A chief experience officer (CXO) is an executive responsible for the overall experience of an organization's products and services. As user experience (UX) is quickly becoming a key differentiator in the modern business landscape,[1] the CXO is charged with bringing holistic experience design to the boardroom and making it an intrinsic part of the company's strategy and culture.
Responsibilities
editA CXO's responsibilities include:
- Corporate leadership in UX strategy
- Software and hardware design management
- Creative reviews and concept development
- Intellectual property positioning and protection
In a piece in UX Magazine, Lis Hubert said the goal of having a CXO is "to have someone responsible for curating and maintaining a holistic user-, business-, and technology-appropriate experience" at the C-level.[2][unreliable source?] Authors Claudia Fisher and Christine Vallaster state that a CXO or chief marketing officer is a good idea when "the brand is seen as a strategic driver of the organization."[3]
In Healthcare
editHoward Larkin states that in healthcare, the CXO is "responsible for making sure every aspect of a complex delivery system consistently meets basic patient and human needs" and what it calls "operationalizing the patient experience mission."[4]
Perception of title
editIn 2006 the New York Times discussed the role of the chief experience officer in the context of a number of other "unconventional" and "wacky" titles being created by Madison Avenue firms with the intent to "signal a realization by an advertiser or agency that in a rapidly changing marketing and media landscape, the time for the tried and true has come and gone."[5]
The Wharton Business School has called the proliferation of roles in the C-Suite "Title Inflation",[6] and Herman and Giola warn about the "dangerous side effects" of "job title invention".[7]
Related positions
editIn a 2012 publication, it was reported that "chief customer officer" (30%) and "chief client officer" (15%) were more commonly used for the role than "chief experience officer" (10%), with 45% utilizing other variations.[8]
See also
editReferences
edit- ^ "CEO as Chief Experience Officer -". GA Blog. Retrieved 2016-01-14.
- ^ Hubert, Lis (28 October 2011). "UX, It's Time to Define CXO". UX Magazine. Retrieved 13 January 2013.
- ^ Fisher, Claudia; Vallaster, Christine (2010-04-01). Connective Branding: Building Brand Equity in a Demanding World. John Wiley & Sons. pp. 147–. ISBN 9780470740873. Retrieved 17 January 2013.
- ^ Larkin, Howard (11 Nov 2012). "Chief Experience Officer: Listener-in-chief". Hospitals & Health Networks. Archived from the original on 28 February 2014. Retrieved 13 January 2013.
- ^ Elliott, Stuart (13 September 2006). "Wanted: Experience Officer. Some Necessary". The New York Times. Retrieved 13 January 2013.
- ^ Coomber, Steve; Woods, Marc (2008-06-10). Where Do All the Paperclips Go: ...and 127 other business and career conundrums. John Wiley & Sons. pp. 99–. ISBN 9781906465001. Retrieved 17 January 2013.
- ^ The Futurist. World Future Society. 2000.
- ^ Manning, Harley; Bodine, Kerry (2012-08-28). Outside In: The Power of Putting Customers at the Center of Your Business. Houghton Mifflin Harcourt. pp. 186–. ISBN 9780547913988. Retrieved 17 January 2013.