Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinge... more Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jim Boyd Operations Manager: Gina Kanouse Digital Marketing Manager: Julie Phifer Publicity Manager: Laua Czaja Assistant Marketing Manager: Megan Colvin ...
Customers interactions with technology are becoming more immediate and sophisticated across the d... more Customers interactions with technology are becoming more immediate and sophisticated across the different channels. The rising expectation of the customers has opened new avenues for research in the field of service design and delivery interfaces aiming at an increased customer satisfaction. In spite of the success of visually appealing design of web interfaces, there remains a front which has not received much attention; the territory of matching dynamic customer needs. This area is inherently complex in nature because multiple interactions by a customer spread over time mandates an evolving response. Most technology interfaces are modeled using a static approach which caters to efficacy in a single interaction .Technology assisted service delivery has ventured in that path briefly by explicitly allowing customers to customize their interfaces and implicitly detecting target devices to change the visual overlays. Online service delivery is usually designed using modules deliver the...
Experimental profiles of a single penetrant (water) across the membrane have been established at ... more Experimental profiles of a single penetrant (water) across the membrane have been established at different downstream pressures during steady state pervaporation. The profiles ofacetic acid-water binary penetrant system across the membrane were also measured at different downstream pressures, temperatures and compositions during steady state pervaporation. A stack of identical pre-characterized symmetric aromatic polyamide membranes was used for the profile study.
Product management is one of the most important functions in marketing. Yet the product managemen... more Product management is one of the most important functions in marketing. Yet the product management literature has focused largely on creating successful products and has relatively little to say about creating effective product management organizations. This paper focuses on the organizational determinants of high-performance product management at three levels: (1) the product manager as an individual; (2) the marketing processes related to product management; and (3) the organization structure and role definition. The paper identifies several key factors that potentially impact product management performance. A set of qualitative interviews is conducted to develop hypotheses related to constructs that may drive product management performance. These hypotheses are used to develop a causal model for product management performance that includes constructs related to roles and responsibilities, organization structure, and marketing processes related to product management. An empirical ...
Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinge... more Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jim Boyd Operations Manager: Gina Kanouse Digital Marketing Manager: Julie Phifer Publicity Manager: Laua Czaja Assistant Marketing Manager: Megan Colvin ...
Customers interactions with technology are becoming more immediate and sophisticated across the d... more Customers interactions with technology are becoming more immediate and sophisticated across the different channels. The rising expectation of the customers has opened new avenues for research in the field of service design and delivery interfaces aiming at an increased customer satisfaction. In spite of the success of visually appealing design of web interfaces, there remains a front which has not received much attention; the territory of matching dynamic customer needs. This area is inherently complex in nature because multiple interactions by a customer spread over time mandates an evolving response. Most technology interfaces are modeled using a static approach which caters to efficacy in a single interaction .Technology assisted service delivery has ventured in that path briefly by explicitly allowing customers to customize their interfaces and implicitly detecting target devices to change the visual overlays. Online service delivery is usually designed using modules deliver the...
Experimental profiles of a single penetrant (water) across the membrane have been established at ... more Experimental profiles of a single penetrant (water) across the membrane have been established at different downstream pressures during steady state pervaporation. The profiles ofacetic acid-water binary penetrant system across the membrane were also measured at different downstream pressures, temperatures and compositions during steady state pervaporation. A stack of identical pre-characterized symmetric aromatic polyamide membranes was used for the profile study.
Product management is one of the most important functions in marketing. Yet the product managemen... more Product management is one of the most important functions in marketing. Yet the product management literature has focused largely on creating successful products and has relatively little to say about creating effective product management organizations. This paper focuses on the organizational determinants of high-performance product management at three levels: (1) the product manager as an individual; (2) the marketing processes related to product management; and (3) the organization structure and role definition. The paper identifies several key factors that potentially impact product management performance. A set of qualitative interviews is conducted to develop hypotheses related to constructs that may drive product management performance. These hypotheses are used to develop a causal model for product management performance that includes constructs related to roles and responsibilities, organization structure, and marketing processes related to product management. An empirical ...
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