Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
PI LIVE is returning to South Florida next April alongside IMS 2025 for an action packed event. Grab your tickets now to save up to $700 on your pass!
Digital Media Solutions files for Chapter 11 to restructure, with subsidiary ClickDealer continuing as usual and $122M in lender support backing the process.
Bigger and better than last year, we've got plenty of insightful talks and discussions at the Voicebox coming up.
All the stories you missed this week in affiliate and performance marketing.
Google’s decision to delay third-party cookie deprecation isn’t a reprieve—it’s a calculated move that will reshape the digital landscape. Find out what’s driving this decision and why it might spell bigger challenges ahead for advertisers and publishers alike.