Hi Crosscyote,
We respect your viewpoint and we always look for ways to improve our game, which we have done over time. We have worked on The Arcana for approximately four years now and we are still expanding the content. One can play our game for free and the endings of each character route are not determined by whether one pays us money. We have expanded the ways we offer free coins and including special weekends with infinity keys and coin sales. We feel our high ratings in the app store reflect the overall high quality of our product and the time and money we have invested in The Arcana. We know our game is not for everyone, but we continue to improve every year and we respect everyone's opinions whether they like or don't like The Arcana. Thank you.