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GiFi is a French discount store chain with nearly 500 stores, mostly in France.

GiFi, Coignières, 2017

History

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It was founded in 1981 by Philippe Ginestet, who is the owner and chairman.[1] His son Alexandre is the CEO.[1]

In 1986, GiFi had nine stores in southwestern France and shifted from discount retail to a low-price model. In 1988, it established a purchasing center and began sourcing from Asia.[2]

In 2017, GiFi bought French discount chain Tati.[1]

GiFi has an annual turnover of US$1.6 billion.[1]

References

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  1. ^ a b c d "Forbes profile: Philippe Ginestet". Forbes. Retrieved 4 November 2019.
  2. ^ Baqué, Philippe (2021-06-01). "GiFi ou le triomphe de la pacotille". Le Monde diplomatique (in French). Retrieved 2024-10-24.
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  •   Media related to Gifi at Wikimedia Commons