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Zuffa

Zuffa (/ˈzuːfə/) was an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group.

Zuffa, LLC
Company typeSubsidiary
IndustrySports promotion
FoundedJanuary 2001; 23 years ago (January 2001)
FoundersFrank Fertitta III
Lorenzo Fertitta
Headquarters
Las Vegas, Nevada
,
United States
Key people
Ari Emanuel (Co-CEO – Endeavor)
Patrick Whitesell (Co-CEO – Endeavor)
Dana White (President – UFC)
ParentTKO Group Holdings
SubsidiariesUltimate Fighting Championship (2001)
World Fighting Alliance (2006)
Pride Fighting Championships (2007)
World Extreme Cagefighting (2010)
Strikeforce (2013)

Zuffa was acquired in 2016 by a group led by WME-IMG including Silver Lake Partners, KKR, and MSD Capital for the price of $4.025 billion.[1] After the Endeavor deal closed, the Zuffa logo and brand were retired from on-air usage in favor of the UFC brand, but Zuffa was retained as the legal name of the company.

In April 2023, Endeavor Group Holdings announced that UFC would merge with the wrestling promotion WWE to form TKO Group Holdings, a new public company majority-owned by Endeavor, with Vince McMahon serving as an executive chairman of the new entity and White remaining as UFC president, replacing Zuffa as parent entity of the UFC. The merger was completed on September 12, 2023.[2] The Zuffa name remains in use as the copyright holder of UFC events as a TKO subsidiary.

Relationship with other organizations

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Flash Entertainment

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On January 12, 2010, Zuffa sold a minority interest in the company to Flash Entertainment. The company announced the completion of a deal in which a 10-percent interest in the company to the Abu Dhabi government-owned Flash Entertainment. With the sale, company ownership would be 40.5 percent held by Lorenzo Fertitta, the company's CEO and chairman, 40.5 percent held by his older brother, Frank Fertitta III, 10 percent by Flash Entertainment and nine percent by Dana White.[3] Flash Entertainment was formed in 2008 by the Abu Dhabi government's Executive Affairs Authority.

Ubisoft

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In December 2010, Zuffa filed a lawsuit against video game publisher Ubisoft, for what they claimed was a violation of trademark on the game, Fighters Uncaged, packaging.[4] On the packaging of the game the trademarked term, "Ultimate Fighting" is shown in all capital letters. Zuffa claimed that the use of the term is identical or confusingly similar to the use of the UFC's trademarks. While Ubisoft failed to provide any comments on the lawsuit,[5] by August 2011, the two companies announced the dissolution of the lawsuit.[6]

Lone Survivor Foundation

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In May 2011, it was announced that Zuffa would be holding a charity auction featuring more than 100 items to benefit the Lone Survivor Foundation during the last week of May 2011.[7] All products were autographed by UFC fighters and included baseball caps, T-shirts, MMA gloves, and DVDs. Products generally ranged in price from $50 to a few thousand dollars.

Cleveland Clinic brain trauma study

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In February 2014, Zuffa was one of a number of major combat sport promotions to support a major brain trauma study that was being conducted by the Cleveland Clinic.[8][9][10][11][12][13][14][15][16][17] This was further followed up in February 2016, when Zuffa donated a million dollars to the Ruvo Center.[18]

Sale to Endeavor and merger with WWE

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Around May 11, 2016, ESPN's Darren Rovell reported that Goldman Sachs was helping Zuffa set up a sale of its majority ownership to one of four bidders at a speculated price range between $3.5 billion to $4 billion.[19] Immediately after Rovell reported this, UFC President Dana White went on The Dan Patrick Show and denied that the UFC was up for sale, claiming that Zuffa was more focused on "working on deals and our expansion globally" than selling the promotion. However, White would further add that Zuffa would be listening to offers if they met the reported $4 billion.[20] Despite White's denial of a potential sale, Dave Meltzer of SB Nation's mmafighting.com reported a month later that the sale of the UFC was imminent, as Zuffa received two bids within the range of $3.9 billion to $4.2 billion from both WME-IMG, the events and China Media Capital.[21]

Finally, on July 11, after months of speculation, the UFC released a statement confirming that Zuffa had sold its majority stake to an ownership group headed by WME-IMG for $4.2 billion.[22] ESPN's Darren Rovell and Brett Okamoto would go on further to report that, despite the sale to WME-IMG, Dana White would be staying on with the UFC as President and would "be given a stake in the new business." They would also add that the Abu Dhabi-based Flash Entertainment would still maintain its 10 percent stake in the company.[1] In 2017, WME-IMG reorganized as Endeavor.[23] On April 29, 2021, Endeavor launched an initial public offering (IPO) and became a publicly traded company listed on New York Stock Exchange.[24] Endeavor subsequently used some of the proceeds from the IPO to buy out Zuffa's other shareholders at a value of $1.7 billion, making Zuffa a wholly-owned subsidiary of Endeavor.[25]

From the start of 2023, professional wrestling promotion WWE began to explore a potential sale of the company, amidst an employee misconduct scandal involving its owner Vince McMahon that had prompted him to step down as chairman and CEO, although he returned as executive chairman.[26] In April 2023, Endeavor and WWE announced a merger to form TKO Group Holdings, a new public company majority-owned by Endeavor, with McMahon serving as executive chairman of the new entity, and Nick Khan becoming president of the WWE while Dana White maintaining his position as president of the UFC. The merger was completed on September 12, 2023.[27]

References

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  1. ^ a b "UFC sold to WME-IMG in unprecedented deal". ESPN.com. July 11, 2016. Retrieved November 18, 2020.
  2. ^ Sherman, Alex; Calia, Mike. "WWE agrees to merge with UFC to create a new company run by Ari Emanuel and Vince McMahon". CNBC.
  3. ^ "Minority interest sold in UFC parent company". Yahoo! Sports. January 12, 2010. Retrieved January 12, 2010.
  4. ^ Sieroty, Chris (December 11, 2010). "UFC sues video game maker, alleging harm to trademark". Las Vegas Review Journal. Retrieved September 26, 2011.
  5. ^ Thorsen, Tor (December 14, 2010). "UFC parent sues Ubisoft". GameSpot.com. Retrieved March 15, 2020.
  6. ^ Whitman, Mike (August 25, 2011). "Zuffa, Ubisoft Settle Infringement Suit". Sherdog.com. Retrieved August 6, 2012.
  7. ^ "UFC offers more than 100 items for charity auction to benefit Lone Survivor Foundation". MMAjunkie.com. May 21, 2011. Archived from the original on October 23, 2012. Retrieved August 6, 2012.
  8. ^ "UFC to help Cleveland Clinic's Study on Brain Trauma". Cage Pages. February 7, 2014.
  9. ^ Satterfield, Lem (February 4, 2014). "Study unites Golden Boy, Top Rank, MMA, U.S. Senators". Ring TV.
  10. ^ Thomas, Luke (January 27, 2014). "MMA and boxing luminaries combine efforts to help Cleveland Clinic brain health study". MMA Fighting.
  11. ^ "MMA and boxing execs, Senators McCain and Reid team up to support brain health study". FOX Sports.
  12. ^ Demirjian, Karoun (February 5, 2014). "Boxing and MMA officials join Reid and McCain to tout study of fighters' brain health". LasVegasSun.com.
  13. ^ "MMA, boxing rivals unify to support head trauma research: 'We owe it to these athletes'". Fox Sports.
  14. ^ "Boxers and politicians stop fighting to support Cleveland Clinic brain injury study (video)". cleveland.com. February 5, 2014.
  15. ^ "Boxing, MMA representatives meet about head research". ESPN.com. February 4, 2014.
  16. ^ "Boxing, MMA organizations promise funding for brain study in Las Vegas". Las Vegas Review-Journal. June 12, 2023.
  17. ^ "Boxing, MMA groups back brain trauma study". The Washington Times.
  18. ^ "UFC donates $1M to Ruvo center for brain trauma study — VIDEO". February 6, 2016.
  19. ^ "Sources: UFC owners in talks to sell business". ESPN.com. May 10, 2016. Retrieved November 25, 2020.
  20. ^ Thomas, Luke (May 11, 2016). "White on UFC's future: 'We're working on growing'". MMA Fighting. Retrieved November 25, 2020.
  21. ^ Meltzer, Dave (June 16, 2016). "UFC sale close with two bids near $4.1B (updated)". MMA Fighting. Retrieved November 25, 2020.
  22. ^ "WME | IMG TO ACQUIRE UFC® | UFC". ufc.com. September 14, 2018. Retrieved November 25, 2020.
  23. ^ "WME-IMG Renames Parent Company as Endeavor". Hollywood Reporter. October 9, 2017. Retrieved February 12, 2018.
  24. ^ Brett Okamoto (April 29, 2021). "UFC parent company Endeavor goes public with stock sale". ESPN.
  25. ^ Damon Martin (March 31, 2021). "Endeavor closes deal for 100 percent controlling interest over UFC ahead of planned IPO, Elon Musk joins board of directors". MMA Fighting. Retrieved July 22, 2021.
  26. ^ Sherman, Alex; Calia, Mike. "WWE agrees to merge with UFC to create a new company run by Ari Emanuel and Vince McMahon". CNBC.
  27. ^ "SEC-Show". otp.tools.investis.com. Retrieved June 12, 2023.
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