Mario Lesina

Impulse buying is spontaneous and immediate buying where buyer is not actively searching for a product and has not previously planned to buy it. It is a buying decision made by customers on the spot after seeing the merchandise. There are many factors that influence the impulse buying behaviour, but literature differs concerning the number and the scope of them. The main goal of this paper is to investigate the influence of factors within the stores on impulse buying of clothes, and particularly to discover the role of clothes fashion design among them. The quantitative study conducted on the sample of 261 Croatian consumers show that among the factors that affect impulse buying (such as lighting, colours, layout of stores, etc.) clothes design and position within the store are important ones, but that employees still have the greatest influence on impulse buying for Croatian customers.

Obucarska industrija važna je grana prerađivacke industrije Hrvatske. U poglavlju se razmatra povijesni aspekt, aktualno stanje, strategije za povecanje konkurentnosti u hrvatskoj obucarskoj industriji i poslovni slucaj poduzeca MIDAL d.o.o. kao primjera primjene doradnih poslova u hrvatskoj obucarskoj industriji.

As literature suggests, subcontracting presents an important source of support of various kinds to small and medium-sized companies from large ones as well as an important source of efficiency and competitiveness. It is considered as an instrument of industrial and economic development and employment creation in developed and developing countries, and particularly in labour intensive industries. A reduction of demand, a change in consumption patterns, a global shift from production and economic crisis have increased the interest of many researchers analyzing subcontracting relationships mostly in textile and clothing industry. This paper is investigating the role of subcontracting in the case of the Croatian leather manufacturing and processing industry with an aim of getting better insight into its contribution to the development of this sector. Therefore, for the purpose of this paper, a two-phase research study, including a qualitative approach, was used: 1) the first phase on th...

The paper shows the relation among the number of small, medium and large companies in the leather and footwear industry in Croatia, as well as the relation among the number of their employees by means of the Spearman and Pearson correlation coefficient. The data were collected during 21 years. The warning zone and the risk zone were determined by means of the Statistical Process Control (SPC) for a certain number of small, medium and large companies in the leather and footwear industry in Croatia. Growth models, based on externalities, models based on research and development and the AK models were applied for the analysis of the obtained research results. The paper shows using the correlation coefficients that The relation between the number of large companies and their number of employees is the strongest, i.e. large companies have the best structured work places. The relation between the number of medium companies and the number of their employees is a bit weaker, while there is ...

The paper shows the relation among the number of small, medium and large companies in the leather and footwear industry in Croatia, as well as the relation among the number of their employees by means of the Spearman and Pearson correlation coefficient. The data were collected during 21 years. The warning zone and the risk zone were determined by means of the Statistical Process Control (SPC) for a certain number of small, medium and large companies in the leather and footwear industry in Croatia. Growth models, based on externalities, models based on research and development and the AK models were applied for the analysis of the obtained research results. The paper shows using the correlation coefficients that The relation between the number of large companies and their number of employees is the strongest, i.e. large companies have the best structured work places. The relation between the number of medium companies and the number of their employees is a bit weaker, while there is ...