uberculosis (TB) remains a significant public health concern in many developing countries, including Nigeria. Cross River State, situated in the southeastern part of Nigeria, faces unique challenges in the eradication and prevention of...
moreuberculosis (TB) remains a significant public health concern in many developing countries, including Nigeria. Cross River State, situated in the southeastern part of Nigeria, faces unique challenges in the eradication and prevention of TB. This research paper explores the impact of Social and Behavior Change Communication (SBCC) strategies in addressing TB in Cross River State. The study aims to assess the effectiveness of SBCC interventions in increasing awareness, promoting early detection, and improving treatment adherence among the population. Social and behavior change (SBC) communication strategies and interventions have been used to successfully promote positive health behaviors and health outcomes. In this research, we outline a highlevel generalized duty for the development, deployment, and evaluation of SBC communication strategies in high TB burden settings and how it could be employed to address TB treatment delays. Improved design and delivery of SBC interventions can assist countries in meeting the Sustainable 12.31.2023