The study was conducted on impact of website performance and behavioral consequence. The study seems to website performance and behavioral consequence focus on enjoyment, trust, navigation challenges, website design and ease of use. The... more
The study was conducted on impact of website performance and behavioral consequence. The study seems to website performance and behavioral consequence focus on enjoyment, trust, navigation challenges, website design and ease of use. The study was conducted to know the changes in website performance before and after the behavioral consequences. The empirical phase of the research was focused primarily on identifying the underlying factors to measure the effect of Behavioral consequences on Website performance. For the study of this research work non probability sampling technique was used on 200 respondent. The final results of analysis confirmed that There exists a significant impact of behavioral consequences on website performance with significance value of .000 level of significance. This study gives a direction to the website companies to frame their website structure by considering the behavioral attributes of the customers in order to sustain for a long period of time in the m...
The study was conducted to determining the Impact of Brand Trust, Brand Values and Acceptability of NonVegetarian Brands available in Gwalior Region. The study was conducted to identify the cause and effect relationship among brand trust,... more
The study was conducted to determining the Impact of Brand Trust, Brand Values and Acceptability of NonVegetarian Brands available in Gwalior Region. The study was conducted to identify the cause and effect relationship among brand trust, brand values and acceptability of non-vegetarian brands in Gwalior. The causal research was focused primarily on identifying the underlying factors that determined the relationship among brand trust, brand values and acceptability of brands. The survey method was used for data collection. For the study of this research work non probability sampling technique was used on 250 respondents. The final results of analysis confirmed that Brand Trust, Brand Values were having significant cause and effect relationship with Acceptability of Brands so with the help of it we came to the conclusion that organizations must focus on the Brand Trust & Brand Values so that Brands can be Accepted.
Research Interests:
Energy generation is one of the major challenges that we are facing today. People are using rechargeable batteries to save money and the environment. The present study was conducted to identify the antecedents to green loyalty.
Research Interests:
The study was conducted to determining the impact of Corporate Image on Customer loyalty. The study was conducted to identify and establish the relationship between corporate image and customer loyalty The study was casual in nature and... more
The study was conducted to determining the impact of Corporate Image on Customer loyalty. The study was conducted to identify and establish the relationship between corporate image and customer loyalty The study was casual in nature and survey method will be used for data collection. For the study of this research work non probability sampling technique was used on 200 respondents. The final results of analysis confirmed that there is strong and significant positive relationship between corporate image and customer loyalty. In other words, if corporate image is high, the customer loyalty for that brand would also be high. IndexTerms – Corporate Image, Customer Loyalty. 1.INTRODUCTION Corporate image is an important tool for any successful company to protect its market share among the competitors and to get high level of profits through retained customers, obviously the customers are directed to buy goods and services from a company with good corporate image to reduce the decision ma...