Conference Presentations by Dandison Ukpabi
The study examines smart phone usage by millennial based on different criteria of operating syste... more The study examines smart phone usage by millennial based on different criteria of operating system, Wi-Fi, text messaging, internet surfing and social media. The study used quantitative methodology and data were gathered with online questionnaires with 391 young smartphone users in Finland. The Millennial were clustered into five levels. The results reveal the prominent status of profiling in a developed market and how marketers in emerging markets can apply segmentation and targeting strategies using instant messaging, text messages , email, mobile app, gamification and social media based on the profile of each segment. Nigerian policy makers should adopt a framework to make smartphone affordable for people as it constitutes a goldmine for marketing professionals on their segmentation and targeting strategies.
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Online travel reviews are paramount to trip planning because they help consumers' form images of ... more Online travel reviews are paramount to trip planning because they help consumers' form images of destinations. Despite ample studies on hotel service attributes, knowledge is scarce regarding culturally nuanced attributes, including security perceptions. This study examines consumers' perceptions of service attributes and security/safety concerns of hotels in Africa. Data were extracted from three hotel categories (3, 4, and 5-stars), which were based on TripAdvisor rankings from Egypt, Ghana, Kenya, Nigeria, and South Africa. A hybrid analysis revealed that hotel service attributes and security/safety are cardinal evaluation criteria for visitors to Africa. Additionally, our study reveals that most negative reviews were from 5-star hotels and Egypt received more positive reviews in all the service attributes than other countries.
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Conference paper, 2017
Heritage tourism is an established research canon. However, corporate heritage tourism is an emer... more Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community.
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Conference paper, 2019
The purpose of this study is to empirically test a model that examines the roles of offline activ... more The purpose of this study is to empirically test a model that examines the roles of offline activities and customer value creation on tourists' continuance use of online travel communities (OTCs). Hypotheses were tested through a sample of 251 respondents on Amazon Mechanical Turk (MTurk). SmartPLS structural equation modelling was used to test the structural model. Results indicated that offline activities significantly influence hedonic and social values, while this support was not found with functional value. Similarly, while offline activities positively influence continuance usage intention, no positive relationship was established between offline activities and recommendation intention. Additionally, the three dimensions of customer value creation positively influenced continuance usage intention. This study suggests that in planning offline activities, managers of OTCs must understand the dynamics of customer value creation in order to enhance social bonds among members and continuous usage of the OTC.
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Article, 2018
The use and continuous use of the website in the developed countries universities are predominant... more The use and continuous use of the website in the developed countries universities are predominant,
and the developing countries universities are heightening their effort in the aspect of education
technology. The reason why one university website is better than the other concerning quality and
accessibility is the focus of this study and this prompt evaluation of 141 Universities in Nigeria
across the Federal, State, and the Private ownership. We opted for a hybrid approach to cover the
gap in the previous studies. WebQual and SITEQUAL as a framework is adopted based on the web
analytical tools. The study contributes theoretically by combining two website quality theories to
explain the inhibitors, improvement, quality and future updates of Nigeria Universities websites
based on ease of use, processing speed, aesthetic design, interactive responsiveness,
entertainment, trust and usefulness and come up with a new WebFUQII model. The contributes to
methodology by using web diagnostic hybrid tools that gives more explanatory power. The study
also gives managerial implications and guides future direction.
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Conference paper, 2018
Robotics and artificial intelligence are challenging extant business services and fundamentally i... more Robotics and artificial intelligence are challenging extant business services and fundamentally impacting business relationships and processes. While studies have elaborately investigated social robotic interactions in medical and health-related domains, studies are limited on artificially intelligent robotic virtual agents (AIRVA) and their impacts on consumer behavior in tourism and hospitality services. Building on the theories of user experience (UX), user interface (UI) and customer experience, this study conceptually examines the dual-value effects of AIRVA to the customer and the firm. It analyzes the customer journey and highlights critical touchpoints AIRVA deepens the customer experience. It also discusses specific contexts AIRVA impacts business process. It further evaluates challenges facing its adoption and makes critical recommendations to practitioners and academics on how to enhance its adoption in the tourism and hospitality industry.
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Conference paper, 2020
The aim of this study was to develop and test a model that examined the interactions among the cu... more The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechanical Turk from 251 members of an OTC as a sample. The partial least squares method was used to analyse the data. We found that all the variables of the customer value framework, including functional value, hedonic value and social value, were positively related to recommendation intention. In addition, using multi-group analyses, the study found differences between how different customer segments perceive each of the value dimensions and their effect on recommendation intention. Theoretical and managerial implications are offered.
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Web 2.0 provides different platforms through which tourists can share text, photos and videos of ... more Web 2.0 provides different platforms through which tourists can share text, photos and videos of their travel experiences. Consumer-generated media (CGM) are considered honest and are thus trusted more than marketer-generated content. Different factors account for why tourists adopt CGM. This study aims to review extant studies on CGM to identify the antecedents of CGM adoption for travel planning and the theories, models and frameworks used in these studies; it also seeks to analyze the strengths of these antecedents in predicting the adoption of CGM for travel planning. A total of 54 studies from 2005-2016 were found. The study found that distinct and heterogeneous theories and frameworks were used with 61 different antecedents to predict intentions. The technology acceptance model (TAM) was the most commonly used model. Trust predicted attitude more than the other antecedents. Implications and research directions are suggested.
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Using empirical data from the Nigerian mobile telecommunication sector, this study attempts to mo... more Using empirical data from the Nigerian mobile telecommunication sector, this study attempts to model the antecedents of customer loyalty in an emerging market context. This study's contribution stems from the simultaneous investigation of the effect of perceived service quality, perceived value, customer satisfaction and trust on customer loyalty. Data referring to 250 subscribers were analysed to examine the aforementioned interactions and according to results all tested variables had a significant positive effect on loyalty, except perceived value. Trust was found to best predict customer loyalty. Based on these findings, the authors suggest implications for managers in the mobile telecom industry.
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Papers by Dandison Ukpabi
Journal of Interactive Marketing
The enormous growth of social media has increased interest in this platform among marketers and m... more The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ brand loyalty. The meta-analysis presented in this article integrates results from 223 independent samples, with a total of 97,709 respondents. The study synthesizes previous research to develop a conceptual framework around the dimensions of brand loyalty (cognitive, affective, and conative loyalty), user-generated and firm-generated social media content attributes, and the moderating effects of contextual characteristics and control variables. Selected content attributes (information quality, information credibility, information usefulness, positive emotions, interactivity, and self-congruity) emerged as triggers in social media for dimensions of brand loyalty. Specifically, the authors show that the impact of the attributes on the brand ...
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Journal of Travel & Tourism Marketing
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Springer proceedings in business and economics, 2023
The lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with ma... more The lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the post-COVID-19 branding strategies of four award-winning African destinations (South Africa, Kenya, Morocco, and Mauritius) and how they utilize social media to communicate their destination brand identities. We curated the tweets of the National Tourism Boards of the examined destinations from their official Twitter accounts and analyzed them using Atlas.ti. We found that each of the destinations uniquely identifies and communicates its destination's competitive advantages. We provide insights and implications.
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Information discovery and delivery, Oct 31, 2022
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Like many other organisations, universities are using social media to engage with their stakehold... more Like many other organisations, universities are using social media to engage with their stakeholders as they have varying interests and commitments. The chapter focuses on strategic communication and stakeholder engagement by UK universities on Twitter. It presents a descriptive study about their engagement on Twitter in terms of their followers, number of tweets, et cetera. In addition, it analyses the tweets' content to identify British universities' communication strategies. Hence, the results revealed a thematic model in the form of an interrelated conceptual theory that comprises three strands of communication: (i) recruiting prospective students, (ii) retaining present students and staff, and (iii) reporting activities and media coverage. This contribution presents implications for university marketing communications managers who are involved in student recruitment and/or in managing relationships with stakeholders
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Sustainable Cities and Society
This paper focuses on the issue of the transparency maturity of open data ecosystems seen as the ... more This paper focuses on the issue of the transparency maturity of open data ecosystems seen as the key for the development and maintenance of sustainable, citizen-centered, and socially resilient smart cities. This study inspects smart cities' data portals and assesses their compliance with transparency requirements for open (government) data. The expert assessment of 34 portals representing 22 smart cities, with 36 features, allowed us to rank them and determine their level of transparency maturity according to four predefined levels of maturitydeveloping, defined, managed, and integrated. In addition, recommendations for identifying and improving the current maturity level and specific features have been provided. An open data ecosystem in the smart city context has been conceptualized, and its key components were determined. Our definition considers the components of the data-centric and data-driven infrastructure using the systems theory approach. We have defined five predominant types of current open data ecosystems based on prevailing data infrastructure components. The results of this study should contribute to the improvement of current data ecosystems and build sustainable, transparent, citizen-centered, and socially resilient open data-driven smart cities.
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Information and Communication Technologies in Tourism 2022, 2022
This paper contributes to the knowledge by examining the role of smart tourism technologies in de... more This paper contributes to the knowledge by examining the role of smart tourism technologies in destination resilience amidst the COVID-19 pandemic. Considering tourism in the COVID-19 crisis as an emerging stream of research, the study also explores how African cities deployed smart tourism technologies and how effective it has been in creating resilient and safe destinations. Data were collected through a semi-structured online interview from destination managers in Ghana, Kenya, and South Africa. The findings pose critical lessons for city destinations and how they need to transition into smartness to create safe spaces for travellers during and post-COVID-19. Our study makes novel contributions to literature and practice. Theoretically, our study fills the void identified in the relationship between STTs and COVID-19. Our study also offers practical recommendations that will accelerate African destination reset strategies.
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European Journal of Tourism Research
Increasing attention towards customer engagement has caused its measurement to remain a highly de... more Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 450 members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory, confirmatory factor analysis, testing for invariance and criterion validity. The results found that three dimensions (affection, absorption, and interaction) suitably and adequately measure customer engagement in Online Travel Communities.
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Conference Presentations by Dandison Ukpabi
and the developing countries universities are heightening their effort in the aspect of education
technology. The reason why one university website is better than the other concerning quality and
accessibility is the focus of this study and this prompt evaluation of 141 Universities in Nigeria
across the Federal, State, and the Private ownership. We opted for a hybrid approach to cover the
gap in the previous studies. WebQual and SITEQUAL as a framework is adopted based on the web
analytical tools. The study contributes theoretically by combining two website quality theories to
explain the inhibitors, improvement, quality and future updates of Nigeria Universities websites
based on ease of use, processing speed, aesthetic design, interactive responsiveness,
entertainment, trust and usefulness and come up with a new WebFUQII model. The contributes to
methodology by using web diagnostic hybrid tools that gives more explanatory power. The study
also gives managerial implications and guides future direction.
Papers by Dandison Ukpabi
and the developing countries universities are heightening their effort in the aspect of education
technology. The reason why one university website is better than the other concerning quality and
accessibility is the focus of this study and this prompt evaluation of 141 Universities in Nigeria
across the Federal, State, and the Private ownership. We opted for a hybrid approach to cover the
gap in the previous studies. WebQual and SITEQUAL as a framework is adopted based on the web
analytical tools. The study contributes theoretically by combining two website quality theories to
explain the inhibitors, improvement, quality and future updates of Nigeria Universities websites
based on ease of use, processing speed, aesthetic design, interactive responsiveness,
entertainment, trust and usefulness and come up with a new WebFUQII model. The contributes to
methodology by using web diagnostic hybrid tools that gives more explanatory power. The study
also gives managerial implications and guides future direction.