WROD

WROD
Daytona Beach, Florida;
Frequency	1340 kHz
Branding	FM 104.7 WROD
Programming
Format	Active rock
Ownership
Owner	Duvall Media Group LLC
History
First air date	1947
Call sign meaning	Hot rod (associated with previous oldies format)
Technical information
Licensing authority	FCC
Facility ID	36169
Class	C
Power	1,000 watts unlimited
Transmitter coordinates	29°11′19.00″N 81°0′28.00″W / 29.1886111°N 81.0077778°W
Translator(s)	104.7 W284AV (Daytona Beach)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	TheRockofDaytona.com

WROD (1340 AM) is a commercial radio station in Daytona Beach, Florida, and broadcasting an active rock radio format. As of June 24, 2015, WROD is owned by Duvall Media Group LLC.^[2]

WROD is a Class C radio station transmitting with 1,000 watts, using a non-directional antenna. Programming is also heard on 120-watt FM translator 104.7 W284AV in Daytona Beach. It uses the FM frequency in its moniker, "104.7 WROD The Rock of Daytona."

History

In 1947, with 250 watts of power, WROD went on the air as Daytona Beach's third radio station. By 1961, WROD was licensed to operate with 1,000 watts of power during the day. Station owned and operated by Frank Ward in 1981. Featuring Doug Montgomery morning show, Rick Jewel mid-days and Brian F. Mitchell overnights with The Music of Your Life format (pop standards of the ‘40’s and ‘50’s).The radio station operated from its transmitter site from its beginning to 2005, when its offices moved to 100 Marina Point Drive in Daytona Beach. Later in 2015, after being bought by Miracle Media, the offices moved to 106 Ivy Lane Daytona Beach while the studios found their home at 242 South Beach Street, Daytona Beach.

FM translator W284AV 104.7 went on the air in July 2012 simulcasting WROD.^[3] The station flipped from oldies to classic rock at midnight on January 1, 2015.^[4]