Abstract
Companies are continuously improving their practices and ways of working in order to fulfill always-changing market requirements. As an example of building a better understanding of their customers, organizations are collecting user feedback and trying to direct their R&D efforts by e.g. continuing to develop features that deliver value to the customer. We (1) develop an actionable technique that practitioners in organizations can use to validate feature value early in the development cycle, (2) validate if and when the expected value reflects on the customers, (3) know when to stop developing it, and (4) identity unexpected business value early during development and redirect R&D effort to capture this value. The technique has been validated in three experiments in two cases companies. Our findings show that predicting value for features under development helps product management in large organizations to correctly re-prioritize R&D investments.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Cockburn, A., Williams, L.: Agile software development: it’s about feedback and change. Computer 36, 0039–43 (2003)
Dzamashvili Fogelström, N., Gorschek, T., Svahnberg, M., et al.: The impact of agile principles on market-driven software product development. J. Softw. Maint. Evol. Res. Pract. 22, 53–80 (2010)
Olsson, H.H., Bosch, J.: From opinions to data-driven software R&D: a multi-case study on how to close the ‘open loop’ problem. In: 2014 40th EUROMICRO Conference on Software Engineering and Advanced Applications (SEAA), pp. 9–16 (2014)
Olsson, H.H., Bosch, J.: Towards continuous customer validation: a conceptual model for combining qualitative customer feedback with quantitative customer observation. In: Fernandes, J.M., Machado, R.J., Wnuk, K. (eds.) ICSOB 2015. LNBIP, vol. 210, pp. 154–166. Springer, Heidelberg (2015)
Von Hippel, E.: Lead users: a source of novel product concepts. Manage. Sci. 32, 791–805 (1986)
Bosch, J., Eklund, U.: Eternal embedded software: towards innovation experiment systems. In: Margaria, T., Steffen, B. (eds.) ISoLA 2012, Part I. LNCS, vol. 7609, pp. 19–31. Springer, Heidelberg (2012)
McKinley, D.: (2012). http://mcfunley.com/design-for-Continuous-Experimentation
Davenport, T. H.: How to design smart business experiments. In: Strategic Direction, Emerald Group Publishing Limited, Bradford (2009)
Fabijan, A., Olsson, H., Bosch, J.: Customer feedback and data collection techniques in software R&D: a literature review. In: Fernandes, J.M., Machado, R.J., Wnuk, K. (eds.) ICSOB 2015. LNBIP, vol. 210, pp. 139–153. Springer, Heidelberg (2015)
Bosch, J.: Building products as innovations experiment systems. In: Proceedings of 3rd International Conference on Software Business, Cambridge, 18–20 June 2012
Lindgren, E., Münch, J.: Software development as an experiment system: a qualitative survey on the state of the practice. In: Lassenius, C., Dingsøyr, T., Paasivaara, M. (eds.) XP 2015. LNBIP, vol. 212, pp. 117–128. Springer, Heidelberg (2015)
Fagerholm, F., Guinea, A.S., Mäenpää, H., et al.: Building blocks for continuous experimentation, pp. 26–35 (2014)
Ries, E.: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Random House LLC, New York (2011)
Walsham, G.: Interpretive case studies in IS research: nature and method. Eur. J. Inf. syst. 4, 74–81 (1995)
Runeson, P., Höst, M.: Guidelines for conducting and reporting case study research in software engineering. Empirical Softw. Eng. 14, 131–164 (2009)
Mayring, P.: Qualitative content analysis–research instrument or mode of interpretation. Role Researcher Qual. Psychol. 2, 139–148 (2002)
Johansson, E., Bergdahl, D., Bosch, J., Olsson, H.H.: Quantitative requirements prioritization from a pre-development perspective. In: Rout, T., O’Connor, R.V., Dorling, A. (eds.) SPICE 2015. CCIS, vol. 526, pp. 58–71. Springer, Heidelberg (2015)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Fabijan, A., Olsson, H.H., Bosch, J. (2015). Early Value Argumentation and Prediction: An Iterative Approach to Quantifying Feature Value. In: Abrahamsson, P., Corral, L., Oivo, M., Russo, B. (eds) Product-Focused Software Process Improvement. PROFES 2015. Lecture Notes in Computer Science(), vol 9459. Springer, Cham. https://doi.org/10.1007/978-3-319-26844-6_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-26844-6_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-26843-9
Online ISBN: 978-3-319-26844-6
eBook Packages: Computer ScienceComputer Science (R0)