Es wird eine betriebswirtschaftliche Theorie der Unternehmung skizziert, die ueber die Voraussetz... more Es wird eine betriebswirtschaftliche Theorie der Unternehmung skizziert, die ueber die Voraussetzungen verfuegt, ethische Fragestellungen und Probleme in systematischer Form zu integrieren. Dazu wird, ausgehend vom Stakeholderansatz, das betriebswirtschaftliche Kernkonzept der Kundenintegration als Spezialfall einer allgemeinen Stakeholder-Integration aufgefasst. So kann vermieden werden, die Verantwortung fuer das Leistungsprogramm der Unternehmung und ihr ethisch-moralisches Handeln voneinander zu trennen. Freemans Auffassung, dass der Stakeholderansatz grundlegender als die Konzeption der Corporate Social Responsibility ist, wird gestuetzt. Der Beitrag ist ein Beispiel fuer das integrative Potenzial des Stakeholderansatzes bzw. fuer die durch ihn erfolgende Buendelung und Fokussierung grundlegender Fragestellungen.
Zeitschrift für Wirtschafts-und Unternehmensethik, 2004
Page 1. zfwu 5/2 (2004), 193-198 193 Business Ethics: Between Normativism, Illusion and Respon-si... more Page 1. zfwu 5/2 (2004), 193-198 193 Business Ethics: Between Normativism, Illusion and Respon-sibility MICHAELA HAASE* Review of Zsolnai, Laszlo (ed.): Ethics in the Economy. Handbook of Business Ethics, Oxford et al: Peter Lang 2002, xiii+331 pp. ...
ABSTRACT Purpose – The aim of this paper is to argue for an explicit foundation of market exchang... more ABSTRACT Purpose – The aim of this paper is to argue for an explicit foundation of market exchange on person-to-person relationships as an alternative to the foundation on person-to-goods relationship underlying the exchange model inherited from neoclassical economics and classical contract law and used in a large significant share of marketing studies. Design/methodology/approach – The paper provides a unifying theoretical framework to the analysis of transactions and relationships that links institutional approaches from economics, sociology, and law. Findings – Relational contract theory provides a common ground for phenomena studied by both traditional exchange-based and relationship marketing approaches. Relational contract theory conceives all types of market exchange as based on person-to-person relationships and provides an anchor for institutional, social and economic approaches in marketing. Research limitations/implications – The concept of transaction provides a common foundation for the analysis of marketing phenomena that holds in diverse environments, including arms-length transactions and close-linked relationships. It provides an interface between marketing theory on the one hand and institutional, social and economic disciplines on the other. Practical implications – Contracts specify how the parties to a transaction can realize action options opened up by property rights arrangements. Contracting strategy is the vital backbone of an industrial service strategy. Sound design of business models starts with the identification of the optimal owner of a resource, i.e. the actor who is in the best position to manage uncertainties or take on responsibilities associated with resource use. Originality/value – This is the first investigation of a contractual foundation of marketing theory. It embeds the concept of exchange in an institutional framework and adapts it to the evolving business reality shaped by co-operating firms and the rising share of services in value creation.
... 7 In the paper, science is understood as comprising both the natural and social sciences. 8... more ... 7 In the paper, science is understood as comprising both the natural and social sciences. 8 Cp. LEAVITT (1989); BAILEY/FORD (1996), PFEFFER/FONG (2002), MINTZBERG/ GOSLING (2002), GHOSHAL (2005). 9 Cp. GERSCH ET AL. (2005). Page 4. MICHAELA HAASE 232 ...
Since the turn of the century, social accounting has become one growth area in the field of busin... more Since the turn of the century, social accounting has become one growth area in the field of business ethics (Gray 2002, 2001; O’Dwyer 2001; Rasche/Esser 2006; Unerman/Bennett 2004). Particularly in the international context there has been a proliferation of different concepts providing multinational corporations (MNCs) with ways to systematically assess and communicate their social and ethical performance (Donaldson 2003; Göbbels/Jonker
Die Hoffnungen und Befürchtungen, die mit den Neuerungen der E-Economy verbunden werden, sind vie... more Die Hoffnungen und Befürchtungen, die mit den Neuerungen der E-Economy verbunden werden, sind vielfältig und widersprechen sich häufig. Dies gilt für den Bereich der Ethik ebenso wie für den der Ökonomie. Erwartungen bezüglich der ethischen Voraussetzungen für die erfolgreiche Ausbreitung der E-Economy oder aber bezüglich der Konsequenzen einer solchen Ausbreitung formulieren Entscheider mit Hilfe von Alltagstheorien, Wissenschaftler im Rahmen der
Es wird eine betriebswirtschaftliche Theorie der Unternehmung skizziert, die ueber die Voraussetz... more Es wird eine betriebswirtschaftliche Theorie der Unternehmung skizziert, die ueber die Voraussetzungen verfuegt, ethische Fragestellungen und Probleme in systematischer Form zu integrieren. Dazu wird, ausgehend vom Stakeholderansatz, das betriebswirtschaftliche Kernkonzept der Kundenintegration als Spezialfall einer allgemeinen Stakeholder-Integration aufgefasst. So kann vermieden werden, die Verantwortung fuer das Leistungsprogramm der Unternehmung und ihr ethisch-moralisches Handeln voneinander zu trennen. Freemans Auffassung, dass der Stakeholderansatz grundlegender als die Konzeption der Corporate Social Responsibility ist, wird gestuetzt. Der Beitrag ist ein Beispiel fuer das integrative Potenzial des Stakeholderansatzes bzw. fuer die durch ihn erfolgende Buendelung und Fokussierung grundlegender Fragestellungen.
Zeitschrift für Wirtschafts-und Unternehmensethik, 2004
Page 1. zfwu 5/2 (2004), 193-198 193 Business Ethics: Between Normativism, Illusion and Respon-si... more Page 1. zfwu 5/2 (2004), 193-198 193 Business Ethics: Between Normativism, Illusion and Respon-sibility MICHAELA HAASE* Review of Zsolnai, Laszlo (ed.): Ethics in the Economy. Handbook of Business Ethics, Oxford et al: Peter Lang 2002, xiii+331 pp. ...
ABSTRACT Purpose – The aim of this paper is to argue for an explicit foundation of market exchang... more ABSTRACT Purpose – The aim of this paper is to argue for an explicit foundation of market exchange on person-to-person relationships as an alternative to the foundation on person-to-goods relationship underlying the exchange model inherited from neoclassical economics and classical contract law and used in a large significant share of marketing studies. Design/methodology/approach – The paper provides a unifying theoretical framework to the analysis of transactions and relationships that links institutional approaches from economics, sociology, and law. Findings – Relational contract theory provides a common ground for phenomena studied by both traditional exchange-based and relationship marketing approaches. Relational contract theory conceives all types of market exchange as based on person-to-person relationships and provides an anchor for institutional, social and economic approaches in marketing. Research limitations/implications – The concept of transaction provides a common foundation for the analysis of marketing phenomena that holds in diverse environments, including arms-length transactions and close-linked relationships. It provides an interface between marketing theory on the one hand and institutional, social and economic disciplines on the other. Practical implications – Contracts specify how the parties to a transaction can realize action options opened up by property rights arrangements. Contracting strategy is the vital backbone of an industrial service strategy. Sound design of business models starts with the identification of the optimal owner of a resource, i.e. the actor who is in the best position to manage uncertainties or take on responsibilities associated with resource use. Originality/value – This is the first investigation of a contractual foundation of marketing theory. It embeds the concept of exchange in an institutional framework and adapts it to the evolving business reality shaped by co-operating firms and the rising share of services in value creation.
... 7 In the paper, science is understood as comprising both the natural and social sciences. 8... more ... 7 In the paper, science is understood as comprising both the natural and social sciences. 8 Cp. LEAVITT (1989); BAILEY/FORD (1996), PFEFFER/FONG (2002), MINTZBERG/ GOSLING (2002), GHOSHAL (2005). 9 Cp. GERSCH ET AL. (2005). Page 4. MICHAELA HAASE 232 ...
Since the turn of the century, social accounting has become one growth area in the field of busin... more Since the turn of the century, social accounting has become one growth area in the field of business ethics (Gray 2002, 2001; O’Dwyer 2001; Rasche/Esser 2006; Unerman/Bennett 2004). Particularly in the international context there has been a proliferation of different concepts providing multinational corporations (MNCs) with ways to systematically assess and communicate their social and ethical performance (Donaldson 2003; Göbbels/Jonker
Die Hoffnungen und Befürchtungen, die mit den Neuerungen der E-Economy verbunden werden, sind vie... more Die Hoffnungen und Befürchtungen, die mit den Neuerungen der E-Economy verbunden werden, sind vielfältig und widersprechen sich häufig. Dies gilt für den Bereich der Ethik ebenso wie für den der Ökonomie. Erwartungen bezüglich der ethischen Voraussetzungen für die erfolgreiche Ausbreitung der E-Economy oder aber bezüglich der Konsequenzen einer solchen Ausbreitung formulieren Entscheider mit Hilfe von Alltagstheorien, Wissenschaftler im Rahmen der
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