prosiding Ilmu Komunikasi
by Finsensius Yuli Purnama, Effy Paud, Masduki Baseran, Rino F E B R I A N N O Boer, Hasyim Widhiarto, Irwan Irs, Hasmah Zanuddin, Dadi Ahmadi, Sri Sediyaningsih, Heintje Hendriek Daniel Tamburian, Endah Murwani, Yesi Puspita, Nieke Monika, Yuli Widya Madala Surabaya, Djudjur Luciana, Nina Widyawati, Damayanti Wardyaningrum, Wirawan Respati, Eki Baihaki, Rahmat Edi Irawan Rei, Choirul Fajri, Indiwan seto wahjuwibowo, Irwansyah Irwansyah, Dorien Kartikawangi, Suzy Azeharie, Yohanes Krisnawan, Sevly Putri, Melati Putri, and inong suraya Prosiding Seminar Nasional Ilmu Komunikasi yang dilaksanakan di Padang Sumatera Barat mengangkat ... more Prosiding Seminar Nasional Ilmu Komunikasi yang dilaksanakan di Padang Sumatera Barat mengangkat tema komunikasi Politik @2014
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Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can b... more Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction on eWOM; the mediating effects of destination satisfaction on the link between Islamic religiosity, perceived value, and eWOM; the serial mediating effect of perceived Islamic values and destination satisfaction on the link between Islamic religiosity and eWOM; and comparing the effects of perceived value dimensions, i.e., quality, price, emotional, social, different experience, novelty, safety, location, physical attributes, and nonphysical attributes, on eWOM. This research used the positivism paradigm and quantitative method. The population w...
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