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Bratz

This article is about the fashion doll line and media franchise. For people with the surname, see Bratz (surname). For other uses, see Bratz (disambiguation).

Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001.[1]

Bratz
Type
Inventor(s)Carter Bryant
CompanyMGA Entertainment
CountryUnited States
Availability2001–present
Slogan"The girls with a passion for fashion"
Official website

The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Latina), Cloe (White), Jade (East Asian), and Sasha (Black).[2][3] They featured almond-shaped eyes adorned with eyeshadow adding lush and big glossy lips.[1] Bratz reached great success with the expansion to spin-offs, including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz' and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.[1]

The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in 2011 with MGA as the victors.[4] Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.[5]

MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding,[6] and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North America.

In July 2015, Bratz relaunched a second time for 14 years with new doll lines and introducing a new main character, Raya, to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.

Products and history

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Bratz dolls from 2010

Though Bratz dolls fared poorly at their May 21, 2001 debut — mostly due to the long-held monopoly by the Mattel-staple Barbie — their popularity increased the following Christmas. In the first half-decade since debut, 125 million products were sold worldwide,[1] and, in 2005, global sales of Bratz and Bratz products grossed over $2 billion.[1] In 2006, a toy-industry analyst indicated Bratz had captured about 40% of the fashion-doll market, compared with Barbie's 60%.[1] The competition was high with Barbies, but became more and more popular with time.

In August 2010, MGA released its first Bratz dolls in a year to celebrate the 10th anniversary/first decadal anniversary of the franchise.[7] In addition to two "comeback" collections, MGA also released 10 new female Bratz characters on October 10, 2010. Bratz Party and Talking Bratz were in Target, Toys "R" Us and Walmart stores.[dubious – discuss][7]

In 2013, Bratz got a new logo and slogan, and the dolls all got new bodies with articulated arms, with a height to match its competitor Monster High while keeping their unique faces, and sporting brand new fashions.[citation needed] Only the four principal Bratz characters, alongside minors: Meygan, Fianna, Shira, Roxxi and Phoebe, have been made in the new bodies.[citation needed]

In January 2014, MGA revealed that Bratz would go on a country-based hiatus (only for/in the United States) for a year in an attempt to rebuild the brand after an admittedly first relaunch in September 2010 to celebrate the brand's first decadal anniversary, resulting from the lawsuit against Mattel, which was met with decreased popularity. MGA Entertainment felt that it wanted to give the brand "the comeback it truly deserved".[citation needed]

In July 2015, Bratz relaunched a second time for 14 years with new doll lines and introducing a new main character, Raya (despite sharing the same name with a previous character) to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.[citation needed]

On May 20, 2017, MGA Entertainment CEO, Isaac Larian, announced a third relaunch of the brand in Autumn/Fall 2018, in addition to announcing a collaboration with fashion designer Hayden Williams. Since Black Friday of 2018, the new set of Bratz Collector dolls designed by Hayden Williams were officially released and sold exclusively through Amazon online.[citation needed]

In September 2018, a new line of dolls titled "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon online. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for its 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.

Bratz turned 20 in 2021.[3]

In July 2023, Bratz announced a new partnership with celebrity Kylie Jenner.[8] On August 1, 2023, Bratz released a limited-time Mini Bratz x Kylie Jenner collection. The collection features a range of Kylie's famous looks with the promise of a "full line" of Kylie dolls released on October 1 as reported by MGA Entertainment manufacturer.[9]

To celebrate the Mean Girls film's 20th anniversary, Paramount collaborated with MGA Entertainment to feature Cady and the Plastics as limited-edition Bratz dolls. The collaboration collection will release each character on separate dates throughout October 2024, with Cady on the 3rd, Regina on the 17th and Karen and Gretchen on the 31st (Halloween)

Controversies

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The parental group Dads and Daughters were upset at the marketing of the Bratz Secret Date collection. The dolls were packaged with a Bratz girl in the right half of the box — either Cloe, Yasmin, Jade, Meygan, or Nevra — and matched with a mystery Boyz doll behind the door on the left. A window showing the doll's feet would provide a clue to which Boyz doll it was, especially important in the quest for a rare Bryce doll, available in only one of every 24 boxes. The group complained that the dolls' marketing was encouraging young girls to sneak out of the house and go on blind dates with strangers.[10] It also took issue with accessory champagne bottles and glasses, but these were later confirmed to be smoothie bottles.[10] MGA later renamed the collection to Bratz Blind Date.[11]

On December 21, 2006, the National Labor Committee (now The Institute for Global Labour and Human Rights) announced that the factory workers behind Bratz dolls in China have labored for 94½ hours a week, while the factory paid only $0.515 an hour. The cost of labor per doll was $0.17. The retail price for a single doll ranges between $9.99 to $22.99, depending on the included items and specific retailer.[12]

The allegations in the report describe practices found at many Chinese factories producing name-brand products for export. They include required overtime exceeding the legal maximum of 36 hours a month, forcing workers to stay on the job to meet stringent production quotas and the denial of paid sick leave and other benefits.[13] The report shows copies of what it says are "cheat sheets" distributed to workers before auditors from Walmart or other customers arrive to make sure the factory passes inspections intended to ensure the supplier meets labor standards. It said workers at the factory intended to go on strike in January 2007 to protest plans by factory managers to put all employees on temporary contracts, denying them legal protection required for long-term employees.[12]

After the announcement, MGA Entertainment CEO, Isaac Larian sent a statement on December 24, 2006, via email to a dedicated franchise fansite, Bratz World,[14] and another two days later to Playthings magazine stating that the information is false and the company is not familiar with the company named in the report and MGA uses "first-rate factories in the Orient" to make its goods, besides Mattel and Hasbro. Larian said that he never heard about the news or of "the organization who is behind this negative and false campaign immediately prior to the last holiday shopping weekend."[15]

In 2007, concerns over the body image and lifestyle the Bratz dolls allegedly promoted were raised by the American Psychological Association after it established its Task Force on the Sexualization of Girls. In its published report, it cited concern over the adult-like sexuality the Bratz dolls allegedly portray. Another study found that for young African-American girls, the dolls' racial diversity was a more salient variable during play than their sexualized outfits.[16] The controversy over alleged oversexualization of Bratz dolls for young girls was alluded to in a 2007 episode of Boston Legal titled "Guise n' Dolls."

Bratz were not the only dolls to be criticized in this report,[17] which highlighted not only toys but also other products and the wider media.[17] In the UK, a Bratz spokesman defended the toy line, saying that "it is consumed by 8+-year-olds" and "are aimed at the preteen and teen market", adding that the dolls were considered for "female consumers at ages 10 to 18",[18] with the focus on the dolls while on looks was not on "sexualization" and that "friendship was also a key focus" of Bratz dolls.[18]

The Bratz brand, which has remained number one in the UK market for 23 consecutive months (i.e. between 2005 and 2007) focuses core values on friendship, hair play and a 'passion for fashion.'

— Bratz spokesman, The Daily Telegraph[18]

The spokesman quoted Dr. Brian Young of the University of Exeter, saying "parents may feel awkward but I don't think children see the dolls as sexy. They just think they're pretty."[18] Isaac Larian, in comments given to the BBC, said that the report was a "bunch of garbage" and that the people who wrote it were "acting irresponsibly".[19]

In line with the launch of the new line of Kylie dolls, Bratz fans questioned the choice of Kylie as their first celebrity collaborator.[a] Others did not like the skin tones on the Kylie dolls, implying they were too dark as compared to Kylie's skin tone.[9]

In 2024, to commemorate the 65th anniversary of International Women's Day, a number of celebrities had their likeness turned into Bratz dolls, including Chappell Roan, Normani, Miley Cyrus and Sinéad O'Connor.[21]

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Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand.[22] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz.[23]

In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the "My Scene" line of Barbie dolls had copied the doe-eyed look of Bratz dolls.[24] It added the word "only" to the toy line's slogan "The only girls with a passion for fashion" by attempting to isolate their dolls from Mattel's as many casual consumers confused the difference of two brands.

On December 10, 2006, Mattel sued MGA Entertainment for $500 million, alleging that the brand's creator, Carter Bryant, was working for Mattel when he developed its original idea/concept.[25] On July 17, 2008, a federal jury ruled that Bryant had created the Bratz concept while he was working for Mattel, despite MGA's claim that Bryant had never been employed by Mattel at the time and Bryant's assertion that he had designed the Bratz concepts between two separate periods of employment at Mattel. The jury also ruled that MGA and its CEO Isaac Larian were liable for converting Mattel property for its own use and intentionally interfering with the contractual duties owed by Bryant to Mattel.[26] On August 26, the jury decided that Mattel was to be paid just $100 million in damages, citing that only the first generation of Bratz had infringed on Mattel property and that MGA had innovated and evolved the product significantly enough that subsequent generations of Bratz could not be conclusively found to be infringing.

On December 3, 2008, U.S. District Judge Stephen G. Larson granted a permanent injunction requested by Mattel against MGA.[27] Subsequently, on December 10, 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, thereby halting the impending recall of all Bratz products, ensuring that retailers would be allowed to continue to sell the Bratz products through at least the Court's final ruling on the matter. In its initial statement, the Court suggested Larson's previous ruling was "draconian" and had gone too far in awarding ownership of the entire Bratz franchise to Mattel. The Court of Appeals also ordered MGA and Mattel to resolve their dispute out of court.[28] Isaac Larian and MGA Entertainment issued a statement that "the Court's stay is good news for all Bratz fans and for anyone who cares about fair competition."[29]

On July 22, 2010, the Ninth Circuit Court of Appeals declared that ownership of the Bratz franchise belonged to MGA Entertainment. The Court Of Appeals rejected the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire Bratz brand — including all registered copyrights and trademarks of the Bratz name — to Mattel. The panel from the Court of Appeals said Judge Larson had abused his discretion with his ruling for Mattel, concluding that Bryant's employment agreement could have, but did not necessarily, cover ideas as it did designs, processes, computer programs, and formulae, which are all more concrete.[30][31]

In addition to the litigation for ownership and control of Bratz' on October 20, 2009, artist Bernard "Butch" Belair filed a new design infringement lawsuit against both Mattel and MGA in Manhattan federal court, seeking unspecified damages. Belair claimed that his copyright designs of young women with "large heads, oval eyes, small bodies and large feet," which he had created for shoe designer house Steve Madden, were "pilfered" when Carter Bryant, during his 2008 court testimony, testified that he had been inspired by Steve Madden shoe ads which he saw in Seventeen magazine. Belair says neither MGA nor Mattel "sought or obtained permission ... to copy, reproduce, create derivative works from or distribute" his "copyrighted" work.[32] In 2011, MGA prevailed over Belair, with the summary judgment stating that, "Belair cannot monopolize the abstract concept of an absurdly large-headed, long limbed, attractive, fashionable woman."[33]

Mattel and MGA returned to court in January 2011 to renew its battle over who owns Bratz, which this time includes accusations from both companies that the other side stole trade secrets.[34] In April 2011, a federal jury returned a verdict supporting MGA,[35] with Mattel in August that year ordered by the same court to pay MGA $310 million for attorney fees, stealing trade secrets and false claims rather than the $88.5 million issued in April.[36]

In July 2012, MGA Entertainment sued pop singer Lady Gaga for $10 million for causing, according to the BBC, "deliberate delays to the release of a doll based on her image."[37]

The Ninth Circuit Court of Appeals vacated without prejudice the $170 million judgment from 2008 against Mattel on procedural grounds in January 2013. In 2014, MGA filed a complaint in a California state court, seeking in excess of $1 billion.[38][39]

Media franchising

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Further information: List of Bratz home video releases

Films

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There have been a number of animated Bratz direct-to-video films, all of which initially were distributed by 20th Century Fox Home Entertainment and were later re-released through Lionsgate. Some of the films, including Bratz Go to Paris: The Movie is a re-released compilation of three Bratz episodes from the first season, consisting of "Go to Paris I / Bratz in Playland", "Go to Paris II / Bratz in Franceland", and "Go to Paris III / Bratz in Ragland". Bratz Babyz Save Christmas, initially released in 2008, was re-released by Lionsgate in 2013 as Bratz Babyz Save Christmas: The Movie. The live-action adaption of the franchise involving the four main characters exploring high school troubles and cliques was met with overwhelmingly negative reviews from critics including at Rotten Tomatoes with emphasis "full of mixed messages and dubious role-models", adding that "Bratz is too shallow even for its intended audience."[40]

Traditional animation
Computer animation
  • Bratz: Rock Angelz (October 4, 2005)
  • Bratz: Genie Magic (April 11, 2006)
  • Bratz: Passion 4 Fashion – Diamondz/Bratz Forever Diamondz (September 26, 2006)
  • Bratz: Fashion Pixiez (February 27, 2007)
  • Bratz Kidz: Sleep-Over Adventure (July 31, 2007)
  • Bratz: Super Babyz (October 9, 2007)
  • Bratz Kidz: Fairy Tales (February 26, 2008)
  • Bratz: Girlz Really Rock (September 22, 2008)
  • Bratz Babyz Save Christmas (November 5, 2008)
  • Bratz: Pampered Petz (October 5, 2010)
  • Bratz: Desert Jewelz (January 10, 2012)
  • Bratz: Go to Paris the Movie (October 8, 2013)
Live-action

Television and web series

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Bratz TV series

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Main article: Bratz (TV series)

A computer-animated TV series adaptation was produced by Mike Young Productions (now Splash Entertainment) and premiered in the United States on 4Kids TV. Voices included Tia Mowry.

Bratz: BFF (Best Friends Forever)

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In August 2007, an 88-minute, computer-animated, audiovisual production titled Bratz: BFF (Best Friends Forever) was released on the DVD rental website portal of Netflix.[41]

Bratz Design Academy

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From October 2008, Nickelodeon aired a reality show titled Bratz Design Academy, in which young girls aged 9 to 14 compete in fashion challenges similar to Project Runway, with the winner designing clothing for a British line of Bratz dolls.[42]

Bratz Rock

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On October 10, 2010, MGA premiered the first episode of an 11-episode web series, titled Bratz Rock, revolving around the main characters as they enter a music competition held by fictional music star Whisper, and as they get closer to finishing their song for the contest, they also uncover Whisper's true identity.[43][44] On October 14, 2010, the series was announced as postponed, but the remaining episodes were not released.

Bratz (web series)

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Main article: Bratz (web series)

In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix.[45] The web series was seen on American TV on Kabillion.

Talking Bratz (web series)

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In May 2021, Bratz announced via Twitter that a web series titled "Talking Bratz" would air exclusively on its TikTok.[46] In a similar CGI-style animation to the original TV series which aired between 2005 and 2008, the series consisted of several Bratz characters being interviewed in a talk-show like studio. The series saw the return of two of the TV series' cast in Olivia Hack (Cloe) and Ogie Banks (Dylan).

Alwayz Bratz (web series)

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On August 31, 2023, Bratz announced on its TikTok that it is going to weekly air a two-minute miniseries on there titled "Alwayz Bratz". It started on September 15[47] and ended on December 9 with 13 episodes. In a CGI-style animation different from Talking Bratz, the series focuses on the main characters, who are young adults in their 20s, pursuing a TV pitch to get their show Talking Bratz on streaming services. Meanwhile, Cloe is persuading her friends to start dating and set two of them up on a dating app without their consent.

Digital Dolls

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In January 2024, MGA Entertainment partnered with Flickplay in a five-year deal to create digital Bratz dolls. The digital dolls will be used on Flickplay, on other platforms, and in internet games.[48]

Discography

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Main article: Bratz discography
  • Bratz: Rock Angelz Soundtrack (2005)
  • Bratz: Genie Magic Soundtrack (2006)
  • Bratz: Forever Diamondz Soundtrack (2006)
  • Bratz: The Motion Picture Soundtrack (2007)
  • Bratz: Fashion Pixiez Soundtrack (2007)
  • Bratz: Girlz Really Rock Soundtrack (2008)

Games

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Interactive DVDs

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  • Livin' It Up with the Bratz (2006)
  • Bratz: Glitz 'n' Glamour (2007)
  • Lil' Bratz: Party Time! (2008)

Video games

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  • Bratz (2002)
  • Bratz: Rock Angelz (2005)
  • Bratz: Forever Diamondz (2006)
  • Bratz Babyz (2006)
  • Lil' Bratz: Friends, Fashion and Fun (2006)
  • Bratz: Fashion Pixiez (2007)
  • Bratz: The Movie (2007)
  • Bratz: 4 Real (2007)
  • Bratz Kidz Slumber Party! (2008)[49][50][51]
  • Bratz: Super Babyz (2008)
  • Bratz: Ponyz (2007)
  • Bratz: Ponyz 2 (2008)
  • Bratz: Girlz Really Rock (2008)
  • Bratz: Fashion Boutique (2012)
  • Bratz: Action Heroez (2013)
  • Bratz: Total Fashion Makeover (2021)[52]
  • Bratz: Flaunt Your Fashion (2022)[53]

Notes

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  1. ^ In 2008, Jeanne Beker was actually the first celebrity that Bratz designed a doll after.[20]

References

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  1. ^ a b c d e f Talbot, Margaret (5 December 2006). "Little hotties: Barbie's new rivals". The New Yorker. New America Foundation. Archived from the original on 30 November 2008. Retrieved 7 December 2008. When a doll designer and on-and-off-again Mattel employee named Carter Bryant brought Larian a drawing of a new doll he had in mind, Larian at first saw little to admire. "To be honest, to me it looked weird—it looked ugly," Larian told me. But Larian's attitude toward the tastes of children is respectful to the point of reverence, and his daughter Jasmin, then eleven years old, happened to be hanging out in his office that day. Larian asked her what she thought of the drawing. "And, you know, I saw this sparkle that you see in kids' eyes," he recalled. "They talk with their body language more than their voice. And she says, 'Yeah, It's cute.' " For Larian, that was enough: "I said, 'O.K., we'll do it.'"
  2. ^ Dimitroff, Cassandra (2023-08-11). "Sorry Barbie, it's time for Bratz season". RUSSH. Retrieved 2024-02-05.
  3. ^ a b "A Brief Cultural History of Bratz". W Magazine. 2021-06-01. Retrieved 2024-02-05.
  4. ^ Chang, Andrea (5 August 2011). "Mattel must pay MGA $310 million in Bratz case". Los Angeles Times. Retrieved 13 May 2017.
  5. ^ MGA v. Mattel Battles & Controversies
  6. ^ "BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire.
  7. ^ a b "BRATZ® Are Back - Bigger and Better Than Ever!". Bratz (Press release). MGA Entertainment. 14 February 2010. Archived from the original (PDF) on 26 May 2020. Retrieved 19 September 2012. In celebration of the 10th Anniversary milestone of its hottest franchise, MGA Entertainment is poised to launch a new edition of BRATZ® fashion dolls. Slated for release in August 2010, the world's favorite BRATZ® pack – Cloe™, Yasmin™, Sasha™ and Jade™ - are back, sporting a fresh new look featuring updated faces, bodies and fashions. The BRATZ Anniversary Edition will introduce 10 new characters all poised to join the world's most popular fashion dolls in their yearlong celebration.
  8. ^ Byford, Celine (25 July 2023). "Kylie Jenner 'Bratz collab' concerns fans but unexpected detail is a major bonus". Reality Titbit. Retrieved August 31, 2023.
  9. ^ a b Palumbo, Jacqui (2023-08-02). "Barbie, who? Kylie Jenner launches herself as a Bratz doll". CNN. Retrieved 2023-08-03.
  10. ^ a b "Are You Okay With Your Six-Year-Old Dating?". Men's Stuff. Archived from the original on 9 June 2021. Retrieved 17 March 2022.
  11. ^ "Monday Surprise: Bratz Secret Date!". Toy Box Philosopher. Retrieved 17 March 2022.
  12. ^ a b "The Sweatshop Behind the Bratz". Institute for Global Labour and Human Rights (formerly National Labour Committee). 21 December 2006. Archived from the original on 15 April 2015. Retrieved 15 April 2015.
  13. ^ Activist criticizes China toy factory, ABC News, 22 December 2006
  14. ^ "Bratz World message: Statement by Mr Larian regarding China stories". Yahoo! Groups. 24 December 2006. Archived from the original on 26 May 2020. Retrieved 7 July 2009. Release on 1:39 (PDT).
  15. ^ "MGA refutes Bratz sweatshop story". Playthings Magazine. 26 December 2006. Archived from the original on 17 April 2009. Retrieved 7 December 2008.
  16. ^ Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi:10.3167/ghs.2012.050108. Retrieved 8 November 2021 – via Berghahn Journals.
  17. ^ a b American Psychological Association, Task Force on the Sexualization of Girls being gay (2007). "Report of the APA Task Force on the Sexualization of Girls". 1. American Psychological Association. Retrieved 20 February 2007. {{cite journal}}: Cite journal requires |journal= (help)[clarification needed]
  18. ^ a b c d Womack, Susan (20 February 2007). "The generation of 'damaged' girls". The Daily Telegraph. London. Archived from the original on 22 February 2007. Retrieved 7 December 2008.
  19. ^ "Are kids exposed to sex too soon?". World Today. BBC News. 21 February 2007. Retrieved 12 September 2014.
  20. ^ Fowles, Stacey May (31 March 2008). "Jeanne Beker is a Bratz Doll". Shameless Magazine. Retrieved 21 July 2024.
  21. ^ Brasil, Sydney (18 March 2024). "Sinéad O'Connor Remembered by Bratz with Her Own Doll". Exclaim!. Retrieved 18 March 2024.
  22. ^ "Bratz topple Barbie from top spot". BBC News. 9 September 2004. Retrieved 7 December 2008.
  23. ^ "Barbie blues for toy-maker Mattel". BBC News. 17 February 2005. Retrieved 7 December 2008.
  24. ^ "Bratz doll maker files lawsuit against Mattel". Promo Magazine. 19 April 2005. Archived from the original on 7 December 2008. Retrieved 7 December 2008.
  25. ^ Goddard, Jacqui (10 December 2006). "Barbie takes on the Bratz for $500m". The Daily Telegraph. London. Archived from the original on 18 May 2007. Retrieved 7 December 2008.
  26. ^ "Jury rules for Mattel in Bratz doll case". The New York Times. Reuters. 18 July 2008. Retrieved 7 December 2008.
  27. ^ "Barbie beats back Bratz". CNN Money. 4 December 2008. Archived from the original on 7 December 2008. Retrieved 7 December 2008.
  28. ^ "Bratz dolls to remain on shelves in Mattel-MGA battle". BBC News. 10 December 2009. Retrieved 23 January 2013.
  29. ^ "Statement by MGA Entertainment: Appellate Court Orders Immediate Stay of Bratz Recall – Bratz Products Will Remain on Store Shelves". MGA Entertainment. Business Wire. 9 December 2009. Retrieved 23 September 2014.
  30. ^ "Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011. Retrieved 22 July 2010.
  31. ^ "Mattel Inc. v. MGA Entertainment, Inc. no. 09-55763 (9th Cir. Jul 22 2010)" (PDF). U.S. Court of Appeals for the Ninth Circuit. 22 July 2010. Archived from the original (PDF) on 31 July 2010.
  32. ^ Golding, Bruce (21 October 2009). "Big-$$ doll duel over bratz pack". New York Post. Retrieved 12 July 2015.
  33. ^ "MGA Entertainment Wins Another Bratz Case". Los Angeles Business Journal. 17 November 2011. Retrieved 13 August 2015.
  34. ^ Chang, Andrea (18 January 2011). "Mattel, MGA renew fight over Bratz dolls in court". Los Angeles Times. Retrieved 2 November 2014.
  35. ^ "Federal jury says MGA, not Mattel, owns Bratz copyright". Southern California Public Radio. Retrieved 22 April 2011.
  36. ^ Chang, Andrea (5 August 2011). "Mattel must pay MGA $310 million in Bratz case". Los Angeles Times. Retrieved 5 August 2011.
  37. ^ "Lady Gaga in $10m legal dispute with Bratz doll maker". BBC News. 25 July 2012. Retrieved 3 June 2018.
  38. ^ Kell, John (13 January 2014). "Bratz Doll Maker MGA Entertainment Sues Mattel". Wall Street Journal. Retrieved 12 April 2014.
  39. ^ Kim, Susanna. "Barbie Plays Dirty, Bratz's Dirty Tricks Suit Claims". ABC News. Archived from the original on 27 August 2014. Retrieved 6 July 2018.
  40. ^ Bratz: The Movie at Rotten Tomatoes  
  41. ^ "Bratz: BFF: Best Friends Forever for Rent on DVD". Netflix DVD Services. Archived from the original on 12 March 2015. Retrieved 22 May 2022.
  42. ^ "Bratz plots kids' fashion TV show". Brand Republic. 8 July 2008. Archived from the original on 7 August 2008. Retrieved 7 December 2008.
  43. ^ "World Premiere of All-New Bratz® Web Series Debuts Exclusively on YouTube Homepage". Bratz (Press release). MGA Entertainment. 5 October 2010. Retrieved 26 March 2012 – via PR Newswire.
  44. ^ "World Premiere of All-New Bratz® Web Series Debuts Exclusively on YouTube Homepage on 10-10-10". Bratz (Press release). MGA Entertainment. 5 October 2010. Archived from the original (PDF) on 26 May 2020. Retrieved 10 July 2012.
  45. ^ Stoopid Buddy [@StoopidBuddy] (15 April 2016). ""Our stop-motion animated #BRATZ series is now streaming on #NETFLIX! Look for "Bratz: Friends Forever" https://t.co/RLUtZxVRP9"" (Tweet). Retrieved 14 August 2021 – via Twitter.
  46. ^ Bratz [@bratz] (28 June 2021). ""Hey Bratz Pack— Pretty Princess here! Me and the girls have been working on a super rockin' senior project that we can't wait to share with you! Can you guess what it is?! 📹📺 Keep your eyes on our Tik Tok this week ( @bratz ) to find out!! 👄 #bratz https://t.co/vq9ucXe70b"" (Tweet). Retrieved 14 August 2021 – via Twitter.
  47. ^ Bratz (31 August 2023). "Surprise! 😘 Join the Bratz Pack in the all-new TikTok exclusive animated miniseries *Alwayz Bratz* premiering September 15! Make sure to follow us so you don't miss out on Cloe, Yasmin, Sasha, and Jade's latest scorchin' adventure 💜 The two-minute episodes will release weekly!". TikTok. Retrieved 1 September 2023.
  48. ^ Bloom, David (9 January 2024). "Bratz Goes Digital With A 5-Year Deal Inspired By TikTok Miniseries". Forbes. Retrieved 5 February 2024.
  49. ^ "Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019. Retrieved 5 February 2019.
  50. ^ "Bratz Kidz". IGN.
  51. ^ "Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019. Retrieved 5 February 2019.
  52. ^ "Animoca Brands Partners with MGA Entertainment to Develop Bratz Games and NFT". Animoca Brands. 17 December 2020. Retrieved 17 January 2022.
  53. ^ "Bratz: Flaunt your fashion". Outright Games. Retrieved 19 August 2022.
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