Objective/Purpose: This study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the quality of big data system.... more
Objective/Purpose: This study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the quality of big data system. Methodology/Design: This study is based on primary data that were collected through an online questionnaire survey from large manufacturing firms operating in UAE. Out of total distributed 421 samples, 327 samples were used for final data analysis. The survey was conducted from March-April 2020 and data analysis was done via Structural Equation Modelling (SEM-PLS). Findings: It emerges that big data analysis (BDA), traditional marketing analysis (TMA) and big data system quality (BDSQ) are significant determinants of new product development (NPD) success. Meanwhile, the BDA and TMA significantly affect the BDSQ. Results of the mediating role of BDSQ in the relationship between the BDA and NPD as well as TMA and NPD are significant. Implications: There are significant policy implications for practitioners and researchers concerning the role of analytics, particularly big data analytics and big data system quality, when attempting to achieve success in developing new products. Originality/Value: This is an original study based on primary data from UAE.
Research Interests:
At present, tourism is counted among those industries which have gained global attention due to rapid growth. Hence, a constant diversification in terms of destination is needed in tourism development. The recent trends of industry... more
At present, tourism is counted among those industries which have gained global attention due to rapid growth. Hence, a constant diversification in terms of destination is needed in tourism development. The recent trends of industry highlight the demand of alternative tourism types, among which nature-related tourism appears to be an emerging concept. In this regard, the present article investigates the impact of economic conditions and sustainable rural development on the sustainability of tourism development in China. The current research has gathered secondary data from the World Bank from 1981 to 2020. The quartile autoregressive distributed lag model has been applied to test the association between the variables. The results revealed that GDP, inflation, FDI, exchange rate, energy use, gross savings, and sustainable rural development have a significant and positive association with the sustainability of tourism development in China. Findings offer managerial implications recomme...
Research Interests:
Medical tourism is one of the fastest-growing tourism sectors in the world generally and in Malaysia specifically. The main aim of this study was to examine the moderator’s effect on the role of trust; trust on the influence of... more
Medical tourism is one of the fastest-growing tourism sectors in the world generally and in Malaysia specifically. The main aim of this study was to examine the moderator’s effect on the role of trust; trust on the influence of satisfaction and foreign patient’s loyalty. In addition, satisfaction as mediation between service quality and foreign patient loyalty in Malaysia medical tourism. The study generated quantitative research, questionnaire data collection purposes, 640 questionnaires were distributed to foreign patients in Malaysia. From this number, 389 responses were finally found usable for analysis, which showed a 60% response rate. Data was analysed using the partial least Squares–structural Equation Model PLS-SEM. Overall, the findings showed that service quality significantly related to foreign patient loyalty in Malaysia. A further result of the moderators’ role show that trust is a success moderator between satisfaction and foreign patient loyalty. Also, satisfaction s...
The present research investigates the role of digital marketing on business performance in the small and medium enterprises sector of the United Arab Emirates. Technological advancements, such as the utilization of digital applications,... more
The present research investigates the role of digital marketing on business performance in the small and medium enterprises sector of the United Arab Emirates. Technological advancements, such as the utilization of digital applications, enable firms to communicate with customers, while being responsive towards competitors with minimal resources. The ability of customers to seek information from SMEs products or services must be provided easy, timely and correctly through various digital technologies. The purpose of this research paper is to determine the empirical relationship between digital marketing and business performance among SMEs of UAE. The study was conducted on marketing managers and IT managers of SMEs to determine the proposed framework. The collected data was analysed on SMART-PLS through measurement and structural equation modelling and was based on the results of a study investigating how digital marketing influences business performance. The environment is considere...
The prime concern of this study entails the tourism industry of UAE to determine the presence of the digital marketing phenomenon. The study focuses on digitalisation of marketing aspect and its usefulness for any industry. The present... more
The prime concern of this study entails the tourism industry of UAE to determine the presence of the digital marketing phenomenon. The study focuses on digitalisation of marketing aspect and its usefulness for any industry. The present research examined the influential factors for adoption of digital marketing strategies to become competitive in a rapidly changing environment. The study examined the direct and moderating affect of agile marketing between independent and dependent constructs. The results of study depicted that relative advantage as independent constructs of the study significantly influence the digital marketing adoption but the competitive industry doesn’t influence the adoption of digital marketing as it observed to be insignificant. The moderating effect of agile marketing was observed in both moderating hypotheses, that agile marketing moderate the relationship between relative advantage, competitive industry and digital marketing adoption. The study suggests ado...
PurposeThis study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the quality of big data... more
PurposeThis study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the quality of big data system.Design/methodology/approachThis study is based on primary data that were collected through an online questionnaire survey from large manufacturing firms operating in UAE. Out of total distributed 421 samples, 327 samples were used for final data analysis. The survey was conducted from March–April 2020, and data analysis was done via Structural Equation Modelling (SEM-PLS).FindingsIt emerges that big data analysis (BDA), traditional marketing analysis (TMA) and big data system quality (BDSQ) are significant determinants of new product development (NPD) success. Meanwhile, the BDA and TMA significantly affect the BDSQ. Results of the mediating role of BDSQ in the relationship between the BDA and NPD, as well as TMA and NPD, are significant.Practical implicationsThere are signif...