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An Approach for User Interests Extraction Using Decision Tree and Social Network Analysis

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Advanced Multimedia and Ubiquitous Engineering

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 393))

Abstract

In this paper, we propose an effective extraction method for acquiring the interests of users from Social Network Services (SNSs). In the proposed approach, a domain ontology generated by a decision tree is first used to classify domain webpages and each user. A Social Network Analysis (SNA) method is then used to analyze the tags from the Friend-Of-A-Friend (FOAF) profiles of each user; after which, we obtained the interests of the users. The results of an experiment conducted to obtain the interests of 2012 USA presidential candidates indicate that the precision and accuracy of our approach are 91.5 and 93.1 % in classifying the users, respectively.

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Author information

Authors and Affiliations

  1. Korea University, Seoul, Republic of Korea

    Jeungmin Lee, Hansaem Park, Kyunglag Kwon, Yunwan Jeon, Sungwoo Jung & In-Jeong Chung

Authors
  1. Jeungmin Lee
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  2. Hansaem Park
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  3. Kyunglag Kwon
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  4. Yunwan Jeon
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  5. Sungwoo Jung
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  6. In-Jeong Chung
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Corresponding author

Correspondence to In-Jeong Chung .

Editor information

Editors and Affiliations

  1. Computer Science and Engg., Seoul National Uni. of Sci. & Techn. Computer Science and Engg., Seoul, Korea (Republic of)

    James J. (Jong Hyuk) Park

  2. School of Comp. Science and Technology, Huazhong Univ. of Science and Technology School of Comp. Science and Technology, Wuhan, China

    Hai Jin

  3. Dept. of Multimedia Eng., Dongguk University Dept. of Multimedia Eng., Seoul, Korea (Republic of)

    Young-Sik Jeong

  4. College of Computer & Information Sci, King Saud University College of Computer & Information Sci, Riyadh, Saudi Arabia

    Muhammad Khurram Khan

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© 2016 Springer Science+Business Media Singapore

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Cite this paper

Lee, J., Park, H., Kwon, K., Jeon, Y., Jung, S., Chung, IJ. (2016). An Approach for User Interests Extraction Using Decision Tree and Social Network Analysis. In: Park, J., Jin, H., Jeong, YS., Khan, M. (eds) Advanced Multimedia and Ubiquitous Engineering. Lecture Notes in Electrical Engineering, vol 393. Springer, Singapore. https://doi.org/10.1007/978-981-10-1536-6_72

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  • DOI: https://doi.org/10.1007/978-981-10-1536-6_72

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-1535-9

  • Online ISBN: 978-981-10-1536-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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