This paper brings into context the effect of the marketing strategies on the dairy value chain re... more This paper brings into context the effect of the marketing strategies on the dairy value chain returns and food security in Bungoma County. It highlights marketing strategies and processing activities along the dairy value chain. Much focus is on how marketing of dairy products is done, factors influencing marketing, marketing constraints, household food availability, strategies used by households to cope with food shortages and approaches to making dairy processing sector more attractive to domestic and international investors. Finally, it highlights the strategies and resources devoted to marketing, and the existing linkages between the producers, marketers, processors, and consumers.
Sugar Manufacturing firms in Kenya are recently experiencing a decrease in productivity and the f... more Sugar Manufacturing firms in Kenya are recently experiencing a decrease in productivity and the future of the sugar firms seems dingy. The purpose of this study was to assess how group potency affects employee job satisfaction in sugar manufacturing firms in Kenya. The study adopted descriptive and correlational survey designs. The simple random and purposive sampling techniques were used. The research instruments were tested through the test re-tests method and reliability analysis which gave a Cronbach alpha value of 0.833. The data was analysed using descriptive statistics and regression analysis. The following were the study findings: regression analysis conducted on the effect of group potency and employee job satisfaction revealed a positive and significant correlation between these two variables, (r = 0.213, b = 0.1804, t = 2.067, p<0.05)). It was recommended that the Human Resource Department should develop and maintain teamwork through capacity building to realise optima...
This paper brings into context the effect of the marketing strategies on the dairy value chain re... more This paper brings into context the effect of the marketing strategies on the dairy value chain returns and food security in Bungoma County. It highlights marketing strategies and processing activities along the dairy value chain. Much focus is on how marketing of dairy products is done, factors influencing marketing, marketing constraints, household food availability, strategies used by households to cope with food shortages and approaches to making dairy processing sector more attractive to domestic and international investors. Finally, it highlights the strategies and resources devoted to marketing, and the existing linkages between the producers, marketers, processors, and consumers.
This paper brings into context the effect of the marketing strategies on the dairy value chain re... more This paper brings into context the effect of the marketing strategies on the dairy value chain returns and food security in Bungoma County. It highlights marketing strategies and processing activities along the dairy value chain. Much focus is on how marketing of dairy products is done, factors influencing marketing, marketing constraints, household food availability, strategies used by households to cope with food shortages and approaches to making dairy processing sector more attractive to domestic and international investors. Finally, it highlights the strategies and resources devoted to marketing, and the existing linkages between the producers, marketers, processors, and consumers.
Sugar Manufacturing firms in Kenya are recently experiencing a decrease in productivity and the f... more Sugar Manufacturing firms in Kenya are recently experiencing a decrease in productivity and the future of the sugar firms seems dingy. The purpose of this study was to assess how group potency affects employee job satisfaction in sugar manufacturing firms in Kenya. The study adopted descriptive and correlational survey designs. The simple random and purposive sampling techniques were used. The research instruments were tested through the test re-tests method and reliability analysis which gave a Cronbach alpha value of 0.833. The data was analysed using descriptive statistics and regression analysis. The following were the study findings: regression analysis conducted on the effect of group potency and employee job satisfaction revealed a positive and significant correlation between these two variables, (r = 0.213, b = 0.1804, t = 2.067, p<0.05)). It was recommended that the Human Resource Department should develop and maintain teamwork through capacity building to realise optima...
This paper brings into context the effect of the marketing strategies on the dairy value chain re... more This paper brings into context the effect of the marketing strategies on the dairy value chain returns and food security in Bungoma County. It highlights marketing strategies and processing activities along the dairy value chain. Much focus is on how marketing of dairy products is done, factors influencing marketing, marketing constraints, household food availability, strategies used by households to cope with food shortages and approaches to making dairy processing sector more attractive to domestic and international investors. Finally, it highlights the strategies and resources devoted to marketing, and the existing linkages between the producers, marketers, processors, and consumers.
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