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How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
Smart Social Media Helps Jobs Find You
Career planning Digital ArticleHow does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […] -
The Conversation is Over. Long Live the Conversation.
Leadership & Managing People Digital ArticleThis post is part of the HBR Insight Center Making Collaboration Work. I recoiled in horror this week at a recent story in the New York Times about using... -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
Facebook's Culture Problem May Be Fatal
Communication Digital ArticleFacebook's imbroglio over privacy reveals what may be a fatal business model. I know because my students at Parsons The New School For Design tell me... -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […] -
We Need Both Networks and Communities
Social media Digital ArticleThey’re not the same thing. -
Why Porter's Model No Longer Works
Strategy & Execution Digital ArticleImagine that you wanted a new home theater system. But instead of spending hours in Best Buy or on Amazon comparing configurations and assembling the... -
What to Do with All the Business Cards from Your Last Conference
Managing yourself Digital ArticleTips for turning them into real connections. -
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places
Sales & Marketing Magazine ArticleConsumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That... -
Make Your Brand's Nickname Work for You
Sales & Marketing Digital ArticleA good nickname is a gift. Don't squander it. -
Identifying Unmet Needs in a Digital Age
Innovation & Entrepreneurship Magazine ArticleInnovation is all about finding and filling people's unmet needs. But even innovators and organizations renowned for their scanning capabilities often... -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
Marketers Are Not Publishing Enough Content
Marketing Digital ArticleYes, you need quality. But you also need quantity. -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
The London Riots and the Future of Social Media
Communication Digital ArticleLike many Londoners, I watched with disbelief as last week's riots spread like wildfire from inner city Tottenham to the leafy boroughs of Clapham and... -
Mark Zuckerberg and Misery as Motivation
Social media Digital ArticleDid Mark Zuckerberg start Facebook friending because he was unable to make friends? That’s the main theme of the hit film The Social Network. Zuckerberg didn’t care about money, several say; he was compensating for a lack of friends. Did Evan Williams, who just stepped aside as CEO of Twitter, jump on the bandwagon of […] -
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
IT management Digital ArticleTakeaways from a survey of more than 800 customer service reps. -
Call It Antisocial Media: Even Twitter Has a Dark Side
Social media Digital ArticleSurveillance, propaganda, and other reasons for social stealth.
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
Retail Relay (B)
Sales & Marketing Case Study5.00View Details This short case serves as an epilogue to the A case. -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
NASCAR: Leading a Marketing Transformation in a Time of Crisis
Sales & Marketing Case Study11.95View Details It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years,... -
Starbucks' Loyalty Reigns
Sales & Marketing Case Study11.95View Details By July 2015, 20% of Starbucks' payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow... -
The Pepsi Refresh Project: A Thirst for Change
Sales & Marketing Case Study11.95View Details In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20... -
Fantuan
Management Case Study11.95View Details In 2023, CEO Randy Wu was considering the optimal growth strategy for Fantuan, a restaurant food delivery platform that had expanded from its 2014 founding... -
Sephora Direct: Investing in Social Media, Video, and Mobile
Sales & Marketing Case Study11.95View Details Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for... -
Zynga and the Launch of FarmVille
Strategy & Execution Case Study11.95View Details In June 2009, the online gaming company Zynga launched the free social game Farmville on Facebook, which set a new record by reaching one million Daily... -
Drop Technologies Inc.: Understanding the Influencer Marketing Channel
Sales & Marketing Case Study11.95View Details Drop Technologies Inc. was a major success in the Toronto, Ontario, Canada technology community. Having raised its initial pre-seed funding with only... -
Digital for Good: Raising Kids to Thrive in an Online World
28.00View Details Kids deserve a better digital future. Help them create it. When it comes to raising children in a digital world, every parent feels underprepared and... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study11.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
Marketing Twitter: Competing as a Social Media Platform
Sales & Marketing Case Study11.95View Details Twitter Inc. (Twitter), based in California, was a social media platform whose growth had stalled over the past few years. Once a promising tool for individuals... -
Trusted Family (B): Building a Career with Family Entrepreneurship?
Innovation & Entrepreneurship Case Study5.00View Details Studying or practicing? Being an entrepreneur or a manager? Working for the family business or not? How much should business-owning families support their... -
Policing Politics: Facebook and a Politician's Right to Free Speech
Strategy & Execution Case Study11.95View Details Facebook, the world's largest social media company, boasted a worldwide reach with over 140 million companies using the Facebook app, 100 billion messages... -
Dove: Evolution of a Brand
Sales & Marketing Case Study11.95View Details Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio... -
Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era
Strategy & Execution Case Study11.95View Details The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative... -
$19B 4 txt app WhatsApp...omg!
Strategy & Execution Case Study11.95View Details In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed... -
JUUL and the Vaping Revolution: A 2022 Update
Leadership & Managing People Case Study5.00View Details This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
Smart Social Media Helps Jobs Find You
Career planning Digital ArticleHow does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […] -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
The Conversation is Over. Long Live the Conversation.
Leadership & Managing People Digital ArticleThis post is part of the HBR Insight Center Making Collaboration Work. I recoiled in horror this week at a recent story in the New York Times about using... -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
The Double-Edged Impact of Social Media on Online Trading: Opportunities, Threats, and Recommendations for Organizations
Strategy & Execution Digital ArticleWhile we understand well how social media channels sway consumers, there is little understanding of their influence on online trading behavior. We argue... -
Facebook's Culture Problem May Be Fatal
Communication Digital ArticleFacebook's imbroglio over privacy reveals what may be a fatal business model. I know because my students at Parsons The New School For Design tell me... -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […]