SWOT and PESTEL are analytical tools that help identify the key external and internal factors tha... more SWOT and PESTEL are analytical tools that help identify the key external and internal factors that should be taken into account in order to achieve success in a project or initiative. They are usually used together, and are applied in a group setting to support effective strategic planning, decision-making and action planning. SWOT and PESTEL are cost-and time-efficient means for highlighting key issues relating to the context of a project or initiative which, if not identified and addressed, could critically affect the chances of success. They also offer the benefit of framing these issues in a way that is easy for participants to understand and discuss.
SWOT and PESTEL are analytical tools that help identify the key external and internal factors tha... more SWOT and PESTEL are analytical tools that help identify the key external and internal factors that should be taken into account in order to achieve success in a project or initiative. They are usually used together, and are applied in a group setting to support effective strategic planning, decision-making and action planning. SWOT and PESTEL are cost-and time-efficient means for highlighting key issues relating to the context of a project or initiative which, if not identified and addressed, could critically affect the chances of success. They also offer the benefit of framing these issues in a way that is easy for participants to understand and discuss.
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Papers by Cristina Bunea