EnglishThis study aimed at investigating the meanings associated to leisure by a group of senior ... more EnglishThis study aimed at investigating the meanings associated to leisure by a group of senior consumers. The study departs from the literature con consumption and leisure for senior individuals, showing the transition between a negative view, based on the restrictions to consumption, to a more positive view of aging, supported by recent studies. The research used methods from urban ethnography, especially participant observation and in-depth interviews, more adequate to the nature of the phenomenon under investigation. Fieldwork was carried out with a group of senior consumers that meet at the Palacio do Catete, in Rio de Janeiro. During participant observation informal interviews were conducted with participants, which were registered in field notes, in addition to photography and videos. At the end of the participant observation, which lasted six months, 16 in-depth interviews were conducted, which were recorded and transcripts made of each. The analysis used discourse analysis...
Theoretical basis The case can be used to examine the resources and capabilities of small firms c... more Theoretical basis The case can be used to examine the resources and capabilities of small firms considering entering international markets. It can also be a vehicle for examining typical barriers that such companies may face and must overcome when expanding abroad: liabilities of smallness, liabilities of foreignness, liabilities of emergingness and liabilities of outsidership. Research methodology The case is based on several interviews with both entrepreneurs over a one-year period and on secondary information from reports and documents. Case overview/synopsis This teaching case presents the trajectory of a Brazilian services company operating in the corporate events planning industry. The case explores the potential for the company’s international expansion, and the vision and engagement of the entrepreneurs, despite several barriers the company needs to overcome. Complexity academic level The case can be used in Entrepreneurship and International Marketing courses, both at gradu...
Purpose – This strategy-learning case traces the growth of AlphaTech, a publicly traded company i... more Purpose – This strategy-learning case traces the growth of AlphaTech, a publicly traded company in Brazil that is a management software company. The purpose of this paper is to debate whether or not the firm should give more emphasis to internationalization, given its high market share in Brazil, where further gains may be very expensive and difficult. The case is intended to serve as a vehicle to discuss the internationalization process of a software firm from an emerging economy. Design/methodology/approach – The case was built using several sources of information, including interviews with two executives in charge of the firm's internationalization process, articles in business newspapers and magazines, a book written by the firm co-founders, reports, and information gathered in the internet. Findings – The main issues posed by this case study are: first, the difficulties faced by an emerging market firm to get a sustainable position in international markets; second, the chal...
... Jorge Manoel Teixeira Carneiro, Jorge Ferreira da Silva, Angela da Rocha, Luís Antônio da Roc... more ... Jorge Manoel Teixeira Carneiro, Jorge Ferreira da Silva, Angela da Rocha, Luís Antônio da Rocha Dib ... Barney (1996) contends that: “There are numerous definitions of organizational [business] performance but relatively little agreement about which definitions are 'best', let ...
... In fact, successive literature reviews (eg, Aaby and Slater, 19891. Aaby , NE , and Slater , ... more ... In fact, successive literature reviews (eg, Aaby and Slater, 19891. Aaby , NE , and Slater , SF (1989 ). Management Influences on Export Performance: A Review of the Empirical Literature 19781988, . ... According to Aaby and Slater (19891. Aaby , NE , and Slater , SF ( 1989 ). ...
Despite the growing interest over the last ten years in strategic alliances as a source of compet... more Despite the growing interest over the last ten years in strategic alliances as a source of competitive advantage, such initiatives have often been affected by different sorts of problems during implementation. This paper examines the categories into which such problems can be classified-environmental problems, structural problems, and problems with management attitudes and expectations-and discusses their effect on two cases of horizontal strategic alliances in Brazil.A pesar del creciente intérs en los últimos diez años con respecto a la utilización de alianzas estratégicas como una fuente para generar ventajas competitivas, estas iniciativas han sido frecuentemente afectadas ppor diferentes tipos de problemas en su fase de implementación. Este artículo examina las categorías en que estos problemas pueden ser clasificados-problemas ambientales, problemas estructurales y problemas inherentes a las actitudes y expectativas de la administración-y discute sus efectos en dos casos de alianzas horizontales en Brasil.Apesar do crescente interesse a respeito de alianças estratégicas como uma fonte de vantagem competitiva durante os últimos dez anos, essas iniciativas tem sido freqüentemente afetadas por toda a sorte de problemas durante a implementação. Esse trabalho examina as categoriasnas quais esses problemas podem ser classificados-problemas ambientais, problemas estruturais e problemas com as atitudes e as expectativas dos gestores-e discute os seus efeitos sobre dois casos de aliança estratégica horizontal no Brasil.
This study draws from several pieces of research on emerging markets' MNEs in or... more This study draws from several pieces of research on emerging markets' MNEs in order to shed light on the characteristics of these firms and the specificities of their internationalization paths. The review of the literature suggests that internationalized firms and their international trajectories can be characterized along nine main variables (dimensions). According to these nine dimensions, several propositions from the
ABSTRACT This study aimed to determine the dimensions of the personality of global quick-service ... more ABSTRACT This study aimed to determine the dimensions of the personality of global quick-service restaurant brands perceived by young consumers in the U.S. and Brazil, and whether these dimensions showed similar configurations in both countries. A survey was carried out with two QSR brands (McDonald's and Subway). Data analysis utilized exploratory and confirmatory factor analysis. The study identified five personality dimensions for each of the brands studied in each country. Results support the proposition that global brands can carry a common meaning across nations, but also that certain local nuances of brand personalities can differ.
This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Braz... more This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Brazilian companies located in the state of Riode Janeiro. Differences in perceptions were studied in order to determine to what extent they were associated with industry type, firmsize, export experience and geographic scope of export activities. Self‐administered questionnaires were sent to top executives of Rio de Janeiro companies that had recently exported to Mercosur countries. A total of 69 companies returned the questionnaire, representing a total response rate of 50.36 per cent. Data were analyzed using factor analysis and stepwise linear discriminant analysis. Results confirmed the hypothesized relationships.
International Journal of Retail & Distribution Management, 2002
Investigates the entry of Wal‐Mart in Brazil, and subsequent moves of established retailers and n... more Investigates the entry of Wal‐Mart in Brazil, and subsequent moves of established retailers and new entrants with data taken from secondary sources and interviews with executives. First, internationalization of Wal‐Mart and its entry are discussed, which caused an impact on Brazilian retailing by accelerating the concentration, automation and modernization of the industry. Competitive reactions were classified in four categories: neutralizing competitors actions, establishing competitive advantage, redefining markets, and changing ownership. It is argued that Wal‐Mart’s experience in Brazil could be an interesting source of learning for foreign retailers desirous of entering the Brazilian market as well as for local companies that need to remain competitive to survive.
The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were fo... more The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being superior technologically and the Brazilian technology as being better adapted to the national markets, raw materials and labour skills. Executives from multinational firms had much more positive views of foreign technology than did those from Brazilian national companies. The implications for both suppliers of foreign technology and the Brazilian Government are examined.
Brazilian entrepreneurs founded Trikke Tech Inc. in the United States in 2000 after an unsuccessf... more Brazilian entrepreneurs founded Trikke Tech Inc. in the United States in 2000 after an unsuccessful attempt to market their product—a human–propelled vehicle similar to a scooter—in Brazil. By 2006, Trikke Tech was a new international venture with manufacturing in China, marketing activities in the United States, R&D in Brazil, patents pending in 35 countries, and sales in 17 countries. This case study describes the company's initial steps and its strategy in the U.S. market and outlines the future challenges faced by the entrepreneurs. Specifically, the case addresses the question of how to position the new product to achieve market penetration in the United States, and which strategies and marketing programs to adopt, considering the firm's limited resources.
EnglishThis study aimed at investigating the meanings associated to leisure by a group of senior ... more EnglishThis study aimed at investigating the meanings associated to leisure by a group of senior consumers. The study departs from the literature con consumption and leisure for senior individuals, showing the transition between a negative view, based on the restrictions to consumption, to a more positive view of aging, supported by recent studies. The research used methods from urban ethnography, especially participant observation and in-depth interviews, more adequate to the nature of the phenomenon under investigation. Fieldwork was carried out with a group of senior consumers that meet at the Palacio do Catete, in Rio de Janeiro. During participant observation informal interviews were conducted with participants, which were registered in field notes, in addition to photography and videos. At the end of the participant observation, which lasted six months, 16 in-depth interviews were conducted, which were recorded and transcripts made of each. The analysis used discourse analysis...
Theoretical basis The case can be used to examine the resources and capabilities of small firms c... more Theoretical basis The case can be used to examine the resources and capabilities of small firms considering entering international markets. It can also be a vehicle for examining typical barriers that such companies may face and must overcome when expanding abroad: liabilities of smallness, liabilities of foreignness, liabilities of emergingness and liabilities of outsidership. Research methodology The case is based on several interviews with both entrepreneurs over a one-year period and on secondary information from reports and documents. Case overview/synopsis This teaching case presents the trajectory of a Brazilian services company operating in the corporate events planning industry. The case explores the potential for the company’s international expansion, and the vision and engagement of the entrepreneurs, despite several barriers the company needs to overcome. Complexity academic level The case can be used in Entrepreneurship and International Marketing courses, both at gradu...
Purpose – This strategy-learning case traces the growth of AlphaTech, a publicly traded company i... more Purpose – This strategy-learning case traces the growth of AlphaTech, a publicly traded company in Brazil that is a management software company. The purpose of this paper is to debate whether or not the firm should give more emphasis to internationalization, given its high market share in Brazil, where further gains may be very expensive and difficult. The case is intended to serve as a vehicle to discuss the internationalization process of a software firm from an emerging economy. Design/methodology/approach – The case was built using several sources of information, including interviews with two executives in charge of the firm's internationalization process, articles in business newspapers and magazines, a book written by the firm co-founders, reports, and information gathered in the internet. Findings – The main issues posed by this case study are: first, the difficulties faced by an emerging market firm to get a sustainable position in international markets; second, the chal...
... Jorge Manoel Teixeira Carneiro, Jorge Ferreira da Silva, Angela da Rocha, Luís Antônio da Roc... more ... Jorge Manoel Teixeira Carneiro, Jorge Ferreira da Silva, Angela da Rocha, Luís Antônio da Rocha Dib ... Barney (1996) contends that: “There are numerous definitions of organizational [business] performance but relatively little agreement about which definitions are 'best', let ...
... In fact, successive literature reviews (eg, Aaby and Slater, 19891. Aaby , NE , and Slater , ... more ... In fact, successive literature reviews (eg, Aaby and Slater, 19891. Aaby , NE , and Slater , SF (1989 ). Management Influences on Export Performance: A Review of the Empirical Literature 19781988, . ... According to Aaby and Slater (19891. Aaby , NE , and Slater , SF ( 1989 ). ...
Despite the growing interest over the last ten years in strategic alliances as a source of compet... more Despite the growing interest over the last ten years in strategic alliances as a source of competitive advantage, such initiatives have often been affected by different sorts of problems during implementation. This paper examines the categories into which such problems can be classified-environmental problems, structural problems, and problems with management attitudes and expectations-and discusses their effect on two cases of horizontal strategic alliances in Brazil.A pesar del creciente intérs en los últimos diez años con respecto a la utilización de alianzas estratégicas como una fuente para generar ventajas competitivas, estas iniciativas han sido frecuentemente afectadas ppor diferentes tipos de problemas en su fase de implementación. Este artículo examina las categorías en que estos problemas pueden ser clasificados-problemas ambientales, problemas estructurales y problemas inherentes a las actitudes y expectativas de la administración-y discute sus efectos en dos casos de alianzas horizontales en Brasil.Apesar do crescente interesse a respeito de alianças estratégicas como uma fonte de vantagem competitiva durante os últimos dez anos, essas iniciativas tem sido freqüentemente afetadas por toda a sorte de problemas durante a implementação. Esse trabalho examina as categoriasnas quais esses problemas podem ser classificados-problemas ambientais, problemas estruturais e problemas com as atitudes e as expectativas dos gestores-e discute os seus efeitos sobre dois casos de aliança estratégica horizontal no Brasil.
This study draws from several pieces of research on emerging markets' MNEs in or... more This study draws from several pieces of research on emerging markets' MNEs in order to shed light on the characteristics of these firms and the specificities of their internationalization paths. The review of the literature suggests that internationalized firms and their international trajectories can be characterized along nine main variables (dimensions). According to these nine dimensions, several propositions from the
ABSTRACT This study aimed to determine the dimensions of the personality of global quick-service ... more ABSTRACT This study aimed to determine the dimensions of the personality of global quick-service restaurant brands perceived by young consumers in the U.S. and Brazil, and whether these dimensions showed similar configurations in both countries. A survey was carried out with two QSR brands (McDonald's and Subway). Data analysis utilized exploratory and confirmatory factor analysis. The study identified five personality dimensions for each of the brands studied in each country. Results support the proposition that global brands can carry a common meaning across nations, but also that certain local nuances of brand personalities can differ.
This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Braz... more This study analyzes the perceptions of export obstacles to the Mercosur by top executives of Brazilian companies located in the state of Riode Janeiro. Differences in perceptions were studied in order to determine to what extent they were associated with industry type, firmsize, export experience and geographic scope of export activities. Self‐administered questionnaires were sent to top executives of Rio de Janeiro companies that had recently exported to Mercosur countries. A total of 69 companies returned the questionnaire, representing a total response rate of 50.36 per cent. Data were analyzed using factor analysis and stepwise linear discriminant analysis. Results confirmed the hypothesized relationships.
International Journal of Retail & Distribution Management, 2002
Investigates the entry of Wal‐Mart in Brazil, and subsequent moves of established retailers and n... more Investigates the entry of Wal‐Mart in Brazil, and subsequent moves of established retailers and new entrants with data taken from secondary sources and interviews with executives. First, internationalization of Wal‐Mart and its entry are discussed, which caused an impact on Brazilian retailing by accelerating the concentration, automation and modernization of the industry. Competitive reactions were classified in four categories: neutralizing competitors actions, establishing competitive advantage, redefining markets, and changing ownership. It is argued that Wal‐Mart’s experience in Brazil could be an interesting source of learning for foreign retailers desirous of entering the Brazilian market as well as for local companies that need to remain competitive to survive.
The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were fo... more The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being superior technologically and the Brazilian technology as being better adapted to the national markets, raw materials and labour skills. Executives from multinational firms had much more positive views of foreign technology than did those from Brazilian national companies. The implications for both suppliers of foreign technology and the Brazilian Government are examined.
Brazilian entrepreneurs founded Trikke Tech Inc. in the United States in 2000 after an unsuccessf... more Brazilian entrepreneurs founded Trikke Tech Inc. in the United States in 2000 after an unsuccessful attempt to market their product—a human–propelled vehicle similar to a scooter—in Brazil. By 2006, Trikke Tech was a new international venture with manufacturing in China, marketing activities in the United States, R&D in Brazil, patents pending in 35 countries, and sales in 17 countries. This case study describes the company's initial steps and its strategy in the U.S. market and outlines the future challenges faced by the entrepreneurs. Specifically, the case addresses the question of how to position the new product to achieve market penetration in the United States, and which strategies and marketing programs to adopt, considering the firm's limited resources.
Livro-texto para as disciplinas de negócios internacionais dos cursos de Administração, Contabili... more Livro-texto para as disciplinas de negócios internacionais dos cursos de Administração, Contabilidade, Relações Internacionais, Economia e Comércio Exterior. O livro apresenta os primeiros passos para compreender as diferentes facetas que integram os negócios internacionais. Com a crescente internacionalização dos mercados, a expansão das trocas comerciais, a porosidade apresentada pelas fronteiras nacionais e a tendência na formação de organismos internacionais que regulamentem e integrem o comércio internacional são alguns dos movimentos que precisam ser debatidos e analisados de forma a possibilitar uma atuação mais assertiva de diferentes atores na cena global. Cursos de graduação e pós-graduação nesta área criados no Brasil, especialmente, a partir da década de 1990, têm o desafio de formar profissionais para atender essas novas demandas e, para isso, é necessário material didático e instrutivo para apoiar os debates em sala de aula. A obra apresenta visões dos negócios internacionais que integram perspectivas teóricas e empíricas, operacionais e estratégicas, com foco, sobretudo, na realidade brasileira e seus principais desafios
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