Journal of Higher Education Theory and Practice, 2020
This study further assesses instructional pedagogies utilizing public relations technology in cla... more This study further assesses instructional pedagogies utilizing public relations technology in classrooms leading to the heightening of student success, empowering students, increasing comfort, bridging disparities, and embracing a diverse learning community. Public relations professional technology hinges on educating and informing key publics, and similarly, can serve as tools that every instructor has at their disposal. Predominantly, this study dives into the literature review of research associated with the use of consumer grade and professional grade technology in the classroom and the types of different resources (i.e. live polling, animated video presentations, socials, etc.) a person may wish to apply in the classroom that is significant not only to public relations as a practice but also as a pedagogical tool, accomplishing two goals at once for students. Particularly, this study connects learning in the classroom with Arousal Theory and will be among the first to analyze the benefit of PR technology in the public relations classroom, through primary and secondary research by two PR practitioners and instructors.
Journal of Higher Education Theory and Practice, 2020
This study further assesses instructional pedagogies utilizing public relations technology in cla... more This study further assesses instructional pedagogies utilizing public relations technology in classrooms leading to the heightening of student success, empowering students, increasing comfort, bridging disparities, and embracing a diverse learning community. Public relations professional technology hinges on educating and informing key publics, and similarly, can serve as tools that every instructor has at their disposal. Predominantly, this study dives into the literature review of research associated with the use of consumer grade and professional grade technology in the classroom and the types of different resources (i.e. live polling, animated video presentations, socials, etc.) a person may wish to apply in the classroom that is significant not only to public relations as a practice but also as a pedagogical tool, accomplishing two goals at once for students. Particularly, this study connects learning in the classroom with Arousal Theory and will be among the first to analyze the benefit of PR technology in the public relations classroom, through primary and secondary research by two PR practitioners and instructors.
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Papers by Jessica Vierra