Abstract
Auctions for search engine advertising have been one of the most successful examples of economic mechanism design, at least in the private sector. This talk will review some of the history, theory, and practical issues surrounding these auctions.
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© 2008 Springer-Verlag Berlin Heidelberg
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Varian, H.R. (2008). Search Engine Ad Auctions. In: Papadimitriou, C., Zhang, S. (eds) Internet and Network Economics. WINE 2008. Lecture Notes in Computer Science, vol 5385. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-92185-1_5
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DOI: https://doi.org/10.1007/978-3-540-92185-1_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-92184-4
Online ISBN: 978-3-540-92185-1
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