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GiFi is a French discount store chain with nearly 500 stores, mostly in France.
History
editIt was founded in 1981 by Philippe Ginestet, who is the owner and chairman.[1] His son Alexandre is the CEO.[1]
In 1986, GiFi had nine stores in southwestern France and shifted from discount retail to a low-price model. In 1988, it established a purchasing center and began sourcing from Asia.[2]
References
edit- ^ a b c d "Forbes profile: Philippe Ginestet". Forbes. Retrieved 4 November 2019.
- ^ Baqué, Philippe (2021-06-01). "GiFi ou le triomphe de la pacotille". Le Monde diplomatique (in French). Retrieved 2024-10-24.
External links
edit- Media related to Gifi at Wikimedia Commons