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The Impact of Governance Bots on Sense of Virtual Community: Development and Validation of the GOV-BOTs Scale

Published: 11 November 2022 Publication History

Abstract

Bots are increasingly being used for governance-related purposes in online communities, yet no instrumentation exists for measuring how users assess their beneficial or detrimental impacts. In order to support future human-centered and community-based research, we developed a new scale called GOVernance Bots in Online communiTies (GOV-BOTs) across two rounds of surveys on Reddit (N=820). We applied rigorous psychometric criteria to demonstrate the validity of GOV-BOTs, which contains two subscales: bot governance (4 items) and bot tensions (3 items). Whereas humans have historically expected communities to be composed entirely of humans, the social participation of bots as non-human agents now raises fundamental questions about psychological, philosophical, and ethical implications. Addressing psychological impacts, our data show that perceptions of effective bot governance positively contribute to users' sense of virtual community (SOVC), whereas perceived bot tensions may only impact SOVC if users are more aware of bots. Finally, we show that users tend to experience the greatest SOVC across groups of subreddits, rather than individual subreddits, suggesting that future research should carefully re-consider uses and operationalizations of the term "community."

Supplementary Material

ZIP File (v6cscw2462aux.pdf.zip)
GOV-BOTs Complete Survey Text.

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  1. The Impact of Governance Bots on Sense of Virtual Community: Development and Validation of the GOV-BOTs Scale

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    cover image Proceedings of the ACM on Human-Computer Interaction
    Proceedings of the ACM on Human-Computer Interaction  Volume 6, Issue CSCW2
    CSCW
    November 2022
    8205 pages
    EISSN:2573-0142
    DOI:10.1145/3571154
    Issue’s Table of Contents
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    Published: 11 November 2022
    Published in PACMHCI Volume 6, Issue CSCW2

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    Author Tags

    1. bots
    2. community-bot interaction
    3. confirmatory factor analysis
    4. governance
    5. human-bot interaction
    6. moderation
    7. online community
    8. psychometric scale
    9. reddit
    10. sense of virtual community
    11. structural equation modeling

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    • (2024)Third-Party Developers and Tool Development For Community Management on Live Streaming Platform TwitchProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642787(1-18)Online publication date: 11-May-2024
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