you a taste.

TechCrunch has covered the broader strategy pretty well: One of the top requests we’ve heard from Beeper beta testers is they want to tie in more context, like a personal CRM, and some even requested Clay by name. We’ll keep the apps separate, as Clay also has some interesting team uses, but they will complement and integrate with each other as part of our all-in-one messaging strategy.

We share a vision to integrate Clay’s technology, which manages over 140 million relationships, as a layer across many of our products and experiences at Automattic. I’m excited to work with the founders, Matt and Zach, to bring this vision to life. I’ve always felt the missing primitive in WordPress’ content management data architecture was a scalable concept of a Person and Relationships outside of our user table.

Here’s the beautiful announcement on the Clay site and on Automattic’s.

On Lenny’s Podcast

One of my must-read newsletters for the past several years has been Lenny’s Newsletter, probably best known for its writing on growth and product management, which really means it covered everything you need to create a great company.

It expanded into a really well-done podcast; Lenny has always had a knack for finding the best guests and asking the best questions, so when he invited me on I was very excited.

He really wanted to address some of the things that people said I wasn’t being asked, so we do touch on the WP Engine / Silver Lake attacks, but we also covered a lot of my philosophy of why open source is important, philanthropy, and why you should build a movement, not just a product.

You can watch it on YouTube, or listen to it on your favorite podcast app like Pocket Casts.

Some others he has done that I really enjoyed are Nan Yu from Linear, Marc Benioff from Salesforce, Katie Dill from Stripe, Mihika Kapoor from Figma, Drew Houston from Dropbox, and of course the famous Founder Mode one with Brian Chesky.

Boom & Deepseek

What an exciting time to be alive. I was hipped to Deepseek by Andrej Kaparthy’s tweet the day after Christmas, it was clear then that something big had happened and that it was truly open source and open weights (not this fake Llama stuff). It’s been fun to see the rest of the world catch up to it, and how radically accessible and deployable these models will be for people to hack on. I don’t have any comment on public markets or stocks.

The other super inspiring thing today was Boom’s first supersonic flight. It’s worth watching the video. We’re 4-5 years away from halving flight times with supersonic flight. In that same timeframe we might have something even more dramatic from SpaceX, like Houston to Tokyo in 30 minutes. Really cool to see the spirit of entrepreneurship and innovation around all of these things. It’s tempting to get distracted by drama (WPE and legal battles), but there’s such freedom and joy in just continuing to build, to engineer, to solve problems. I’m so grateful I get to do so every day with such incredible colleagues at Automattic.