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Lokera

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"Lokera"
Single by Rauw Alejandro, Lyanno, and Brray
from the album Saturno
LanguageSpanish
ReleasedJuly 25, 2022 (2022-07-25)
Genre
Length3:15
Label
Songwriter(s)
  • Raúl Alejandro Ocasio Ruiz
  • Edgar R. Cuevas
  • Bryan García Quinones "Brray"
Producer(s)
  • Luis Jonuel González "Mr. NaisGai"
  • Raúl Ocasio "El Zorro"
  • Héctor C. López Jiménez "Caleb Calloway"
Rauw Alejandro singles chronology
"Sci-Fi"
(2022) 		"Lokera"
(2022) 		"Party"
(2022)
Lyanno singles chronology
"Psycho"
(2022) 		"Lokera"
(2022) 		"Perfect"
(2022)
Brray singles chronology
"No Money No Honey"
(2022) 		"Lokera"
(2022) 		"Haha (Latin Remix)"
(2022)
Music video
"Lokera" on YouTube

"Lokera" is a song by Puerto Rican singers Rauw Alejandro, Lyanno and Brray, for Aljenadro's third studio album, Saturno (2022). It was written by Alejandro, Lyanno, and Brray, while the production was handled by Mr. NaisGai, Alejandro, and Caleb Calloway. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on July 25, 2022, as the lead single from the album. A Spanish language reggaeton and electronic perreo, it portrays the thrill of waking up in a stranger's bed. The track received widely positive reviews from music critics, who complimented its infectious and danceable rhythm and the singers' vocals.

"Lokera" was nominated for Urban Collaboration of the Year at the 36th Lo Nuestro Awards. The song was commercially successful, reaching the top 10 in eight countries, including Colombia and Chile, and on Billboard's Hot Latin Songs in the United States. It also became Lyanno's first entry on the Billboard Hot 100. The song has received several certifications, including 22× platinum (Latin) in the United States. An accompanying music video, released simultaneously with the song, was directed by Marlon Peña and Alejandro himself.

Background and release

[edit]

Rauw Alejandro released his second studio album, Vice Versa on June 25, 2021.[1] The album debuted at number one on Billboard Top Latin Albums, giving Alejandro his first number one on the chart,[2] and was ranked as the third-best album of 2021 and the best Spanish-language album of the year by Rolling Stone.[3][4] Following his successful era, he tweeted on July 23, 2022, to clap back at his haters who criticize him for making music for TikTok: "TikTok is what the world uses, so rather music for the world, later they will create another platform and everyone will use it the same."[5] A few hours later, he announced the title of his new song made for TikTok, to be "Lokera", which would be a collaboration with Lyanno and Brray.[6]

On July 25, 2022, "Lokera" was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the lead single from Alejandro's third studio album, Saturno.[7] The song was later included as the last track on the album, released November 11, 2022.[8]

Music and lyrics

[edit]

Musically, "Lokera" is a Spanish language reggaeton and electronic perreo.[9][10][11] The song was written by Alejandro, Lyanno, and Brray. Its production was handled by Mr. NaisGai, Alejandro, Caleb Calloway, and Slow Jamz,[12] and the track runs for a total of 3 minutes and 15 seconds.[7] Lyrically, "Lokera" portrays the thrill of waking up in a stranger's bed,[13] with lyrics including, "Despertar en otra cama que no sea la mía / Me importa un bicho mi ex, si es tremenda porquería, jaja" (Waking up in another bed that is not mine / I don't give a damn about my ex, if it's tremendous crap, haha).[14]

Critical reception

[edit]

Upon release, "Lokera" was met with widely positive reviews from music critics. In his review for Latina, Lucas Villa described Alejandro and Lyanno as "a dream duo" with "alluring vocals" that makes the song "more irresistible". He added that "Alejandro will continue to rule the dance floor with 'Lokera' in his arsenal".[10] An author of Monitor Latino labeled it "a theme for the party" and named Alejandro "one of the main exponents of urban music in recent years".[15] Remezcla's Jeanette Hernandez described "Lokera" as "hot", while Alberto Palao Murcia from Los 40 named it a "collaboration full of rhythm".[11][16] Writing for The Fader, Jordan Darville noted that it "has a red-bloodiness that's as infectious as it is unsavory", naming Lyanno and Brray the "perfect wingmen for the track".[17] Ernesto Lechner from Rolling Stone ranked the track as Alejandro's 36th-best song,[13] and Billboard staff listed it among the "7 Essential Tracks" on Saturno.[18]

Accolades

[edit]

"Lokera" was nominated for Song of the Year at the 2023 Premios Tu Música Urbano,[19] and Urban Collaboration of the Year at the 36th Lo Nuestro Awards.[20] The track was also recognized as an award winning song at the 2024 BMI Latin Awards, as well as the 2024 ASCAP Latin Awards.[21][22]

Commercial performance

[edit]

"Lokera" is one of Alejandro's most commercially successful songs in his career, peaking at number 55 on the Billboard Global 200.[23][24] The song debuted at number 37 on the US Billboard Hot Latin Songs chart on August 13, 2022, becoming Alejandro's 32nd entry, as well as both Lyanno and Brray's second.[25] On December 24, 2022, the track reached its peak of number nine, giving Alejandro his ninth top-10 hit on the chart, Lyanno his first, and Brray his second.[26][27][28] "Lokera" debuted at number 99 on the US Billboard Hot 100 on the chart issue dated October 22, 2022, becoming Alejandro's sixth entry on the chart, Lyanno's first and Brray's second.[29][30][31] The song was certified 22× platinum (Latin) by the Recording Industry Association of America (RIAA), for track-equivalent sales of over 1.320,000 units in the United States.[32] In Spain, "Lokera" peaked at number 12 and was certified triple platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 180,000 units in the country.[33] The track reached the top 10 in Colombia,[34] Chile,[35] Dominican Republic,[36] Ecuador,[37] Guatemala,[38] Honduras,[39] and Peru.[40] It also peaked in the top 20 of Bolivia,[41] Costa Rica,[42] El Salvador,[43] Latin America,[44] Mexico,[45] and Puerto Rico.[46] In Mexico, the song was certified 4× platinum + gold by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 630,000 units.[47]

Promotion

[edit]

Music video

[edit]
A screenshot from the music video, depicting Alejandro singing in front of the mirror in the bathroom.

An accompanying music video was released simultaneously with the song. The visual was directed by the Marlon Peña and Alejandro himself. The scene opens with Alejandro putting on his clothes after a hookup. The camera then captures the nocturnal activities of Lyanno, who delivers his verse among people dancing, drinking, and having fun in San Juan, Puerto Rico. A different shot shows Rauw being confronted by a man outside a bathroom, and Lyanno intervenes to prevent a potential conflict. The man is escorted out by the crowd, while Rauw expresses his gratitude to Lyanno for his assistance. Next, Brray performs his rap as a woman dances sensually with him. The video ends with the attendees jumping into a pool filled with inflatable toys. However, their enjoyment is cut short by a police raid that terminates their splendid time.[11]

Live performances

[edit]

"Lokera" was included on the set list for Alejandro's the Saturno World Tour.[48]

Track listing

[edit]
Digital download / streaming[7]
No.TitleLength
1."Lokera"3:15

Credits and personnel

[edit]

Credits adapted from Tidal.[12]

  • Rauw Alejandro – associated performer, composer, lyricist, producer
  • Lyanno – associated performer, composer, lyricist
  • Brray – associated performer, composer, lyricist
  • Slow Jamz – producer
  • Luis J González "Mr. NaisGai" – producer
  • Hector C. Lopez Jiménez "Caleb Calloway" – producer
  • José M. Collazo "Colla" – mixing engineer, mastering engineer
  • José A. Huertas "Huertvs" – mixing engineer, mastering engineer
  • Jorge E. Pizarro "Kenobi" – recording engineer
  • Mayra del Valle – A&R coordinator
  • Gaby Vilar – A&R coordinator
  • Marik Curet – A&R director
  • John Eddie Pérez – A&R director
  • Eric Pérez "Eric Duars" – executive producer

Charts

[edit]

Certifications

[edit]
Certifications and sales for "Lokera"
Region Certification Certified units/sales
Mexico (AMPROFON)[47] Diamond+Platinum 840,000‡
Spain (PROMUSICAE)[33] 3× Platinum 180,000‡
United States (RIAA)[32] 22× Platinum (Latin) 1,320,000‡
Streaming
Chile (Profovi)[81] Platinum 26.901.609[81]

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats for "Lokera"
Region Date Format(s) Label Ref.
Various July 25, 2022
[7]
Latin America August 5, 2022 Contemporary hit radio [82]
Italy [83]

See also

[edit]

References

[edit]
  1. ^ Roiz, Jessica (June 25, 2021). "The Moment of Rauw Alejandro: 'Todo De Ti' Singer Goes Full-Experimental On 'Vice Versa' Album". Billboard. Archived from the original on August 13, 2022. Retrieved August 13, 2022.
  2. ^ "Rauw Alejandro Chart History (Top Latin Albums)". Billboard. Archived from the original on August 13, 2022. Retrieved August 13, 2022.
  3. ^ Sheffield, Rob (December 3, 2021). "The 50 Best Albums of 2021". Rolling Stone. Archived from the original on August 13, 2022. Retrieved August 13, 2022.
  4. ^ "The 35 Best Spanish-Language and Bilingual Albums of 2021". Rolling Stone. December 16, 2021. Archived from the original on July 5, 2022. Retrieved August 13, 2022.
  5. ^ Rauw Alejandro [@rauwalejandro] (July 23, 2022). "Tik Tok es lo q usa el mundo, so mejor dicho música pal mundo***✌🏽 mas adelante crearan otra plataforma y todos la usaran igual. Antes de q TikTok existiera" (Tweet) (in Spanish). Archived from the original on June 30, 2023. Retrieved June 30, 2023 – via Twitter.
  6. ^ Rauw Alejandro [@rauwalejandro] (July 23, 2022). "Musica de tiktok pa ustedes mañana 😂🙃 Lokera - Rauw Alejandro x Lyanno x Brray" (Tweet) (in Spanish). Archived from the original on June 30, 2023. Retrieved June 30, 2023 – via Twitter.
  7. ^ a b c d "Lokera - Single by Rauw Alejandro, Lyanno & Brray". Apple Music (global). Archived from the original on August 17, 2022. Retrieved August 17, 2022.
  8. ^ "Saturno by Rauw Alejandro". Apple Music (US). Archived from the original on November 26, 2022. Retrieved June 30, 2023.
  9. ^ "Lokera MP3 Song Download by Rauw Alejandro". Gaana. Archived from the original on June 30, 2023. Retrieved June 30, 2023.
  10. ^ a b Villa, Lucas. "New Music Picks: Selena, Rico Nasty, Yuridia, and More". Latina. Archived from the original on August 17, 2022. Retrieved August 17, 2022.
  11. ^ a b c Hernandez, Jeanette (July 26, 2022). "Watch: Rauw Alejandro Enlists Lyanno & Brray for 'Lokera'". Remezcla. Archived from the original on August 17, 2022. Retrieved August 17, 2022.
  12. ^ a b "Lokera / Rauw Alejandro, Lyanno, Brray". Tidal. Retrieved August 17, 2022.
  13. ^ a b Lechner, Ernesto (November 8, 2022). "The 50 Best Rauw Alejandro Songs". Rolling Stone. Archived from the original on November 8, 2022. Retrieved November 11, 2022.
  14. ^ "Rauw Alejandro hace un homenaje a Puerto Rico en 'Lokera', su nueva canción" (in Spanish). Europa FM. July 27, 2021. Archived from the original on June 30, 2023. Retrieved June 30, 2023.
  15. ^ "Hot Song monitorLatino / agosto 9, 2022" (in Spanish). Monitor Latino. August 16, 2022. Archived from the original on August 17, 2022. Retrieved August 17, 2022.
  16. ^ Murcia, Alberto Palao (July 26, 2022). "Rosalía, Beyoncé, Lola Índigo y Rauw Alejandro Despiden Julio con Estas Nuevas Canciones" (in Spanish). Los 40. Archived from the original on August 17, 2022. Retrieved August 17, 2022.
  17. ^ Darville, Jordan (July 27, 2022). "Song You Need: Rauw Alejandro brings the house down on 'Lokera'". The Fader (in Spanish). Archived from the original on April 25, 2024. Retrieved April 25, 2024.
  18. ^ "7 Essential Tracks on Rauw Alejandro's 'Saturno' Album: Editor's Picks". Billboard. November 11, 2022. Archived from the original on April 22, 2024. Retrieved April 25, 2024.
  19. ^ Roiz, Jessica (May 2, 2023). "Rauw Alejandro lidera nominaciones a Premios Tu Música Urbano 2023: Lista completa". Billboard (in Spanish). Archived from the original on July 1, 2023. Retrieved May 3, 2023.
  20. ^ Flores, Griselda (February 22, 2024). "Here Are the 2024 Premio Lo Nuestro Winners". Billboard (in Spanish). Archived from the original on February 27, 2024. Retrieved April 25, 2024.
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  30. ^ "Lyanno Chart History (Hot 100)". Billboard. Retrieved April 25, 2024.
  31. ^ "Brray Chart History (Hot 100)". Billboard. Retrieved April 25, 2024.
  32. ^ a b "American single certifications – Rauw Alejandro, Lyanno & Brray – Lokera". Recording Industry Association of America. Retrieved December 7, 2023.
  33. ^ a b "Spanish single certifications – Rauw Alejandro, Lyanno, Brray – Lokera". El portal de Música. Productores de Música de España. Retrieved April 4, 2024.
  34. ^ a b "Top 20 General – Colombia – Del 10 al 16 de Octubre, 2022" (in Spanish). Monitor Latino. Archived from the original on October 22, 2023. Retrieved October 22, 2023.
  35. ^ a b "Rauw Alejandro Chart History (Chile Songs)". Billboard. Archived from the original on August 13, 2022. Retrieved September 13, 2022.
  36. ^ a b "Top 20 General – República Dominicana – Del 29 de Agosto al 4 de Septiembre, 2022" (in Spanish). Monitor Latino. Archived from the original on September 13, 2022. Retrieved September 13, 2022.
  37. ^ a b "Rauw Alejandro Chart History (Ecuador Songs)". Billboard. Archived from the original on August 13, 2022. Retrieved November 1, 2022.
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