Freepik
 | This article contains promotional content. (August 2023) |
Type of site | Public |
|---|---|
| Founded | 2010 |
| Headquarters | Málaga, Spain |
| Area served | Worldwide |
| Owner | EQT |
| Founder(s) | Alejandro Sánchez, Pablo Blanes y Joaquín Cuenca |
| Industry | Stock photography, stock footage, stock music |
| Products | Freepik images |
| Services | Licensing of stock media and production services |
| URL | www |
Freepik (stylized as FREEP!K) is an image bank and stock image platform. Freepik offers photographs, illustrations, and vector images. The platform distributes its content under a freemium model.[1]
Freepik was founded in 2010 in Málaga, Spain,[2] to provide free graphic resources to designers. It is used by several million users, including multinationals such as Microsoft, FedEx, Amazon or Spotify.[1]
In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East and Africa and 43rd in the list of best design products.[3]
History
[edit]Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio. Initially it was a search engine that indexed content from the top 10 free content websites for designers.[4]
In 2014, Freepik started to produce graphical assets.[5] In 2015 the subscription model was launched. Users who pay for a premium account have access to more files and exclusive content, without needing to provide attribution. The site also started allowing designers and photographers to upload their assets to the platform and earn income.[6]
In 2018, Freepik changed its visual identity and introduced a new logo. This redesign included a new font, a modified isotype, as well as a color palette.[7]
In 2020, during the Coronavirus outbreak, as part of a Freepik Company CSR initiative, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.[8]
Parent company
[edit]Freepik is the flagship entity within the Freepik Company, which has earned recognition from the Financial Times as one of Europe's thirty fastest-growing companies.[9] The Freepik Company serves as the parent brand for several platforms: Flaticon, Slidesgo, Storyset, Wepik, Videvo, and EyeEm.[5][10][11]
The content of Freepik Company products is created by the company's designers[12][13] and its more than 21,000 collaborators of more than 100 countries, and downloads of its content reach an average of more than 80 million per month. In 2020, the Swedish investment firm EQT[14] acquired a majority stake in Freepik Company.[15]
References
[edit]- ^ a b "Málaga hace historia en el negocio digital: El fondo sueco EQT compra la mayor parte de la malagueña Freepik". Diario Sur (in Spanish). 2020-05-28. Retrieved 2022-01-15.
- ^ Velasco, Juan Jesús (2017-10-11). "Freepik, la web "made in Málaga" de contenidos para diseñadores que factura 1,2 millones de euros al mes". Xataka (in Spanish). Retrieved 2022-01-15.
- ^ "Freepik Earns Spots On G2's 2022 Best Software Awards | Freepik Company". www.freepikcompany.com. 2022-02-23. Retrieved 2022-06-09.
- ^ "El desconocido 'Google' español de imágenes que se coló entre los que más crecen de Europa". El Español (in Spanish). 2017-04-20. Retrieved 2022-01-15.
- ^ a b "Freepik crece a ritmo de gacela: encadena otro año duplicando ingresos, beneficio y plantilla". Diario Sur (in Spanish). 2019-12-01. Retrieved 2022-01-15.
- ^ "Sell Photos, Vectors and PSD and make money | Freepik Contributor". contributor.freepik.com. Retrieved 2022-06-09.
- ^ "Freepik Company, un nuevo diseño consistente y con personalidad". Marketing Directo (in Spanish). 2018-11-27. Retrieved 2022-01-15.
- ^ "Firma malagueña Freepik regala acceso a su material gráfico a docentes y sanitarios para campañas frente al coronavirus". Europa Press. 2020-03-20. Retrieved 2022-01-15.
- ^ "The FT 1000: Europe's fastest-growing companies". ig.ft.com. 2017-05-17. Retrieved 2024-10-04.
- ^ González, Gabriela (2020-04-16). "Freepik lanza una nueva herramienta gratis para crear ilustraciones animadas y personalizables". Genbeta (in Spanish). Retrieved 2022-01-15.
- ^ "Freepik lanza Wepik, una herramienta de diseño para pequeñas y medianas empresas". Reason Why (in Spanish). Retrieved 2022-06-09.
- ^ García, Yaiza García (2020-09-19). "Freepik, el Google español de las imágenes digitales, apuesta por la producción propia y la consolidación de herramientas ya existentes tras la entrada de EQT". Business Insider España (in Spanish). Retrieved 2022-01-15.
- ^ "EQT adquiere Freepik Company, el líder internacional en contenidos visuales digitales freemium". eqtgroup.com. 28 May 2020. Retrieved 2022-01-15.
- ^ "EQT acquires freemium graphics and stock photo marketplace, Freepik". TechCrunch. 28 May 2020. Retrieved 2022-01-15.
- ^ elEconomista.es. "El fondo EQT compra Freepik, el 'google' español de las imágenes – elEconomista.es". www.eleconomista.es (in Spanish). Retrieved 2022-01-15.
