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Search for Beauty

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Search for Beauty
Theatrical release poster
Directed byErle C. Kenton
Screenplay byClaude Binyon
David Boehm
Frank Butler
Sam Hellman
Maurine Dallas Watkins
Produced byE. Lloyd Sheldon
StarringBuster Crabbe
Ida Lupino
Robert Armstrong
James Gleason
Toby Wing
Gertrude Michael
CinematographyHarry Fischbeck
Edited byJames Smith
Music byJohn Leipold
Production
company
Distributed byParamount Pictures
Release date
  • February 2, 1934 (1934-02-02)
Running time
78 minutes
CountryUnited States
LanguageEnglish

Search for Beauty is a 1934 American pre-Code dramedy film with some musical athletic sequences in the style of Busby Berkeley. It was directed by Erle C. Kenton and stars Buster Crabbe and Ida Lupino. The film was released shortly before Lupino's 16th birthday.

Plot

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Jackson, a swimmer, and Hilton, a diver, are Olympic champions and a romantic couple who become the face of a sleazy health magazine.[1] A pair of ex-cons team with the magazine's publisher to bring them down.

Cast

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Buster Crabbe in a publicity still for the film.

Production

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To promote the film and to find some of the cast, Paramount sponsored a worldwide beauty contest. One of the winners, who made her first appearance in the film, was Ann Sheridan.[2]

Some have considered the magazine publishing company depicted in the film to be a parody of the publishing enterprises owned by Bernarr Macfadden.[3]

Reception

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The film was widely panned. New York Times critic Andre Sennwald wrote: "Search for Beauty is the film that Paramount manufactured as the climax of an international exploitation stunt in which thirty young men and women from various parts of the world received a free trip to Hollywood and an opportunity to get into one picture. The result is a tribute to the studio's ingenuity but a less than thrilling tidbit for the man in the street."[4] Variety agreed: "Story is just so much applesauce ... Miss Lupino, to save her kid cousin from the clutches of a roomful of evil-minded stews, does a snakehips atop a table. She didn't learn that in England."[5]

References

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  1. ^ Search for Beauty, tcm.com, accessed October 12, 2010.
  2. ^ Jarvis, Douglas (1985). Encyclopedia of Film Stars. Gallery Books. p. 94. ISBN 9780831727956.
  3. ^ Erickson, Hal (2017). Any Resemblance to Actual Persons: The Real People Behind 400+ Fictional Movie Characters. McFarland. p. 276. ISBN 9781476629308.
  4. ^ "Those Contest Winners". The New York Times. February 10, 1934. Retrieved June 14, 2023.
  5. ^ "Search for Beauty". Variety. February 13, 1934. Retrieved June 14, 2023.

Sources

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  • Doherty, Thomas Patrick. Pre-Code Hollywood: Sex, Immorality, and Insurrection in American Cinema 1930-1934. New York: Columbia University Press 1999. ISBN 0-231-11094-4
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