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Yendry

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YEИDRY
Birth nameYendry Cony Fiorentino
Also known as
  • Yendry Fiorentino
Born (1993-07-27) July 27, 1993 (age 31)
Santo Domingo, Dominican Republic
Genres
Occupations
  • Singer
  • songwriter
  • model
Instruments
  • Vocals
  • piano
  • guitars
Years active2012–present
Labels
Websiteyendrymusic.com

Yendry Cony Fiorentino (born 27 July 1993) known mononymously as Yendry (stylized as YEИDRY) is a Dominican-Italian singer and songwriter. Yendry first achieved popularity in Italy in 2012 thanks to her participation in the sixth edition of X Factor Italy which earned her a record deal with Sony Music Italy. From 2015 to 2018 she was the frontwoman of the group Materianera. In 2020 after the release of the singles Barrio and Nena she achieved international popularity and she signed a double record deal contract with RCA Records[1] and Sony Music Latin.[2] On April 15, 2021, she was one of the performers for the Latin American Music Awards of 2021. On June 7, 2021, she was nominated as Best New Artist at the 2021 MTV Millennial Awards. On January 25, 2022, she received the nomination as Best New Female artist for the 2022 Premio Lo Nuestro.

Early life

[edit]

Yendry was born in Santo Domingo,[3] Dominican Republic to a single mother, Rosa Maria Polanco.[4] She grew up in Herrera, one of the poorest neighborhoods in the municipality of Santo Domingo Oeste. She lived in Herrera with her mother and grandmother until the age of three. Yendry and her mother then migrated to the city of Turin in Italy,[5] for economic reasons. A few years later her mother got married and started a new family. Yendry’s stepfather adopted her and she grew up with brothers from her mother's second marriage.[6] She began to discover her predisposition for music during the period of the liceo linguistico.[7] She started to attend singing class alongside a modeling career that led her to participate in the regional selections of Miss Italia and then to win the title of Miss Deborah Piemonte in 2012.[8][9] Also in 2012 she participated in the auditions of the sixth edition of X Factor, passed the selections and became part of the program, even if she didn't reach the semi-final she managed to get however a recording contract with Sony Music Italy that she ended in 2014. From 2015 to 2018 she was the voice of the group Materianera , again in 2018 she moved to London to work on her project as a solo artist in Spanish which will lead her to sign a double recording contract with Sony Music Latin and RCA Records. Since 2020 she lives in Miami where she regularly carries out her singing career.

Career

[edit]

2012–2014: The Italian X Factor season 6 the first record deal with Sony Music Italy

[edit]

In the summer of 2012, suggested by a friend she decided to take part to the audition of the sixth edition of X Factor Italia,[10] at the audition she performed Video Games of Lana Del Rey and she gained the four yeses of the judges.[11] She then successfully passes the bootcamp stages[12] as well the home visit stage[13] thus becomes an official contestant of the program[14] for the category Under 24 Women[11][15] led by Elio.[16] She comes up to the fifth episode of the program, one step away from the semi-finals, eliminated by televoting,[17] but despite the elimination she was approached by Sony Music Italy who offered her a record deal.[18] In 2013 was released her debut single as Yendry Fiorentino entitled Here,[19] a Dance pop song. The single does not achieve the desired results also due to the lack of promotion received. Not satisfied with the direction that the record company had decided for her and given the results obtained from her first single in 2014, Yendry decides to conclude the contract with Sony to undertake a path as an independent artist.

2015–2018: The years as frontwoman of Materianera

[edit]

After the end of her contract with Sony Music Italy at the end of 2014, she met with the DJ and producer Alain Diamond and the musician Davide "Enphy" Cuccu, they formed the band Materianera for which Yendry is the frontwoman.[20] The band mix trip hop, elettro and Alternative R&B. Materianera debut officially in 2015 through the label Tainted Music with the single Supernova who anticipated the homonym EP released on December 8 of the same year.[21][22] In 2016 Yendry is one of the regular appearances as a backing vocalist in the program of Maurizio Crozza called Crozza nel Paese delle Meraviglie[23] and in the same year she's also one of the backing vocalist for the Italian singer Dolcenera at the Sanremo Music Festival 2016.[24] In 2016 Materianera they received a nomination at the Italian MTV Music Award[25] after having been Artists of the month[26] on January of the same year chosen by MTV New Generation.[27] After the success of the debut EP, Materia near released in April 2017 their new single called Space,[28] in February 2018 they released the single Hole in the Water[29] the video of the song was shot in Naples in the quartieri spagnoli[30] the single anticipated the album Abyss released on March 16, 2018.[31][32] The album also marks the end of Materianera.

2019–2020: The solo projects in Spanish and the new record deal with RCA Records and Sony Music Latin

[edit]

After the experience with Materianera, Yendry started to work on her solo music project[33] this time in Spanish to honor her Dominican heritage. She moved to London, met her manager Chris Hesketh,[34] and signed with his company Blacksheep Music Management and with the independent label Liberator Music. In 2019 she started to travel between London and Los Angeles to record new music. In June 2019, she was the opening act for a London concert of Sean Paul.[35][36] On December 6, 2019, she released her first single entitled "Barrio", produced by B-CROMA and written by Yendry herself. The song, inspired by Yendry's mother's story, is an anthem to the independence and freedom of women represented in the official video, directed and produced by MYBOSSWAS, in which the story represented is that of a young mother who is a victim of abuse, and who decides to free herself thanks to her supernatural powers. On April 10, 2020, she released the single Nena, produced by Jeremia Jones and written by Yendry herself, the song is a Latin ballad with R&B elements, is a very autobiographical song that tells the story of Yendry's mother Rosa and of the moment of separation when she was forced to emigrate to Italy in search of a job leaving her two-year-old daughter Yendry with the grandmother Ramona,[37] The story is also represented in the official music video directed by Kieran Khan. Nena earned Yendry international success, thanks also to the addition of the song to popular Spotify Latino playlists.[38] In September 2020 she performed Nena[39] and Barrio[40] for ColorsxStudios, both performances were a great success collecting millions of views. She was approached by Sony Music Latin and RCA Records, with whom she signed a double recording contract and announced the news in October 2020.[41][42][43] Her first single with RCA Records and Sony Music Latin, El Diablo, was released on October 30, 2020. The song is a trilingual song written in English, Spanish and Italian by Yendry herself and produced by MAX JAEGER & SANTELL. Yendry recorded the song in Los Angeles a couple of months before the release.[44] The video for the single was directed by Alberto Chimenti Dezani and shot in Turin. El Diablo has been acclaimed by prominent international music outlets including Billboard .[45] Also that year, Yendry moved to Miami.

2021-present: The mini documentary En El Patio, the performance for the 2021 Latin AMAs and the 2022 nomination for the 2022 Premio Lo Nuestro

[edit]

On February 5, 2021, she released the mini documentary En El Patio directed by Kieran Khan.[46] The documentary was filmed in Herrera, Santo Domingo Oeste, the neighborhood where Yendry grew up and where her grandmother and part of her family still live. The documentary is a narrative of Yendry's Dominican origins and her journey to Italy with her mother. Also on February 5, 2021, the single Se Acabo is released featuring the Dominican rapper Mozart La Para.[47][48] The song is written by Yendry together Mozart La Para, it was produced by XAXO and Fux Beat, the video for the single was shot in Herrera. In February 2021 she performed for Vevo Discovery with the singles El Diablo and Se Acabo.[49] On April 15, 2021, she's one of the performers for the Latin American Music Awards of 2021 where she performed her debut single El Barrio.[50][51] On May 21, 2021, she announced the collaboration with the Spanish fashion brand Desigual for the campaign Desigual x Esteban Cortázar.[52][53] On May 28, 2021, she released the single YA written by herself and produced by Federico Vindver. The song is an exhortation to self-confidence.[54] The video directed by Kieran Khan, was shot in Medellín in Colombia near Cauca River.[55][56] In December 2021, the single YA was selected by The New York Times as one of the best song of 2021 and is also part of Barack Obama's 2021 Spotify Playlist.[57][58] In June 2021 her collaboration with the Emotional Oranges for the song No Words was released. On June 7, 2021, she was nominated as best new artists at the 2021 MTV Millennial Awards.[59] On August 6, 2021, she released the single You featuring Damian Marley[60] On November 19, 2021, she released Instinto with J Balvin, the song written by Yendry herself and J Balvin is produced by Lexus & Keityn and the music video for the song was filmed in New York directed by José Emilio Sagaró.[61] On January 14, 2022, she was part of Hotel Transylvania: Transformania soundtrack with the song Love Is Not Hard to Find.[62] On January 28, 2022, she released together Lous and the Yakuza the single Mascarade for ColorsxStudios.[63] On January 25, 2022, she was nominated in the category Best New Female artist for the 2022 Premio Lo Nuestro[64] On May 6, 2022 she released the single KI-KI for which she shot a video directed by herself, Christopher Hesketh and Becky Hern.[65] On February 10, 2023 she released the single Herrera.[66][67]

Musical influences

[edit]

Yendry's style is a mix between Bachata, Merengue, salsa, R&B and electro. Among her influences, as she stated herself, are the likes of Beyoncé, Ella Fitzgerald, Otis Redding, Etta James, Whitney Houston, Frank Ocean, James Blake, Yoskar Sarante and Juan Luis Guerra.[68][69]

Discography

[edit]

Singles

[edit]

As Yendry

[edit]
  • 2019 - "Barrio"
  • 2020 - "Nena"
  • 2020 - "El diablo"
  • 2021 - "Se acabo" (feat. Mozart La Para)
  • 2021 - "Ya"
  • 2021 - "You" (feat. Damian Marley)
  • 2021 - "Instinto" (with J Balvin)
  • 2022 - "Love Is Not Hard to Find"
  • 2022 - "Mascarade" (with Lous and the Yakuza)
  • 2022 - "KI-KI"
  • 2023 - "Herrera"
  • 2023 - "La Puerta"
  • 2024 - "Veinte Años" (with Nella Rojas)

As Yendry Fiorentino

[edit]
  • 2013 - "Here"

Materianera discography

[edit]

EPs

[edit]
  • 2015 - Supernova

Albums

[edit]
  • 2018 - Abyss

Awards and nominations

[edit]

References

[edit]
  1. ^ "Yendry". rcarecords.com. Retrieved June 18, 2021.
  2. ^ "Yendry". sonymusiclatin.com. Retrieved June 18, 2021.
  3. ^ "Yendry Fiorentino". vogue.it (in Italian). March 18, 2016. Retrieved June 16, 2021.
  4. ^ "YEИDRY - En El Patio (Documentary)". youtube.com. February 5, 2021. Retrieved June 16, 2021.
  5. ^ "Intervista a Yendry Fiorentino". nssmag.com (in Italian). June 27, 2018. Retrieved June 16, 2021.
  6. ^ "BIOGRAFIA YENDRY FIORENTINO". musictory.it (in Italian). October 2012. Retrieved June 16, 2021.
  7. ^ "X Factor 6, il profilo di Yendry Fiorentino: una delle punte di diamante di Elio". leichic.it (in Italian). October 22, 2012. Retrieved June 16, 2021.
  8. ^ "MISS ITALIA: A VINOVO VA IN SCENA LA SOLIDARIETà". imgpress.it (in Italian). July 12, 2012. Retrieved June 16, 2021.
  9. ^ "Yendri Fiorentino: meglio brillare di luce propria". groovin.eu (in Italian). April 16, 2019. Retrieved June 16, 2021.
  10. ^ "Yendry Fiorentino: il profilo della concorrente di X Factor 6". musica.excite.it (in Italian). October 16, 2012. Retrieved June 17, 2021.
  11. ^ a b "X Factor 6, Under Donne: Cixi, Nice e Yendry". tvblog.it (in Italian). October 11, 2012. Retrieved June 17, 2021.
  12. ^ "X Factor 6, i bootcamp: ecco i 24 finalisti". mondoreality.com (in Italian). October 4, 2012. Retrieved June 17, 2021.
  13. ^ "X FACTOR 2012, I CONCORRENTI". xfactor.sky.it (in Italian). 2012. Retrieved June 17, 2021.
  14. ^ "X Factor, tre torinesi". lastampa.it (in Italian). October 13, 2012. Retrieved June 17, 2021.
  15. ^ "X Factor 6 – Under Donne: Cixi, Noemi, Yendry, foto e schede ufficiali". capannino.blogspot.com (in Italian). October 12, 2012. Retrieved June 17, 2021.
  16. ^ "X Factor 6: categorie assegnate al Bootcamp". infooggi.it (in Italian). October 4, 2012. Retrieved June 17, 2021.
  17. ^ "X-Factor 6, eliminate Yendry Fiorentino e Nice". diredonna.it (in Italian). November 16, 2012. Retrieved June 17, 2021.
  18. ^ "Yendry Fiorentino e Nice, da X-Factor a Bagnolo Piemonte per il penultimo atto della stagione musicale "Suoni dal Monviso"". targatocn.it (in Italian). September 18, 2013. Retrieved June 17, 2021.
  19. ^ "Yendry Fiorentino tra progetti, sogni e un disco: "Sono sulla strada giusta"". giornaledipuglia.com (in Italian). October 5, 2013. Retrieved June 17, 2021.
  20. ^ "Biografia Materianera". rockit.it (in Italian). March 7, 2018. Retrieved June 17, 2021.
  21. ^ "Materianera – Supernova". iyezine.com (in Italian). December 8, 2015. Retrieved June 17, 2021.
  22. ^ "Materianera – Supernova". impattosonoro.it (in Italian). January 27, 2016. Retrieved June 17, 2021.
  23. ^ "Yendry Fiorentino, da X Factor ai Materianera e Crozza: 'Grazie a lui imparo tante cose'". music.fanpage.it (in Italian). March 31, 2016. Retrieved June 17, 2021.
  24. ^ "Miza Mayi e Yendry Fiorentino cantano per Dolcenera al Festival di Sanremo 2016". ilprofumodelladolcevita.com (in Italian). February 13, 2016. Retrieved June 17, 2021.
  25. ^ "Il video dei Materianera realizzato dagli studenti del Politecnico di Torino". repubblica.it (in Italian). May 26, 2017. Retrieved June 17, 2021.
  26. ^ "MATERIANERA – ARTISTI DEL MESE". mtv.it (in Italian). January 21, 2016. Retrieved June 17, 2021.
  27. ^ "MATERIANERA". mtv.it (in Italian). January 20, 2016. Retrieved June 17, 2021.
  28. ^ "Materianera: "Space" è il nuovo video". rollingstone.it (in Italian). April 7, 2017. Retrieved June 17, 2021.
  29. ^ "Materianera, in anteprima il video di 'Hole in the Water'". rollingstone.it (in Italian). February 23, 2018. Retrieved June 17, 2021.
  30. ^ "Materianera, videoclip ai Quartieri Spagnoli di Napoli per la band torinese". ilmattino.it. March 1, 2018. Retrieved June 17, 2021.
  31. ^ "E' USCITO ABYSS, IL NUOVO DISCO DEI MATERIANERA". meiweb.it (in Italian). March 20, 2018. Retrieved June 17, 2021.
  32. ^ "Electro-soul dall'Abisso: intervista ai Materianera". billboard.it (in Italian). June 29, 2018. Retrieved June 17, 2021.
  33. ^ "Biografía de Yendry". historia-biografia.com (in Spanish). March 19, 2021. Retrieved June 17, 2021.
  34. ^ "Viaggio nel quartiere magico di Yendry". harpersbazaar.com (in Italian). December 6, 2019. Retrieved June 17, 2021.
  35. ^ "YENDRY supporting Sean Paul". youtube.com. June 26, 2019. Retrieved June 17, 2021.
  36. ^ "ABOUT YENDRY FIORENTINO". sheisthemusic.org. Retrieved June 17, 2021.
  37. ^ "YEИDRY Is Breaking Down Barriers With "NENA"". onestowatch.com. April 15, 2020. Retrieved June 17, 2021.
  38. ^ "Yendry pubblica "Nena" il suo nuovo singolo". latinomusicofficial.it (in Italian). April 20, 2020. Retrieved June 17, 2021.
  39. ^ "YEИDRY – NENA". colorsxstudios.com. September 10, 2020. Retrieved June 17, 2021.
  40. ^ "YEИDRY – BARRIO". colorsxstudios.com. September 10, 2020. Retrieved June 17, 2021.
  41. ^ "welcome to the RCA Family @yendry! No better szn to check out her spooky new single "El Diablo"". instagram.com. October 30, 2020. Archived from the original on December 24, 2021. Retrieved June 17, 2021.
  42. ^ "YENDRY firma con RCA Records y Sony Music Latin". wowlarevista.com (in Spanish). October 31, 2020. Retrieved June 17, 2021.
  43. ^ "INTRODUCING YEИDRY TRI-LINGUAL DOMINICAN-BORN, SINGER-SONGWRITER RELEASES RCA RECORDS/SONY MUSIC LATIN DEBUT "EL DIABLO"". sonymusic.ca. November 20, 2020. Retrieved June 17, 2021.
  44. ^ "Yendry ha pubblicato il suo nuovo singolo "El Diablo"". latinmusicofficial.it (in Italian). October 31, 2020. Retrieved June 17, 2021.
  45. ^ "5 Uplifting Moments in Latin Music This Week (October 31)". billboard.com. October 31, 2020. Retrieved June 17, 2021.
  46. ^ "Dominican songstress YENDRY drops video for "Se Acabó," shares mini-documentary". thefader.com. February 5, 2021. Retrieved June 17, 2021.
  47. ^ "YEИDRY HAS RELEASED HER NEW SINGLE 'SE ACABO'". totalntertainment.com. February 5, 2021. Retrieved June 17, 2021.
  48. ^ "Yendry Celebrates Her Dominican Roots With 'En El Patio' Documentary". snobette.com. February 12, 2021. Retrieved June 17, 2021.
  49. ^ "Afro-Dominican Songstress YEИDRY Tells Her Story Via Mini-Documentary "En El Patio"". withguitars.com. February 8, 2021. Retrieved June 17, 2021.
  50. ^ "WATCH THE 6TH ANNUAL LATIN AMERICAN MUSIC AWARDS LIVE FROM BB&T CENTER". thebbtcenter.com. April 15, 2021. Retrieved June 17, 2021.
  51. ^ "Here Are All of the 2021 Latin AMAs Performances". billboard.com. April 16, 2021. Retrieved June 17, 2021.
  52. ^ "La nostra intervista a YEИDRY per la nuova campagna di Desigual x Esteban Cortázar". collater.al (in Italian). May 21, 2021. Retrieved June 17, 2021.
  53. ^ "Fashion chat with... Yendry, volto della nuova collezione di Desigual in collaborazione con Esteban Cortázar". grazia.it (in Italian). May 21, 2021. Retrieved June 17, 2021.
  54. ^ "Intervista a Yendry, promessa del pop latino e protagonista della nuova campagna di Desigual". vogue.it (in Italian). May 25, 2021. Retrieved June 17, 2021.
  55. ^ "Yendry Shares Video for New Song "YA": Watch". pitchfork.com (in Italian). May 28, 2021. Retrieved June 17, 2021.
  56. ^ "Yendry pubblica il suo nuovo singolo "YA"". latinmusicofficia.it (in Italian). June 3, 2021. Retrieved June 17, 2021.
  57. ^ "Best Songs of 2021". The New York Times. December 7, 2021. Retrieved February 3, 2022.
  58. ^ "Barack Obama's 2021 Spotify Playlist: Lizzo, Lil Nas X, Brandi Carlile, & More". billboard.com. December 17, 2021. Retrieved February 3, 2022.
  59. ^ "YENDRY nominada a un Premio MTV MIAW en la categoría "Artista Emergente"". bloooz.com (in Spanish). June 7, 2021. Retrieved August 9, 2021.
  60. ^ "Yendry and Damian "Jr. Gong" Marley Share Video for New Song "You": Watch". pitchfork.com. August 6, 2021. Retrieved August 9, 2021.
  61. ^ "Yendry and J Balvin Share Video for New Song "Instinto"". pitchfork.com. November 19, 2021. Retrieved November 19, 2021.
  62. ^ "Yendry's Original End Credits Song 'Love Is Not Hard to Find' from 'Hotel Transylvania: Transformania' Released". filmmusicreporter.com. January 14, 2022. Retrieved February 3, 2021.
  63. ^ "YEИDRY X LOUS AND THE YAKUZA – MASCARADE A COLORS SHOW". colorsxstudios.com. January 28, 2022. Retrieved February 3, 2021.
  64. ^ "YENDRY es nominada por primera vez al Premio Lo Nuestro en la categoría Artista Revelación Femenina". bloooz.com (in Spanish). January 25, 2022. Retrieved February 3, 2022.
  65. ^ "Yendry Shares Video for New Song "Ki-Ki"". pitchfork.com. May 6, 2022. Retrieved May 8, 2022.
  66. ^ "YENDRY HONORS HER HOMETOWN WITH NEW SINGLE "HERRERA"". rcarecords.com. February 10, 2023. Retrieved May 1, 2023.
  67. ^ "First Stream Latin: New Music From Yendry, Carlos Vives, Alvaro Diaz & More". billboard.com. February 10, 2023. Retrieved May 1, 2023.
  68. ^ "Después de Nena y Barrio llega Ya, canción en la que Yendry despliega todo su arte y actitud y que se acompaña de un vídeo rodado en preciosos parajes naturales de Medellín, Colombia". zonadeobras.com (in Spanish). June 7, 2021. Retrieved June 17, 2021.
  69. ^ "Yendry Is the Limitless Pop Star of Tomorrow". pitchfork.com. June 16, 2021. Retrieved June 17, 2021.
[edit]
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