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L8 CMMR

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"L8 CMMR"
Song

L8 CMMR (pronounced as 'Late Comer'), is a song by British recording artist Lily Allen. It was released onto the internet on February 6, 2014,[1] the same day as the release of her previous single "Air Balloon" music video. This song was produced and co-written by Greg Kurstin, whom also previously worked with Allen in "Air Balloon".[1] This bubblegum pop and electropop track will be featured in Girls Volume 2: All Adventurous Women Do, a soundtrack of HBO hit series Girls, which is released on February 11, 2014. The song was dedicated to her husband.

Composition

This track follows the style of her previous single, Air Balloon, and is a bubblegum pop and electropop song[2] that also features elements of moombahton. The song also features heavy amounts of autotune, as well as chipper synths. Described as a 'no brainer (song)' by Allen herself, the song describes her love to a man, whom nobody can ever steal away from her.

Release

The song was included in Girls Volume 2: All Adventurous Women Do, the soundtrack of the second series of the HBO series Girls.

Lyric video

On February 17, 2014, an official lyric video of the song was released on her official YouTube channel.[3] The lyric video features a retrogaming inspired video. The video shows Allen as a character of 1980's video game, and need to fight and overcome obstacles, like racing, in order to win prizes like engagement rings. The video received critical acclaim and was a fan favorite as the video was fun and different from mainstream videos. The video features game character, which suppose to be Allen, to sport racing, playing tennis and overcome 'Super Mario' like-warrior style to earn engagement rings.

Reception

The song received generally positive reviews from music critics. Spin gave a positive review of the song, calling it a "bright, bouncy electro-pop with well-crafted hooks and some playful Auto-Tune effects", but also stated it was a "little lackluster."[4] In May 2014, the song debuted at number 61 on the Flanders Ultratip chart, and later reached number 28.[5]

Chart positions

Chart (2014) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[5] 28

References

  1. ^ a b "Lily Allen Obsesses Over Her Man in 'Girls' Tune 'L8 CMMR' - Video | Rolling Stone". rollingstone.com. Retrieved 2014-02-19.
  2. ^ "Lily Allen drops new video for 'Air Balloon' and new song off Girls soundtrack". hitfix.com. Retrieved 2014-03-31.
  3. ^ "Lily Allen Displays Vintage Video Game Flare In Her L8 CMMR Lyric Video! Play Along & Listen HERE! | PerezHilton.com". perezhilton.com. Retrieved 2014-02-19.
  4. ^ "Hear Lily Allen's Smug 'Girls' Auto-Tuner 'L8 CMMR' | SPIN | Songs". spin.com. Retrieved 2014-03-31.
  5. ^ a b "Lily Allen – L8 CMMR" (in Dutch). Ultratip. Retrieved 11 May 2014.