Gadget Flow (also known as The Gadget Flow) is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.[1][2][3] With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy, Kickstarter, IndieGogo, and other crowdfunding platforms.[4][5][6][7][8]
 Official Gadget flow logo | |
| Company type | C corporation |
|---|---|
| Industry | Online Retail, Internet Marketing |
| Founded | August 15, 2012 |
| Founders | Evan Varsamis, Cassie Ousta, Mike Chliounakis |
| Headquarters | New York City, New York, U.S. |
Area served | Worldwide |
| Services | Online shopping, Internet marketing |
| Website | thegadgetflow |
History
editIn 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog.[9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy.[9] The team added a “buy now” button after each product review, redirecting visitors to the artisan's website.[9][10]
In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.[5][11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.[12][13]
In 2014 the site launched iOS and Android applications for product search.[1] Product features include live video product reviews with interactive question-and-answer sessions.[5][1]
The company launched The Gadget Flow Shop in August 2016.[1][14][15]
In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement.[16][17]
In 2023, Gadget Flow was acquired by The Crowdfunding Formula.[citation needed]
Leadership
editGadget Flow is managed by CEO Astghik Azaryan.
Other key executives are:
Products and services
editGadget Flow assists customers to discover, buy and save on products.[20] The company advertises brands and businesses to their targeting community.[21]
As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.[22][23][24]
In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality.[25]
Recognitions
editIn October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016.[5]
In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success.[26][27]
Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list.[28]
References
edit- ^ a b c d "Introducing the Official The Gadget Flow Shop". CNN Greece. Retrieved 29 November 2016.
- ^ "Can Startups Survive in Greece?". Geek Time. Retrieved 29 November 2016.
- ^ "What Potential Employers Want to Know Most is Not on Your Resume". My San Antonio. Retrieved 29 November 2016.
- ^ "What PR Pros Can Learn From Successful Organic Growth". AdWeek. Retrieved 6 March 2017.
- ^ a b c d "The Gadget Flow Knows What you Want". The Next Web. Retrieved 29 November 2016.
- ^ "The Gadget Flow presents the official shop". Huffington Post. Retrieved 2 December 2016.
- ^ "A product discovery platform that simplifies online product exploration". WIO News. Retrieved 4 December 2016.
- ^ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)". Forbes magazine. Retrieved 6 March 2017.
- ^ a b c "3 Greeks, One Startup, 200 Million Visits". Fortune Magazine. Retrieved 29 November 2016.
- ^ "5 Top Gadget Gift Sites". PC World. Retrieved 29 November 2016.
- ^ "How We Supercharged Growth Without Raising Money". Minute Hack. Retrieved 29 November 2016.
- ^ "Exclusive Greek Startup Teams at Web Summit". Greek Reporter. Retrieved 29 November 2016.
- ^ "How Digital Marketers Can Join the Authenticity Movement". Inc. magazine. Retrieved 6 March 2017.
- ^ "The Gadget Flow Presents the Official Shop". Kathimerini. Retrieved 29 November 2016.
- ^ "The Gadget Flow presents the official store". LIFO. Retrieved 29 November 2016.
- ^ "Gadget Flow Podcasts". player.fm. Retrieved 2021-02-22.
- ^ "The Gadhet Flow Episodes". podcast.thegadgetflow.com. Retrieved 2021-02-22.
- ^ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-02-22.
- ^ "About Us – Meet the Gadget Flow Team". Gadget Flow. Retrieved 2021-02-22.
- ^ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-03-02.
- ^ "Gadget Flow - We Curate You Discover - The Shorty Awards". shortyawards.com. Retrieved 2021-03-02.
- ^ "Gadgets Official Shop". Retrieved 13 July 2015.
- ^ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products". The Huffington Post. Retrieved 6 March 2017.
- ^ "5 Smart Shopping Apps Taking the Retail World by Storm". Huffington Post. Retrieved 24 January 2018.
- ^ "Augmented Reality Marketplaces". Trend Hunter. Retrieved 24 January 2018.
- ^ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success". Entrepreneur magazine. Retrieved 6 March 2017.
- ^ "Does Your Product Have To Be Unique To Be Successful?". Inc. Retrieved 24 January 2018.
- ^ "The Best Entrepreneurial Companies in America". Entrepreneur. Retrieved 2020-03-12.