SIRMA OYA TEKVAR
Born in 1976, Sırma Oya Tekvar graduated from Bilkent University, Department of English-French Translation and Interpretation. After gaining work experience in various fields such as Latin and ballroom dance teaching, translation and customer services, she received an English teaching certificate from Hacettepe University and worked at Gazi University as a lecturer for a while.
While working as a manager at Onay Art Exhibition and Concert House, founded by Prof. Ersin Onay in Istanbul, she completed her master's degree at Ankara University, Faculty of Communication, Department of Public Relations and Publicity. Tekvar, who completed her Ph.D. education at the same University and Department, worked as a public relations senior and training director at Ankara Netvizyon MediaPark during this period. Within this institution, he worked as a public relations specialist and training director. Within this institution, se took part in protocols such as TR Ministries, Presidency, and many national and international projects and tasks.
Tekvar, who started working at the School of Health, Department of Health Management, as an Assistant Professor at Karabük University in 2013, continued her duty as a faculty member in the Faculty of Business Administration, Department of Public Relations and Publicity in 2015. She was awarded the title of Associate Professor in the field of Public Relations in November 2021.
Tekvar carries out many social responsibility projects and events at Karabük University that bring students together with the business world. She is also the Karabük Representative of the new generation software technologies company e-Cloud and Metader Metaverse Application and Development Association, which has a branch within Karabük University Teknokent. She has been the HAYTAP Animal Rights Federation Representative since 2008 and is also a member of the Painless Slaughter Association.
She is the founder of Kediversite, Temporary Shelter for Disabled Cats in Karabük University.
Address: KARABÜK ÜNİVERSİTESİ, İşletme Fakültesi - Halkla İlişkiler ve Tanıtım ABD
Karabük-Türkiye
While working as a manager at Onay Art Exhibition and Concert House, founded by Prof. Ersin Onay in Istanbul, she completed her master's degree at Ankara University, Faculty of Communication, Department of Public Relations and Publicity. Tekvar, who completed her Ph.D. education at the same University and Department, worked as a public relations senior and training director at Ankara Netvizyon MediaPark during this period. Within this institution, he worked as a public relations specialist and training director. Within this institution, se took part in protocols such as TR Ministries, Presidency, and many national and international projects and tasks.
Tekvar, who started working at the School of Health, Department of Health Management, as an Assistant Professor at Karabük University in 2013, continued her duty as a faculty member in the Faculty of Business Administration, Department of Public Relations and Publicity in 2015. She was awarded the title of Associate Professor in the field of Public Relations in November 2021.
Tekvar carries out many social responsibility projects and events at Karabük University that bring students together with the business world. She is also the Karabük Representative of the new generation software technologies company e-Cloud and Metader Metaverse Application and Development Association, which has a branch within Karabük University Teknokent. She has been the HAYTAP Animal Rights Federation Representative since 2008 and is also a member of the Painless Slaughter Association.
She is the founder of Kediversite, Temporary Shelter for Disabled Cats in Karabük University.
Address: KARABÜK ÜNİVERSİTESİ, İşletme Fakültesi - Halkla İlişkiler ve Tanıtım ABD
Karabük-Türkiye
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ölçüde iletişim alanıyla bağlantılıdır. Bu nedenle halkla ilişkiler eğitiminin
çoğunlukla üniversitelerin İletişim Fakültelerinde bir bölüm olarak yer alması
doğaldır. Türkiye’de halkla ilişkiler eğitimini iletişim alanı dışında veren üç
üniversite bulunmaktadır. Bu üç üniversiteden biri İşletme Fakültesi’nde Halkla
İlişkiler ve Tanıtım Bölümü’nün bulunduğu Karabük Üniversitesi’dir. Bu çalışmanın
amacı, Karabük Üniversitesi’nde Halkla İlişkiler ve Tanıtım Bölümü’ndeki lisans
öğrencilerinin, eğitimlerini mesleki yeterlik açısından nasıl değerlendirdiklerini
anlamak ve aldıkları eğitimdeki memnuiyetlerini değerlendirmektir. Bu çerçevede,
Halkla İlişkiler ve Tanıtım Bölümü son sınıf öğrencileri ile Eylül-Kasım 2018 tarihleri
arasında, açık uçlu soruların hazırlandığı yazılı görüşmeler ve yüz yüze görüşmeler
yapılmıştır. Böylelikle öğrencilerin, aldıkları eğitimle mesleki beklentilerinin ne
derece örtüştüğü ve mezun olduklarında meslek hayatına atılmaya kendilerini ne
derece hazır hissettikleri ortaya çıkmıştır.
Anahtar Kelimeler: Halkla İlişkiler Eğitimi, Halkla İlişkiler Öğrencileri, Öğrenci
Memnuniyeti, Halkla İlişkiler ve Tanıtım, İşletme Fakülteleri
Abstract
Public relations (PR), as a profession is widely related to communication field in
terms of both theoretical and practical aspects. Therefore, it seems natural that public
relations are generally located as a department in the Faculty of Communication. On
the other hand, three universities including Karabük University locate this
department outside that faculty. This study aims to understand how undergraduate
students of Public Relations and Publicity Department at Karabük University
evaluate the education which they are receiving within the context of professional
competence. Thus, the satisfaction of students with the education will also be
analyzed from the perspective of different curricula. In this context, written
interviews with open ended questions will be conducted with senior students of
Public Relations and Publicity Department. Therefore, it was ascertained that to
which extent the undergraduate program meets the professional expectations of the
students and how much they are ready to enter the business world.
Keywords: Public Relations Education, Public Relations Students, Student
Satisfaction, Public Relations and Publicity, Faculty of Business.
yürürlüğe girdikten sonra hayvan haklarının gelişimi ve hayvan hakları
farkındalığı konusunda önemli adımlar atmıştır. Yasanın çıkmasıyla beraber
pek çok hayvan hakları derneği kurulmuş, hayvan haklarına yönelik
eylemler artmış, medyada ve kamusal alanda hayvan hakları daha görünür
hale gelmiştir. Bu süreçte sadece sokak hayvanları ve hayvan bakımevleri
değil, hayvanat bahçelerinden yunus parklarına, kürk hayvanlarından
deney hayvanlarına, sirklerden avcılığa, hayvan satan dükkanlardan
(petshop) kesimhanelere kadar, hayvan haklarını göz ardı eden pek çok
konu üzerine farkındalık artırıcı çalışmalar yapılmaya başlamıştır. Ne var ki
hayvan hakları savunucuları, hayvan hakları ihlalleriyle mücadele ederken
bir yandan da hem yerel yönetimler ve diğer kurumların yetkilileriyle hem
de kendi aralarında büyük çatışmalar ve yıkıcı kavgalar yaşamaktadır. Bu
çalışmada, hayvan hakları savunucuları arasındaki çatışmaları ve bu
çatışmalarla nasıl mücadele ettiklerini anlamak amacıyla HAYTAP Hayvan
Hakları Federasyonu’ndan ve Safranbolu’da bağımsız olarak bu alanda
çalışmalar yapan gönüllülerle görüşülmüş, bulgular çerçevesinde uzlaşım
önerileri getirilmiştir.
Extended Abstract
Introduction
After the adoption of No. 5199 Article on Animal Rights Law in 2004,
Turkey has been taking consequential steps for animal rights movement and
raising awareness. During this process, rights actions have increased, animal
rights have become more visible in media and public space and many NGOs
were founded. Particularly regarding stray animals and shelters, many
animal cruelty issues from zoos to dolphin aquariums, fur to clinical tests,
circuses to hunting and pet shop reality have been taken into consideration
in order to create and raise social awareness However, we can typically
witness conflicts and devastating quarrels among activists while struggling
against animal cruelty.
Social movements may in many cases be conceptualized as moral
movements and activists can be conceptualized as followers and pursuers of
sacred ideals. They try to involve social movements to confront and change
not only their addressees’ political opinions, but also the moral convictions
informing these opinions. Acting organized and solidarity through animal
rights have increased and many NGOs have been founded recently in
Turkey. On the other hand, we can typically witness conflicts and
devastating quarrels while struggling against animal cruelty. These conflicts
occur not only between activists and respondents such as local authorities,
but also among animal activists. It is believed that conflicts among animal
activists cause waste of time and money and moreover, lead to the loss of
reputation.
Method
In order to reveal the reasons of conflicts and to understand the way the
activists manage, interviews with activists from HAYTAP Animal Rights
Federation and with independent volunteers from Safranbolu was
conducted in this study. The interview questions were mainly grounded on
three topics: a) Reasons and the manner of conflicts, b) Respondents’
attitudes towards conflicts and disagreements and c) Respondents’ solution
proposals.
Since many of the animal activists and animal rights NGOs are apart from
each other from the viewpoint of struggling against animal cruelty and
animal rights issues, thus cannot find the lowest common denominator, it
was quite hard to persuade individuals to participate in the interviews. It is
also known that some of the interviewees do not associate with each other at
all. Therefore the respondents’ names and their demographic information
were kept private in the study. Online interviews, phone calls and e-mails
were conducted on September 2016.
Findings
All of the respondents think that ego is the major reason of conflicts.
Enviousness (of success), agonism, sentimentality, prejudice, insufficient
information, intolerance and mistrustfulness cause ego battles. Interviewees
indicate that conflicts mostly occur in social media by backbiting, slandering
and attacking via comments and posts. These attacks usually begin verbally
at first, then turn into cusswords mostly written in social media and
sometimes happen face to face. Some of them turn to prosecution and
continue with litigating. Physical attacks happen very rare and almost all of
the quarrels begin with psychological attacks. The findings corroborate that
egocentrism fuels the in-house conflicts. According to the interviewees,
reconciliation could be possible if egoism, rent-seeking and lack of
comprehension are eliminated. In spite of the fact that it is a common view,
some activists think there is ‚no way‛ or little chance to arrive at agreement
among animal rights activists. All of the respondents’ solution suggestions
for the conflicts among animal rights NGOs can be gathered in the same
approach; trainings for teamwork and awareness rise. They commonly
believe that unconsciousness, low awareness level hence self-interest not
only harm animal cruelty struggling processes, but also discredit animal
activism and animal rights NGOs.
Conclusion
This study tried to bring out the main reasons of conflicts among animal
rights activists, which are frequently erupt for some reason and persist to
remain unsolved even turn into devastating quarrels and sometimes end in
courts. Based upon the study’s findings, it is seemed that most of the
conflicts arise from the lack of communication skills and rugged
individualism, which are the handicaps for teamwork, unity and
collaboration. Probably the most reason for why animal activists are so
aggressive is the hurt they feel deeply inside because of the suffering of
innocent creatures, which are defenseless against ‚cruel civilization‛. In fact,
this is the reflection of despair and anger against the local authorities, who
poison and slaughter stray animals unmercifully; potential criminals, who
rape, torture and kill pets; neighbors, who do not want you to care animals
and threat you, and so on<
However, this oversentimentality and lack of strategic communication
knowledge in both internal and external relationships harm the reputation
of animal rights organizations and so animals indirectly. NGO leaders,
activists and administrative respondents such as governmental
organizations need to better understand each other and creatively leverage
each other’s strengths through collaboration.
Animal rights activists in Turkey need to cope with incommunicative
processes, prejudices and egocentric attitudes between each other as well in
order to accomplish more effective results in animal rights area. It should be
bear in mind that the more coordinative and cooperative in the kitchen, the
more thriving in the showcase. Therefore animal rights organizations should
regard ad hoc trainings such as reputation management, conflict
management, in-house communication and relationship building.
modelleri temelde iki yönlü simetrik halkla ilişkilere vurgu yapılarak diyalog ve etkileşim
kavramlarına dayandırılmaktadır. Hem akademik alanda hem uygulamada halkla ilişkiler uzunca
süre tek yönlü ve tek yanlı, mekaniksel, monoloğa dayalı olarak yorumlanmıştır. Ancak artık
halkla ilişkiler alanının daha kültürel bir bağlamda yorumlanarak dengelenmesi ihtiyacı ortaya
çıkmaktadır. Bu çalışmada Habermas ve Bourdieu’den yola çıkarak geliştirilen yeni halkla
ilişkiler modelleri incelenmiş ve bir araya getirilmiştir. Bunun için Habermas’ın iletişimsel
eylem kuramındaki anlama yaklaşımına ve kamusal alan kavramına değinilmiş, Bourdieu’nün
de geliştirmiş olduğu farklı sermayeler yaklaşımı ve alan kuramı üzerinde durulmuştur.
Anahtar Kelimeler: Bourdieu, Habermas, Diyaloğa Dayalı Halkla İlişkiler, Mükemmel
Halkla İlişkiler.
Abstract:
In marketing, many researches and analyzes are done in order to define buying preferences and experiences of individuals, groups, organizations, subcultures and societies. Such studies give important clues to marketers and product and service suppliers about developing brand-new products, product features, costs, channels, messages and other marketing elements. In marketing, in order to evaluate and understand consumers objectively, it is required to analyze how individuals consume in terms of some demographic features. Some features of an individual define his/her demographic structure. Gender, age, ethnicity, religion, social status, geography and family structure are some of these features, which differs people and societies from each other, yet at the same time connect to each other. This study aims to provide a point of view to consumer studies within the perspective of demographic features. By a literature review, consumer behaviors are tried to be defined under the roof of demography.
ÖZET:
Bu araştırmada yeni medyanın ve onun önemli bir öğesi olan toplumsal paylaşım ağlarının farklı kurumsal yapılarda nasıl algılandığı, nasıl kullanıldığı ve kurum kültürünün buradaki bağı araştırılmıştır. Araştırma, Avrupa’da gerçekleştirilen European Communication Monitor 2011 anketi örnek alınarak bir karşılaştırma yapmak üzerine temellendirilmiştir. Bu çerçevede kamu kuruluşları, özel kuruluşlar, sivil toplum / meslek örgütleri ve iletişim / medya ajanslarından oluşan amaçlı örneklem kapsamında toplam 16 iletişim ve halkla ilişkiler uzmanıyla derinlemesine yüz yüze görüşmeler gerçekleştirilmiş, nitel bir çözümleme yapılmıştır. Elde edilen bulgular sonucunda görüşülen örgütlerin genellikle tek yönlü veya iki yönlü asimetrik bir halkla ilişkiler anlayışı içinde oldukları görülmüştür. Etkileşim ve diyaloğa açık bir iletişime olanak sağlaması beklenen yeni medyanın da bu geleneksel anlayış içinde uygulanmaya çalışıldığı sonucuna varılmıştır. Çalışmada kurum kültürü de bu çerçevede değerlendirilmiştir.
ÖZET: Dünyada 1970'lerin başında, Türkiye'de de 1980'lerden itibaren kamusal alanda görünürlüğü artan kadın hakları ve toplumsal cinsiyet konusu, kadınların kimliğinin ve toplumdaki rollerinin yeniden belirlenmesine, kadına yönelik araştırmaların geliştirilmesine hız kazandırmıştır. Bu durum aynı zamanda kadınların medya çalışanı olarak iş dünyasında yer edinmelerine olanak vermiş; onların gazetecilik, habercilik, editörlük gibi medyaya ilişkin mesleklerde görünür kılınmalarını da desteklemiştir. Nitekim ataerkil düzende, her sektörde olduğu gibi medya sektöründe de kadınların maddi-manevi ikincil konumda olmaları, eşitsiz davranış ve tutumlara maruz kalmaları ve kadın çalışanlara ilişkin önyargılar, hala önemli bir mücadele konusudur. Bu çalışmanın amacı, Uçan Süpürge Kadın İletişim ve Araştırma Derneği'nin bir yayını olan Uçan Haber'in gazeteci kadınlar ile ilgili özel sayısını inceleyerek Türkiye'de gazeteci kadınların medya örgütlerindeki konumu, karşılaştıkları sorunlar, zorluklar ve ne gibi durumlardan şikâyetçi oldukları hakkında bir değerlendirme yapmaktır.
The research focuses on examining the possibility of social networks’ role in transforming the practice of public relations in an NGO in Turkey. Social networks have become one of the tools that are being used by public relations practitioners, as a result of diffusion of new communication technologies. On the other hand, the concept of ethical and excellent public relations has been defined as dialogic public relations, which is based on the concept of dialogue. The research was grounded on two questions: How is public relations perceived and will social networks support the expectations of excellent public relations? Within this context, a qualitative analysis was made by interviewing in depth with the President of HAYAP Animal Rights Federation, the only animal rights federation in Turkey. The findings were discussed through the issues indicated above.
ölçüde iletişim alanıyla bağlantılıdır. Bu nedenle halkla ilişkiler eğitiminin
çoğunlukla üniversitelerin İletişim Fakültelerinde bir bölüm olarak yer alması
doğaldır. Türkiye’de halkla ilişkiler eğitimini iletişim alanı dışında veren üç
üniversite bulunmaktadır. Bu üç üniversiteden biri İşletme Fakültesi’nde Halkla
İlişkiler ve Tanıtım Bölümü’nün bulunduğu Karabük Üniversitesi’dir. Bu çalışmanın
amacı, Karabük Üniversitesi’nde Halkla İlişkiler ve Tanıtım Bölümü’ndeki lisans
öğrencilerinin, eğitimlerini mesleki yeterlik açısından nasıl değerlendirdiklerini
anlamak ve aldıkları eğitimdeki memnuiyetlerini değerlendirmektir. Bu çerçevede,
Halkla İlişkiler ve Tanıtım Bölümü son sınıf öğrencileri ile Eylül-Kasım 2018 tarihleri
arasında, açık uçlu soruların hazırlandığı yazılı görüşmeler ve yüz yüze görüşmeler
yapılmıştır. Böylelikle öğrencilerin, aldıkları eğitimle mesleki beklentilerinin ne
derece örtüştüğü ve mezun olduklarında meslek hayatına atılmaya kendilerini ne
derece hazır hissettikleri ortaya çıkmıştır.
Anahtar Kelimeler: Halkla İlişkiler Eğitimi, Halkla İlişkiler Öğrencileri, Öğrenci
Memnuniyeti, Halkla İlişkiler ve Tanıtım, İşletme Fakülteleri
Abstract
Public relations (PR), as a profession is widely related to communication field in
terms of both theoretical and practical aspects. Therefore, it seems natural that public
relations are generally located as a department in the Faculty of Communication. On
the other hand, three universities including Karabük University locate this
department outside that faculty. This study aims to understand how undergraduate
students of Public Relations and Publicity Department at Karabük University
evaluate the education which they are receiving within the context of professional
competence. Thus, the satisfaction of students with the education will also be
analyzed from the perspective of different curricula. In this context, written
interviews with open ended questions will be conducted with senior students of
Public Relations and Publicity Department. Therefore, it was ascertained that to
which extent the undergraduate program meets the professional expectations of the
students and how much they are ready to enter the business world.
Keywords: Public Relations Education, Public Relations Students, Student
Satisfaction, Public Relations and Publicity, Faculty of Business.
yürürlüğe girdikten sonra hayvan haklarının gelişimi ve hayvan hakları
farkındalığı konusunda önemli adımlar atmıştır. Yasanın çıkmasıyla beraber
pek çok hayvan hakları derneği kurulmuş, hayvan haklarına yönelik
eylemler artmış, medyada ve kamusal alanda hayvan hakları daha görünür
hale gelmiştir. Bu süreçte sadece sokak hayvanları ve hayvan bakımevleri
değil, hayvanat bahçelerinden yunus parklarına, kürk hayvanlarından
deney hayvanlarına, sirklerden avcılığa, hayvan satan dükkanlardan
(petshop) kesimhanelere kadar, hayvan haklarını göz ardı eden pek çok
konu üzerine farkındalık artırıcı çalışmalar yapılmaya başlamıştır. Ne var ki
hayvan hakları savunucuları, hayvan hakları ihlalleriyle mücadele ederken
bir yandan da hem yerel yönetimler ve diğer kurumların yetkilileriyle hem
de kendi aralarında büyük çatışmalar ve yıkıcı kavgalar yaşamaktadır. Bu
çalışmada, hayvan hakları savunucuları arasındaki çatışmaları ve bu
çatışmalarla nasıl mücadele ettiklerini anlamak amacıyla HAYTAP Hayvan
Hakları Federasyonu’ndan ve Safranbolu’da bağımsız olarak bu alanda
çalışmalar yapan gönüllülerle görüşülmüş, bulgular çerçevesinde uzlaşım
önerileri getirilmiştir.
Extended Abstract
Introduction
After the adoption of No. 5199 Article on Animal Rights Law in 2004,
Turkey has been taking consequential steps for animal rights movement and
raising awareness. During this process, rights actions have increased, animal
rights have become more visible in media and public space and many NGOs
were founded. Particularly regarding stray animals and shelters, many
animal cruelty issues from zoos to dolphin aquariums, fur to clinical tests,
circuses to hunting and pet shop reality have been taken into consideration
in order to create and raise social awareness However, we can typically
witness conflicts and devastating quarrels among activists while struggling
against animal cruelty.
Social movements may in many cases be conceptualized as moral
movements and activists can be conceptualized as followers and pursuers of
sacred ideals. They try to involve social movements to confront and change
not only their addressees’ political opinions, but also the moral convictions
informing these opinions. Acting organized and solidarity through animal
rights have increased and many NGOs have been founded recently in
Turkey. On the other hand, we can typically witness conflicts and
devastating quarrels while struggling against animal cruelty. These conflicts
occur not only between activists and respondents such as local authorities,
but also among animal activists. It is believed that conflicts among animal
activists cause waste of time and money and moreover, lead to the loss of
reputation.
Method
In order to reveal the reasons of conflicts and to understand the way the
activists manage, interviews with activists from HAYTAP Animal Rights
Federation and with independent volunteers from Safranbolu was
conducted in this study. The interview questions were mainly grounded on
three topics: a) Reasons and the manner of conflicts, b) Respondents’
attitudes towards conflicts and disagreements and c) Respondents’ solution
proposals.
Since many of the animal activists and animal rights NGOs are apart from
each other from the viewpoint of struggling against animal cruelty and
animal rights issues, thus cannot find the lowest common denominator, it
was quite hard to persuade individuals to participate in the interviews. It is
also known that some of the interviewees do not associate with each other at
all. Therefore the respondents’ names and their demographic information
were kept private in the study. Online interviews, phone calls and e-mails
were conducted on September 2016.
Findings
All of the respondents think that ego is the major reason of conflicts.
Enviousness (of success), agonism, sentimentality, prejudice, insufficient
information, intolerance and mistrustfulness cause ego battles. Interviewees
indicate that conflicts mostly occur in social media by backbiting, slandering
and attacking via comments and posts. These attacks usually begin verbally
at first, then turn into cusswords mostly written in social media and
sometimes happen face to face. Some of them turn to prosecution and
continue with litigating. Physical attacks happen very rare and almost all of
the quarrels begin with psychological attacks. The findings corroborate that
egocentrism fuels the in-house conflicts. According to the interviewees,
reconciliation could be possible if egoism, rent-seeking and lack of
comprehension are eliminated. In spite of the fact that it is a common view,
some activists think there is ‚no way‛ or little chance to arrive at agreement
among animal rights activists. All of the respondents’ solution suggestions
for the conflicts among animal rights NGOs can be gathered in the same
approach; trainings for teamwork and awareness rise. They commonly
believe that unconsciousness, low awareness level hence self-interest not
only harm animal cruelty struggling processes, but also discredit animal
activism and animal rights NGOs.
Conclusion
This study tried to bring out the main reasons of conflicts among animal
rights activists, which are frequently erupt for some reason and persist to
remain unsolved even turn into devastating quarrels and sometimes end in
courts. Based upon the study’s findings, it is seemed that most of the
conflicts arise from the lack of communication skills and rugged
individualism, which are the handicaps for teamwork, unity and
collaboration. Probably the most reason for why animal activists are so
aggressive is the hurt they feel deeply inside because of the suffering of
innocent creatures, which are defenseless against ‚cruel civilization‛. In fact,
this is the reflection of despair and anger against the local authorities, who
poison and slaughter stray animals unmercifully; potential criminals, who
rape, torture and kill pets; neighbors, who do not want you to care animals
and threat you, and so on<
However, this oversentimentality and lack of strategic communication
knowledge in both internal and external relationships harm the reputation
of animal rights organizations and so animals indirectly. NGO leaders,
activists and administrative respondents such as governmental
organizations need to better understand each other and creatively leverage
each other’s strengths through collaboration.
Animal rights activists in Turkey need to cope with incommunicative
processes, prejudices and egocentric attitudes between each other as well in
order to accomplish more effective results in animal rights area. It should be
bear in mind that the more coordinative and cooperative in the kitchen, the
more thriving in the showcase. Therefore animal rights organizations should
regard ad hoc trainings such as reputation management, conflict
management, in-house communication and relationship building.
modelleri temelde iki yönlü simetrik halkla ilişkilere vurgu yapılarak diyalog ve etkileşim
kavramlarına dayandırılmaktadır. Hem akademik alanda hem uygulamada halkla ilişkiler uzunca
süre tek yönlü ve tek yanlı, mekaniksel, monoloğa dayalı olarak yorumlanmıştır. Ancak artık
halkla ilişkiler alanının daha kültürel bir bağlamda yorumlanarak dengelenmesi ihtiyacı ortaya
çıkmaktadır. Bu çalışmada Habermas ve Bourdieu’den yola çıkarak geliştirilen yeni halkla
ilişkiler modelleri incelenmiş ve bir araya getirilmiştir. Bunun için Habermas’ın iletişimsel
eylem kuramındaki anlama yaklaşımına ve kamusal alan kavramına değinilmiş, Bourdieu’nün
de geliştirmiş olduğu farklı sermayeler yaklaşımı ve alan kuramı üzerinde durulmuştur.
Anahtar Kelimeler: Bourdieu, Habermas, Diyaloğa Dayalı Halkla İlişkiler, Mükemmel
Halkla İlişkiler.
Abstract:
In marketing, many researches and analyzes are done in order to define buying preferences and experiences of individuals, groups, organizations, subcultures and societies. Such studies give important clues to marketers and product and service suppliers about developing brand-new products, product features, costs, channels, messages and other marketing elements. In marketing, in order to evaluate and understand consumers objectively, it is required to analyze how individuals consume in terms of some demographic features. Some features of an individual define his/her demographic structure. Gender, age, ethnicity, religion, social status, geography and family structure are some of these features, which differs people and societies from each other, yet at the same time connect to each other. This study aims to provide a point of view to consumer studies within the perspective of demographic features. By a literature review, consumer behaviors are tried to be defined under the roof of demography.
ÖZET:
Bu araştırmada yeni medyanın ve onun önemli bir öğesi olan toplumsal paylaşım ağlarının farklı kurumsal yapılarda nasıl algılandığı, nasıl kullanıldığı ve kurum kültürünün buradaki bağı araştırılmıştır. Araştırma, Avrupa’da gerçekleştirilen European Communication Monitor 2011 anketi örnek alınarak bir karşılaştırma yapmak üzerine temellendirilmiştir. Bu çerçevede kamu kuruluşları, özel kuruluşlar, sivil toplum / meslek örgütleri ve iletişim / medya ajanslarından oluşan amaçlı örneklem kapsamında toplam 16 iletişim ve halkla ilişkiler uzmanıyla derinlemesine yüz yüze görüşmeler gerçekleştirilmiş, nitel bir çözümleme yapılmıştır. Elde edilen bulgular sonucunda görüşülen örgütlerin genellikle tek yönlü veya iki yönlü asimetrik bir halkla ilişkiler anlayışı içinde oldukları görülmüştür. Etkileşim ve diyaloğa açık bir iletişime olanak sağlaması beklenen yeni medyanın da bu geleneksel anlayış içinde uygulanmaya çalışıldığı sonucuna varılmıştır. Çalışmada kurum kültürü de bu çerçevede değerlendirilmiştir.
ÖZET: Dünyada 1970'lerin başında, Türkiye'de de 1980'lerden itibaren kamusal alanda görünürlüğü artan kadın hakları ve toplumsal cinsiyet konusu, kadınların kimliğinin ve toplumdaki rollerinin yeniden belirlenmesine, kadına yönelik araştırmaların geliştirilmesine hız kazandırmıştır. Bu durum aynı zamanda kadınların medya çalışanı olarak iş dünyasında yer edinmelerine olanak vermiş; onların gazetecilik, habercilik, editörlük gibi medyaya ilişkin mesleklerde görünür kılınmalarını da desteklemiştir. Nitekim ataerkil düzende, her sektörde olduğu gibi medya sektöründe de kadınların maddi-manevi ikincil konumda olmaları, eşitsiz davranış ve tutumlara maruz kalmaları ve kadın çalışanlara ilişkin önyargılar, hala önemli bir mücadele konusudur. Bu çalışmanın amacı, Uçan Süpürge Kadın İletişim ve Araştırma Derneği'nin bir yayını olan Uçan Haber'in gazeteci kadınlar ile ilgili özel sayısını inceleyerek Türkiye'de gazeteci kadınların medya örgütlerindeki konumu, karşılaştıkları sorunlar, zorluklar ve ne gibi durumlardan şikâyetçi oldukları hakkında bir değerlendirme yapmaktır.
The research focuses on examining the possibility of social networks’ role in transforming the practice of public relations in an NGO in Turkey. Social networks have become one of the tools that are being used by public relations practitioners, as a result of diffusion of new communication technologies. On the other hand, the concept of ethical and excellent public relations has been defined as dialogic public relations, which is based on the concept of dialogue. The research was grounded on two questions: How is public relations perceived and will social networks support the expectations of excellent public relations? Within this context, a qualitative analysis was made by interviewing in depth with the President of HAYAP Animal Rights Federation, the only animal rights federation in Turkey. The findings were discussed through the issues indicated above.
Bir gün WhatsApp’ıma ansızın şöyle bir ileti geldi:
“Sırmacığım şu doktora tezini kitap yapsana, halkla ilişkilerin durumunu çok iyi anlatmışsın. Öğrenciler yararlanmalı.” O güne kadar tezimi kitap yapmak gibi bir düşüncem hiç yoktu. Ancak söz konusu öğrenciler ve yeni nesil halkla ilişkilerciler olunca, onlara bir şekilde el vermenin görevim olduğunu fark ettim. Bu nedenle ilk kitabım olan bu çalışmayı, dünyayı BİRlik ve BÜTÜNlüğe taşıyacaklarına ve IŞIKla kuşatacaklarına her zaman inandığım gençlere, pırıl pırıl öğrencilere armağan ediyorum.
Bir iletisiyle beni böylesine hızlı harekete geçiren kişiye gelince; (...)
Keywords: Student clubs, Animal rights, Student activities, Karabük University, Kediversite.
In accordance with the Animal Protection Law no. 5199, Kediversite functions as a shelter taking stray cats under protection and adopting out who are incapable of living in their habitat and in need of care. Hence Kediversite looks after disabled cats who are accident victims, paralytic, three-legged, balance disordered, blind, mother cats who need birth surgery and their kittens, congenital disabled or sick kittens, cats with chronic disease, etc. and rehome them.
Accident victims are first sent to Karabük Municipality Animal Shelter Veterinary for treatment and neutering then cared in Kediversite as a secure environment. They are given proper nutrition support, provided periodic check-ups and entozoic vaccinations. Stray pregnant cats who are incapable of giving birth under normal conditions are also taken and cared under Kediversite roof after their birth operation so they can look after their kittens in safe during the breast-feeding. Weaners and adult cats are adopted out via announcements on Kediversite’s official social media channels. After breast-feeding process, mother cats are also neutered by veterinary surgeons.
Kediversite embodies four rooms with windows, two sheds with wires, a sand pit, electricity and waterworks, which is supplied by the university’s rectorate. Monthly food need is announced on Kediversite’s official social media channels and by this way it is supplied by charitable giving. Needs such as wooden sheds, mats, medicines and cleaning materials are supplied by donations as well. Additionally, student volunteers take charge in Kediversite’s daily routine.
Kediversite is the one and only body in Turkey, which is founded in a university campus by an academic student club. Due to its originality, Kediversite attracts media’s interest and has requests for opening branch in other universities.
Bu çalışmada, üniversite öğrencisi kadınların, TMK’nın 187. Maddesi olan kadının soyadına ilişkin kanun kapsamında, evlendikten sonra kendi soyadlarını korumaya yönelik ne düşündükleri ve cinsiyet eşitliği çerçevesinde soyadı kanununu nasıl değerlendirdikleri üzere bir araştırma yapılmıştır. Araştırma kapsamında, Karabük Üniversitesi Sağlık Bilimleri Fakültesi Ebelik Bölümü’nde “Kadın Statüsü ve Sorunları” isimli ders alan ikinci sınıf öğrencilere açık uçlu sorulardan oluşan anket yapılmıştır. Ortaya çıkan bulgular çerçevesinde kadının soyadı hakkı irdelenmiştir. Genel olarak denilebilir ki üniversitelerde verilen kadın çalışmaları ve kadın haklarına ilişkin derslerin, kadınlara birey olarak hakları ve toplumsal cinsiyet eşitliği konusunda önemli derecede farkındalık aşılamaktadır.
Anahtar Kelimeler: Kadının Soyadı, Soyadı Hakkı, Kadının Kimliği, Evlendikten Sonra Soyadı
Abstract
Surname is an important element, which defines personal identity and an inseparable part of a person’s identity. It cannot be abandoned, alienated or abdicated. For this reason, the right of surname is especially arranged and protected in laws. However, unfortunately, this right is valid for women in our country merely until their marriage. Women have to adopt their husbands’ surname after marriage or at best they have to carry double surnames by adopting spouses’ surname with their own surname. In other words, women do not have right to keep their own surnames after marriage. This situation is primarily contradictory to our 10th Article of the Constitution, which is based on the principle of equality. 10th Article of the Constitution is as “Everyone is equal before the law without distinction as to language, race, color, sex, political opinion, philosophical belief, religion and sect, or any such grounds. Men and women have equal rights. The State has the obligation to ensure that this equality exists in practice. Measures taken for this purpose shall not be interpreted as contrary to the principle of equality.” Other than that, according to the Turkish Civil Code, women will adopt her husband’s surname after marriage. Moreover, it is not allowed couples to choose a surname together. But if surname supposed to be a unique right of identity, it should be accorded not only to men but also to women. Furthermore as life conditions changes rapidly, laws need to be revised and reconstructed according to changing requirements. Thus, this enforcement regarding women’s surname contradicts the principle of equality.
In this study, in order to understand university student women’s tendency about changing their surname after marriage and their perception about surname, a written survey with open-ended questions was conducted among students in Karabük University, Midwifery Department in Health Sciences Faculty. These woman students consist of sophomores who take a course named “Women’s Problems and Status”. Within the framework of findings, the right of woman’s surname was examined. Generally it can be concluded that courses about women rights and gender studies given in universities rise awareness of students.
Keywords: Woman’s Surname, Right of Surname, Woman’s Identity, Surname after Marriage
theoretical and practical aspects. Therefore it seems natural that public relations generally take
part as a department in Communication Faculties. On the other hand, three universities provide
this department apart from Communication Faculties and Karabük University is one of these
three universities. This study aims to understand how undergraduate students in Public
Relations and Publicity Department of Karabük University evaluate their education within the
context of professional competence. Thus student satisfaction within the perspective of different
curriculum will also be analyzed. In this context, written interviews with open ended questions
will be conducted with senior students of Public Relations and Publicity Department. Therefore
it was understood that if the undergraduate program meets students’ professional expectations
and how much they are ready to take a step into the business world.
***
Halkla ilişkiler mesleği, gerek kuramsal gerekse uygulamalar çerçevesinde büyük ölçüde iletişim
alanıyla bağlantılıdır. Bu nedenle halkla ilişkiler eğitiminin çoğunlukla üniversitelerin İletişim
Fakültelerinde bir bölüm olarak yer alması doğaldır. Türkiye’de halkla ilişkiler eğitimini iletişim
alanı dışında veren üç üniversite bulunmaktadır. Bu üç üniversiteden biri İşletme Fakültesi’nde
Halkla İlişkiler ve Tanıtım Bölümü’nün bulunduğu Karabük Üniversitesi’dir. Bu çalışmanın
amacı, Karabük Üniversitesi’nde Halkla İlişkiler ve Tanıtım Bölümü’ndeki lisans öğrencilerinin,
eğitimlerini mesleki yeterlilik açısından nasıl değerlendirdiklerini anlamak ve aldıkları
eğitimdeki memnuiyetlerini değerlendirmektir. Bu çerçevede, Halkla İlişkiler ve Tanıtım Bölümü
son sınıf öğrencileri ile açık uçlu soruların hazırlandığı yazılı görüşmeler yapılmıştır. Böylelikle
öğrencilerin, aldıkları eğitimle mesleki beklentilerinin ne derece örtüştüğü ve mezun
olduklarında meslek hayatına atılmaya kendilerini ne derece hazır hissettikleri ortaya çıkmıştır.