Proceedings of the Annual Meeting of the Cognitive Science Society

People are often reluctant to reconsider their choices, sticking with their goals even when it is clear that they would be better off abandoning them. Explanations for this abound, including loss aversion, sunk costs, social and reputational pressures, and resource rational consideration of the costs of replanning. Here we propose another hypothesis: In adopting a goal, you immediately reap the rewards of gaining information about what to do and how to act. Insofar as goals are rewarding in themselves, we predict that unless a goal is specifically devalued or the costs associated with it are very high, the default is not to engage in any reconsideration at all. We test this hypothesis by creating a stripped down scenario involving choices between two goals with transparently obvious cost differentials. The task is designed to minimize other factors that might contribute to goal persistence and indeed, we test both adults and very young children on virtually the same task to ensure that the cognitive load for adults is negligible. Both adults (Experiments 1-2) and 4-6-year-old children (Experiments 3-4) choose the less costly of two goals when shown the costs and goals together. However, when participants are shown the goals first, and only then shown that their chosen goal is more costly than the alternative, participants stick with higher cost goals, unless the goals are explicitly devalued.