This study critically investigates the construction of gender on a Japanese hologram animestyle s... more This study critically investigates the construction of gender on a Japanese hologram animestyle social robot Azuma Hikari. By applying a mixed method merging the visual semiotic method and heterogeneous engineering approach in software studies, the signs in Azuma Hikari’s anthropomorphized image and the interactivity enabled by the multimedia interface have been analyzed and discussed. The analysis revealed a stereotyped representation of a Japanese “ideal bride” who should be cute, sexy, comforting, good at housework, and subordinated to “Master”-like husband. Moreover, the device interface disciplines users to play the role of “wage earner” in the simulated marriage and reconstructs the gender relations in reality. It suggests the humanization of the objects is often associated with the dehumanization and objectification of the human in reverse.
JOURNAL OF MULTILINGUAL AND MULTICULTURAL DEVELOPMENT, 2022
Quantitative research on the linguistic acculturation of sojourners in non- Western and multiling... more Quantitative research on the linguistic acculturation of sojourners in non- Western and multilingual social contexts remains scarce. Revising the Framework of Acculturation Variables (FAV), we propose a parsimonious model exploring the effect of acculturation conditions (trilingual language usage and perceived discrimination), orientations (social connectedness to mainstream and minority community), and outcome (psychological well-being). In particular, we examined the alternative paths enabled by non-local languages in the acculturation process, revealing the complexity of multidimensionality in trilingual linguistic acculturation. The findings highlight the crucial mediating role of acculturation orientation in the acculturation process. The effects of Cantonese, Mandarin, and English usage on the acculturation process of Mainland Chinese students in Hong Kong (N = 798) were examined.
This study critically investigates the construction of gender on a Japanese hologram animestyle s... more This study critically investigates the construction of gender on a Japanese hologram animestyle social robot Azuma Hikari. By applying a mixed method merging the visual semiotic method and heterogeneous engineering approach in software studies, the signs in Azuma Hikari’s anthropomorphized image and the interactivity enabled by the multimedia interface have been analyzed and discussed. The analysis revealed a stereotyped representation of a Japanese “ideal bride” who should be cute, sexy, comforting, good at housework, and subordinated to “Master”-like husband. Moreover, the device interface disciplines users to play the role of “wage earner” in the simulated marriage and reconstructs the gender relations in reality. It suggests the humanization of the objects is often associated with the dehumanization and objectification of the human in reverse.
JOURNAL OF MULTILINGUAL AND MULTICULTURAL DEVELOPMENT, 2022
Quantitative research on the linguistic acculturation of sojourners in non- Western and multiling... more Quantitative research on the linguistic acculturation of sojourners in non- Western and multilingual social contexts remains scarce. Revising the Framework of Acculturation Variables (FAV), we propose a parsimonious model exploring the effect of acculturation conditions (trilingual language usage and perceived discrimination), orientations (social connectedness to mainstream and minority community), and outcome (psychological well-being). In particular, we examined the alternative paths enabled by non-local languages in the acculturation process, revealing the complexity of multidimensionality in trilingual linguistic acculturation. The findings highlight the crucial mediating role of acculturation orientation in the acculturation process. The effects of Cantonese, Mandarin, and English usage on the acculturation process of Mainland Chinese students in Hong Kong (N = 798) were examined.
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